Table of contents

Boost your sales & growth every month 🚀

The best of the best in sales, growth & automation strategies.

2 min read

Want to master LinkedIn search by name in 2026? Whether you’re ready to search by name and last name or need to do a LinkedIn search without logging in, this guide will help you find the right people — no matter your starting point.

“Just search their name on LinkedIn” sounds simple enough, right? But if you’ve tried it, you know it’s not always that straightforward. Between privacy settings, countless John Smiths, and LinkedIn’s evolving search features, finding the right decision-makers who match your ideal customer profile can feel overwhelming.

For sales pros focused on LinkedIn outreach, business owners seeking industry leaders, or anyone hoping to find that standout connection from last week’s conference, this guide has you covered.

Why use LinkedIn search by name?

With almost 1 billion users, LinkedIn is the world’s largest professional networking platform, and using LinkedIn’s search feature is one of the easiest ways to find specific people.

Searching by name is your secret weapon for precise prospecting, whether you’re:

  • Researching a prospect before a call with them
  • Looking for a specific person but don’t know their LinkedIn profile URL
  • Finding professionals in a certain industry or company
  • Building lists of decision-makers who match your ideal customer profile

The key is understanding how to use LinkedIn’s search capabilities strategically — not just typing in names and hoping for the best.

Understanding how LinkedIn’s search algorithm works

Before you start searching, it helps to know why certain profiles show up first in your results. LinkedIn’s search algorithm doesn’t just alphabetically list every “John Smith” on the platform — it ranks results based on several factors designed to surface the most relevant matches for you.

What factors influence search results ranking

LinkedIn’s algorithm weighs multiple signals when deciding which profiles to show you first:

Mutual connections: Profiles with shared connections get priority because LinkedIn assumes these are more relevant to your network. If you share 20 connections with someone, they’ll typically appear higher than someone with zero mutual connections.

Profile completeness: Profiles with complete information (headline, summary, experience, skills) rank higher. LinkedIn rewards users who invest in their profiles by making them more discoverable.

Recent activity: Profiles of users who are active on the platform — posting content, engaging with others, updating their experience — get a visibility boost. Inactive profiles gradually sink in search rankings.

Relevance to your search terms: If you search for “marketing manager,” profiles with “marketing manager” in the headline or current position will outrank those who have it buried in past experience.

How connection degrees affect search visibility

LinkedIn organizes your network into three degrees:

1st-degree connections: People you’re directly connected to. These always appear with full profile visibility and are easiest to contact.

2nd-degree connections: Friends of friends. You share at least one mutual connection with these profiles. You can send connection requests without needing InMail.

3rd-degree connections: Three steps away from you. Visibility is more limited, and reaching out typically requires InMail unless you share a LinkedIn Group.

The closer someone is to your network, the higher they’ll rank in search results — assuming other factors are equal.

Why profile completeness matters for search

Here’s the reality: incomplete profiles are harder to find. If someone hasn’t filled out their headline, location, or current company, they simply won’t appear when you filter by those criteria. This is why some people seem “invisible” on LinkedIn — they exist on the platform, but their sparse profiles make them unsearchable.

When you’re optimizing your own profile for discoverability, completeness matters. For prospecting purposes, understanding this helps you adjust expectations when searching for harder-to-find contacts.

3. How to use Boolean Search Operators on LinkedIn

Want to take your LinkedIn search skills to the next level? Boolean search operators let you create complex, precise searches that surface exactly the profiles you need.

LinkedIn supports several Boolean operators that work in the main search bar (note: some advanced Boolean searches work better in Sales Navigator, but these core operators function in free LinkedIn):

AND Operator for multiple requirements

Use AND (in all caps) to find profiles that meet multiple criteria. For example:

  • marketing AND director finds people with both terms in their profile
  • sales AND “software engineer” finds sales professionals who also have engineering backgrounds

The AND operator narrows your search by requiring all terms to be present.

