Send less. Sell more.

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We started as an agency.

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In 2012, I started the first growth agency in France. Between 2012 and 2019, we worked with 450 startups, mostly in B2B.

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Facebook Ads is the go-to channel for B2C, but for B2B, outbound (and SEO) is king. So we ran campaigns for most of our B2B clients and learned along the way. At the time, email performed well, and mono-channel tools were perfect to generate a steady pipeline of deals for our clients.

We saw what works and what doesn't: subject lines, sender's gender, spam words, CTAs, icebreakers… we benchmarked it for real, not just in theory.

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One thing was obvious from the start: volume was never the answer. The campaigns that win aren't the biggest; they're the sharpest.

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100 messages sent should get 100 replies.

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Then everyone got the same tools.

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For years, outbound was a craft. You had to understand channels, copy, timing, and deliverability. Then the barrier collapsed.

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Scrape a list in Clay in 5 minutes. Generate one thousand "personalized" emails in one prompt. Fire them across email and LinkedIn at once.

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So everyone did. And everyone still does. Inboxes are saturated, and reply rates keep dropping.

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It even turned prospecting into a cat-and-mouse game. It used to take one email inbox. You sent from it, and that was enough. Now, if you send garbage, your spam rate climbs, your inbox gets flagged, and you have to spin up new ones just to keep sending. Except a fresh inbox can barely do 20 a day.

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Send quality, and a single inbox still does 100 a day. Send garbage, and you need 4 or 5 inboxes to push the same volume. The worse your messages, the more inboxes you have to babysit.

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People call it the death of outbound. It isn't. Outbound didn't die; it got democratized. When everyone can send everything, all that's left is noise.

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And the loudest promise of all makes it worse: the "AI SDR" that fires your rep, runs on full autopilot, and ships garbage at scale.

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We don't buy it. So we are never going to build it.

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What AI actually changes.

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Here's the line that matters: intelligence versus judgment.

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Intelligence is work that follows rules, even hard ones. Turning a brief into a sequence. Reading 200 replies to find the 3 that convert. Drafting the right answer to an objection. AI is already better than us at that.

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Judgment is something else. It's experience and taste. Which segment to bet on. When to push on an objection and when to back off. When to stop typing and pick up the phone. When to close.

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AI doesn't have that and won't for a while. Every tool that forgets this tries to automate the judgment too and falls flat.

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So we drew the line on purpose. AI takes the intelligence. You keep the judgment.

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We unplug your brain from the grind and plug it back where it counts.

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Where we stand.

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AI without method just makes noise faster.

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A campaign isn't measured in messages sent. It's measured in positive replies because only positive replies turn into meetings and meetings into revenue.

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Prospecting is a craft of precision again. Finally.

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AI isn't here to replace you. It's here to make you ten times better.

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But the best AI still won't carry you alone. Behind LGM, a team of experts who've run thousands of campaigns puts their experience, their playbooks, and the instincts no model has on your side. That's what turns a tool into real performance.

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You'll come for the AI. You'll stay for the human.

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What we're building.

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Finding leads was never the hard part, and today it's the easy one. Import them into LGM from wherever they live - LinkedIn, your CRM, or tools like Clay.

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What's hard starts the moment you have someone to talk to. That's where we work.

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Our goal is simple to say and hard to build: make the average LGM user perform like the best rep in the room. Not by handing it all to AI, but by taking what the best actually do and putting it in everyone's hands: writing the campaign, handling the objection, segmenting sharper, reading what converts and what doesn't, and staying current on your prospects. All pointed at one number: more positive replies.

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Because "my campaigns don't work" is almost never true. You're at 5%. Find what those 5% share, do only that, and 5% stops being your ceiling.

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None of this is new for us. It's what we did at the agency: get inside a client's outreach, then lift their numbers with human, technique, and hard-won best practices. The tools changed. The job didn't.

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The grind is ours. The decisions stay yours.‍

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Why us.

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We've had a front-row seat to more outbound than almost anyone: 450 startups at the agency and then everything that's run through LGM since 2019. The data, the expertise, and the scars that come with both.

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We were built to replace the agency, never the rep. For years we've optimized one number, not a feature checklist — which is why the product holds together instead of chasing the market's shopping list.

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And we answer to our users, not to investors: bootstrapped, remote, independent from day one.

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We're not going to start cutting corners now.

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Whatever happens, someone picks up.

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Everyone is racing to bolt AI onto everything. Fine. But the AI won't be the reason you stay. The human will.

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When a campaign tanks, when your best account gets restricted on a Monday morning, when you're carrying the number alone, there's someone who knows your business on the other end. Not a ticket. A person.

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You're not alone on this. We got you.

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If you know that sending more never fixed anything, we'll get along.

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Build outbound that lasts. That you can measure. That actually pays off.

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We built the machine for exactly that.

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