Lemlist vs. Mailshake in 2026: Which Email Outreach Tool?

Lemlist vs. Mailshake: quick overview

Before we get into the details, here’s a snapshot of what each platform brings to the table.

Lemlist

Lemlist is a multichannel sales engagement platform that automates outreach across email, LinkedIn, WhatsApp, and calls while keeping things personalized. It helps sales teams find qualified leads, personalize messages at scale, and follow up automatically from a single platform. Lemlist also includes tools to improve email deliverability with features like lemwarm, which keeps your emails out of spam folders.

Starting price: $69 per user/month

Mailshake

Mailshake is a sales engagement platform built to help businesses automate and streamline outreach through email and social media. It offers personalized cold email campaigns, LinkedIn automation, and an AI-powered email writer called SHAKEspeare. Mailshake focuses on improving email deliverability and tracking team performance with detailed analytics.

Starting price: $29 per month

Lemlist vs. Mailshake: head-to-head comparison

Both platforms automate email outreach and help personalize at scale, but they take different approaches to features, ease of use, and pricing. Here’s how they compare across the categories that matter most.

Features & capabilities

Lemlist:

Lemlist focuses on multichannel outreach with some standout features:

• Multichannel sequences: Automate personalized outreach across email, LinkedIn, and phone from a single platform
• AI-powered personalization: Use AI to personalize messages at scale, adapting text, images, and landing pages dynamically for each lead
• Inbox rotation and deliverability booster: Features like lemwarm help keep emails out of spam folders by automating warm-up emails and providing deliverability tips
• Lead database and enrichment: Access a 600M+ lead database with tools to find and verify emails and phone numbers
• Unified inbox: Track interactions across all channels in one thread, allowing seamless engagement without switching platforms

Mailshake:

Mailshake keeps things straightforward with a focus on email and LinkedIn:

• Email deliverability tools: Email domain setup assistance, free email warm-up, list cleaning, and an in-app copy analyzer to ensure emails land in the inbox
• AI email writer: SHAKEspeare AI helps create engaging email content quickly with auto-generated copy, randomization, and A/B testing
• LinkedIn automation: Automates LinkedIn activities like sending messages, viewing profiles, and sending connection requests
• Lead Catcher: Focuses on the most engaged leads to improve sales efficiency
• Multi-channel outreach: Automates personalized campaigns across email, phone, and social media from a single dashboard

Winner: Tie. Lemlist offers more channels (WhatsApp, custom landing pages) and a larger lead database, while Mailshake focuses on simplicity and ease of use with solid email and LinkedIn automation. Your choice depends on whether you want more channels or a simpler workflow.

Ease of use

Lemlist:

Lemlist has an interface that’s generally intuitive, though some users mention a learning curve when first getting started. The drag-and-drop campaign builder makes it easy to set up sequences once you get the hang of it. Some reviewers note the interface can feel unintuitive at times, especially when managing multiple campaigns or navigating between features.

Mailshake:

Mailshake is known for its simple, user-friendly interface that makes campaign creation straightforward. New users can typically get up and running quickly without extensive training. The platform focuses on keeping things clean and easy to navigate, though some users mention difficulty with template creation and finding certain settings.

Winner: Mailshake. While both platforms are generally accessible, Mailshake edges ahead with its simpler interface and shorter learning curve, especially for teams new to cold email automation.

Pricing & value

Lemlist:

Lemlist offers three main pricing tiers:

• Email Pro: $69 per user/month (includes automated outreach, unlimited email follow-ups, AI-powered personalization)
• Multichannel Expert: $99 per user/month (adds LinkedIn and WhatsApp integration, multichannel follow-ups)
• Enterprise: Custom pricing (includes advanced API access, assigned account manager, and all Multichannel Expert features)

Lemlist offers a 14-day free trial. The pricing is per user, which can add up quickly for larger teams.