OR operator for alternative matches

Use OR (in all caps) to find profiles that match any of several terms:

  • CEO OR founder OR “managing director” finds profiles with any of these titles
  • “growth marketing” OR “demand generation” finds professionals in either specialty

This expands your search to include alternative matches, which is useful when people use different terms for similar roles.

NOT operator to exclude terms

Use NOT (in all caps) to exclude profiles with specific terms:

  • manager NOT intern finds managers while excluding internship roles
  • developer NOT junior finds experienced developers

This helps filter out irrelevant results when certain keywords are causing noise in your search results.

Quotation marks for exact phrases

Put phrases in quotation marks to find exact matches:

  • “head of sales” finds only profiles with that exact phrase
  • “business development manager” excludes variations like “manager of business development”

This precision is crucial when searching for specific job titles.

Parentheses for complex searches

Combine operators with parentheses to create sophisticated search queries:

  • (CEO OR founder) AND (SaaS OR software) NOT consultant
  • (“vice president” OR VP) AND sales AND (Boston OR “New York”)

Boolean search separates amateur prospectors from pros. Master these operators, and you’ll uncover profiles others miss.

4. How to use LinkedIn search by name to find your Ideal Customer Profile (ICP)

Most sales teams start with a single name, but the real power of LinkedIn search is in identifying patterns, so you can uncover whole groups of prospects who match your Ideal Customer Profile (ICP).

Transform single contacts into ICP-rich prospect lists:

Step 1 – Find your starting point: Start with one perfect example of your ideal buyer (like “Sarah Lee, Head of Marketing at Acme Corp”). This profile becomes your blueprint for finding similar decision-makers across your target market.

Step 2 – Leverage network intelligence: Your initial contact opens doors to similar profiles. The “People Also Viewed” section and company pages are goldmines for discovering other relevant stakeholders, buying committee members, and decision-makers in similar roles.

Step 3 – Scale your search strategically: Put LinkedIn’s advanced filters to work:

  • Map entire buying committees within key accounts
  • Surface similar roles across your target industries
  • Filter by territory, company size, and market segment
  • Identify decision-makers at companies matching your ICP

Step 4 – Build quality lists: Focus on prospects who truly match your ICP criteria — think company size, market maturity, decision-making authority, and territory fit. This targeted approach sets you up for higher response rates.

Remember: quality beats quantity. Ten highly relevant prospects are worth more than 100 generic leads.

playbook_illustration_lagrowthmachine
Discover Proven B2B Strategies That Actually Work
Join hands-on expert sessions to practice outbound and learn prospecting strategies that actually work
Browse playbooks

6. How to search LinkedIn anonymously (Private Mode)

Sometimes you want to research prospects without alerting them to your interest. That’s where LinkedIn’s Private Mode comes in.

Enabling Private Mode step-by-step

Here’s how to browse LinkedIn profiles without leaving a trace:

Step 1: Click on your profile icon in the top right corner

Step 2: Select “Settings & Privacy”

Step 3: Click on “Visibility” in the left sidebar

Step 4: Select “Profile viewing options”

Step 5: Choose “Private mode” (you’ll browse in private)

When Private Mode is enabled, people won’t see that you viewed their profile. Instead, they’ll see “Someone viewed your profile” or a generic “LinkedIn Member” notification.

Trade-offs of anonymous browsing

Here’s the catch: Private Mode is a two-way street. When you browse privately, you also lose the ability to see who’s viewed your profile.

This means you’re trading visibility for privacy. For some prospecting scenarios, this is worth it — especially when you’re researching competitors, doing extensive market research, or checking out profiles you’re not ready to engage with yet.

When to use Private Mode for prospecting

Consider using Private Mode when:

  • Researching competitors or their employees
  • Doing broad market research before narrowing your target list
  • Checking out profiles you might reach out to later (you don’t want multiple views alerting them before you’re ready)
  • Investigating companies you’re interviewing with

However, don’t use Private Mode when profile views could work in your favor. Sometimes having a prospect see that you viewed their profile creates curiosity and leads to them viewing your profile back — which is a form of engagement through social warming.

