You might be wondering what a sales prospecting tool is, or even what is sales prospecting in general.

Well, it’s a process to look for new markets and expand products or services to a wider audience.

This is an essential part of any sales process. And to help you with this process, there are web-based tools available in the market.

According to the Gartner report, 87% of the organizations who participated in the study are using sales engagement solutions, and 92% of them claim it is an important part of their team’s success!

LaGrowthMachine is one of the best examples of these tools. It is the most powerful, yet simple solution for lead generation designed to save 40% of your work time while building the most effective lead generation campaigns with hundreds of customizable templates.

But you might ask “what exactly are these tools?” and “why do you need them?” Don’t worry; I will answer all of your questions in this blog, and hopefully, I will figure out the one that works best for you!

What are sales prospecting tools?

A sales prospecting tool is an application that collects contact details and company information from the internet. It helps salespeople choose their ideal clients, reach out to them, and communicate with them from the moment they become a lead to your customer.

It will also automate tasks, like sending emails, sending messages, and organizing your contacts. But why do you need to automate these tasks? Let’s understand this in more detail.

image of women with a quote What is a Sales Prospecting tool

Why do you need sales prospecting tools?

A sales prospecting tool is the most important part of the sales team. Because if you aren’t able to fill your pipeline with qualified prospects, your team won’t be able to reach their goals.

This includes time-consuming tasks like finding the perfect leads to use, how to contact them and which message you should use.

The right sales prospecting tool can streamline this process to make it more efficient for you, effective, and scalable. You can then empower the team to find new people and reach out to them the right way.

According to Hubspot, more than 40% of salespeople say that prospecting is the hardest part of the process. The right tool can reach more people for you, connect with them easily and build trust with them quickly.

Finding the perfect solution for prospecting can be a tricky task, especially when it is going to be a key part of your process and do most of the talking for you. This is why we created LaGrowthMachine!

Let us introduce you to the greatest sales prospecting tool available on the market today!

Get 3.5X more leads!

Are you looking to improve your sales department’s efficiency? LaGrowthMachine allows you to generate an average of 3.5x more leads, while saving an incredible amount of time on all your processes. By signing up today, you get a free 14-day trial period to test our tool!

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LaGrowthMachine: The right sales prospecting tool for you

Ratings: 4.6 stars out of 5 on G2

Pricing: Starting plan €67 (14 Days Free Trial)

Product Description:

It is a multi-channel, hands-free lead generation and sales prospecting tool that integrates with CRM like Salesforce, Hubspot, and PipeDrive so you have all of your data in one place. You can run multi-channel automated campaigns with hundreds of customizable templates for prospecting.

It saves 40% of your time by finding you your ideal profile, social media accounts, email addresses, and phone numbers.

LaGrowthMachine also increases your conversion rate by 18% by offering you some of the key lead-generation features like:

  • Multiple channel engagement: email, call, text message, Twitter messages, and LinkedIn messages.
  • Lead enrichment: enrich all your leads’ data, including their professional email addresses, contact information, and location.
  • Automated lead generation: no more manually searching for prospects on LinkedIn.
  • Real-time notifications: Get notified each time someone interacts with your campaign.
  • Customizable sequence: You can easily customize your sequence from within our dashboard so that each campaign reflects your ideal customer journey.
  • Easy-to-use extension: Quickly and easily search for the email address of any profile.
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Let’s take a look at some other available sales prospecting tools out there…

Linkedin Sales Navigator

Ratings: 4.3 stars out of 5 on G2

Pricing: Starting plan $79.99 (Free trial available)

Product Description:

Did you know that connecting on LinkedIn is 27x more effective than connecting on other social networks for lead generation? (Source: LinkedIn) Sales Navigator is a powerful solution that enables you to find the right prospects, engage with them on LinkedIn, and manage them all in one place.

You can get to the right people and companies through advanced search, target accounts by industry, job types, and more. You can also keep track of relevant account details, leads, and opportunities at each stage of the sales cycle.

