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Looking for a multichannel B2B prospecting tool that combines LinkedIn and email outreach? Leadin positions itself as an all-in-one solution for automating your sales prospecting with smart sequences, email discovery, and personalized outreach at scale.
But is Leadin the right fit for your sales team? This review breaks down Leadin’s features, pricing, real user experiences, and how it stacks up against alternatives like La Growth Machine for teams serious about multichannel prospecting.
What is Leadin?
Leadin is a cloud-based B2B prospecting software that automates multichannel outreach across LinkedIn and email. Founded in 2020, the French company offers both a self-service software platform and done-for-you agency services for businesses looking to generate qualified leads and appointments.
The platform combines LinkedIn automation with email prospecting, allowing you to create “smart sequences” that adapt based on prospect behavior and availability.
Main capabilities:
- LinkedIn automation (connection requests, messages, InMails, profile visits)
- Email prospecting with unlimited sending and rotation
- Email discovery and verification
- Smart multichannel sequences with if/then logic
- Personalized images and GIFs
- Unified inbox for LinkedIn and email
- Email and domain warming (via InboxFlare partnership)
- Cloud-based (no browser extension required)
Target audience: Leadin serves B2B companies across marketing, sales, and recruitment. They work with 500+ international partners including notable brands like Maersk, AXA, and Framatome. The platform is available in 8+ languages.
Leadin key features
Smart multichannel sequences
Leadin’s core feature is its smart sequence builder that lets you combine LinkedIn and email actions with conditional logic. Think of it as a flowchart for your outreach.
How it works: Using a drag-and-drop interface, you build sequences that can:
- Send connection requests (with or without notes)
- Follow up with LinkedIn messages or InMails
- Send emails if LinkedIn doesn’t work
- Add delays between actions
- Create A/B tests for different message variants
- Set conditions based on prospect responses or profile data
Real-world application: You could create a sequence that sends a LinkedIn connection request, waits 3 days, then automatically sends an email if the connection wasn’t accepted. If they accept but don’t reply, the sequence sends a follow-up message after 5 days.
Standout capability: The conditional logic lets you create sophisticated paths. For example, “If email is available AND connection not accepted, send email. If no email found, send InMail.”
Limitation: The interface can feel complex for beginners. Some users report a steeper learning curve than simpler tools.
Email discovery & verification
Leadin includes built-in email finding and verification, removing the need for third-party tools like Hunter or Snov.io.
The platform searches for professional emails associated with LinkedIn profiles and verifies them to keep bounce rates under 1%.
How it works: When you add LinkedIn prospects to a campaign, Leadin automatically attempts to find and verify their email addresses. You see the verification status before launching your sequence.
Real-world application: You build a LinkedIn list in Sales Navigator, export it to Leadin, and the platform enriches each profile with a verified email, all without switching tools.
Why it matters: Email enrichment typically costs extra with most LinkedIn automation tools. Leadin includes it, which can save $50-100/month in third-party tool costs.
Limitation: Email discovery success rates vary by industry and region. Some users report finding emails for 50-70% of prospects, which is industry-standard but not perfect.
Unlimited email sending & warming
Unlike most prospecting tools that charge per email or limit sending, Leadin offers unlimited email accounts and unlimited sending per account.
You can connect Gmail, Outlook, or any SMTP email provider and rotate between multiple addresses within the same campaign.
Email warming included: Leadin partners with InboxFlare to provide unlimited email and domain warming. This gradually builds your sender reputation to avoid spam folders.
Real-world application: A sales team connects 5 email addresses to Leadin. When sending to 1,000 prospects, the platform automatically rotates between addresses, sending 200 emails from each account to stay under provider limits and maintain deliverability.
Standout capability: The “unlimited” structure is rare in this space. Most competitors charge per email account or cap monthly sends.
Limitation: While unlimited sending sounds great, you still need to respect email provider limits (typically 100-200 emails/day per address for cold outreach). Leadin doesn’t bypass these limits, it just doesn’t charge you extra.
LinkedIn automation (cloud-based & safe)
Leadin automates LinkedIn prospecting through a cloud-based system that mimics human behavior to reduce the risk of account restrictions.
You connect your LinkedIn account using a proxy (cloud-based connection), which makes the automation appear as if you’re logging in from a consistent location.
Available LinkedIn actions:
- Send connection requests (with or without personalized notes)
- Send messages to connections
- Send InMails (if you have LinkedIn Premium/Sales Navigator)
- Visit profiles
- Follow profiles
- Like posts
- Endorse skills
Real-world application: Your sequence visits a prospect’s profile, waits 2 days, sends a connection request without a note, waits 4 days after acceptance, then sends a personalized message referencing their recent LinkedIn activity.
