11 Best Prospecting Software in 2026

What is prospecting software?

Prospecting software automates finding, reaching out to, and engaging potential customers. Instead of manually searching LinkedIn, hunting for email addresses, and tracking who responded where, these tools handle it for you.

Most prospecting solutions combine several capabilities: contact database access, email finding and verification, multichannel outreach automation, and conversation management. Some focus on data (finding contacts), others on outreach (managing campaigns), and the best ones do both.

What can you do with prospecting software?

Build targeted lead lists: Import from LinkedIn, filter by job title, industry, company size, and export clean contact lists ready for outreach.

Find verified contact information: Get emails and phone numbers with accuracy scores so you’re not wasting time on bounced emails or wrong numbers.

Automate multichannel outreach: Send LinkedIn connection requests, InMails, emails, and call reminders in coordinated sequences that adapt based on prospect behavior.

Track and manage responses: See all replies from LinkedIn, email, and other channels in one inbox instead of juggling multiple platforms.

Analyze what works: Test different messages, track reply rates, and optimize campaigns based on real data instead of guessing.

Who needs prospecting software?

Sales teams at B2B companies who need to fill their pipeline with qualified leads—SDRs, account executives, and sales leaders managing teams.

Growth marketers running outbound campaigns who want to scale personalized outreach without hiring more people.

Recruiters sourcing candidates across LinkedIn and email who need multichannel follow-up to get responses.

Founders and small teams at startups and small businesses who wear multiple hats and need to prospect efficiently without a dedicated sales team.

Company size matters too. Solo founders or teams of 2-3 need something affordable and easy to use. Mid-size teams (10-50) need collaboration features and CRM integration. Enterprises want advanced data, compliance tools, and dedicated support.

1. La Growth Machine: Best for multichannel prospecting

Overview

La Growth Machine automates sales outreach across LinkedIn, Email, Twitter/X, and calls in a single platform. Built for sales teams and recruiters who’d rather close deals than copy-paste messages, this prospecting software takes a multichannel-first approach that gets 3.5x more replies than email-only campaigns.

Key features

• LinkedIn Intent Data: Import people who liked or commented on LinkedIn posts, signed up for events, or follow your company page—reach prospects when they’re already paying attention
• Lookalike Search: Give it your best client’s name and it finds similar companies automatically, plus suggests new opportunities after positive replies
• LinkedIn Voice Messages: Send automated voice messages that double reply rates; AI clones your voice to personalize at scale
• Multichannel Inbox: All conversations from LinkedIn, Email, and Calls appear in one thread—qualify leads with one click and share team inbox access
• Waterfall Enrichment: Finds verified emails using 9 providers with double validation and scoring
• Real Chat Mode: Automated LinkedIn messages that look like real conversations, not robotic sequences
• Social Warming: Automatically likes posts and follows prospects before you reach out

Pros & cons

👍 Pros:

• Combines LinkedIn, Email, Twitter/X, and Calls—actually multichannel, not just email with LinkedIn bolted on
• AI voice messages and social warming features competitors don’t have
• Drag-and-drop sequence builder with hundreds of templates
• Built-in deliverability protection keeps your accounts safe

👎 Cons:

• Takes time to learn if you’re new to multichannel prospecting
• Needs LinkedIn account for full features

Pricing

Basic Plan: €50/month per identity
Pro Plan: €100/month (adds Lookalike Search, LinkedIn Intent Data, Social Warming)
Ultimate Plan: €150/month (adds advanced CRM integrations, webhooks)

All plans include 14-day free trial, no credit card required. Credits roll over month to month.

Best for

B2B sales teams, recruiters, and growth marketers who want to scale personalized outreach. Works especially well if email-only prospecting isn’t getting you enough replies or if LinkedIn is your primary channel.

2. Derrick App: Best for Google Sheets-based prospecting

Overview

Derrick App turns Google Sheets into your prospecting headquarters. Import, scrape, enrich, verify, and automate—all without leaving Sheets. No technical skills needed. What makes Derrick different: 50+ enrichment attributes per contact and built-in AI (Claude and ChatGPT) for lead scoring and segmentation.

