Email copywriting might seem easy enough at first glance – after all, it’s just a few words, right? But if you want to write email copy that engages your audience and gets results, it takes a bit more effort than that. Just because email is easy to use doesn’t mean you can slap together any old message and call it good.

Email is an important part of modern business communication. It’s a quick and convenient way to stay in touch with clients, customers, and other professionals. To get the most out of email, you need to carefully craft your messages for maximum impact.

What is email copywriting? Why is it important for businesses? And how to do copywriting properly?

In this blog post, we’ll share some tips for writing email copy that packs a punch. So whether you’re looking to increase opens and clicks, or simply create an impression with your audience, keep reading for some helpful advice.

What is email copywriting?

Email copywriting is the process of crafting email content that leads to conversions. It is a delicate balance between art and science.

On the one hand, you need to be creative in order to stand out in someone’s inbox.

But at the same time, you also need to be strategic, making sure that each element of your email works together to drive conversions. email copywriting requires a deep understanding of how people interact with email, as well as an awareness of the latest best practices. 

Email copywriting can include anything from email subject lines that get recipients to open your email, to email body copy that convinces them to take action, such as clicking a link, subscribing to a newsletter, or making a purchase.

Copywriting usually goes hand in hand with B2B prospecting and email prospecting, as these are the two main ways to get people to see your emails in the first place.

So, when you’re looking for new leads, you want to focus on your copy and not be distracted by other factors in your sales email.

That’s where LaGrowthMachine comes in! Our tool allows you to build a strong multichannel sequence for your sales automation process.

LaGrowthMachine allows you to create all types of emails in advance and schedule them at each different stage of your prospecting campaign.

For instance, in this campaign, you can schedule a first professional email contact followed by three follow-ups.

If the person responds to any of these messages, the campaign will stop and you will be able to respond manually until you close your deal.

With automated campaigns like this, you can focus on your writing and leave the follow-ups to us.

Our team even accompanies you in the writing of your prospecting emails by giving you advice on copywriting and/or your overall campaign:

The anatomy of a great email copy

Email copywriting is an important skill to master if you want your emails to stand out and drive conversions. By understanding the basics of email copywriting, you can craft messages that are both creative and effective.

Just like any good piece of writing, an email should have a clear purpose, and each element should work together to support that purpose. Here’s a quick overview of the key components of a great email:

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Subject line

Email copywriting starts with the subject line. This is the first thing that people will see when your email lands in their inbox, so it needs to be attention-grabbing and relevant.

A good subject line will make recipients want to open your email, while a bad one will get your email immediately deleted without being read.

Here are some tips for writing effective subject lines:

  • Keep it short and to the point
  • Use keywords that are likely to trigger an emotional response
  • Use actionable language
  • Avoid using spammy words or phrases

Email body copy

Once you’ve got the recipient to open your email, it’s time to engage them with a compelling email body copy. Just like with any other piece of copywriting, the goal here is to tell a story that resonates with your audience and inspires them to take action.

When it comes to email body copy, less is more. Keep your messages short and to the point, using clear, concise language. And make sure every element of your email supports your overall goal.

For example, if you’re promoting a new product, your body copy should include information about the product, as well as a call-to-action (CTA) that encourages recipients to learn more or buy now.


Your email’s call-to-action (CTA) is what tells recipients what you want them to do next. It should be specific, actionable, and easy to spot.

Your CTA should be the focal point of your email, so make sure it’s placed in a prominent location, such as near the top of the email or after the email body copy. And use language that inspires recipients to take action, such as “learn more,” “download now,” or “buy now.”

Remember, your CTA needs to be relevant to the overall goal of your email. So if you’re promoting a new product, your CTA should be something like “learn more” or “buy now.”

But if you’re simply sending a newsletter, your CTA might be “subscribe now” or “read more.”

These are the main components of an email copy, but why do you need to take care of your email copywriting?

What are the advantages of doing email copywriting properly?

Email copywriting is one of the most important aspects of email marketing, and it’s something that should be taken seriously. The right email can make a huge difference in your open rates, click-through rates, and overall conversion rates. 

