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Looking for a LinkedIn automation tool to streamline your social selling? Salesflow has been around for nearly a decade, calling itself “the safest social and email outreach platform” for sales teams, agencies, and startups trying to generate quality leads.
But does it live up to the claim? And is it the right fit for your outreach strategy?
This review covers everything you need to know about Salesflow: core features, multichannel capabilities, real user feedback, pricing transparency, and how it compares to alternatives. Whether you’re a sales rep looking to automate LinkedIn prospecting or a team leader evaluating tools for your SDRs, you’ll get a clear picture of where Salesflow excels and where it falls short.
We’ll also explore La Growth Machine as a competitive alternative that might better serve your multichannel prospecting needs.
What is Salesflow?
Salesflow is a cloud-based LinkedIn automation and email outreach platform for B2B sales professionals to automate their prospecting workflows. The tool focuses primarily on LinkedIn prospecting, allowing users to send connection requests, follow-up messages, InMails, and combine these actions with email sequences.
Built for sales teams, growing startups, agencies, and recruiters, Salesflow automates time-consuming prospecting tasks like profile visits, connection requests, message sequences, and email follow-ups. The platform also includes engagement features such as liking posts and endorsing skills to maintain a human-like presence on LinkedIn.
Salesflow works with both standard LinkedIn accounts and Sales Navigator, making it accessible to teams at different stages of their sales maturity. The tool is marketed as cloud-based, which means it doesn’t require a Chrome extension and operates from dedicated IP addresses to reduce the risk of LinkedIn restrictions.
Target users include individual sales reps looking to scale their outreach, sales managers coordinating team campaigns, and agencies managing multiple client accounts through a white-label dashboard.
Salesflow key features
LinkedIn automation and sequences
Salesflow’s core functionality centers on automating LinkedIn prospecting activities. Users can build multi-step sequences that include connection requests, follow-up messages, InMails, and social touches like profile visits, post likes, and skill endorsements.
The sequence builder lets you create workflows that mimic natural behavior, spacing out actions over days or weeks to avoid triggering LinkedIn’s spam filters. You can send up to 400 connection requests per month and up to 10,000 follow-up messages, with the ability to send up to 800 Open InMails if you have a Premium or Sales Navigator account.
What makes this useful: For sales reps drowning in manual outreach, this automation saves hours every week. Instead of manually visiting profiles, sending requests, and following up, you can set up a sequence once and let it run.
However, these limits are fairly standard across LinkedIn automation tools, and some users on Capterra noted that the interface can feel clunky when managing multiple campaigns or making changes mid-sequence.
Multichannel outreach (LinkedIn + Email)
Salesflow lets you combine LinkedIn outreach with email sequences in the same campaign. This means you can send a connection request on LinkedIn, follow up with a message if they accept, and also trigger an email if you have their contact information.
The workflow might look like this: Visit profile → Send connection request → Wait 3 days → If accepted, send LinkedIn message → Wait 5 days → Send email follow-up.
Real-world application: If your prospect isn’t active on LinkedIn or doesn’t accept your connection request, you have a backup channel to reach them via email. This increases your chances of getting a response without completely starting over.
The limitation here is that Salesflow doesn’t include native email finding or enrichment. You need to import leads with email addresses already attached or integrate with third-party tools. This adds friction compared to all-in-one platforms that handle enrichment automatically.
Cloud-based infrastructure and safety features
Unlike Chrome extension-based tools, Salesflow operates from the cloud using dedicated IP addresses. This approach is designed to make automation less detectable and reduce the risk of LinkedIn account restrictions.
The platform includes safety features like auto-withdrawal of pending connection requests (to stay under LinkedIn’s limits), randomized action timing to simulate human behavior, and rate limiting to prevent sending too many actions in a short period.
Why it matters: LinkedIn has become increasingly aggressive about detecting and restricting automation. A cloud-based approach with dedicated IPs theoretically offers better protection than browser-based tools.
That said, user reviews are mixed on this front. While some users report smooth sailing, others on G2 and Capterra mention experiencing bugs, slowdowns, and occasional issues with campaign execution. One Capterra reviewer noted, “Too many bugs and difficulties dealing with support team.”
Unified inbox for LinkedIn and email
Salesflow includes an inbox that consolidates LinkedIn messages and email replies in one place. You can view conversations by campaign, apply filters, use templates for quick replies, and tag leads to organize your pipeline.
The inbox is designed to help you manage responses without constantly switching between LinkedIn, your email client, and the Salesflow dashboard. You can reply directly from the platform, and conversations are threaded by lead for easier tracking.
Practical benefit: If you’re running multiple campaigns across dozens or hundreds of leads, having one place to manage replies saves significant time and reduces the chance of missing important messages.
However, several users mentioned that the inbox experience could be improved. The interface isn’t as polished as some competitors, and advanced filtering options are limited compared to dedicated CRM inboxes.