7. Understanding LinkedIn Search limits

Here’s something LinkedIn doesn’t advertise prominently: there are monthly limits on how many searches you can perform and how many results you can view.

Free account monthly search limits

With a free LinkedIn account, you’re limited to approximately 1,000 search results per month. This isn’t 1,000 searches — it’s 1,000 individual profile views from search results.

For casual users, this is plenty. But for sales professionals running active prospecting campaigns, you can hit this limit quickly, especially if you’re researching broad job titles or companies with large headcounts.

Sales Navigator search limits

Sales Navigator raises the limit to approximately 2,500 search results per month, plus it adds significantly more powerful filters, lead recommendations, and saved search features.

For revenue teams who live in LinkedIn, Sales Navigator often pays for itself through time savings and better targeting capabilities.

Strategies to stay within your search quota

If you’re working with search limits, here are smart ways to maximize your quota:

Be strategic with your searches: Don’t browse aimlessly. Know your ICP criteria before you start searching, so every search view counts toward building your target list.

Use Boolean operators: More precise searches mean fewer irrelevant profile views, conserving your quota for qualified prospects.

Export and organize as you go: Don’t revisit the same profiles repeatedly. Export prospect information to a spreadsheet or CRM as you find them.

Leverage tools like La Growth Machine: Rather than manually viewing hundreds of profiles, use prospecting tools that can enrich lead data and build lists more efficiently, saving your LinkedIn quota for genuine research and relationship-building.

Troubleshooting common LinkedIn search issues

Even with perfect search technique, you’ll sometimes run into challenges. Here’s how to solve the most common LinkedIn search problems:

Issue: Too many results for common names

The problem: Searching for “Michael Johnson” returns 50,000+ results

The solution: Stack multiple filters to narrow results. Add company, location, industry, and job title filters simultaneously. Use quotation marks around exact job titles. Try the Google search method with additional context like “Michael Johnson” “VP Sales” “Seattle” SaaS.

Issue: Can’t find someone you know exists

The problem: You met someone at a conference, but their profile isn’t showing up in search

The solution: They might use a different name on LinkedIn (nickname vs. legal name), have an incomplete profile that lacks searchable details, or have strict privacy settings enabled. Try variations of their name, search by their company and browse employees, or use the Google search method.

Issue: Profile visibility/privacy settings

The problem: You find someone in search results, but can’t view their full profile

The solution: This person has restricted their profile visibility to connections only. You can send a connection request with a personalized note explaining why you’d like to connect. Alternatively, if you have Sales Navigator, you may have expanded viewing permissions.

Issue: Misspelled or alternative names

The problem: Someone might spell their name differently than you expect (e.g., “Jon” vs. “John,” “Cathy” vs. “Catherine”)

The solution: Try common spelling variations. Use the OR operator: Jon OR John Smith. Search by company and browse through employees if you know where they work.

Issue: Inactive or deleted profiles

The problem: Someone mentioned they’re on LinkedIn, but you can’t find any trace of their profile

The solution: They may have deactivated their account, deleted their profile, or never created one (people sometimes say they’re on LinkedIn when they’re not actively using it). If it’s important, try reaching them through other channels to confirm their LinkedIn URL directly.

Frequently Asked Questions

1. How do I perform a LinkedIn search by name and last name?

Start with the basics: enter their full name in LinkedIn’s search bar. Working with a common name like “David Smith”? Use filters like location, company, or role to zero in on the right professional. Add job title, industry, or connection degree filters to narrow results further.

2. How do I find someone on LinkedIn if I only have limited information?

Start with what you know — whether it’s their role, company, or shared connections. LinkedIn’s advanced filters are your allies here, helping you narrow down results even with minimal information. Try the “People Also Viewed” section if you find someone similar to your target.

