Are you tired of your sales team spending hours on manual outreach? Well, it’s time to put an end to that drudgery and step into the future of sales.

Introducing automated outreach! Trust me, your sales team will thank you for it.

With automated outreach, your team can focus on closing deals instead of crafting the perfect message. And let’s not forget, automation also means increased efficiency and productivity.

But what is outreach automation? Why is it important? And how do you create and optimize an automated outreach program?

In this article, we’ll answer all of those questions and show you how to set up an automated outreach program that boosts sales team efficiency.

So, why not give your team the gift of time and see an increase in sales? Let’s dive into how automated outreach can take your sales game to the next level.

What is automated outreach?

Simply put, outreach automation is the use of technology to automate the process of reaching out to potential connections or leads.

This can include sending personalized emails or messages, setting up automatic follow-ups, and even tracking the progress of your outreach efforts.

Think of it like having a virtual assistant to get more LinkedIn connections. No more manually typing out the same message over and over again or spending hours trying to track down the perfect contact.

Automated outreach takes care of all of that for you, leaving you free to focus on building relationships and making connections.

Why use automated outreach?

Automated outreach is an essential tool for any professional looking to boost their sales and marketing. With automated outreach, you can:

  • Save time by automating repetitive tasks such as setting up automatic follow-ups.
  • Personalize your outreach by customizing messages for individual recipients
  • Track your outreach to understand which outreach steps are working and which are not.
  • Increase the effectiveness of your sales and marketing teams by ensuring that your outreach is tailored to each individual recipient

In short, automated outreach is an excellent way to take your sales game to the next level and make sure you’re reaching the right people at the right time.

That’s why you need LaGrowthMachine!

LaGrowthMachine is a sales automation tool that can help you achieve all of these benefits and more! Among the many amazing features we offer you, we got the LGM Inbox – an outreach haven for all you salespeople looking to maximize efficiency.

lgm inbox
LGM Inbox

With the LGM Inbox, you can start, manage, and track all of your outreach messages in one place. Yes, one place!

Be it an outreach email or a LinkedIn message, all of your conversations stay in one place so you no longer have to go through the tedious process of toggling between different apps.

But we’re getting off-track here. If you’d like, we just posted a full comparison of the best outreach tools on the market, make sure to check it out!

Best practices for a stellar automated outreach process

Now that you know how automated outreach works and why it’s important, let’s talk about how to create and optimize an automated outreach process.

The key to successful automated outreach is getting the process just right. Here’s a quick checklist of best practices you can follow:

Targeting the Right Audience

When it comes to automated outreach, one size does not fit all. It’s essential to identify and target the right audience to ensure your efforts are well received. Here’s what you need to do:

  1. Identify your target audience based on demographics, behavior patterns, and interests.
  2. Segment your audience into smaller groups to tailor your messages specifically to each group.
  3. Ensure your email copywriting and otherwise is relevant and valuable to your target audience.

What to avoid:

  • Generic messages
  • Spammy content
  • False promises

For instance, let’s say you’re a SaaS company specializing in project management software. Your target audience is likely project managers, team leads, and executives from various industries.

We, at LaGrowthMachine, recommend you use LinkedIn Sales Navigator to uncover leads, using their extremely advanced search criteria. Here’s one search method that almost never fails, Account-Based Marketing:

  • Enter the “Account” section of Sales Nav’ and type in your sales target industry (e.g., Technology & Information)
  • Put in the pertinent filters such as Company Headcount (e.g. you want to target SMEs)
  • You now have a list of companies that match your criteria.
  • Next, enter the “Lead” section of Sales Nav and select the job title you’re targeting (e.g., project manager)

You will then be presented with a list of leads from those companies that match your criteria.

How neat! This method allows you to target the exact companies you want to sell to and gives you precisely who to reach out to within your target industry.

Crafting engaging copywriting

Crafting compelling messages is key to the success of automated outreach. Here’s what you need to do:

  1. Write clear and concise subject lines to grab the recipient’s attention.
  2. Personalize your messages by using the recipient’s name, company name, and other relevant details.
  3. Keep your messages brief and to the point.
  4. Provide value to the recipient in the form of relevant information or offers.

You’ll want to avoid cliche phrases and boring copy, don’t go hard on symbols and emojis either. Yes, you want your message to catch your lead’s attention, but don’t overdo it.

For instance, keeping the same example from before, you would want to avoid generic messaging such as “Hey, check out our project management software!”

Instead, craft a specific message that not only addresses the recipient’s needs but is also nice to look at and easy to understand:

Hi {{firstname}},

I hope this email finds you well. I came across your company, {{companyName}}, and I believe our project management software can help streamline your workflow.

Would you be interested in learning more about it?

This message is personalized, to the point, and provides value by offering a solution to the recipient’s pain point.

Not so hard, right?

Nonetheless, if you’re having trouble crafting your copy, with LaGrowthMachine you can toggle the “Ask for Campaign Review” feature to get an expert review of your automated outreach campaigns.

lgm ask for review

Our team of professionals will review not only your copy but your campaign as a whole: the sequence itself, your use of multichannel resources, and any other aspect that might be impacting the success of your campaigns.

Timing & Frequency

Next, it’s essential to consider timing and frequency when it comes to automated outreach. Here are a few tips on getting it right:

Think about the optimal time of day to send your messages – you’re more likely to get responses if you send them during working hours.

Additionally, pay special attention to user behavior, such as recent activities or purchase history, so that you can tailor your messages accordingly.

Adjust the frequency of your messages to ensure they’re not too frequent or too spread out.

Finally, be mindful of national and international holidays and take them into account when scheduling your outreach.

Measurement and Optimization

Lastly, measurement and optimization are essential components of any successful outreach automation campaign. Here’s what you need to keep in mind:

  • Track the performance of your campaigns, such as open and click-through rates, to see what’s working and what’s not.
  • Analyze user behavior with metrics like time to response or time in sequence so you can assess which sequences yield the best results.
  • Optimize when and where necessary: tweak your messages, adjust timing and frequency, test different channels to find the combination that works for you!

Again, here you can use LaGrowthMachine’s powerful analytics to measure and analyze the success of your campaigns in real time.

You’ll get access to a rich set of performance metrics as well as the ability to drill down and analyze the details of individual campaigns.

analytics 2.0

Achieving success with automated outreach

So there you have it, our tips on crafting engaging automated outreach messages and optimizing your campaigns for success.

Improving your outreach efforts is as easy as it gets!

If you take the time to understand your audience and what appeals to them, automate the process with technology, and mix in a personal touch here and there, you’ll be sure to see an increase in responses and ROI.

What other methods have you found work well for improving your outreach automation? Let us know in the comments below.

Happy outreaching!