TL;DR
LinkedIn is a powerful B2B platform with over 950 million members. It’s still accessible for building personal branding, gaining visibility, and sourcing new partnerships.
Here’s how to expand your network:
– Publish high-value content and comment on peers’ posts to increase visibility.
– Keep your profile attractive with a professional photo, clear cover image, and updated experience.
– Use personalized invitation notes to explain your connection request.
– Automate connection requests with tools like La Growth Machine for efficient network expansion.
La Growth Machine helps you automate invites, segment targets precisely, and craft personalized messages. Respect LinkedIn’s daily action limits to avoid account bans.
Ready to automate your LinkedIn prospecting? Test La Growth Machine for free for 14 days
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Today, LinkedIn counts over 950 million members in 200 countries and regions around the world. And what’s even more impressive is that this historic social network is still going strong. Every second, 3 new members sign up.
LinkedIn is also considered the least saturated social network. It’s still easy to showcase your expertise by sharing publications. In fact, there has been a recent craze for content creation on this network. It’s an infallible method of gaining notoriety and developing new business opportunities.
That’s why it’s now absolutely essential to be active on this network, but also to seek to expand your LinkedIn network. And for that, there are some very simple methods. Follow the guide!
How to expand your LinkedIn network easily?
Beyond being THE B2B reference, LinkedIn is considered to be the social network that’s still accessible for easily developing your personal branding, gaining visibility, and sourcing new strategic partnerships. Here are a few tips on how to expand your network and become a must-know in the shortest possible time.
1. Be active on LinkedIn
LinkedIn users seek to learn from the experience of their peers. They come to find out about:
- Market news,
- Best practices in their field,
- Work methodologies,
- Sharing ideas on day-to-day issues,
- New tools to adopt.
If you get into the habit of publishing high–value-adding content on these themes, you’ll see your network grow naturally.
It’s also important to comment on the publications of your peers, sharing your own point of view. This good practice allows you to position yourself as a true expert and increase your visibility.
2. Keep your LinkedIn profile up-to-date and attractive
Think of your LinkedIn profile as your CV. To be effective, your LinkedIn profile must be up-to-date and attractive:
- Make sure your profile photo is recent, cheerful, and professional. This is the image that defines you to your audience. It should give a glimpse of your personality and make people want to get in touch.
- Choose an explicit cover image. A visitor to your profile should be able to identify your field of expertise at a glance.
- Update your professional experience. As time goes by, add to your profile any new projects you’ve worked on and any new skills you’ve acquired.
- Ask for recommendations. They lend credence to your skills and are an excellent way of enhancing your credentials through the support of your peers.
3. Use personalized invitation notes
When you send a connection request on LinkedIn, you have the option of adding an invitation note. This note is a short descriptive text that lets you explain why you want to get in touch with the person.
We’re often asked whether you should add a LinkedIn note to your connection request. Whatever the underlying purpose of your invitation request, I recommend that you always add an invitation note. It will help your contact to understand the importance of accepting you.
4. Use an automation tool to launch invitation campaigns
You can also automate your connection requests. This is an excellent way of expanding your LinkedIn network quickly and effortlessly.
An automation tool enables you to automate connection requests to specific targets while respecting the limits imposed by LinkedIn. So there’s no risk of your account being banned.
How it works is simple:
- You choose your contact sequence,
- Define your target audience,
- You write your personalized messages using attributes.
- You launch your campaign and wait for connection acceptances.
It’s a real asset for saving time while maintaining a human approach. Here’s how to launch your campaign with La Growth Machine.
How La Growth Machine helps you expand your LinkedIn network quickly
1. Choose your sequence
The first step in creating an automation campaign is to choose your sequence. The sequence defines the order in which actions are carried out.
Unlike prospecting campaigns, where multi-channel campaigns are preferred, here we’ll limit ourselves to LinkedIn-only campaigns.
La Growth Machine provides you with pre-built templates to make your task easier.
Since we’re looking to expand your LinkedIn network, I recommend a LinkedIn Only + 1 follow-up campaign.
The campaign will :
- Visit the profile you wish to connect to.
- Send a connection request.
- If accepted within the allotted time, visit the profile again.
- Send an initial message thanking you for your acceptance, explaining how you can bring value to the profile, and inviting exchange.
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