Key features

• LinkedIn Sales Navigator import: One-click import from Sales Navigator directly to Google Sheets
• 50+ enrichment attributes: Verified emails, phone numbers, job titles, company data per contact
• AI-powered functions: OpenAI and Claude automatically score leads, summarize profiles, segment lists
• Email verification: Real-time validation reduces bounce rates
• Tech stack lookup: See what technologies target companies use
• Rollover credits: Unused credits carry over—you keep what you paid for

Pros & cons

👍 Pros:

• Lives in Google Sheets, no new platform to learn
• Credits roll over monthly
• 3,000+ integrations via Zapier, Make, n8n
• Free plan with 200 credits/month

👎 Cons:

• Limited to Google Sheets
• No built-in outreach or campaign features
• Manual setup for automation workflows

Pricing

Free: 200 credits
Small: 4,000 credits at €9/month
Medium: 10,000 credits at €20/month
Large: 25,000 credits at €47.50/month
XL: 100,000 credits at €175/month

Credit system: 1 credit = 1 action. All credits roll over.

Best for

Freelancers, small teams, and startups who work in Google Sheets. Good fit if you need data enrichment and lead generation without a full sales engagement platform.

3. Apollo.io: Best for enterprise sales teams

Overview

Apollo.io combines outbound sales, inbound lead conversion, data enrichment, and deal execution in one platform. Access to 210+ million contacts and 30 million companies.

Key features

• Massive contact database: 210+ million contacts, 30 million companies with verified emails and phone numbers
• AI-powered campaigns: Multichannel campaigns with built-in email deliverability protection
• Inbound lead conversion: Anonymous visitor identification, real-time form enrichment, instant routing
• Deal execution tools: AI-powered call summaries, pre-meeting insights, pipeline boards
• Workflow automation: Prioritized task lists automate repetitive tasks

Pros & cons

👍 Pros:

• 250+ million data points for lead generation
• Easy to use with powerful search filters
• Find decision-makers by industry, geography, role
• High ratings for outreach effectiveness

👎 Cons:

• Data accuracy varies
• Fewer third-party integrations than competitors
• Slows down during heavy usage
• Complex platform takes time to master

Pricing

Free Plan (limited credits)
Basic, Professional, and Enterprise plans (increasing features)
Enterprise: customizable for large organizations

Free trial available.

Best for

B2B sales and marketing teams—sales leaders, account executives, SDRs. Works for both startups and larger enterprises looking to streamline processes.

4. Hunter.io: Best for email finding and verification

Overview

Hunter.io finds and verifies professional email addresses. Includes Email Finder, Email Verifier, Domain Search, plus cold email campaign management and workflow integrations.

Key features

• Email Finder: Enter name and domain, get email address—high match rates
• Email Verifier: Checks validity to avoid bounces
• Domain Search: Find all emails for a specific company
• Cold email campaigns: Compose, schedule, track campaigns in Gmail, Google Workspace, Outlook
• CRM integrations: Connects with Google Sheets and CRMs

Pros & cons

👍 Pros:

• Easy to navigate
• High accuracy for email finding
• Integrates with popular tools
• Free plan available

👎 Cons:

• Some email addresses are wrong
• Free version is limited
• Expensive for high-volume use

Pricing

Free: $0/month (50 credits)
Starter: $49/month (2,000 credits)
Growth: $149/month (10,000 credits)
Scale: $299/month (25,000 credits)
Enterprise: custom pricing

Best for

Sales and marketing teams, startups, growth-focused companies doing B2B sales and cold emailing. Good choice if email finding and verification are your main needs.

5. ZoomInfo: Best for enterprise B2B intelligence

Overview

ZoomInfo provides comprehensive data on companies and professionals for sales, marketing, and recruiting teams. Millions of businesses and professionals in their database.