Mailshake:

Mailshake offers four pricing tiers:

• Starter Plan: $29/month or $25/month annually (1 email address, 1,500 email sends per month, unlimited campaigns)
• Email Outreach Plan: $49/month or $45/month annually (2 email addresses, unlimited sends, email rotation)
• Sales Engagement Plan: $99/month or $85/month annually (10 email addresses, LinkedIn automation, 2,500 free data finder credits, 5 phone numbers)
• Agency Plan: Contact sales for pricing (unlimited email addresses)

Mailshake offers a 30-day free trial (credit card required).

Winner: Mailshake. With a lower entry point at $29/month and more flexible pricing tiers, Mailshake offers better value for smaller teams or those just starting with cold email. Lemlist’s features justify the higher price if you need robust multichannel capabilities.

Integrations

Lemlist:

Lemlist integrates with major CRM platforms and tools, including HubSpot, Pipedrive, Salesforce, Zapier, and API access for custom integrations. The platform also connects with tools like Google Drive and other popular sales software.

Mailshake:

Mailshake integrates with Salesforce, Pipedrive, HubSpot, and offers Zapier connectivity for broader integration options. The platform also provides API access for custom integrations and connects with various sales and marketing tools.

Winner: Tie. Both platforms offer solid CRM integrations and API access. Your decision here depends more on your existing tech stack than on which platform has better integration capabilities.

Email deliverability

Lemlist:

Lemlist includes lemwarm, a dedicated email warm-up feature that gradually increases sending volume and simulates natural email patterns. This helps build sender reputation and avoid spam filters. The platform also provides deliverability tips and monitoring tools to track inbox placement.

Mailshake:

Mailshake offers free email warm-up, email domain setup assistance, list cleaning tools, and an in-app copy analyzer that checks your email content for spam triggers. The platform focuses heavily on ensuring emails reach the inbox rather than spam folders.

Winner: Tie. Both platforms take email deliverability seriously with warm-up features and monitoring tools. Lemlist’s lemwarm is well-regarded, but Mailshake’s copy analyzer adds an extra layer of spam prevention that some teams will appreciate.

Lemlist vs. Mailshake: pros and cons

Lemlist strengths & weaknesses

Pros:

• Solid multichannel outreach features across email, LinkedIn, and WhatsApp
• Powerful automation capabilities with advanced sequencing
• Easy personalization at scale with AI assistance
• Large lead database (600M+ contacts) with built-in enrichment
• Extensive support library and documentation
• Improved deliverability via lemwarm

Cons:

• Higher pricing compared to competitors
• Bugs and technical issues reported by some users
• Steeper learning curve than simpler alternatives
• Email management can be challenging when handling multiple campaigns
• Interface can feel unintuitive at times
• Limited campaign management features in some areas

User rating:

• G2: 4.8/5 (based on 1,000+ reviews)
• Capterra: 4.5/5 (based on 100+ reviews)

Mailshake strengths & weaknesses

Pros:

• Easy email campaign management with simple interface
• More affordable starting price point
• Good personalization options
• Solid customer support
• Free email warm-up included
• Straightforward campaign setup

Cons:

• Poor contact data quality reported by some users
• Cannot pause campaigns once started
• Deliverability issues mentioned in some reviews
• Learning curve for new users despite simpler interface
• Confusing pricing plans with add-ons
• Difficulty in template creation for some users
• Limited reporting metrics compared to competitors

User rating:

• G2: 4.7/5 (based on 200+ reviews)
• Capterra: 4.6/5 (based on 100+ reviews)

Lemlist vs. Mailshake: side-by-side comparison table

Here’s a quick reference comparing the two platforms:

Which should you choose?

Choosing between Lemlist and Mailshake depends on your specific needs, budget, and how you approach outreach:

Consider Lemlist if:

• You need true multichannel outreach across email, LinkedIn, WhatsApp, and calls
• You want access to a large built-in lead database (600M+ contacts)
• Advanced personalization with custom images, videos, and landing pages matters to your campaigns
• You’re willing to invest more for a comprehensive sales engagement platform
• Your team handles high-volume outreach and needs sophisticated automation

Consider Mailshake if:

• You’re primarily focused on email outreach with some LinkedIn automation
• Budget is a concern and you need a lower entry price
• You want a simple, easy-to-use interface with minimal learning curve
• Your team is smaller and doesn’t need enterprise-level multichannel features
• You value straightforward campaign setup over advanced customization

Looking for another option? Consider La Growth Machine

Lemlist and Mailshake are both solid choices for email-focused outreach, but if you’re looking for a platform that goes deeper on multichannel automation while keeping things simple, La Growth Machine offers a different approach.