3. Can I do a LinkedIn search by name without login?

Yes! Even if you don’t have a LinkedIn account or aren’t logged in, you can use Google to search public LinkedIn profiles. Type site:linkedin.com/in/ “firstname lastname” “company name” into the Google search bar to find publicly visible LinkedIn profiles.

4. How do I find someone on LinkedIn without them knowing?

Enable Private Mode in your LinkedIn privacy settings to browse profiles discreetly. Your profile visits won’t show up in others’ “Who’s viewed your profile” section. Keep in mind that this also prevents you from seeing who’s viewed your profile.

5. Can non-LinkedIn members search for my profile?

Your public profile visibility depends entirely on your privacy settings. Non-members can find public profiles through search engines like Google — adjust your settings under “Settings & Privacy” > “Visibility” > “Edit your public profile” if this concerns you.

6. Why can’t I find someone on LinkedIn?

Several factors could be at play: privacy settings, name variations, incomplete profiles, or profile visibility restrictions. Try adding more context to your search, like their company or location, to improve results. They may also use a nickname instead of their legal name on LinkedIn.

7. How do I search for people on LinkedIn and export the results?

While LinkedIn doesn’t offer direct exports from basic or advanced search, you can build targeted prospect lists manually or with Sales Navigator. Tools like La Growth Machine allow you to import LinkedIn search results and automatically enrich them with contact data for outreach campaigns.

8. What are LinkedIn’s monthly search limits?

Free LinkedIn accounts can view approximately 1,000 search results per month, while Sales Navigator subscribers get around 2,500 monthly search results. This counts individual profile views from search results, not total searches performed.

9. How do Boolean operators work on LinkedIn?

Boolean operators (AND, OR, NOT) let you create complex searches. Use AND to require multiple terms, OR for alternative terms, NOT to exclude terms, quotation marks for exact phrases, and parentheses to combine operators. Example: (CEO OR founder) AND SaaS NOT consultant.

10. What’s the difference between 1st, 2nd, and 3rd degree connections?

1st-degree connections are people you’re directly connected to. 2nd-degree are “friends of friends” who share at least one mutual connection with you. 3rd-degree connections are three steps away in your network. Closer connections rank higher in search results and are easier to reach.

How to scale your LinkedIn efforts

Now that you know how to search for people on LinkedIn by name — whether using the built-in search or even Google — you might be wondering how to take your outreach to the next level.

Scaling your LinkedIn strategy means reaching more of the right people, with less manual effort.

Today’s best practices focus on leveraging smart search techniques, advanced filters, and reputable tools to streamline your workflow. For example, you can:

  • Use advanced Boolean search operators directly on LinkedIn to find profiles that match your ideal criteria (think: search by name and last name, job title, location, and more)
  • Organize your search results to create lists of qualified leads ready for outreach
  • Use La Growth Machine to automatically enrich your LinkedIn prospects with verified professional data, then launch personalized multichannel campaigns that connect with them where they’re most responsive

La Growth Machine helps you move from manual prospecting to automated, multichannel outreach. Import your LinkedIn search results, enrich them with verified email addresses, and create sequences combining LinkedIn messages, emails, and even voice messages — all while keeping your outreach personal and compliant.

Get 3.5X more leads!

Are you looking to improve your sales department’s efficiency? LaGrowthMachine allows you to generate an average of 3.5x more leads, while saving an incredible amount of time on all your processes. By signing up today, you get a 14-day trial period at no cost to test our tool!

Try now for free!

Conclusion

Finding the right decision-makers on LinkedIn requires more than just typing names into a search bar. While LinkedIn offers various search capabilities — from basic name searches to Boolean operators to advanced filtering — the key is knowing how to leverage these features strategically.

Think of LinkedIn as your professional radar: the better your search technique, the more precisely you can identify potential prospects, partners, and connections who matter to your business.

Master the fundamentals covered in this guide — from understanding LinkedIn’s search algorithm to using Boolean operators, Private Mode, and Google search alternatives — and you’ll unlock a prospecting advantage that most sales professionals never achieve.