Security approach: Cloud-based automation (not a browser extension) with randomized delays between actions and daily limits that match LinkedIn’s recommended usage.
Limitation: While Leadin claims to be “100% safe,” no LinkedIn automation tool is completely risk-free. Users should still follow best practices: start slow, personalize messages, and don’t max out daily limits immediately.
Personalized images & GIFs
Leadin lets you create hyper-personalized visuals by inserting prospect data (name, company, profile photo) into images and GIFs.
How it works: Upload a template image or GIF, mark the areas where you want to insert personalization (like a prospect’s face or company logo), and Leadin automatically generates unique versions for each prospect.
Real-world application: You create a GIF showing a laptop screen with the text “Hey {{FirstName}} from {{Company}}, saw you work in {{Industry}}…” Each prospect sees their own information in the visual.
Why it matters: Personalized visuals can increase reply rates by 25-63% according to Leadin. Visual pattern-breaking gets attention in crowded inboxes.
Limitation: Creating effective personalized images requires design skills or time investment. The feature is powerful but not plug-and-play for everyone.
Centralized multichannel inbox
Leadin provides a unified inbox where you can see and respond to all prospect conversations from both LinkedIn and email in one place.
You can filter by campaign, response status, or prospect information. Response templates help you reply quickly to common questions.
Real-world application: Instead of juggling LinkedIn messages and email threads across multiple accounts, your sales team manages all conversations in Leadin’s inbox. When a prospect replies on LinkedIn, the rep responds directly from Leadin.
Standout capability: True multichannel inbox combining LinkedIn and email is relatively rare. Many tools require you to respond in the native platforms.
Limitation: Some users prefer responding directly in LinkedIn or their email client where they have more formatting options and context.
Integrations
Leadin offers API and webhook integrations to connect with CRMs and other tools. The platform integrates with Zapier and has webhook functionality for custom connections.
Notable limitation: Leadin doesn’t have as many native integrations as some competitors. You’ll often need Zapier or custom API work to connect to your CRM, which adds complexity.
Leadin pricing
Leadin offers two distinct service models: self-service software and done-for-you agency services.
Software license – €97/month per user
This is the self-service option where you run campaigns yourself.
What’s included:
- 1 LinkedIn account connection
- Unlimited email accounts (no extra charge)
- Unlimited sequences and campaigns
- Cloud-based automation (100% secure)
- Unlimited email and domain warming (via InboxFlare)
- Unlimited B2B email discovery and verification
- 8 lead source options
- Centralized performance reporting
- Multichannel inbox
- Advanced personalization (images, GIFs)
- API & CRM integration (webhook)
- Help center articles and guides
- Live chat support 7/7 (average response time: 2 minutes)
- Platform available in 8 languages
Free trial: 14-day free trial, no credit card required. No billing until trial ends.
Cancellation: No commitment, cancel at any time from your account.
Team pricing: Multiple seats available for teams with volume discounts (pricing not publicly listed).
Outsourced prospecting via business manager – Starting at €800/month
This is Leadin’s done-for-you agency service where their team runs campaigns for you.
What’s included:
- Software license included
- Client access to dashboard and inbox
- Customized prospecting strategy for your sector
- Creation of qualified prospect lists
- Campaign creation and copywriting
- AI-based prospect filtering and analysis
- LinkedIn profile optimization
- Dedicated business manager
- Monthly strategic call
Pricing structure: Starts at €800/month with discounts for 3-month or 6-month commitments.
Who it’s for: Companies that want results without doing the work themselves. You get appointments in your calendar without managing the campaigns.
The real cost analysis
Software at €97/month includes:
- LinkedIn automation (most competitors charge €50-80/month for this alone)
- Email sending (no per-email fees)
- Email enrichment (typically €50-100/month extra with other tools)
- Email warming (typically €30-50/month extra)
Value proposition: If you were to stack individual tools (LinkedIn automation + email finder + email warmer + email sender), you’d easily spend €150-200/month. Leadin bundles everything for €97.
Hidden costs: None for the software. The €97 price is all-inclusive.
Agency service reality: At €800/month, you’re paying for expertise and time savings. This is competitive with other B2B appointment-setting services that typically charge €1,000-2,000/month.
Leadin pros and cons
User ratings
Trustpilot: 4.6/5 (based on user reviews)
Capterra: No ratings yet (newly listed)
G2: 5.0/5 (based on 1 review, limited data)
Pros ✅
True multichannel with conditional logic
Unlike basic tools that just send LinkedIn messages or emails, Leadin’s smart sequences intelligently switch channels based on what works for each prospect. The if/then logic is powerful for sophisticated outreach strategies.
