Apollo vs. Leadiq: Which Sales Prospecting Tool to Choose?

Apollo vs. Leadiq: quick overview

Apollo: Apollo is an all-in-one sales intelligence and engagement platform. It gives you access to a database of 270+ million contacts and 70+ million companies, combined with built-in sales engagement tools. You can find leads, verify contact information, run email sequences, make calls, and track your outreach in one place. Apollo starts at $49/month per user for the Basic plan.

Leadiq: Leadiq is a B2B prospecting platform built for capturing contact data quickly and syncing it into your CRM or sales engagement tools. Its Chrome extension pulls contact information directly from LinkedIn and company websites. Leadiq uses a universal credit system where you pay for the data you actually use. Pricing starts at $15/month per user for the Pro plan (with 2,400 credits annually).

Apollo vs. Leadiq: head-to-head comparison

Let’s look at how these two prospecting tools stack up across the categories that matter most.

Features & capabilities

Apollo:

Apollo combines data access with sales execution. Key features include:

• Access to 270+ million contacts with advanced search filters including technographics, buying intent signals, and job change tracking
• Email sequencing with A/B testing, automated follow-ups, and deliverability tools like email warm-up and SPF/DKIM/DMARC authentication
• Native dialer with call recording, parallel dialing, and transcription for high-volume cold calling
• AI-powered email writing assistant that generates and personalizes outreach at scale
• CRM enrichment and workflow automation to keep data fresh
• Deal management and conversation intelligence features

Leadiq:

Leadiq focuses on data capture and enrichment. Key features include:

• Chrome extension for instant contact capture from LinkedIn and company websites
• Waterfall enrichment using multiple data providers for emails and phone numbers
• AI-powered message writer (Scribe) for personalizing cold outreach
• Job change tracking to monitor when champions move to new companies
• CRM and sales engagement integrations to push data directly into Salesforce, HubSpot, Outreach, and Salesloft
• Account-based prospecting to identify ideal customer profile accounts
• Team analytics and governance controls for enterprise users

Winner: Apollo. Leadiq excels at data capture and enrichment, but Apollo offers a more comprehensive feature set that covers the entire sales cycle from prospecting to closing. If you need both data and execution in one platform, Apollo provides more value.

Ease of use

Apollo: Apollo has a clean interface, but the number of features creates a learning curve. The platform organizes everything under clear navigation tabs (Search, Engage, Enrich, etc.), but new users need time to understand how all the pieces fit together. Setup involves connecting email accounts, configuring deliverability settings, and learning the sequence builder. Once you’re past the initial setup, daily use becomes intuitive.

Leadiq: Leadiq wins on simplicity. The Chrome extension is straightforward: you browse LinkedIn, click the Leadiq button, and the tool captures contact information. You can immediately push that data to your CRM or engagement platform with one click. The learning curve is minimal, and most users can start capturing leads within minutes of signing up. The interface focuses on the essentials without overwhelming you with options.

Winner: Leadiq. If your priority is getting up and running quickly without extensive training, Leadiq’s focused approach makes it easier to adopt, especially for teams that just need reliable contact data capture.

Pricing & value

Apollo:

• Free plan: $0 (1,200 credits per year, 2 sequences, basic features)
• Basic: $49/month per user (30,000 credits per year, unlimited sequences, advanced filters)
• Professional: $79/month per user (48,000 credits per year, A/B testing, call recordings with 4,000 minutes, analytics)
• Organization: $119/month per user, minimum 3 users (72,000 credits per year, custom reports, SSO, advanced security)

Credits in Apollo are used for accessing emails (1 credit), phone numbers (8 credits), and data enrichment (1-8 credits per record). Email sending is unlimited on paid plans.

Leadiq:

• Free plan: $0 (1 user, 50 credits)
• Pro: $15/month per user (2,400 credits annually, includes all core features)
• Enterprise: Custom pricing (more credits, advanced features like AI account prospecting, governance controls, file enrichment)

Leadiq uses universal credits where 1 email = 1 credit, 1 phone number = 10 credits, and account enrichment = 3 credits.

Winner: Tie. Apollo offers better value if you need an all-in-one platform with execution features included. Leadiq costs less if you only need data capture and already have separate tools for outreach. Your choice depends on whether you want one platform or best-of-breed tools.

Integrations

Apollo: Apollo integrates with major CRMs including Salesforce, HubSpot, and Pipedrive, plus sales engagement platforms like Outreach and Salesloft. It also connects with SendGrid, Mailgun, and offers API access for custom integrations. The integrations work well for syncing data and activities between systems.

Leadiq: Leadiq’s integration ecosystem is a strength. It connects with Salesforce, HubSpot, Outreach, Salesloft, Gong, and other popular sales tools. The Chrome extension works directly with LinkedIn Sales Navigator, making the data capture and push workflow smooth. Leadiq also offers API access and integrations with workflow automation tools like Zapier and Workato.

Winner: Leadiq. If your workflow relies on pushing data into existing tools rather than replacing them, Leadiq’s integration-first approach works better. It’s designed to fit into your existing stack rather than replace it.

Data accuracy

Apollo: Apollo’s database is massive, but size comes with trade-offs. Users commonly report bounced emails and outdated phone numbers, particularly for less common industries or smaller companies. The platform’s strength is volume and advanced filtering options, but you’ll need to verify data quality, especially for cold calling.

Leadiq: Leadiq uses waterfall enrichment, querying multiple data providers to find and verify contact information. Users generally report better accuracy for emails compared to Apollo, though phone number coverage can be inconsistent, particularly in EMEA regions. Leadiq’s mobile phone coverage globally is around 85% (70% in EMEA).