Key features

• Comprehensive contact database: Detailed information on millions of businesses and professionals
• Advanced search and filtering: Find ideal prospects with sophisticated filters
• Real-time alerts: Get notified about prospect activity and buying signals
• CRM integration: Deep connections with major CRM systems
• Data enrichment: Automatically cleans and enriches existing contacts

Pros & cons

👍 Pros:

• Strong data source for B2B prospects
• Accurate contact information
• Valuable intent data identifies warm prospects
• Advanced features for enterprise teams

👎 Cons:

• Expensive for SMBs
• Customer service problems
• Contract guarantees can be misleading

Pricing

Not publicly displayed.

Best for

Sales and marketing teams, recruiters, enterprise clients needing comprehensive B2B contact data. Better for larger organizations with budget for premium intelligence.

6. Clearbit: Best for data enrichment and form optimization

Overview

Clearbit gathers public data, proprietary data, and uses LLMs to create standardized datasets. Enriches leads and accounts with precise data, real-time scoring and routing, plus reveals buying intent from anonymous website traffic.

Key features

• Data enrichment: Precise data for leads, contacts, accounts with global coverage
• Form shortening: Reduce form fields—just need email address, rest gets enriched automatically—improves conversions
• Lead scoring and routing: Instant real-time scoring using industry info and corporate hierarchies
• Buying intent identification: Turns anonymous website visitors into buying intent signals with IP intelligence
• Role normalization: Standardizes roles and seniorities to match your ideal customer profile

Pros & cons

👍 Pros:

• Easy to use, seamless CRM integration
• High accuracy for data enrichment
• Detailed insights for better targeting
• Good for SaaS sales and marketing

👎 Cons:

• Expensive for smaller businesses
• Limited as standalone prospecting tool
• No transparent pricing

Pricing

Not publicly displayed.

Best for

B2B companies with sales and marketing teams focused on lead generation. Works well for enterprises and growth teams needing precise data to identify high-fit leads.

7. Snov.io: Best for budget-conscious teams

Overview

Snov.io handles lead generation, email verification, and outreach automation. Includes email finder, LinkedIn automation, and sales CRM to improve deliverability. Integrates with 5,000+ tools.

Key features

• Email finder: Find and collect pre-verified leads based on ideal customer profile
• Cold email outreach: Personalized campaigns with unlimited sender accounts, reply sentiment analysis
• Email verifier: 7-tier verification, 98% accuracy to reduce bounces
• LinkedIn automation: Automate LinkedIn campaigns with personalized actions
• Sales CRM: Google Calendar sync, automated deals, deal loss analytics

Pros & cons

👍 Pros:

• Easy to learn
• Strong customer support
• Effective email campaign tools
• 98% data verification accuracy

👎 Cons:

• Smaller email search database
• Email management issues in basic plans
• Advanced features have learning curve
• No A/B testing in basic plans

Pricing

Starter: $39/month (1,000 credits)
Pro: $99/month (5,000 credits)
Custom Ultra Plan: for larger needs

Annual subscriptions get discounts. Free trial, no credit card required.

Best for

Sales and marketing teams, startups, SMBs wanting to improve lead generation, email outreach, and CRM. Good for budget-conscious teams needing core prospecting features.

8. LeadIQ: Best for CRM enrichment

Overview

LeadIQ helps sales teams find and capture leads, personalize outreach, and sync data with CRM systems. Tracks job changes, enriches CRM data, automates prospecting workflows. Integrates with Salesforce and HubSpot.

Key features

• Real-time champion tracking: Automatically detects when key contacts change roles—keep relationships warm
• AI-powered account prospecting: Surfaces high-fit accounts and key contacts to prioritize opportunities
• Real-time CRM enrichment: Keeps Salesforce and HubSpot data fresh automatically
• Instant prospecting: Capture, personalize, sync lead info from browser to CRM
• Seamless integration: Syncs with major sales tools

Pros & cons

👍 Pros:

• Intuitive interface
• Smooth lead capture from Sales Navigator
• Good CRM integration
• Current contact information

👎 Cons:

• Data accuracy problems
• Wrong email addresses
• Costs increase with usage

Pricing

Free: $0/month (50 credits)
Pro: $15/month
Enterprise: custom pricing

Free trial available.

