It’s no secret that cold emailing is a powerful tool for marketing and sales professionals, but it can also feel like the ultimate nightmare if you don’t know what you’re doing.

Gone are the days of simply drafting a generic email template and hoping for the best!

Today, successful cold emails require precision crafting and flawless execution.

That’s why we’ve put together this comprehensive guide to everything from essential strategies to the tricks of the trade.

That way, you can master the art of cold emailing once and for all!

What is cold emailing? What changed about the way it’s approached? And how can you get the most from your cold emailing efforts?

We’ll answer all of these questions and more as we guide you through the fundamentals of successful cold emailing.

With actionable tips and handy templates created in an approachable voice sprinkled with wit, just think about how much faster (and painless) your next cold email campaign could be with proven best practices at hand.

What is cold emailing?

Simply put, cold emailing is the process of sending emails to prospects who have had no previous contact with your business. It’s an essential part of any prospecting strategy, as it gives you a way to reach out to potential customers and introduce them to what you have to offer.

These outreach emails are usually sent using cold email software, allowing marketers to quickly and easily reach out to thousands of prospects at once.

It has changed significantly in the last few years, with email providers now offering more sophisticated options for segmentation, personalization, and automation.

This is exactly what we do at LaGrowthMachine! Using our sales automation tool, you can either upload your lead list(s), create new ones using LinkedIn’s advanced filters or Sales Navigator, or integrate your existing CRM to quickly create segmented campaigns and start your outreach.

Following your uploading method of choice, LaGrowthMachine goes on to enrich contact records with missing data points, such as job seniority and industry.

This makes it easier to create emails that are tailored to the individual recipient and contain information that’s of interest to them.

Cold emailing differs from other forms of email outreach because it doesn’t rely on building relationships first – instead, it’s focused on building relationships from scratch. To do this, you need to craft cold emails that don’t come across as too pushy or sales-y but still effectively demonstrate the value of your product or service.

Why is cold emailing important?

After the huge improvements made to prospecting over the years, cold emailing took the lead as the most effective way to reach out to potential customers.

It’s a great way to start conversations and build relationships with prospects, even those who have never heard of your company before.

It is one of the most powerful tools in a marketer’s or salesperson’s arsenal.

It provides an easy and cost-effective way to reach out to prospects and introduce them to what you have to offer.

Not only that but cold emailing is also beneficial when it comes to:

  • Quickly building relationships with potential customers, which can be invaluable for any business.
  • Helping you reach the right people at the right time -provided you did your targeting right.
  • Generating leads and providing valuable insights into customer behavior.
  • Establishing a presence in the market and building brand recognition.

In short, cold emailing is one of the most effective ways to grow your business, especially if you’re sending B2B cold emails.

LaGrowthMachine allows you to create cold email campaigns that are tailored to the recipient and designed to be effective.

lgm email campaign

You can also craft your own templates or use pre-made teasers or cold email templates, so you can get started quickly and easily.

You can then schedule your sequences to start sending out automatically and track your results in real time.

Not only that, but you can add other channels to your campaigns such as LinkedIn and Twitter! Going multichannel is pretty much a must at this point.

Thanks to its powerful automation features, LaGrowthMachine makes cold emailing much easier.

So don’t waste your time manually crafting emails or sending them one by one – let LaGrowthMachine help you get the most out of your cold emailing strategy!

Get 3.5X more leads!

Do you want to improve the efficiency of your sales department? With LaGrowthMachine you can generate on average 3.5x more leads while saving an incredible amount of time on all your processes.

By signing up today, you’ll get a free 14-day trial to test our tool!

Try now for free!

How to write the best cold email?

Now that we got the basics of cold emailing out of the way, let’s focus on crafting the perfect cold email.

The most important thing to remember when writing a cold email is that it should be concise, relevant, and personalized.

If you’ve followed this far, you already know that LaGrowthMachine will help you personalize each and every one of your cold emails, at scale!

But wait… That’s not all! We have an expert team on standby to support you in crafting your cold emails. They ensure that your email copywriting is professional and effective while also providing guidance regarding your overall cold email campaign.

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That said, let’s first try to analyze your cold email format.

The components of a great cold email

1. A good subject line:

Your cold email subject line should grab your recipient’s attention and clearly explain what you are offering them.

This is the first and maybe the most important part of your email. Think of it as the key to the door of your lead’s inbox.

Careless cold email subject lines can cause the recipient to establish a negative viewpoint of your email, and consequently your brand.

They may choose to ignore your email or worse -intentionally mark it as spam. This could significantly decrease your email deliverability in the future.

