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An email is a potent tool for marketers and salespeople alike.
But if you want to get the best results from your email efforts, knowing when to send emails is just as important as what you say in them.
It’s not enough to simply hit “send” on a message — timing plays an integral role in whether or not your emails will be opened and acted upon.
Timing is everything when it comes to email marketing and sales. Knowing when to send emails can make all the difference in whether your message is read or ignored.” -Andrew King
It’s very much like taking the perfect picture — you can have the best content in the world, but if it doesn’t land at the right time and place, chances are it won’t be seen.
So, which days and times will get you the best open rates? What are some factors that affect when your audience is most likely to see and read your emails? And how to create a great email schedule that works best for you and your audience?
All of these questions, and more, will be answered in this guide to the best time to send emails.
Factors that Affect the Best Time to Send an Email
Although finding the optimal time to send an email to your customers isn’t an exact science, there are some key factors you should consider before hitting “send.” Let’s take a look at the major ones.
Audience:
Whether you’re sending emails to multiple people or a single customer, it helps to know your audience and what times they’re most likely to be actively engaged with your emails.
Who are the recipients of your email? Where did these leads come from? What do they care about? Knowing the answers to these and other questions can help you create a compelling email schedule.
This is even more true if you’re crossing time zones. A businessman from Silicon Valley probably doesn’t have the same workday as a freelancer from Paris, after all.
Quick Tip💡
If you’re working with a company that has been cultivating customers for a while, then you should have some information about their habits, their preferences, and the best times to reach them. Make sure to use that information to your best advantage!
This is where segmentation comes into play. Add onto that some personalization elements in your email copywriting and you’ll be golden!
This is something where our own LaGrowthMachine shines!
With well over 20 different variables at your disposal, we offer an incredibly efficient way to personalize emails.
Furthermore, LaGrowthMachine designs events for every prospective activity (sent and received messages, connection request approvals, etc.), which can be used to trigger CRM actions.
Industry
If you work in a certain industry, then understanding when peak activity times are for your customers can be incredibly helpful.
For example, if you’re working in retail, you may want to reach out to customers early in the morning when they start working or late afternoon when they’re more likely to check their inboxes.
That said, Sendinblue’s study gives us a full breakdown of the best times to send emails for specific industries:
- Software/SaaS: Tuesday or Thursday between 2pm and 3pm
- Professional Services (B2B): Monday or Tuesday between 8am and 10am
- Ecommerce: Tuesday or Thursday at 10am
These are just a few examples, but you should use your own best judgment when it comes to creating your email schedule.
Make sure to use our tips from the previous section and get to know your audience! There really isn’t a better standard to follow.
That said, LaGrowthMachine offers you the ability to customize when emails are sent out, providing assurance that your leads will be contacted at times when they’ll most likely receive, read and respond to them!
This way, your prospecting efforts never go wasted.
Campaign Goals
Lastly, your campaign goals can play a huge role in finding the best time to send your emails.
For example, if you want to drive website traffic, you may consider sending out emails late in the day when people are winding down and are more likely to click through.
If you’re looking to increase sales conversions, then early morning or lunchtime emails may be best as this is when people are more likely to make purchasing decisions.
Make sure to keep track of your emails and monitor which emails generate the best results, that way you know what time works best for future campaigns.
Again, LaGrowthMachine can help you here too! With our in-depth analytics, you have a full breakdown of the best days and times to send emails for maximum engagement.
General Guidelines for Determining the Best Time to Send an Email
Now that you know some best practices to consider when determining the best time to send an email, here are a few general guidelines that you can use to create your campaign schedule:
- Consider the best days to send emails: Generally, Tuesdays, Wednesdays, and Thursdays tend to be the best days to send out emails.
- Weekday vs. Weekend: Weekday emails tend to have higher open and click-through rates than those sent on weekends. Obvious but we had to mention it!
- Time of Day: Midweek emails sent in the morning or early afternoon tend to perform best for salespeople and marketing professionals
- Test and Optimize: A/B testing and data analysis can help you determine the best time for your specific audience and campaign goals to send your emails
- Warm up your email: This is the process of building your sender reputation over time. Read our article to learn more about it!
- Use Automation: Using an automation tool like LaGrowthMachine can help you set up automated outreach campaigns that are sent out at optimal times. Use Automation: Using an automation tool like LaGrowthMachine can help you set up automated campaigns that are sent out at optimal times. This works for everything from prospecting emails to recruitment automation. This way, you don’t have to manually send out emails every time!
With these best practices in mind, you’re now ready to start creating your email sequence to maximize the impact of your campaigns. So let’s get to it!
Time to hit send!
So there you have it! Finding the best time to send emails for salespeople isn’t as difficult as it may seem.
By taking into consideration your audience, the time of day, and the use of automation tools like LaGrowthMachine. you can create an effective email campaign
It’s also important to do your research and understand the best practices that we laid out in this article.
Additionally, understanding your audience and using data analysis to optimize when you send your emails can make a huge difference in the success of your campaigns.
With the best day, best time, and best automation tool in your corner, you’ll be well on your way to success. Good luck!
Happy Emailing! 📧✉️💌
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