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If you’ve been exploring sales engagement platforms, you’ve probably come across Outreach. It’s one of the biggest names in the space, trusted by over 5,000 companies including Adobe, Zoom, and Snowflake. But is it the right fit for your sales team?
In this review, we’ll break down what Outreach does, explore its key features, pricing (as much as we can find), and weigh the pros and cons based on real user feedback. We’ll also look at whether La Growth Machine might be a better alternative for teams prioritizing multichannel prospecting and transparency.
What is Outreach?
Outreach is an AI-powered sales execution platform designed to help revenue teams engage prospects, manage deals, and forecast pipeline more effectively. It’s built for enterprise sales teams who need robust features, deep CRM integrations, and advanced analytics.
At its core, Outreach helps sales reps automate outreach sequences (email, calls, LinkedIn), track engagement, manage tasks, and get AI-driven insights on deals and conversations. The platform positions itself as an all-in-one revenue workflow solution, covering everything from prospecting to forecasting.
Outreach primarily serves mid-market to enterprise B2B companies with dedicated sales development, account executive, and revenue operations teams. If you’re a startup or small team looking for simplicity and transparent pricing, Outreach might feel like overkill.
Outreach key features
Outreach packs a ton of functionality. Here are the core features that make it a heavyweight in the sales engagement space.
Sales sequences and workflows
Outreach lets you build multi-step sequences that combine emails, calls, LinkedIn tasks, and manual touchpoints. You can set up triggers, delays, and conditional logic to personalize the journey for each prospect.
Why it matters:Automating sequences saves reps hours of manual work and ensures consistent follow-up. The ability to layer in calls and LinkedIn steps (not just email) gives you more ways to reach prospects.
Real-world application: An SDR can enroll 100 prospects into a sequence that starts with a LinkedIn connection request, follows up with an email two days later, then triggers a call reminder if there’s no response.
Limitation: The sequence builder can feel overwhelming for new users. It takes time to learn, and mistakes in setup can lead to messy campaigns.
AI-powered deal insights and scoring
Outreach uses AI to analyze your deals and surface risk signals like lack of engagement, stalled conversations, or missing stakeholders. It assigns deal health scores and suggests next steps.
Why it matters: For account executives juggling multiple deals, these insights help prioritize where to focus attention. The AI learns from your CRM data and conversation history to predict outcomes.
Real-world application: If a deal hasn’t had activity in two weeks and key decision-makers haven’t replied, Outreach flags it as “at risk” and suggests re-engagement actions.
Limitation: The accuracy depends heavily on data quality in your CRM. If your Salesforce data is messy, the AI recommendations won’t be reliable.
Conversation intelligence (Kaia)
Outreach’s conversation intelligence feature, Kaia, records calls and meetings, transcribes them, and uses AI to extract action items, sentiment, and key topics discussed. It also provides real-time guidance during calls.
Why it matters: Sales managers can coach reps more effectively by reviewing actual conversations. Reps can focus on selling instead of taking notes.
Real-world application: After a demo call, Kaia automatically logs the call to your CRM, highlights objections raised, and creates follow-up tasks based on what was discussed.
Limitation: This feature requires the “Meet” package add-on, which increases your overall cost. Some users report that transcription accuracy could be better.
Pipeline and forecast management
Outreach provides dashboards for tracking pipeline health, forecasting revenue, and modeling different scenarios. Sales leaders get visibility into team performance and deal progression.
Why it matters: For revenue operations and sales leadership, having a unified view of the pipeline helps with planning and accountability.
Real-world application: A VP of Sales can see which reps are on track to hit quota, which deals are likely to close this quarter, and where bottlenecks exist in the funnel.
Limitation: Advanced forecasting features are only available in higher-tier plans. Smaller teams may not need this level of complexity.
Integrations
Outreach integrates with major CRMs including Salesforce, Microsoft Dynamics, HubSpot, Pipedrive, and Zoho CRM. It also connects with tools like Gmail, Microsoft 365, Slack, LinkedIn Sales Navigator, and various data providers (ZoomInfo, Cognism, etc.).
The Salesforce integration is particularly robust, offering bi-directional sync of contacts, activities, and opportunities.
Limitation: The integration list is more limited compared to some competitors. If you use a less common CRM or niche tools, you might need Zapier or custom API work to connect everything.
Outreach pricing
Here’s where things get murky. Outreach doesn’t publish transparent pricing on their website.
That said, based on third-party sources and user reports, here’s what we know:
Plans for everyone
Standard Plan: Starting around $100 per user per month (annual contract required). Includes sequences, templates, CRM sync, and basic automation.
Professional Plan: Estimated $130+ per user per month. Adds AI-powered features like deal scoring, AI-triggered content cards, and improved analytics.
Plans for enterprise
Enterprise Plan: Custom pricing. Includes HIPAA compliance, advanced user controls, data sharing features, and priority support.
Unlimited Plan: Custom pricing. Includes unlimited voice calls, API calls, org instances, and listener licenses.
