Eric Renaud

Content & SEO Manager

Eric is in charge of content and SEO at La Growth Machine. A specialist in Outreach topics for over 8 years, Eric has written for numerous French and English blogs, sharing his experiences, hacks, and other use-cases. A trainer and speaker in his spare time, he is a reference for all topics related to B2B prospecting and automation.

All posts by this author

Emailing

10 Recruiting Email Templates that Work in 2023

Recruiting top talent is a key priority for businesses in today’s competitive market. With the…

10 mins read

Eric Renaud
November 2, 2023

Sales

How To Define Your Sales ICP Step by Step?

Identifying and targeting the right customers is crucial for success. This is where the concept…

11 mins read

Eric Renaud
November 2, 2023

Growth

Complete Guide About Customer Management and How to Master It!

Customer management has become a crucial aspect of any successful organization. It involves the strategic…

13 mins read

Eric Renaud
October 30, 2023

Growth

Key Differences between Upselling and Cross-selling

When talking about sales, two terms that often get confused are “upsell” and “cross-sell.” While…

9 mins read

Eric Renaud
October 23, 2023

Sales

How to Master Upselling in 2023? Complete Guide +10 Strategies!

In the competitive world of business, finding ways to increase revenue and customer satisfaction is…

13 mins read

Eric Renaud
October 23, 2023

Growth

Copywriting Guide: How to Master It in 2023!

In this article, we will explore the ins and outs of copywriting, and its importance for your business, and provide you with ultimate guidelines for crafting compelling content.

15 mins read

Eric Renaud
October 30, 2023

Emailing

DKIM: Everything you Need to Know

What exactly is DKIM? What are the benefits of implementing DKIM for businesses? How to set it up? Read on this post!

10 mins read

Eric Renaud
October 17, 2023

Sales

A Guide To Create the Perfect Onboarding Process

Onboarding refers to the process of integrating new individuals into an existing system or organization. Click to know everything about it!

12 mins read

Eric Renaud
October 5, 2023

Sales

Value Proposition: What is it? How to create it?

In this ultimate guide about value proposition, we will dive deep into the concept of value proposition, exploring its different types, benefits, and the steps to crafting a perfect one.

7 mins read

Eric Renaud
September 22, 2023

Sales

Sales Policy: Ultimate Guidelines in 2023

In this article, I will explain what a sales policy is, discuss the different types of sales policies that exist, and provide practical tips on how to create an effective sales policy for your business.