In addition to finding people, Sales Navigator also lets you build relationships through lead generation features like:

  • Lead Builder: Expand your network by using search filters, including job title and function, seniority, geography, industry, and more.
  • TeamLink: See who among your first-degree connections knows someone in your target accounts.
  • TeamLink Plus: See who among non-first-degree connections knows someone in your target accounts.
  • Advanced Filters: Refine Lead Builder and People Search results by the number of employees or years of experience with a company, or use Boolean logic (AND/OR/NOT) to filter results.
  • InMail: Send personalized messages via email to up to 50 prospects per month.
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Ratings: 4.7 stars out of 5 on G2

Pricing: Starting plan $29 (Free plan available)

Product Description:

PersistIQ is an innovative, easy-to-use, and powerful communication app. PersistIQ enables you to send automated follow-up messages according to your client’s actions.

With PersistIQ, you can find, reach and organize your clientele all in one place. Integrated with, PersistIQ offers a powerful list of features and a high ROI for your team.

PersistIQ also allows you to:

  • Create your own templates and sequence steps on both a team and individual level
  • Schedule calls and emails from the same interface
  • See when your prospects are viewing your mails- including links clicked, attachments downloaded, and more!
  • Get notified of prospect activity as it happens
  • View detailed analytics for each sequence step, so you know exactly where to focus your efforts
  • Drip campaigns can be created for outbound campaigns or existing clients for upsells etc.
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Ratings: 4.8 stars out of 5 on G2

Pricing: Starting plan $100

Product Description:

Interseller helps recruiters and hiring managers manage their time effectively and deliver top talent to the employers they work with. Use our Chrome extension to look up top-notch candidates from LinkedIn, filter potential candidates on social media, and get updates from companies you like.

With Interseller most sources produce data on any system, making your sourcing more efficient. Have candidates automatically added to a pipeline or email sequence and track the candidate’s engagement level with an online campaign around your jobs.

Interseller also offers you features like:

  • Contacts: It allows you to organize, tag, and bulk edit your contacts. You can also export all of your contacts in CSV format for easy upload into other applications.
  • Prospects: It allows you to organize, tag, and bulk edit the prospects from your records. You can also export all of your prospects in CSV format for easy upload into other applications, or you can delete them from Interseller altogether.
  • Records: It allows you to view all of the emails and notes sent by yourself and/or your colleagues at a given company. You can also archive records when you no longer wish to track them in Interseller.
  • Email Templates: It allows you to save messages that you’ve sent in the past so that they can be used again when reaching out to other contacts. The templates are available to select when sending a new email so that you don’t have to spend time re-writing similar messages.
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Ratings: 4.3 stars out of 5 on G2

Pricing: Starting plan $12.50 (Free trial available)

Product Description:

Pipedrive is a web-based solution that turns leads into a client. It recognizes your pipeline, keeps track of activity, and schedules meetings quickly.

Pipedrive is a full customer relationship management system that was designed to be used by small businesses. It provides companies with a simple and easy way to manage their customer relationships in one place.

Pipedrive offers several features for streamlining your tasks, including:

  • Activity types: These are pre-defined templates for activities, so you can quickly add calls, meetings, emails, and more.
  • Email templates: You can come up with your own email templates to use within Pipedrive. The templates can include merge fields (like the first name), so the content can be customized for each person you send it to.
  • Email tracking: This feature sends a unique URL in your email (not a tracking pixel), which means that you can see who opened it.
  • Task automation: You can create an automation rule to take action when certain events happen. For example, if a deal reaches a certain stage, a contact is updated or a task is marked complete.
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Ratings: 4.4 stars out of 5 on G2

Pricing: Starting plan $50.00 (Free plan available)

Product Description:

HubSpot is an inbound marketing & CRM software that helps companies attract visitors and improve conversions. With HubSpot, businesses can get found by more prospects, generate more inbound leads, close more sales, and more effectively engage their clientele.

HubSpot brings all of your digital marketing needs together in one place. They offer several features to help you create, manage and measure a successful inbound strategy.

HubSpot can also help you manage your:

  • Blog: write content and schedule it to be published in the future.
  • Website content: add, edit and publish blog posts, landing pages, website pages, and more.
  • Social media accounts: post updates to multiple channels at once, schedule future posts and see how well each of them performs.
  • Website traffic analysis: see what pages are driving the most visits, where visitors are coming from, how long they spend on your pages, and more.
  • Contacts: build forms for people to fill out on your site so you can track leads and gather information about them
  • Email workflows: Set up email workflows with triggers according to the actions the user takes in their account (e.g., when they sign up for an email list)
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Ratings: 9.3 stars out of 10 on Trustradius

Pricing: Starting plan $99.00

Product Description: is an automation service that helps representatives to find their prospects’ email addresses and phone numbers on the Web and to send automated follow-ups. With the Chrome extension, you can get anyone’s email address in a few clicks without leaving your browser.