What La Growth Machine does

Our platform is built for multichannel prospecting that actually gets replies. Instead of just email automation, we focus on reaching prospects where they’re most active—across LinkedIn, email, calls, voice messages, and X (Twitter)—all from one place.

What sets us apart:

• Inbox Rotation: Our Inbox Rotation feature automatically distributes emails across multiple addresses to protect your domain’s deliverability and safely scale your outreach volume. Send more emails while keeping spam filters at bay.
• A/B Testing: Test different versions of your messages directly in your sequence editor. Track performance in real-time across channels and double down on what actually works.
• Multichannel approach: We pioneered multichannel outreach because it gets 3.5x more replies than email-only campaigns. Combine LinkedIn, email, calls, and voice messages in one sequence.
• LinkedIn Intent Data: Import people who liked or commented on posts, signed up for events, or follow your company. Target prospects at the perfect moment with highly relevant messages.
• Lead Enrichment: Automatically enrich leads with verified emails using 9 providers with double validation and scoring. No need for multiple tools.

How we compare

Where Lemlist and Mailshake focus primarily on email with some LinkedIn capabilities, La Growth Machine treats every channel as equally important. Our Inbox Rotation goes beyond simple multi-sender setups by intelligently managing send patterns and volumes across addresses. Our native A/B Testing lets you optimize campaigns without rebuilding sequences or tracking results in spreadsheets.

We’re built for teams that want results without complexity. You don’t need to be a power user to set up effective multichannel campaigns with Inbox Rotation protecting your deliverability and A/B Testing showing you what resonates.

Pricing

• Starting at €50/month per identity
• 14-day free trial (no credit card required)

Best for

La Growth Machine makes sense if you:

• Want multichannel outreach that’s actually built for multiple channels, not email with add-ons
• Need Inbox Rotation to safely scale email volume without hurting deliverability
• Want built-in A/B Testing to optimize campaigns based on data
• Value LinkedIn as much as email and want sophisticated automation for both
• Need lead enrichment without juggling multiple tools and subscriptions

Lemlist vs. Mailshake: FAQs

Which platform offers better email deliverability?

Both Lemlist and Mailshake prioritize email deliverability with warm-up features. Lemlist includes lemwarm for reputation building, while Mailshake offers a copy analyzer to catch spam triggers before sending. Both are effective, so your choice depends on whether you prefer proactive content checking (Mailshake) or automated warm-up (Lemlist), though both offer warm-up capabilities.

Can I use multiple email addresses with both platforms?

Yes. Lemlist includes inbox rotation features that allow multiple senders per campaign. Mailshake’s Email Outreach plan ($49/month) includes 2 email addresses, the Sales Engagement plan ($99/month) includes 10 addresses, and the Agency plan offers unlimited addresses. Both platforms support this functionality, but the number of addresses varies by pricing tier.

Which tool is better for LinkedIn automation?

Lemlist offers more comprehensive LinkedIn automation as part of its multichannel approach, including automated messages, connection requests, and profile visits integrated with email sequences. Mailshake offers LinkedIn automation in its Sales Engagement plan but keeps things more basic. If LinkedIn is a major channel for your outreach, Lemlist has the edge.

Conclusion

Both Lemlist and Mailshake have earned their place in the cold email space. Lemlist brings more channels and a larger lead database to the table, while Mailshake keeps things simple with a lower price point and easier learning curve.

If you’re looking for something that brings together the best of multichannel outreach with features specifically designed for email success—like Inbox Rotation and A/B Testing—that’s where La Growth Machine fits in. We built our platform for teams that want more replies without the complexity, with tools that protect your deliverability while you scale.