Team management and agency features
For teams and agencies, Salesflow offers a management dashboard where you can oversee multiple LinkedIn accounts, track campaign performance across team members, and manage clients if you’re an agency.
The Teams plan includes shared blacklists (to avoid contacting the same prospects twice), team management features, and dedicated customer success support. The Agency plan adds white-label branding, a global activity dashboard to review all client campaigns in one place, dedicated IP settings, and an API to build custom integrations.
This is particularly valuable for agencies running LinkedIn prospecting as a service for multiple clients: you can manage everything from one central dashboard and provide clients with branded reporting.
Limitation: These advanced features are only available on custom-priced plans (Teams and Agency), which aren’t transparently listed on the website. You need to book a demo to get pricing.
Integrations
Salesflow integrates with Zapier, which opens up connections to thousands of other tools including CRMs like HubSpot, Salesforce, and Pipedrive. You can also connect with Sales Navigator to import leads directly from saved searches.
The Zapier integration allows you to create workflows like:
- Add new Salesflow replies to your CRM as tasks
- Send Slack notifications when a lead responds
- Update Google Sheets with campaign statistics
While Zapier integration provides flexibility, it requires technical setup and doesn’t offer the same seamless experience as native integrations. For teams without technical resources, this can be a barrier.
Salesflow pricing
Salesflow offers three pricing tiers, though only the Single User plan has transparent pricing listed on their website.
Single User Plan: $79/month (annual billing) or $99/month (monthly billing)
This plan includes:
- LinkedIn and email multichannel outreach
- Up to 400 connection requests per month
- Up to 10,000 follow-up messages per month
- Up to 800 Open InMails (if you have LinkedIn Premium/Sales Navigator)
- Advanced reporting and analytics
- Real-time inbox management with templates
- Import leads via CSV
- Zapier integration
- Compatibility with basic LinkedIn and Sales Navigator
Teams Plan: Custom pricing
Everything in Single User, plus:
- Shared blacklist to avoid duplicate outreach
- Team management features
- Dedicated customer success support
Agency Plan: Custom pricing
Everything in Teams, plus:
- Dedicated onboarding and implementation
- White-label branding
- Admin panel to manage unlimited clients
- Global activity dashboard to review all client campaigns
- Dedicated IP settings for highest security
- API access to build custom dashboards
Free Trial: Salesflow offers a 7-day free trial with no credit card required, giving you a chance to test the platform before committing.
Value assessment: At $79-99/month per user, Salesflow sits in the mid-range for LinkedIn automation tools. It’s more expensive than basic automation tools but less expensive than enterprise platforms. The pricing becomes less competitive when you consider that email enrichment isn’t included—you’ll need to pay for additional tools or import leads with email addresses already found.
The lack of transparent pricing for Teams and Agency plans is a common frustration mentioned in reviews. If you need these features, you’re required to book a demo and negotiate pricing, which adds friction to the buying process.
Salesflow pros and cons
User Ratings:
- G2: 4.3/5 (based on 100+ reviews)
- Capterra: 4.1/5 (based on 46 reviews)
Pros ✅
Saves significant time on LinkedIn prospecting
The most common praise across reviews is how much time Salesflow saves. Users report being able to scale their LinkedIn outreach from dozens to hundreds of prospects without adding manual work. One G2 reviewer noted, “My sales team has seen a large uplift in connections, messages replied to and meetings booked.”
Relatively easy to set up and use
Multiple reviewers mentioned that the platform is fairly intuitive, especially for creating basic campaigns. The UI is clean, and the sequence builder doesn’t require a steep learning curve. A Capterra reviewer stated, “It’s easy to use and makes so much sense in our business’s sales strategy.”
Strong customer support when you can reach them
Many users praised the responsiveness and helpfulness of Salesflow’s customer success team. Several reviews specifically mentioned that support was willing to help troubleshoot issues and even adjust pricing based on feature usage. Median first response time is advertised at around 2 minutes.
Cloud-based infrastructure reduces detection risk
As one of the first cloud-based LinkedIn automation tools, Salesflow’s approach theoretically offers better protection against LinkedIn restrictions compared to Chrome extension-based tools. Users who prioritize account safety appreciate this architecture.
Good for agencies with multi-client management
Agencies specifically highlighted the value of the white-label dashboard and ability to manage multiple client accounts from one interface. One testimonial mentioned, “The admin dashboard view is most valuable. I can see my whole team’s social campaigns from ‘a bird’s eye view.'”
Cons ❌
Interface feels clunky and dated
Multiple reviewers described the interface as clunky and less polished than competitors. Several noted that making changes to active campaigns, importing leads, and navigating between features isn’t as smooth as it should be. One Capterra reviewer stated, “I had much higher expectations since it was recommended to me and is used by other large agencies, but I find it clunky and difficult to manage.”
