In reality, PhantomBuster and La Growth Machine are two rather different solutions. You could even imagine a world where they complement each other.

But if you had to make a choice, La Growth Machine lets you do a lot more within a single tool:

– La Growth Machine offers a more advanced and extensive set of features when it comes to doing multichannel at scale. PhantomBuster only integrates a few of these features. For example, you cannot send emails from within PhantomBuster.

– La Growth Machine allows you to integrate manual tasks (such as phone calls) into your workflows for even more personalization. This feature is not available in PhantomBuster.

– La Growth Machine allows you to find contacts, import them, create custom sequences to engage and qualify them. All in one tool. PhantomBuster allows you to scrap, enrich and do a little outreach, albeit clumsily.

– La Growth Machine offers absolute flexibility in campaign creation. With PhantomBuster, you are locked into relatively basic workflows that may not fit all use cases.

PhantomBuster offers to automate prospecting via LinkedIn flows but not by email, which is essential when you want to do B2B outreach.

La Growth Machine integrates LinkedIn, email, and X (Twitter), which can be interesting for those who do outreach via this channel.

And to go even further, you can even integrate Call action buttons into your campaigns through Aircall or Ringover extensions and literally make your sales calls directly from La Growth Machine!

A degree of flexibility that you cannot get with PhantomBuster.

PhantomBuster and La Growth Machine offer two different experiences, but both are relatively well designed from a UX perspective:

– PhantomBuster quickly walks you through workflows that allow you to perform very concrete actions, such as scraping leads from LinkedIn and engaging them immediately

– La Growth Machine takes you through a more in-depth onboarding, showing you how to import leads from LinkedIn, a CSV, or your CRM, then create and launch your campaign.

Ultimately, the two tools are so different in terms of functionality that you could almost consider them complementary tools:

PhantomBuster does scraping and enrichment very well and allows you to collect data from sources that La Growth Machine doesn’t handle, such as Instagram.

La Growth Machine, on the other hand, does not allow scraping but does everything else (enrichment, campaign creation, lead management, reporting, etc.).

If you need to do outreach, we suggest either:

– Use La Growth Machine alone, particularly since we just launched LGM Finder, which allows you to find your leads directly from our tool, thanks to Account-Based Marketing.

– Use PhantomBuster for scraping ahead of time if you have slightly exotic needs that are not covered by Sales Navigator or LGM Finder, and use La Growth Machine down the line to engage your prospects in a multi-channel and automated way.