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Custom sequence best practice + nurture campaigns for non-respondents, inactives, churners & closed losts

Hello all :)

Vin here, Client Partner at LGM.

I see a bunch of campaigns day in, day out => I’ve got some tips to increase your conversions

Check this video out:

It’d be great to get your feedback on this + extra tips to increase conversions!

Some stats on my side regarding the nurture campaigns:

Use case 1:

  • I offer an accompaniment call to inbound leads. For those who don’t accept, I add them into a nurture campaign. Results so far:
Nurture campaign results for inbound leads who declined a call

Use case 2:

  • For churners / closed losts, I have a zap set up that auto pushes them into my nurture campaign when I fill the property ‘closed lost reason’ on Hubspot. Results so far:
Nurture campaign results for churners and closed losts

A very respectable amount of conversions for circa 30mns work total. And of course, those conversions will continue to grow

Anyone else put something like this in place?

Lmk if you have questions :)

Update, July 2025: nurture for very long cycles

Extra nurture video made for recruiters who want to stay front of mind to candidates for 1yr+

But that also applies to anyone you want seeing your face. Other CEOs, people you’d like to grow a partnership with, prospects with a very long sales cycle etc etc

Update, March 2026: simpler campaign structure

New update, much simpler campaign structure for the like post nurture campaigns:

Simplified campaign structure for like post nurture campaigns

And I’m pushing people that I want to regularly see my face straight from linkedin to the above campaign with LGM’s cherrypicker

Most outreach runs blind.
La Growth Machine fixes that.

Multichannel sequences, a native MCP server for LLMs and a Skills library for GTM teams.

Discover La Growth Machine
Discover La Growth Machine