Winner: Leadiq. When accuracy matters more than volume, Leadiq’s multi-provider verification approach typically delivers cleaner data. Apollo’s scale is impressive, but quality can vary.

Apollo vs. Leadiq: pros and cons

Apollo strengths & weaknesses

Pros:

• All-in-one platform handling prospecting, outreach, and pipeline management
• Massive database with 270+ million contacts and advanced filtering options
• Email sequencing and dialer built in, no additional tools needed
• Buying intent signals help prioritize prospects actively researching solutions
• Strong analytics and reporting features

Cons:

• Data accuracy issues, particularly with phone numbers and less common industries
• Learning curve due to the breadth of features
• Export limits can be frustrating if you need bulk data downloads
• Higher cost compared to point solutions if you only need specific features

User Rating:

• G2: 4.8/5 (based on 9,000+ reviews)
• Capterra: 4.6/5 (based on 380+ reviews)

Leadiq strengths & weaknesses

Pros:

• Fast contact capture via Chrome extension
• Strong integration ecosystem works with existing sales stacks
• Better data accuracy with waterfall enrichment approach
• Affordable pricing for teams that just need prospecting data
• Job change tracking helps maintain relationships with champions

Cons:

• Limited to data capture and enrichment, requires other tools for outreach execution
• Phone number coverage gaps, especially for certain regions and industries
• Database search functionality is more limited compared to Apollo
• No built-in outreach or engagement features

User Rating:

• G2: 4.2/5 (based on 1,140+ reviews)
• Capterra: 4.3/5 (based on 80+ reviews)

Apollo vs. Leadiq: side-by-side comparison table

Here’s a quick reference comparing the two platforms:

Which should you choose?

The right choice depends on your specific needs and existing setup. Here are decision criteria to help guide your choice:

Choose Apollo if:

• You want one platform handling prospecting, outreach, and pipeline management
• Your team needs email sequencing and calling built in
• You prefer having everything under one roof rather than managing multiple tools
• You need advanced search filters and buying intent signals
• Budget allows for a higher monthly cost in exchange for consolidated features

Choose Leadiq if:

• You already have sales engagement tools (like Outreach or Salesloft) and just need data
• Your primary workflow is LinkedIn-based prospecting
• Data accuracy and clean contact information matter more than database size
• You want a lighter, more focused tool that’s quick to learn
• Budget is tight and you only need prospecting data, not engagement features

Neither tool is objectively “better”—they serve different purposes. Apollo is the all-in-one platform for teams building their sales stack from scratch. Leadiq is the specialist data tool for teams that already have engagement platforms and need fast, accurate contact capture.

Need something different? Check out La Growth Machine

While Apollo and Leadiq are solid choices for B2B prospecting and data, if you’re looking for a different type of solution, our platform takes a different approach.

What La Growth Machine does:

La Growth Machine is a multichannel sales automation platform focused on engagement across LinkedIn, email, calls, voice messages, and X (Twitter) in unified sequences. Unlike Apollo and Leadiq, which focus primarily on data and prospecting, our platform helps you execute outreach campaigns that combine multiple channels to maximize response rates.

How it fits into your stack:

Think of it this way: data tools like Apollo and Leadiq tell you who to contact. La Growth Machine focuses on how you reach them across multiple touchpoints. If your priority is building and executing multichannel campaigns that drive conversations (rather than just collecting contact data), our platform is designed for that specific use case.

We offer Lead Enrichment to fill in missing contact details, but our core strength is multichannel automation: creating sequences that alternate between LinkedIn actions, emails, voice messages, and calls based on prospect behavior. Features like Social Warming (engaging with prospects before reaching out), Lookalike Search (finding similar companies after positive replies), and Inbox Rotation (sending from multiple emails to protect deliverability) are built for teams running sophisticated outreach campaigns.

Pricing:

• Starting at €50/month per identity
• 14-day free trial (no credit card required)

Worth considering if:

• Your focus is multichannel campaign execution rather than just data capture
• You want to automate LinkedIn, email, and calls in unified sequences
• You need features like voice messages and social warming to increase engagement
• You’re looking for a platform that handles the “how” of outreach, not just the “who”

Apollo vs. Leadiq: FAQs

Can I use Apollo and Leadiq together?

Yes, many teams use both tools in combination. You might use Leadiq for fast LinkedIn-based prospecting and data capture, then push those leads into Apollo for engagement sequences and pipeline management. However, this adds cost and complexity, so evaluate whether you truly need both or if one platform can handle your primary use case.

Which tool has better data for international markets?

Apollo generally has broader international coverage due to its larger database. Leadiq’s data quality is often better for verified emails, but phone number coverage outside North America can be limited (around 70% in EMEA regions). If your target market is outside the US, test both platforms’ data quality in your specific region before committing.

Do Apollo and Leadiq comply with GDPR?

Both platforms state GDPR compliance, but you’re responsible for how you use the data they provide. Make sure your outreach practices follow applicable regulations, including providing opt-out mechanisms and honoring data subject requests. Review each platform’s data sources and compliance documentation to ensure they meet your requirements.

Conclusion

Apollo and Leadiq both solve prospecting challenges, but they approach the problem differently. Apollo is your all-in-one platform for teams that want prospecting, engagement, and pipeline management in a single system. Leadiq is your specialist data tool for teams with existing sales stacks who need fast, accurate contact information that integrates with tools they already use.

If you’re looking for something different, La Growth Machine focuses on multichannel campaign execution rather than data capture. We help you reach prospects across LinkedIn, email, calls, and other channels with automation designed to drive conversations, not just collect contacts.

The best choice depends on your workflow, existing tools, and whether you value breadth (Apollo), specialization (Leadiq), or execution-focused multichannel automation (La Growth Machine).