Here are a few advantages of email copywriting:

  • Get more opens: As we mentioned above, a great subject line is the first step to getting people to open your email.
  • Get more clicks: Once you’ve got people to open your email, it’s important to make sure they take action by clicking through to your website or landing page. A compelling email body copy and a strong CTA will help you get more clicks.
  • Boost conversions: Ultimately, the goal of email marketing is to drive conversions. And email copywriting plays a big role in that. By crafting messages that are relevant and persuasive, you can increase the chances that recipients will take the desired action, whether it’s subscribing to your newsletter, downloading a white paper, or making a purchase.

Adapt your email copywriting to your goals:

Since you’re here trying to learn about email copywriting, you’re either doing it to communicate with and nurture your existent leads, or you’re using email to generate new leads.

Let’s cover how to write emails for both cases.

Email copywriting for Inbound Marketing

The first step is to start with a CTA that drives the email’s goal.

For inbound marketing, you’ll want to focus on getting people to subscribe to your email list or download a specific lead magnet. So, your CTA should reflect that.

Make sure it’s s clear and concise, and that it’s placed prominently in your email so that people can’t miss it.

Your email’s subject line should be interesting and attention-grabbing. But, it should also be relevant to the email’s content.

You don’t want to trick people into opening your email with a clickbait subject line only to find that the email has nothing to do with what they were expecting.

Email copywriting for Outbound Sales

The first step is still to start with a CTA. But, for outbound sales, your CTA will be focused on getting people to buy your product or service.

Again, make sure it’s clear and concise and place it prominently in your email. Include a sense of urgency to encourage people to take action now. And, make it easy for them to buy by including a link to your product page or checkout page.

Your email’s subject line should be interesting, but it doesn’t need to be as attention-grabbing as it would for inbound marketing. That’s because you’re already targeting people who are interested in what you have to offer.

Still, it should be relevant to the email’s content.

When it comes to the email’s copy, you’ll want to focus on showing people how your product or service can solve their specific problem.

Use case studies, testimonials, and social proof to show them that you’re a credible source. And, make sure to highlight the features and benefits of your product or service.

Still not sure how to get started with email copywriting? Don’t worry, we’ve got you covered.

6 Tips to write a killer email copy

We went over the definition of email copywriting, understood why it’s extremely important for your business, and now it’s time to see how you can write one yourself. The process is actually not that complicated once you understand what goes into a good email.

Define your goals

Before you start writing email copy, it’s important to know what you want to achieve with your email. Do you want to increase brand awareness? Drive traffic to your website? Make a sale?

Your email’s goal should be specific and measurable, and it should align with your overall marketing goals.

Know your audience

It’s also important to have a clear understanding of who your email is being sent to. What are their needs and wants? What are their pain points? What type of language do they use?

The more you know about your audience, the better you can craft email copy that resonates with them and their needs.

Select a topic

Now that you know what you want to achieve with your email and who you’re sending it to, it’s time to choose a topic.

Your email’s topic should be something that’s relevant to your audience and that aligns with your email’s goal. For example, if you’re trying to increase website traffic, you might want to write an email about a new blog post or an upcoming webinar.

On the other hand, if you’re looking to boost your sales, you might want to write an email about a new product or a special offer.

Write headlines that pack a punch

Your headline should be clear, interesting, and attention-grabbing. It should give readers a reason to want to read more.

Personalize your emails

Personalized emails have been shown to improve open rates, click-through rates, and conversion rates. So, take the time to personalize your email copy for each recipient.

Test, measure, and optimize

After you’ve sent your email, it’s important to measure the results so that you can see what’s working and what’s not. Check your open rates, click-through rates, and conversion rates. Then, make changes to your email copy and test again.

The goal is to continually improve your results over time so that you can get the most out of your email marketing efforts.

Get to writing your best email copy!

Email copywriting is a skill that all businesses should invest in. It can help you increase website traffic, boost customer engagement, and improve your bottom line.

When it comes to email copywriting, there are a few key things to keep in mind. Define your goals, know your audience, select a relevant topic, and write headlines that attract the reader’s attention and convince them to open the email.

Finally, don’t forget to test, measure, and optimize your results so that you can continue to improve your email marketing campaigns

That’s it! We’ve outlined the basics of email copywriting and shared some tips to help you write better emails. We hope this post will help you create more effective email campaigns that resonate with your audience and drive results.

Do you have any other email copywriting tips to share? Let us know in the comments below!

Happy emailing!