Their cold emailing system allows you to send automated follow-ups at scale. You can personalize your templates using variables like first name, company name, job title, etc.

You can also schedule calls directly from our app and have them synced with your calendar. It’s also possible to make your calling scripts that will be shown during the call.

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Ratings: 4.6 stars out of 5 on G2

Pricing: Starting plan $9 Per Month ( Free trial available )

Product Description:

ActiveCampaign assists businesses of all sizes engage with customers and offers a powerful set of marketing automation, analytics, and integrations.

It is an easy-to-use all-in-one solution for businesses looking to improve the quality of their marketing messages, automate their customer journeys and provide actionable insights and details that accelerate growth.

Connect ActiveCampaign with 850+ applications to automate many tasks such as sending mail blasts, connecting with Shopify for eCommerce automation, or creating a personalized Slack message whenever a new contact detail is added to your system.

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Ratings: 4.5 stars out of 5 on G2

Pricing: Starting plan $0.00

Product Description:

Salesloft is an engagement app that assists teams to connect with prospects. You can automate your outreach to save time and increase efficiency, personalize your messages to speak directly to prospects’ needs, improve your workflow to close more deals faster, and optimize your content delivery process.

Salesloft features great tools for email automation, personalization, messaging, and analytics. Its templates can reach more prospects in less time, and its data capture feature lets you track how recipients respond to your messages.

For example, you can use Salesloft to send follow-ups according to how recipients interacted with previous messages.

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Ratings: 4.3 stars out of 5 on G2

Pricing: Starting plan $0.00

Product Description:

Outreach is a cloud-based engagement app that increases productivity and engagement with clientele. Teams can prospect more efficiently with the Outreach Execution Platform.

Your teams can deliver personalized messaging across multiple channels and automate manual tasks to scale fast. They can also write messages and deliver them seamlessly to representatives with the right data to close deals faster.

Teams can measure pipeline contribution and the impact of their programs in real-time for actionable insights that drive improvements in their ROI.

It integrates engagement, conversation intelligence, and revenue intelligence into one place. They also provide analytics, coaching, and automation services to help users streamline their workflow.

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Ratings: 4.7 stars out of 5 on G2

Pricing: Data unavailable

Product Description:

Groove empowers teams to engage with prospects at scale. Groove increases rep productivity by automating tedious manual tasks and ensuring reps hit every step of their process.

It provides revenue leaders with real-time insights into what’s happening at every stage of the sales cycle, enabling them to make agile decisions that accelerate growth.

Groove is also Salesforce Native — this means it can be installed and launched seamlessly from within your Salesforce org. We work with your existing Salesforce data model, so you can maintain accurate reporting and forecasting, lower compliance risk, and streamline admin tasks.

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Zoho CRM

Ratings: 4 stars out of 5 on G2

Pricing: Starting plan $14.00 ( Free plan available )

Product Description:

Zoho CRM empowers businesses to generate quality leads, close deals faster, and optimize team performance. Businesses can stay connected with their clientele, automate repetitive tasks, and analyze performance across multiple channels with ease.

It also provides users with a centralized view of all the information such as contact information, deals, call logs & notes, campaigns, feedback & surveys, tasks assigned & completed, etc.

They are available in both cloud-based and on-premise deployment models. They offer several different tools, including contact management, funnels & pipelines management, workflow automation, AI-powered conversational assistant, and task management.

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Ratings: 4.8 stars out of 5 on G2

Pricing: Starting plan $49.00 ( Free plan available )

Product Description:

Draw insights and details from the data and discover ways to improve your process. What’s more, Apollo CRM also gives you the ability to track interactions across multiple channels.

You can also use Apollo to search for new contacts within your target companies and make lists of prospects in a matter of clicks. Apollo is an all-in-one intelligence solution.

It helps you prospect, engage, and scale outbound activity with sequences, grow accounts with outreach efforts, and more. With Apollo’s smart insights and automated features, you can efficiently personalize every interaction while keeping your teams focused on closing deals.

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Cirrus Insight

Ratings: 4.2 stars out of 5 on G2

Pricing: Starting plan $27

Product Description:

Cirrus Insight is an app that integrates with Salesforce. It gives representatives the ability to manage their contacts right inside Gmail, Outlook, or Office 365.