All-in-one pricing cuts tool stacking
At €97/month, you get LinkedIn automation, unlimited email sending, email enrichment, and email warming, features that would cost €150-200/month if purchased separately. For budget-conscious teams, this bundling makes sense.
Unlimited email accounts included
Most competitors charge €20-40 per additional email account. Leadin includes unlimited email addresses at no extra cost, which is valuable for teams using email rotation strategies.
Cloud-based security approach
No browser extension means lower risk of detection. The cloud-based proxy system provides more consistent and secure automation than local solutions.
Responsive customer support
Multiple users highlight the quick response times (average 2 minutes) and helpful support team. This matters when you’re troubleshooting campaigns.
Available in 8+ languages
For international teams or non-English markets, Leadin’s multilingual platform is an advantage.
Cons ❌
Steep learning curve for beginners
The smart sequence builder, while powerful, can overwhelm new users. Several reviews mention needing time to understand how to set up effective campaigns. If you’re looking for simple LinkedIn automation, Leadin might feel like overkill.
Limited native CRM integrations
Unlike competitors with one-click HubSpot or Salesforce connections, Leadin requires Zapier or custom webhook work to sync with most CRMs. This adds friction for teams wanting seamless CRM integration.
Email discovery rates are industry-average
While having email finding built-in is convenient, the success rates (50-70%) are standard for the industry. You’ll still have prospects without findable emails.
No ratings on major review platforms
With only one G2 review and no Capterra reviews, it’s hard to get a comprehensive picture of long-term user satisfaction. The 4.6 Trustpilot rating is good but based on a smaller sample size than established competitors.
LinkedIn automation risks still exist
Despite the “100% safe” claim, all LinkedIn automation carries some risk. Leadin is safer than many alternatives, but you’re never completely risk-free when automating a platform that prohibits automation.
Complexity may not suit everyone
If you want simple LinkedIn connection request automation, Leadin’s feature-rich platform might be more than you need. Sometimes simpler is better for basic use cases.
Considering alternatives?
If you’re looking for multichannel prospecting with a different approach, La Growth Machine offers several distinctive advantages:
How LGM differs from Leadin:
- More channels: LGM adds Twitter/X automation and LinkedIn voice messages to the mix. Voice messages alone can double reply rates compared to text messages, a feature Leadin doesn’t offer.
- Simpler interface: LGM’s drag-and-drop sequence builder is consistently praised as more intuitive than Leadin’s smart sequences. If ease of use matters, this is a real differentiator.
- LinkedIn Intent Data: LGM can automatically import people who liked or commented on LinkedIn posts, signed up for LinkedIn events, or follow your company page. This intent-based targeting is powerful for warm outreach.
- Lookalike Search: Give LGM your best client’s name, and it finds similar companies using AI. When a prospect replies positively, you automatically get a new list of similar opportunities.
- Native CRM integrations: One-click connections to HubSpot, Pipedrive, and Breakcold without Zapier middleware.
- Transparent per-identity pricing: LGM charges per identity (LinkedIn account + email), not per user. For teams sharing accounts or agencies managing client accounts, this pricing model often works out cheaper.
Starting at €50/month (Basic) or €100/month (Pro), La Growth Machine offers advanced multichannel prospecting with features Leadin doesn’t have, particularly voice messages and intent data, at a similar or lower price point. Plus, 14-day free trial with no credit card required.
Both tools have their place. Leadin excels if you want email enrichment and unlimited email sending included in one price, plus the option for done-for-you services. La Growth Machine wins if you want LinkedIn voice messages, intent data, X integration, and a more user-friendly experience.
Conclusion
Leadin is a comprehensive B2B prospecting platform that delivers value for its price point. The all-in-one approach, combining LinkedIn automation, unlimited email sending, email enrichment, and email warming for €97/month, makes it cost-competitive for teams that would otherwise stack multiple tools.
The smart sequence builder with conditional logic is powerful for sophisticated multichannel strategies. If you want to create outreach flows that intelligently adapt based on prospect behavior, Leadin delivers.
Leadin is best for:
- Mid-market B2B companies with dedicated sales/growth teams
- Teams comfortable with a learning curve in exchange for powerful features
- Companies looking to consolidate their prospecting tool stack
- Businesses wanting both software and optional agency services from one provider
- International teams needing multilingual support
Where Leadin may fall short:
- Beginners wanting simple, plug-and-play LinkedIn automation
- Teams requiring native CRM integrations without Zapier
- Companies with strict policies against any LinkedIn automation
- Solopreneurs who find €97/month expensive for their volume
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