Apollo vs. Dripify: Which Sales Outreach Tool to Choose?

Apollo vs. Dripify – quick overview

Apollo: A sales intelligence platform that bundles a 270+ million contact database with multichannel outreach. You can find prospects, verify their info, and run campaigns across email, phone, and LinkedIn. Starts at $49/month. Built for sales teams that need prospecting data and automation in the same tool.

Dripify: A cloud-based LinkedIn automation tool for connection requests, message sequences, and profile engagement. Runs 24/7 without browser extensions. Starts at $39/month. Built for solopreneurs, small teams, and anyone who lives on LinkedIn.

Apollo vs. Dripify – head-to-head comparison

Here’s how they compare on what matters for B2B outreach.

Features & capabilities

Apollo does a lot beyond outreach. The 270+ million contact database includes verified emails, phone numbers, and company data. You can filter by job title, company size, tech stack, revenue, and buying intent signals. AI features include AI Research, AI Lead Scoring, and AI Writing for personalized outreach. Sequences run across email, LinkedIn, and phone with conditional logic based on prospect behavior. You also get a built-in dialer, call recording, meeting scheduling, and deal management.

Dripify sticks to LinkedIn. You get automated connection requests, messages, InMails, profile visits, endorsements, and post engagement (follows and likes). The visual campaign builder makes multi-step sequences easy to set up with delays and conditions. You can personalize messages with 15+ variables, use pre-built templates, and import/export CSVs. Team management and analytics are included. It doesn’t cover as much ground as Apollo, but the LinkedIn functionality goes deep.

Winner: Apollo for multichannel outreach and prospecting data. If you only care about LinkedIn, Dripify’s specialized features might be a better fit.

Ease of use

Apollo takes time to learn because it does so much. The interface splits into sections for database search, sequence building, dialing, and analytics. New users often feel overwhelmed by the settings and options. Once you understand how it works, the workflow makes sense. Apollo offers webinars, training sessions, and a detailed knowledge base for onboarding. Database search integrates directly into sequence building, which becomes convenient once you know your way around.

Dripify is simpler. The interface is clean with a drag-and-drop campaign builder that makes sequences visual. Most users set up their first campaign in minutes. The cloud-based system runs independently—no browser extensions, no need to leave your computer on. Almost no learning curve, though some users say the interface looks dated and navigation between screens can be clunky.

Winner: Dripify for its straightforward interface and visual campaign builder. You can get started fast without training.

Pricing & value

Apollo uses tiered pricing:

• Free plan: 1,200 credits per year (granted monthly), basic features, 2 sequences
• Basic: $49/user/month (billed annually), 30,000 credits/year, unlimited sequences, advanced filters
• Professional: $79/user/month, 48,000 credits/year, A/B testing, unlimited mailboxes, call recordings
• Organization: $119/user/month (min 3 users), 72,000 credits/year, custom reports, SSO, international dialer

Credits unlock contact data (1 credit per email, 8 per phone number). Database access comes with all paid plans, which adds value. Costs scale up quickly with team size and usage.

Dripify keeps pricing simple and cheaper:

• Basic: $39/month (annual billing), 1 campaign, limited daily quotas
• Pro: $59/month, unlimited campaigns, full quotas, dedicated inbox, CSV export
• Advanced: $79/month, everything in Pro plus team management, lead tagging, advanced safety features
• Enterprise: Custom pricing for larger teams

All plans include LinkedIn and email sequences. Email finder credits start at 100, with more available ($29 for 1,000 credits). 7-day free trial, no credit card required.

Winner: Dripify for straightforward, affordable pricing if you only need LinkedIn automation. Apollo offers better value if you need the database and multichannel capabilities.

Integrations

Apollo connects natively with major CRMs like Salesforce, HubSpot, and Pipedrive. It also integrates with Outreach, SalesLoft, SendGrid, Mailgun, and various workflow automation tools. API access available for custom integrations. Good fit for teams with established sales tech stacks who need everything to sync seamlessly.

Dripify has fewer integration options. It connects via Zapier and webhooks, which gives flexibility but requires more setup. No native CRM integration—you’ll need third-party automation to sync data. Works for many use cases but isn’t as smooth as Apollo’s native connections.

Winner: Apollo for its broad native integration ecosystem that fits into existing workflows without additional tools.

Deliverability & safety

Apollo includes deliverability tools like email warmup, spam testing, and domain monitoring. The platform verifies email addresses before sending. LinkedIn safety isn’t its primary focus since it’s a multichannel tool.

Dripify focuses on LinkedIn account safety with cloud-based operation, daily quota limits that adjust based on account type, and smart delays between actions that mimic human behavior. Built-in LinkedIn protection and advanced safety features on higher tiers. Operates 24/7 but respects LinkedIn’s limits to reduce risk of restrictions.

Winner: Dripify for LinkedIn-specific safety features, though neither tool eliminates risk completely. For email deliverability, Apollo has the edge.

