Expandi Review 2026: Features, Pros & Cons, Pricing

What is Expandi?

Expandi is a cloud-based LinkedIn automation tool built for sales professionals, marketers, recruiters, and lead generation agencies looking to scale their outreach. Unlike browser extensions that run on your local machine, Expandi operates through a virtual assistant setup that mimics human-like behavior to help keep your account safe.

The platform focuses on LinkedIn automation with email follow-up capabilities, letting you send connection requests, InMail messages, and automated follow-ups across both channels. Expandi is designed for users who want to automate repetitive prospecting tasks while maintaining personalization through dynamic variables and AI-assisted messaging.

The tool targets mid-market companies and agencies that need team collaboration features, campaign management capabilities, and detailed analytics to track outreach performance. With features like A/B testing, webhook integrations, and dedicated IP addresses, Expandi positions itself as a comprehensive solution for professional LinkedIn prospecting.

Expandi key features

Expandi offers a solid set of automation capabilities designed to streamline LinkedIn outreach and lead generation. Here’s what stands out.

LinkedIn outreach automation

Expandi’s core strength is its LinkedIn automation capabilities. The platform lets you create automated sequences that combine connection requests, messages, InMails, and engagement actions like profile visits, endorsements, and post likes.

What makes this useful is the “smart sequence” approach: the tool adjusts your outreach flow based on how prospects respond. If someone accepts your connection request, the sequence automatically triggers the next step. If they don’t, Expandi can pivot to an alternative action like sending an InMail or email instead.

The platform operates from the cloud with dedicated country-based IP addresses, which theoretically provides better account security than browser extensions. Expandi includes automated warm-up features that gradually increase your activity levels to avoid triggering LinkedIn’s spam detection.

One notable feature is the Mobile Connector campaign, which allows you to send an additional 70-105 connection requests per week by simulating mobile behavior—though you can’t personalize these connection requests.

Smart sequences with AI assistance

The Smart Sequence builder lets you create complex, conditional workflows that adapt based on prospect behavior. You can combine up to 10 different actions with 10 conditions in a single sequence, creating branching paths that respond to whether someone opened your message, accepted your connection, or engaged with your content.

Expandi’s AI Analyzer adds another layer here. It helps you set campaign goals, generate personalized messages, and analyze sentiment in replies, categorizing responses as Interested, Maybe, or Not Interested. This helps with lead prioritization, though the AI features are limited to English and come with daily credit restrictions (15 credits for message generation, 20 for replies).

The visual campaign builder makes it relatively easy to map out your sequences and see how prospects flow through different stages. You can track performance at each step, identifying where leads drop off and optimizing accordingly.

Image and GIF personalization

Expandi integrates with Hyperise to add dynamic images and GIFs to your outreach. This means you can automatically insert a prospect’s company logo, photo, or other personalized visual elements into your messages without manual work.

The setup requires connecting your Hyperise account via API (which involves some copy-pasting between platforms), but once configured, you can create eye-catching personalized visuals that help your messages stand out in crowded inboxes.

Studies show that personalized images can significantly boost engagement rates, and this feature gives you a way to scale that personalization. However, Hyperise is a paid add-on on top of your Expandi subscription, so factor that into your budget.

Email outreach

Beyond LinkedIn, Expandi lets you add email follow-ups to your sequences. You can connect any major email provider (Gmail, Outlook, Yahoo) and create multichannel campaigns that reach prospects on both LinkedIn and email.

The email functionality includes basic features like dynamic personalization placeholders, open and click tracking, and duplicate prevention. You can embed images and videos using HTML, and you can warm up your email account before sending cold emails to protect deliverability.

One limitation: if a lead replies to your email, they won’t be automatically paused in the campaign. You’ll need to manually check your inbox and pause them to avoid sending additional automated messages—a workflow gap that can lead to awkward situations.

Team collaboration and workspaces

For agencies and teams, Expandi offers Workspaces that allow multiple users to collaborate on campaigns. You can set different permission levels (Admin, Workspace Member) and control what each user can see, edit, or delete.

Each Workspace is tied to a single LinkedIn account, but you can create multiple Workspaces for different accounts and switch between them without logging in again. The centralized inbox lets you manage conversations from multiple accounts in one place, with filters for connection status, message type, and read/unread status.

However, there’s a notable limitation: team members can view conversations but cannot respond on behalf of others within the platform. This means you’ll still need to switch accounts or log into LinkedIn directly to reply, which slows down response times for agencies managing multiple clients.

Integrations

Expandi connects with popular tools through webhooks and native integrations. You can sync with CRMs like HubSpot, connect to automation platforms like Zapier and Make, and integrate with data enrichment tools like Phantombuster and PersanaAI.

For video personalization, there’s an integration with Sendspark (another paid add-on). The webhook system allows you to build custom workflows and push data to other systems, though this requires some technical knowledge to set up properly.

Expandi pricing

Expandi offers two main pricing tiers with a 7-day free trial to test the platform:

Business Plan: $99/month (or $79/month billed annually)

• Unlimited campaigns
• Cloud-based software with dedicated country-based IP
• Automated profile warm-up
• LinkedIn + email multichannel outreach
• Smart sequences with if/then logic
• Campaign A/B testing
• Image & GIF personalization (requires Hyperise paid add-on)
• Video personalization (requires Sendspark paid add-on)
• Detailed analytics and reporting
• CRM integrations
• Blacklist feature
• Duplication prevention

Agency Plan: Custom pricing (10+ seats)

• Everything in Business Plan
• Flexible roles and permission management
• Centralized campaign management
• Transparent client reporting
• Easy template sharing across team
• White-label branding option
• Dedicated Customer Success Manager
• Specialized customer support

The pricing isn’t transparent for the Agency plan—you’ll need to schedule a call with sales to get a quote. The annual plan offers a 20% discount (essentially two months free), but at $99 per seat per month, costs can add up quickly if you’re managing multiple accounts.

