Multichannel sequences: 5x the replies of email
LinkedIn and email in one sequence, one path per lead.
- 1.8x more leads reached
- 50M+ messages and invites
- 4.6/5 on G2
10,000+ GTM teams run their outreach on La Growth Machine
Use case€1.2Mqualified pipeline with multichannel outreach
InvoxUse case€430kpipeline from one LinkedIn + email campaign
Kodiak HubUse case$500kin pipeline generated with La Growth Machine
Use case30 to 35%of pipeline now from outbound, up from ~10%
Use case12%of replies converted
UtilaUse case15%+reply rate across campaignsHow one sequence reaches more leads
Email the leads who never accept
Invite not accepted after 4 days, email found: 3 emails, 5 days apart.
On LinkedIn alone, a pending invite means no message at all. La Growth Machine moves those leads to email, from your own mailbox, and keeps the ones who accept on LinkedIn.
Send each lead down the right channel
No pro email: stay on LinkedIn. Not active on LinkedIn: email first.
Conditions read what each lead did and what you know about them: invite accepted, email found, email opened or clicked, active on LinkedIn or not. Each lead takes the branch that fits.
Start from a template that already switches
LinkedIn > Email, 3 follow-ups.
Pick LinkedIn > Email, Email > LinkedIn or LinkedIn > Call > Email. Branches and delays are already set, so you write your messages, adjust the delays and launch.
Invites pending? Email takes over
A LinkedIn-only campaign where most invites are still pending.
La Growth Machine spots it and prepares a multichannel follow-up for the leads you never reached: audience, identity and sequence set, missing emails found.
task_altNothing goes out until you launch it.
more leads reached when email backs up LinkedIn, across the same teams.
One reply, every channel stops
A reply on LinkedIn or by email ends the sequence for that lead, on every campaign by default.
- do_not_disturb_onStops at the first reply
- alt_routeOne path per lead
- badgeSent from your own accounts
Everything a sequence can mix
LinkedIn, email and calls, with conditions between them.
See everything a sequence can do expand_more
hubChannels
- LinkedIn: profile visit, follow, post like, invitation with or without a note, message, AI voice note
- Email: sent from your Google, Outlook or SMTP mailbox, follow-ups in the same thread, rotation across several mailboxes
- Calls: a call task with your script; an unreachable lead carries on, a decisive call stops the sequence
- X steps: follow, like, repost
- Webhook steps to bring in your other tools
call_splitConditions
- Invite accepted or not, within the days you set
- Pro email found or not, or any lead attribute, custom fields included
- Email opened, clicked, replied or bounced
- Active on LinkedIn or not
dashboard_customizeTemplates
- LinkedIn > Email: an invitation; accepted, 2 LinkedIn messages; not accepted after 4 days with an email found, 3 emails 5 days apart; the last touch goes by email when there is one
- Email > LinkedIn: 2 emails 5 days apart, then an invitation and a message 7 days later; no pro email, LinkedIn only
- Versions with 1 to 4 follow-ups, with a voice note, or with a call step
- Change any step, delay or message before launch
do_not_disturb_onWhen a lead replies
- Any reply, on any channel, ends the sequence for that lead, by default
- An option keeps the sequence going when a lead only reacts with an emoji
- Exit actions: trigger a webhook or move the lead to a new audience
- Replies land in one inbox, LinkedIn and email grouped by lead
mark_email_readEmails
- Waterfall enrichment finds pro emails before the email steps
- Pro emails only by default; personal and catch-all are options
- No pro email: the email step is skipped and the lead stays on LinkedIn
boltPending invites
- When a LinkedIn-only campaign stays under 70% of leads contacted, La Growth Machine recommends a multichannel follow-up
- The draft comes with the leads never contacted, your identity, a LinkedIn and email sequence and their emails
Your first multichannel sequence in 3 steps
From your own LinkedIn account and mailbox.
Google, Outlook or SMTP, on one identity.
With their emails found for you.
Write your messages and go live. It stops at the first reply.
We've got your back.
Your Client Partner is an outreach expert from our team. They help you set up your first campaigns, review your targeting and messages, and fine-tune them as the results come in.
Talk to a Client PartnerYour next campaign, on every channel
Connect LinkedIn and your mailbox, then launch your first template.
Frequently asked questions
What is a multichannel sequence? add
A series of outreach steps on several channels, LinkedIn, email and calls, that runs for each lead. In La Growth Machine, conditions pick the next channel based on what the lead did, and the sequence stops at their first reply, whatever the channel.
Will a lead get LinkedIn and email at the same time? add
Not in the templates: each lead follows one path. Invite accepted, the conversation goes on LinkedIn; no acceptance, email takes over. And the moment they reply, every channel stops.
What happens when a lead replies on another channel? add
The sequence stops for them anyway: a LinkedIn reply cancels the emails to come, and an email reply cancels the LinkedIn steps. It's on by default on every campaign. You can keep the sequence going when a lead only reacts with an emoji, and add exit actions: a webhook, or a move to a new audience.
Which plans include multichannel sequences? Can I try them for free? add
Every plan runs LinkedIn and email in the same sequence from our templates, with conditions between channels and the stop on reply. Pro and Ultimate add your own custom sequences, call steps, the multichannel inbox, the “active on LinkedIn” condition, post likes, webhook and audience steps, and several mailboxes per identity; Ultimate adds X steps. The 14-day free trial needs no credit card and includes the templates. See pricing
I don't have my leads' emails. Can I still run one? add
Yes. Waterfall enrichment finds pro emails before the email steps, and you only pay when we find one. Leads without an email skip the email steps and stay on the LinkedIn path.
Where does “5x the replies of email alone” come from? add
From our campaign data, campaigns launched from September 2025 to July 2026, replies within 60 days, our own workspace excluded. 3% of the leads teams email reply, 14% of the leads they contact on LinkedIn (4x). In LinkedIn and email sequences, replies by email add about 30% on top of LinkedIn: 4 × 1.3, rounded to 5x.
Why not run LinkedIn only? add
LinkedIn is the best first touch, but a LinkedIn-only sequence stops at the invite for everyone who doesn't accept. Teams that run both reach 1.8x more of their leads with LinkedIn and email campaigns than with LinkedIn-only ones (leads launched from April to July 2026, our own workspaces excluded). Email reaches the rest of a list you already built.
Do I need a separate email tool? add
No. LinkedIn and email run in the same sequence, from the same tool, with one set of stats per campaign. With two separate tools, neither knows what the lead did on the other, so follow-ups keep going after a reply. Emails go out from your own mailbox, with rotation across several mailboxes.
Which channels can I use? add
LinkedIn (profile visits, follows, post likes, invitations, messages and AI voice notes), email from Google, Outlook or SMTP, call tasks with your script, plus X steps on Ultimate and webhooks to bring in your other tools.
Can AI build the sequence for me? add
Yes. With the La Growth Machine MCP, Claude or ChatGPT duplicates your best campaign or a template, rewrites the LinkedIn and email steps and launches it once you approve. The MCP is free on every plan.