Apollo vs. Dripify – pros and cons

Apollo strengths & weaknesses

Pros 👍

• 270+ million verified contacts saves hours on prospecting
• Multichannel outreach across email, LinkedIn, and phone in one platform
• AI-powered features for research, lead scoring, and content generation
• Native CRM integrations with Salesforce, HubSpot, and others
• Built-in dialer and call recording for phone outreach

Cons 👎

• Takes time to learn with many features to navigate
• Data accuracy can be inconsistent with some outdated contact information
• Costs increase significantly as team size and usage grow
• Customer support response times can be slow during peak periods

User rating:

• G2: 4.8/5 (based on 8,000+ reviews)
• Capterra: 4.5/5 (based on 381 reviews)

Dripify strengths & weaknesses

Pros 👍

• User-friendly interface with visual campaign builder
• Cloud-based automation works 24/7 without browser extensions
• Affordable pricing starting at $39/month
• Quick setup with minimal learning curve
• Responsive customer support with live chat

Cons 👎

• LinkedIn-only platform with no email or phone outreach
• No built-in contact database—requires Sales Navigator or external tools
• Fewer integrations compared to full platforms
• Interface looks dated and navigation can be clunky
• Basic analytics compared to more robust platforms

User rating:

• G2: 4.4/5 (based on 90+ reviews)
• Capterra: 4.7/5 (based on 476 reviews)

Apollo vs. Dripify – side-by-side comparison table

Which should you choose?

Choose Apollo if:

• You need verified contact data alongside automation
• Your strategy requires multichannel outreach (email, LinkedIn, phone)
• You want advanced filtering and AI-powered prospecting features
• Your team already uses Salesforce, HubSpot, or similar CRMs
• You have budget for a comprehensive sales platform

Choose Dripify if:

• Your strategy centers on LinkedIn outreach
• You want a simple tool that’s quick to learn
• You prefer cloud-based automation that works 24/7
• You’re a solopreneur or small team with limited budget
• You already have Sales Navigator for lead sourcing

Consider both if:

• You want Apollo’s database and email capabilities plus specialized LinkedIn automation
• Your team can manage multiple tools in your stack
• You need best-in-class performance for both LinkedIn and other channels

Need something different? Check out La Growth Machine

If you’re looking for a different approach to outreach, La Growth Machine takes multichannel automation further. Unlike Apollo’s broad database focus or Dripify’s LinkedIn-only approach, our platform specializes in intelligent, personalized multichannel sequences that feel human.

What La Growth Machine does:

We automate outreach across LinkedIn, email, and Twitter (X) in unified campaigns. Instead of running separate tools for each channel, you create sequences that intelligently move prospects between channels based on their behavior. Send a LinkedIn connection request, follow up via email if they don’t respond, add a voice message on LinkedIn if they engage. Automated but personal.

What sets us apart:

Multichannel sequences: Build campaigns that combine LinkedIn actions (messages, voice notes, connection requests), email outreach, and Twitter engagement in one automated flow

Lead Enrichment:Waterfall enrichment automatically finds verified email addresses and LinkedIn data for your prospects through multiple providers

Social Warming: Automatically like posts and follow prospects before reaching out to increase acceptance rates with Social Warming

Lookalike Search: Import your best customers and our AI continuously finds similar prospects, keeping your pipeline full with Lookalike Search

Inbox Rotation: Send emails from multiple addresses to improve deliverability and avoid spam filters with Inbox Rotation

Real Chat Mode: LinkedIn messages that feel natural and conversational, not automated

Unified inbox: All LinkedIn and email conversations in one place with AI-powered lead qualification in our multichannel inbox

How it fits into your stack:

La Growth Machine works well alongside Apollo or Dripify if you want to elevate your multichannel game. Many teams use Apollo’s database to find prospects, then import those leads into LGM for more sophisticated, personalized campaigns. Or use Dripify for basic LinkedIn tasks while LGM handles your high-value, multichannel sequences. Our native integrations with HubSpot, Salesforce, Pipedrive, and other CRMs make it easy to sync data across your stack.

Pricing:

• Basic Plan: €50/month per identity (250 leads enriched/month)
• Pro Plan: €100/month (400 leads enriched/month, advanced features)
• Ultimate Plan: €150/month (1,000 leads enriched/month, webhooks, custom integrations)
• 14-day free trial (no credit card required)

Worth considering if:

• You want sophisticated multichannel sequences, not just LinkedIn OR email
• Lead enrichment and data verification are important to your workflow
• You need tools that make outreach feel human, not automated
• Your strategy involves warming prospects before the ask

Apollo vs. Dripify – FAQs

Can I use Apollo and Dripify together?

Yes. Many teams use both. Apollo provides the contact database and email outreach, while Dripify handles specialized LinkedIn automation. You’d export leads from Apollo and import them into Dripify for LinkedIn campaigns. This requires managing two tools but gives you best-of-breed capabilities for each channel.

Which tool is better for small businesses?

Dripify is typically better for small businesses and solopreneurs. Lower cost ($39/month vs. $49/month) and simpler interface. However, if you need contact data and don’t already have Sales Navigator, Apollo’s included database might provide better value despite the higher price.

Do these tools risk getting my LinkedIn account banned?

Both tools carry some risk since LinkedIn’s terms of service prohibit automation. Dripify focuses more on safety with cloud-based operation and smart limits. Apollo’s LinkedIn features are less specialized. Neither tool can eliminate risk completely. Using conservative settings, respecting limits, and keeping activity patterns natural reduces risk with either platform.

Conclusion

Apollo and Dripify serve different needs. Apollo works better for teams that need comprehensive sales intelligence, multichannel outreach, and native CRM integrations. The 270+ million contact database combined with email, phone, and LinkedIn automation makes it a true all-in-one platform.

Dripify excels as a focused, affordable LinkedIn automation tool with a clean interface and cloud-based reliability. Best for users whose strategy centers on LinkedIn and who want simple, effective automation without the complexity of a full sales platform.

If neither quite fits what you’re looking for, La Growth Machine offers sophisticated multichannel prospecting that feels personal at scale. Our platform combines LinkedIn, email, and enrichment with intelligent automation that adapts to how prospects engage. With features like Social Warming, voice messages, and Lookalike Search, we help you build genuine connections that convert.