Best for

B2B sales teams wanting better prospecting with CRM integration. Good for SDRs and business development teams using Salesforce and HubSpot to accelerate pipeline growth.

9. Kaspr: Best for LinkedIn prospecting

Overview

Kaspr provides contact data for 200+ million profiles. LinkedIn Chrome Extension gives instant access to phone numbers and emails on LinkedIn profiles. Bulk enrichment and sales tool integrations included.

Key features

• LinkedIn Chrome Extension: Get contact data directly on LinkedIn—instant phone numbers and emails
• Bulk data enrichment: Enrich entire lead lists at once
• API access: Quick, automated searches for contact data
• All-in-One prospecting dashboard: Manage leads, set up automations, organize prospecting
• Integration options: Syncs with key sales and recruitment platforms

Pros & cons

👍 Pros:

• User-friendly
• Effective lead generation on LinkedIn
• Fast contact information gathering
• Strong LinkedIn integration

👎 Cons:

• Data sometimes inaccurate
• Limited customer support
• Expensive for what it offers

Pricing

Free: €0/month (15 email credits, 5 phone credits)
Starter: €45/month annually (unlimited emails, 100 phone credits)
Business: €79/month annually (unlimited emails, 200 phone credits)
Enterprise: custom pricing

Best for

Sales teams, recruiters, founders who prospect heavily on LinkedIn. Good if you need quick contact access while browsing LinkedIn profiles.

10. Cognism: Best for European markets

Overview

Cognism provides quality data for companies and decision-makers with intelligent prospecting insights. Phone-verified mobile numbers boost connect rates. Strong in European markets. GDPR compliant with data enrichment and signal data for market changes.

Key features

• Diamond Data®: Phone-verified data, accurate and fresh—specializes in European markets
• Sales Companion: Personalized assistant with recommended contacts and intelligent signal data
• Signal Data: Hiring trends, funding rounds, technographic data to personalize outreach and spot market changes
• Data-as-a-Service: Real-time verified, GDPR and CCPA compliant B2B data
• CRM integrations: Seamless transfers to Salesforce, HubSpot, other sales tools

Pros & cons

👍 Pros:

• High-quality, GDPR-friendly contacts
• Accurate data in EMEA region
• User-friendly
• Effective for B2B lead generation

👎 Cons:

• Expensive
• Basic features for the price
• Less accurate outside Europe
• Long contract commitments

Pricing

Two packages: Grow (essential prospecting data) and Elevate (Grow plus advanced intelligence). Custom pricing.

Best for

Sales, marketing, and revenue operations teams focused on B2B sales in EMEA. Good for enterprises needing GDPR-compliant contact data and accurate decision-maker info in European markets.

11. Findymail: Best for email verification accuracy

Overview

Findymail provides B2B email and phone data to help sales teams reach more targets with verified contacts. AI Lead Finder, Email Finder, and Email Verifier ensure accuracy and reduce bounces. CRM integration automates data enrichment and cleaning.

Key features

• Email verification: Advanced verification guarantees less than 5% bounce rates
• Automated exports: Automatic data exports from B2B platforms save prospecting time
• CRM enrichment: Automatic cleaning and enrichment keeps CRM current
• Intellimatch AI Lead Search: AI qualifies leads by visiting websites, understanding queries
• Bulk finder: Find emails and phone numbers in bulk—one-click enrichment for thousands of contacts

Pros & cons

👍 Pros:

• User-friendly
• Efficient email finding
• Reliable customer support
• Low bounce rates guaranteed

👎 Cons:

• Occasional email data inaccuracies
• Fewer integrations than competitors
• Smaller contact database

Pricing

Starter: $99/month (5,000 Finder Credits, 5,000 Verifier Credits)
Enterprise: custom pricing

Annual billing: 2 months free. Free trial finds 10 emails, no credit card.