Additional costs
Implementation and onboarding: Expect to pay between $1,000 to $8,000 as a one-time setup fee. This varies based on team size and complexity.
Add-on packages: Features like conversation intelligence (Meet), voice calling (Call), and advanced deal management (Deal) are sold as separate add-ons, each with additional per-user costs.
Value assessment: Outreach is expensive. For large enterprise teams with complex needs, the investment might be justified. For small to mid-sized teams, the lack of pricing transparency and high upfront costs can be dealbreakers.
Outreach pros and cons
Let’s look at what users say about Outreach, based on reviews from G2, Capterra, and other sources.
User ratings:
- G2: 4.3/5 (based on 3,398+ reviews)
- Capterra: 4.4/5 (based on 304 reviews)
Pros ✅
Powerful automation and workflows: Users consistently praise Outreach’s ability to automate complex, multi-step sequences that combine email, calls, and social touchpoints. It’s a huge time-saver for high-volume prospecting.
Deep Salesforce integration: For Salesforce users, the integration is seamless and bi-directional, keeping CRM data synced without manual effort.
Robust analytics and reporting: Sales leaders love the visibility into team performance, sequence effectiveness, and pipeline health. The data helps optimize campaigns and hold reps accountable.
Strong call recording and dialing features: The built-in dialer and call recording capabilities make it easy for reps to manage phone outreach without switching tools.
Enterprise-grade features: For large teams, features like account-based workflows, territory management, and HIPAA compliance are valuable.
Cons ❌
Steep learning curve: Many users report that Outreach is overwhelming, especially for new reps. The interface is busy, and it takes weeks (sometimes months) to onboard teams effectively.
High cost with hidden fees: The lack of transparent pricing is a common complaint. Add-on packages for voice, conversation intelligence, and advanced features quickly drive up costs.
Implementation is expensive and time-consuming: Multiple users mention paying thousands of dollars for onboarding, only to face delays and technical issues during setup.
Customer support can be slow: While some users praise support, others report long wait times and unresponsive account managers, especially for smaller customers.
Limited integrations compared to competitors: If you don’t use Salesforce, Dynamics, or HubSpot, you might struggle with integrations. The platform feels optimized for enterprise CRM users.
Considering alternatives?
Outreach is undeniably powerful, but it’s not the only option, and for many teams, it’s not the best one.
If you’re evaluating Outreach, you’re likely looking for a tool that helps you prospect smarter, engage across multiple channels, and get more replies. That’s exactly what La Growth Machine was built for.
Why La Growth Machine is the better choice for modern sales teams
True multichannel prospecting: Outreach focuses heavily on email and phone, but La Growth Machine was built multichannel from the ground up. You can combine LinkedIn (messages, connection requests, voice notes), email, X (Twitter), and manual call tasks in a single campaign. This matters because prospects respond differently depending on the channel, and multichannel campaigns get 3.5x more replies than email-only outreach.
Transparent, affordable pricing: No hidden fees, no surprise add-ons, no mandatory sales calls to see pricing. La Growth Machine starts at €60/month per identity with all core features included. Pro plans with advanced features like LinkedIn intent data and lookalike search are €120/month. Compare that to Outreach’s $100+ per seat plus implementation fees and add-ons.
Easy to use, fast to launch: La Growth Machine is designed for teams that want to start prospecting immediately, not spend months onboarding. The interface is intuitive, templates are ready to go, and you can launch your first campaign in minutes, not weeks.
LinkedIn voice messages and social warming: Stand out with LinkedIn voice messages (which can double your reply rates) and social warming features that automatically like posts and follow prospects before you reach out. Outreach doesn’t natively support these high-impact tactics.
Better for small to mid-sized teams: Outreach caters to enterprise, but La Growth Machine is perfect for startups, scale-ups, and growth teams who need powerful automation without the enterprise bloat. You get what you need without paying for features you’ll never use.
Waterfall email enrichment: La Growth Machine automatically finds and verifies email addresses using 9 data providers with double validation. You don’t need to pay for separate data tools or worry about bounces.
14-day free trial, no credit card required: Try the full platform risk-free. No demos, no sales pressure. Just sign up and see if it works for you.
La Growth Machine isn’t trying to be everything to everyone. We focus on helping sales and growth teams have more conversations, get more replies, and close more deals without breaking the bank or wasting time on setup.
Conclusion
Outreach is a powerful, enterprise-grade sales engagement platform with robust features, deep CRM integrations, and strong analytics. It’s built for large sales teams with complex workflows, dedicated ops support, and budgets to match.
That said, it comes with significant downsides: high costs, lack of pricing transparency, a steep learning curve, and limited flexibility for smaller teams. If you’re not using Salesforce or don’t need enterprise-level features, Outreach might be overkill.
For teams that want true multichannel prospecting, transparent pricing, and a tool that’s easy to use, La Growth Machine is worth exploring. We’re built for sales teams who value speed, flexibility, and results over complexity.
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Do you want to improve the efficiency of your sales department? With La Growth Machine you can generate on average 3.5x more leads while saving an incredible amount of time on all your processes.
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