Cirrus Insight lets you:

  • Track email and attachment opens.
  • Create personalized templates.
  • Set follow-up reminders.
  • Schedule three times more meetings with customers.
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Ratings: 4.6 stars out of 5 on G2

Pricing: Starting plan $9

Product Description:

Mixmax makes it easy to personalize your emails with the name of your lead, their company name, and other relevant information. It lets you send mail from whichever email address you prefer and include all of your usual signatures.

With Mixmax, you can schedule meetings without the back-and-forth by suggesting multiple dates and times to choose from. It also integrates with Google Calendar, Outlook, Office 365, and CMS solutions like Salesforce, HubSpot, and Zapier to show you real-time availability so there are no scheduling conflicts.

With Mixmax’s tracking feature, you can see when key prospects open your emails and click on links to give you more information for the next steps.

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Ratings: 4.6 stars out of 5 on G2

Pricing: Starting plan $15 (Free plan available)

Product Description:

Freshsales is a SalesForce automation solution. It provides you with quality leads, engages in contextual conversations, drives deals with AI-powered insights, and nurtures relationships.

It also offers robust inbound and outbound calling, email tracking, mobile CRM, and customized reports.

Finally, it has a visual deal funnel feature that lets representatives prioritize deals and work on them more efficiently.

From lead generation to relationship building to revenue growth, It gives you the tools you need to create a modern sales stack. It has everything you need to build better relationships with your customers.

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Ratings: 4.6 stars out of 5 on G2

Pricing: Starting plan $50

Product Description:

Reply drives revenue by automating multichannel touchpoints throughout the buyer journey. Reply uses AI technology to understand the context of conversations and provides live recommendations.

It Increases productivity by automating multichannel touchpoints, including phone calls, text messages, and social media.

With native integrations with CRMs, rich API with 40+ methods, and Zapier integrations, Reply is perfect for anyone that needs to send mass emails at scale.

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Ratings: 4.4 stars out of 5 on G2

Pricing: Starting plan $15.00

Product Description:

Yesware is the leading productivity platform for salespeople and their managers at businesses. It empowers salespeople to sell smarter and close more deals by bringing data and insights directly into their workflow — right where they live every day — inside their email inbox. Yesware’s full suite of tools includes:

  • Email Tracking & Analytics – Track when prospects open your emails, click links, and view attachments
  • Templates Create, save, and send emails from frequently used templates with merge tags
  • Meeting Scheduling – Automatically suggest times according to your calendar availability
  • Presentation Tracking – See who opened your proposals and get notified when they’re viewed
  • Phone Dialer – Log calls directly to Salesforce; sync your contacts to Yesware for 1-click dialing
  • Reporting Dashboards – Monitor everyone’s progress in real-time with customizable reports
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Ratings: 4.5 stars out of 5 on G2

Pricing: Data not available

Product Description: is the leading engagement platform built on the world’s first and only AI-fueled Predictive Sales Acceleration Platform. It helps teams deliver personalized engagement that aligns with where buyers are in their purchasing journey.

InsideSales’ sales prospecting tool is powered by its patented Neuralytics engine which aggregates internal data, buyer signals, and intelligent automation to help teams know who to engage when to engage them, how to engage them and what message will resonate most.

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Ratings: 4.7 stars out of 5 on G2

Pricing: Starting plan $25.00 (Free trial available)

Product Description:

Dooly is the connected workspace for representatives. It brings together data and lets you access everything in one place, and update it in real-time.

Dooly makes it easy to collaborate on deals with your team, and share information with the systems that need to know.

It automates crucial parts of the sales process, so you can focus on creating value for your clients. It records account activity in the system automatically, so you don’t have to worry about logging your work manually.

Its connected workspace lets you share information between tools, so you can keep everyone up to date on what’s happening. Sharing notes in Dooly will automatically update your CRM, keeping everyone on the same page.

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With the help of these sales prospecting tools, you can establish an effective sales process and start filling your sales pipeline. Not only that, but these tools will also help you build solid relationships with customers and increase your brand loyalty.

Hope I have helped you choose the right sales prospecting tool to increase your sales and close more deals. Of course, you can always experiment with multiple tools and see which ones work best for your organization.

This was our top 20 list! Let me know which sales prospecting tool you like the most!

Do you think I missed your favorite one? Please feel free to share your thoughts in the comments section below! Cheers!