Best for

B2B sales teams needing accurate, verified contact data. Good for sales professionals, business development managers, founders who prioritize high-quality lead generation and email verification.

How to choose the right prospecting software for your business

Picking prospecting software isn’t about finding the tool with the longest feature list. It’s about matching capabilities to what your team actually needs.

Start with your primary use case

Are you mainly prospecting on LinkedIn? Email? Both? Some tools excel at one channel and treat others as afterthoughts. If LinkedIn is where your prospects actually respond, prioritize prospection applications built for multichannel from the ground up—not email tools with LinkedIn bolted on later.

Consider your team size and structure

Solo founders and small teams (1-5 people) need affordable, easy-to-use tools that don’t require training. Look for simple pricing, good templates, and support that actually helps.

Mid-size teams (10-50) need collaboration features: shared inboxes, team performance tracking, and CRM integration so everyone stays aligned.

Enterprises need advanced data, compliance features, dedicated support, and the ability to manage multiple users across departments.

Match the tool to your technical comfort level

Some prospecting solutions require setup: connecting multiple email accounts, configuring deliverability settings, building complex sequences. Others work out of the box with templates and presets.

Be honest about your team’s technical skills. A powerful tool you can’t figure out is worthless.

Budget realistically

Prospecting software ranges from free plans with limited features to enterprise tools costing thousands per month. Calculate cost per user, factor in add-ons (extra credits, premium features), and remember that cheap tools with bad data waste more money than they save.

Test before committing

Most SaaS prospecting platforms offer free trials. Actually use them. Build a real campaign, test the interface, see if you get responses. Don’t just take demos at face value—sales reps will show you the best-case scenario, not what daily use actually feels like.

Frequently asked questions

What’s the difference between prospecting software and a CRM?

Prospecting software finds and reaches out to new leads. CRMs manage existing relationships, track deals, and organize customer data.

Think of it this way: prospecting tools fill the top of your pipeline with new conversations. CRMs manage those conversations through close.

Some prospecting solutions include basic CRM features (contact management, deal tracking), and many CRMs added prospecting tools later. But specialized prospection applications usually do outreach better because that’s their core focus.

Most teams use both: prospecting software to generate leads, CRM to manage the sales process. The best setup integrates them so contacts and conversations sync automatically.

Can prospecting software really improve response rates?

Yes, but only if you use it right.

Prospecting software doesn’t magically make bad messages work. What it does: lets you reach more people faster, test what resonates, and coordinate across channels so you’re not relying on email alone.

Multichannel sequences combining LinkedIn and email get 3-5x higher response rates than email-only campaigns because you’re meeting prospects where they actually pay attention.

The real improvement comes from better targeting and personalization at scale. Your prospecting solution should make it easier to segment lists, personalize messages, and optimize based on data—not just send more volume.

Is prospecting software compliant with GDPR and privacy laws?

It depends on the tool and how you use it.

Good prospecting software helps you stay compliant by offering opt-out links, managing unsubscribe requests, and limiting data collection to publicly available information.

You’re responsible for following regulations in your region (GDPR in Europe, CCPA in California, etc.). That means getting consent before contacting EU prospects in most cases, honoring opt-out requests immediately, and storing data securely.

Check if your prospection application includes compliance features: automatic unsubscribe handling, data retention controls, audit logs. Tools focused on European markets usually take GDPR more seriously than US-only platforms.

Conclusion

Prospecting software makes the difference between sales teams scrambling for leads and pipelines that stay consistently full.

The 11 tools in this guide cover different use cases: data enrichment, multichannel outreach, LinkedIn prospecting, email verification. Most do one or two things well. A few do everything.

Apollo works for teams that need massive contact databases. Hunter is solid for basic email finding. ZoomInfo fits enterprises with big budgets.

But if you want true multichannel prospecting that meets prospects where they actually respond—LinkedIn, email, calls, voice messages—in coordinated sequences that adapt based on behavior, La Growth Machine is the clear choice.