Frequent bugs and technical issues
A recurring theme in negative reviews is bugs and technical problems. Users reported issues with campaigns stopping unexpectedly, statistics not displaying correctly, and errors requiring technical support. A Capterra reviewer mentioned, “Too many bugs and difficulties dealing with support team.”
Customer support can be slow or unresponsive
While some users praised support, others reported the opposite experience: long wait times, unhelpful responses, and difficulty getting issues resolved. One particularly negative Capterra review described the Head of Customer Success as “aggressive, hostile, and rude.”
Expensive for solo users and small teams
At $99/month for a single user (on monthly billing), several reviewers noted that the price is steep, especially compared to competitors. One reviewer mentioned, “Really just the cost for an individual user. This is priced as an enterprise product.” The lack of transparent pricing for team plans adds to the frustration.
Limited features compared to competitors
Some reviewers noted that Salesflow lacks functionality found in competing tools, specifically around email enrichment, advanced personalization, and more sophisticated sequence logic. LinkedIn’s connection request limits also significantly impact the tool’s effectiveness, which isn’t Salesflow’s fault but does affect ROI.
Considering alternatives?
If you’re evaluating Salesflow, it’s worth considering whether a truly multichannel approach might serve you better.
Salesflow focuses primarily on LinkedIn with email as a secondary channel, but La Growth Machine takes a different approach: genuine multichannel prospecting from the ground up. Instead of treating email as a follow-up to LinkedIn, La Growth Machine treats LinkedIn, email, X (Twitter), and calls as equal channels that work together in sophisticated sequences.
Here’s where La Growth Machine pulls ahead:
True multichannel orchestration: Build sequences that intelligently route prospects based on their behavior. If someone doesn’t accept your LinkedIn request, automatically shift to email. If they open your email but don’t reply, follow up on LinkedIn. This adaptive approach gets 3.5x more replies than single-channel outreach.
Built-in email enrichment: Unlike Salesflow, La Growth Machine includes waterfall email enrichment using 9+ providers with double validation. You don’t need to import leads with emails already found or pay for additional enrichment tools. Import LinkedIn profiles, and LGM automatically finds and verifies their email addresses.
LinkedIn Voice Messages at scale: La Growth Machine’s AI voice cloning feature lets you send personalized LinkedIn voice messages automatically, something Salesflow doesn’t offer. Users who incorporate voice messages see reply rates double compared to text-only outreach.
Social Warming: Automatically like prospects’ posts and follow them on LinkedIn before reaching out. This pre-touch engagement makes your connection requests far more likely to be accepted and creates familiarity before the first message.
Better sequence intelligence: Create conditional logic based on any action: email opens, LinkedIn profile views, message replies, or custom triggers. Salesflow offers basic sequencing, but LGM’s sequence builder gives you far more control over prospect flow.
Transparent pricing with more value: La Growth Machine starts at €50/month ($53) for the Basic plan with email + LinkedIn + X + enrichment included. The Pro plan at €100/month ($106) adds advanced features like Lookalike Search, social warming, and inbox rotation. No hidden custom pricing—everything is clearly listed.
Unified multichannel inbox: Like Salesflow, La Growth Machine offers a unified inbox, but with a cleaner interface and better filtering. All LinkedIn messages, emails, and call notes are threaded by prospect, and you can respond from one place.
For teams serious about scaling outreach without sacrificing personalization, La Growth Machine’s multichannel approach consistently outperforms single-channel tools. The built-in enrichment, voice message capabilities, and intelligent sequencing eliminate the need for multiple tools in your stack.
Conclusion
Salesflow is a solid LinkedIn automation tool that does what it promises: automate connection requests, messages, InMails, and basic email follow-ups. For teams already committed to LinkedIn-first prospecting, it offers time savings, cloud-based security, and agency-friendly features.
It’s best suited for:
- Sales teams primarily focused on LinkedIn outreach
- Agencies managing multiple client LinkedIn accounts
- Users who already have email addresses for their prospects
- Teams with technical resources to set up Zapier integrations
However, the platform shows its age in some areas. The clunky interface, frequent bugs reported by users, inconsistent customer support, and lack of built-in enrichment create friction that newer tools have solved.
You might want to look elsewhere if:
- You need built-in email enrichment and don’t want to cobble together multiple tools
- You want truly intelligent multichannel sequences that adapt based on prospect behavior
- You’re looking for innovative features like AI voice messages and social warming
- You prioritize a polished interface and consistent product experience
If you’re looking for a platform that treats multichannel prospecting as a first-class citizen, with built-in enrichment, LinkedIn voice messages, adaptive sequences, and transparent pricing, La Growth Machine is worth exploring. Start with the 14-day free trial (no credit card required) and see how true multichannel orchestration changes your reply rates.
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