Here are some tips for creating an effective subject line:

  • Focus on the benefit, not the feature.
  • Keep it short and sweet – fewer than 50 characters is ideal.
  • Personalize it for each recipient if possible.
  • Avoid generic phrases like “Hey” or “Check this out”.

2. Personalization:

As we just said -and as stated above- personalization is key when it comes to cold emailing.

This concerns the entirety of your email, not just the subject line.

The more personalized your email is, the higher the chance of getting a response.

Personalization also helps build trust with your prospect and gives them the impression that you have taken the time to craft an email specifically for them.

LaGrowthMachine makes personalizing your emails much easier with its powerful enrichment features so that you can tailor your emails to meet your prospects’ needs.

3. A clear Call-To-Action:

At the end of your email, you should include a clear call-to-action (CTA).

The purpose of a cold email is usually to get your recipient to take some kind of action, so make sure you’re telling them exactly what that action is.

Your CTA should be straightforward and easy to understand. It should also direct your prospects to a landing page or your website where they can find out more information about your products and services.

Finally, make sure that you provide clear instructions on how to take the next step. This could include directions for signing up, downloading a free trial, or scheduling an appointment.

By keeping these components in mind, you can craft an effective cold email that will help you connect with prospects and get them to take action.

Cold emailing best practices

Now that you know the components of a great cold email, let’s talk about best practices for cold emailing.

The time to send

The first and most important thing to consider is timing – when is the best time to reach out?

It’s important to understand what works best for your audience, as well as the industry you are targeting.

For example, if you are targeting tech companies, then a Monday morning email may be a perfect time. Whereas if you are targeting HR professionals, afternoons may work best.

In general, Tuesday and Wednesday are the most popular days for sending cold emails.

This requires a minimum amount of knowing and understanding your customers, but it’s a great way to get higher response rates.

You should also consider the best time of day to reach out. Most cold emails are sent between 9am and 11am, as this is when people are most likely to be checking their emails.

You should also take into consideration the length of your cold email – it should be

However, it’s also important to remember that different industries have different preferences, so conduct research and test out various times before settling on what works best for your target audience.

Length of your message

Once you know the best time to reach out, it’s time to think about what to actually say in your cold email.

The length of your message should be kept to a minimum.

Your cold email should include the basic information – who you are, why you are writing (the purpose of your email), and a clear CTA -the aforementioned components of a great cold email.

It should also be brief enough so that it can quickly grab the attention of your prospect without overwhelming them with too much information.

By keeping your message concise, you are more likely to get through to your prospect.

General cold emailing tips

Finally, here are some general cold emailing tips that can help boost your response rate:

  • Keep it simple: Don’t use overly complicated language or jargon
  • Use the scarcity and urgency principle: Make sure your prospect knows that the offer won’t last forever
  • Create a sense of exclusivity: Let your prospect know they are special and that the offer is unique to them
  • Use A/B testing: Test different variations of your email to see which one performs best
  • Follow-up if you don’t get a response: Don’t be afraid to send follow-up emails and remind them of your offer. Chances are, they just missed your last one.

What to do if your cold emails fail

Have you been trying cold emails but still not getting any results? Don’t worry, it happens to the best of us.

The key here is to analyze why your emails are failing and adjust accordingly.

It could be that you’re sending too many cold emails at once, or maybe your message isn’t clear enough. Whatever the case may be, take a step back and analyze the situation.

Once you’ve identified the problem, make adjustments to your cold email strategy and try again. With a little bit of experimentation, you’ll be able to get the results you’re looking for.

Get 3.5X more leads!

Do you want to improve the efficiency of your sales department? With LaGrowthMachine you can generate on average 3.5x more leads while saving an incredible amount of time on all your processes.

By signing up today, you’ll get a free 14-day trial to test our tool!

Try now for free!

Avoid using cold emailing templates

Though that’s it for this cold emailing guide, I’ll leave you with one last piece of advice: stay away from templates!

Yes, cold email templates can save you time and make writing emails easier, but they can also hurt your response rate.

Most cold email templates are generic and lack personalization.

They don’t take into account the specific needs or preferences of the recipient, which will probably lead your prospects to ignore your emails.

You can definitely google “cold emailing templates” and you’ll find thousands of results, but most of them are just a door to failure.

After combing through this abundance of templates, I found a few suitable for mass email outreach and sales pitches.

However, none seemed to be even close to ideal for personalized cold emails.

Instead, use the tips in this article to craft your own cold emails that are tailored to your prospects and their needs.

It’s always best to write your own cold email content, as it will be tailored to the recipient and will have a much higher chance of success.

Happy -cold- emailing!