The 7-day trial gives you full access to all features, though that’s a relatively short window to properly test outreach campaigns and measure results. No credit card is required to start the trial.

Expandi pros and cons

G2: 4.2/5 (based on 112 reviews)
Capterra: 4.4/5 (based on 38 reviews)

Pros ✅

Cloud-based infrastructure with dedicated IPs: Unlike browser extensions, Expandi runs from the cloud with country-specific IP addresses, which provides better account security and allows you to run campaigns 24/7 without keeping your computer on.

Smart conditional sequences: The ability to create complex, behavior-triggered workflows gives you more flexibility than basic linear campaigns. Your outreach can adapt based on how prospects engage, making automation feel more natural.

Comprehensive LinkedIn feature set: From connection requests to InMails, post engagement, endorsements, and profile visits, Expandi covers most LinkedIn actions you’d want to automate for warming up prospects before outreach.

A/B testing capabilities: Built-in split testing lets you experiment with different message variations and optimize based on real performance data rather than guesswork.

Strong customer support: Reviews consistently praise Expandi’s support team for being responsive and helpful, particularly during onboarding.

Cons ❌

Account ban risks: Despite Expandi’s safety claims, multiple users on G2, Trustpilot, and other review sites report getting their LinkedIn accounts restricted or banned while using the tool. LinkedIn’s detection continues to evolve, and no automation tool is truly “safe.”

Steep learning curve and confusing UX: Many users find the interface less intuitive compared to competitors, requiring more time to learn and navigate. Setting up advanced workflows and integrations often requires consulting help documentation.

Limited inbox functionality: You can view replies from your team members’ accounts, but you can’t respond on their behalf within Expandi. This creates workflow friction for agencies managing multiple clients who need to reply quickly.

Email workflow gaps: Leads who reply to emails aren’t automatically paused in campaigns, requiring manual monitoring to avoid sending additional automated messages after someone responds.

Expensive at scale: At $99 per seat, managing multiple accounts gets pricey fast. The paid add-ons for video and advanced image personalization push costs even higher.

Non-transparent agency pricing: Having to schedule a sales call just to learn about pricing for 10+ seats creates unnecessary friction in the evaluation process.

Considering alternatives?

If you’re evaluating Expandi, it’s worth understanding where it falls short—especially when compared to dedicated multichannel prospecting platforms like La Growth Machine.

Expandi focuses on LinkedIn with basic email follow-up. We built La Growth Machine from the ground up for true multichannel prospecting: seamlessly combining LinkedIn, email, X (Twitter), voice messages, and call reminders in a single automated sequence.

Here’s what that looks like in practice:

Smarter lead import and enrichment: We don’t just let you import leads—we help you find the right ones. Our LinkedIn Intent feature identifies people who liked or commented on posts (yours or your competitors’), signed up for LinkedIn events, or follow your company page. These are prospects showing buying signals. Then we automatically enrich every lead with verified emails using 9 providers with double validation, so you’re not wasting time on bounce-backs.

LinkedIn voice messages that work: We pioneered automated LinkedIn voice messages that can double your reply rates. Better yet, we can clone your voice to send personalized audio messages at scale—something Expandi doesn’t offer.

Social warming before outreach: Our platform automatically likes posts and follows prospects before you reach out. By the time your connection request arrives, they’ve already seen your name multiple times, making them far more likely to accept.

A real multichannel inbox: Unlike Expandi’s view-only inbox, La Growth Machine centralizes all your conversations (LinkedIn, email, calls) in one thread where your team can actually respond on behalf of each other. When someone replies positively, we automatically suggest similar prospects (Lookalike Search) so you can immediately expand into warm territory.

Transparent pricing, real trial period: We’re upfront about costs. Plans start at €50/month with a full 14-day free trial (no credit card required). That’s double the trial time to actually test campaigns and see results.

Built for getting replies: Every feature we build has one goal: getting more replies. Our data shows users get up to 3.5x more responses with multichannel sequences compared to email-only outreach.

If Expandi feels like it’s only scratching the surface of what your outreach could be, that’s because LinkedIn automation alone isn’t enough anymore. Your prospects are active across multiple channels, and meeting them where they actually pay attention drives real conversations.

Conclusion

Expandi is a capable LinkedIn automation tool with solid features for connection requests, messaging sequences, and basic email follow-up. Its cloud-based infrastructure, smart sequences, and A/B testing capabilities make it a reasonable choice for sales professionals focused on LinkedIn outreach.

However, it comes with notable limitations. The platform’s confusing interface creates a steep learning curve, the inbox doesn’t allow team members to reply on behalf of others, and email leads aren’t automatically paused when they respond. At $99 per seat with non-transparent agency pricing and paid add-ons for video and advanced personalization, costs climb quickly.

More importantly, the account ban risks reported by users raise serious concerns about safety claims, and the 7-day trial barely gives you time to properly test campaign performance.

Expandi works best for individual sales reps or small teams who focus on LinkedIn and don’t need extensive multichannel capabilities. It’s less ideal for agencies managing multiple clients or teams that need a truly integrated multichannel approach.

If you’re looking for a platform that goes beyond LinkedIn-first automation to deliver genuine multichannel prospecting with voice messages, social warming, intent-based targeting, and a collaborative inbox where teams can actually work together, La Growth Machine offers a more complete solution.