Salesloft vs. Waalaxy: Which Sales Automation Tool to Choose?

Salesloft vs. Waalaxy: quick overview

Salesloft

Salesloft is an AI-powered revenue orchestration platform built for sales teams that need to manage the entire sales cycle. It centralizes communication, automates workflows, and provides conversation intelligence to help teams close deals faster. Salesloft focuses on pipeline management, deal tracking, and revenue forecasting, making it ideal for larger sales organizations with complex sales processes.

Starting price: Custom pricing

Waalaxy

Waalaxy is a LinkedIn-focused prospecting tool that automates connection requests, messages, and follow-ups. It’s designed for small to medium-sized teams who rely heavily on LinkedIn for lead generation. Waalaxy also offers email outreach in its higher-tier plans, letting you combine LinkedIn and email in your campaigns.

Starting price: $21/user/month (billed annually)

Salesloft vs. Waalaxy: head-to-head comparison

Features & capabilities

Salesloft

Salesloft offers a comprehensive suite of sales engagement tools:

• Cadence automation for multi-step email, call, and social workflows
• Conversation intelligence with call recording and AI-powered analysis
• Deal management and pipeline tracking
• Revenue forecasting with AI-driven insights
• CRM sync with platforms like Salesforce and HubSpot

Salesloft is built for teams managing complex sales cycles across multiple touchpoints. Its strength is providing visibility into the entire revenue process, from prospecting to closing.

Waalaxy

Waalaxy specializes in LinkedIn automation:

• Automated LinkedIn connection requests (up to 800/month)
• LinkedIn message sequences with follow-ups
• Profile visits and engagement tracking
• Email finder and verification (Business plan)
• Cold email sequences (Business plan only)

Waalaxy works well for LinkedIn-specific tasks but has limitations when it comes to broader sales engagement. Email features are only available in the Business plan ($66/user/month), and the platform lacks call functionality and deep CRM integrations.

Winner: Salesloft. While Waalaxy is effective for LinkedIn prospecting, Salesloft offers more comprehensive features for managing the entire sales process, including conversation intelligence, forecasting, and full-cycle deal management.

Ease of use

Salesloft

Salesloft has a clean interface, but there’s a learning curve. Users report that the platform can feel overwhelming at first because of its extensive feature set. Setup requires integration with your CRM and email systems, and sales teams typically need training to get the most out of the platform. Once set up, however, users appreciate the streamlined workflows and automation capabilities.

Waalaxy

Waalaxy is simpler to use and requires minimal setup. It operates as a Chrome extension, making it easy to launch campaigns directly from LinkedIn. You can get started quickly with pre-built campaign templates. However, this simplicity comes with limitations: you need to keep your LinkedIn tab open and your computer running for campaigns to execute, which can be inconvenient.

Winner: Waalaxy. For pure ease of use and quick setup, Waalaxy wins. It’s accessible for non-technical users and doesn’t require extensive onboarding. Salesloft offers more power but demands more investment in training and setup.

Pricing & value

Salesloft

Salesloft offers two main pricing tiers:

• Advanced: Includes sales engagement, deal tracking, and conversation intelligence (pricing available on request)
• Premier: Adds revenue forecasting and advanced analytics (pricing available on request)

Salesloft doesn’t publish pricing publicly, but third-party sources suggest costs start around $75-125 per user/month. The dialer feature requires a separate add-on purchase. For larger teams with complex needs, Salesloft can provide significant ROI, but smaller teams may find the cost prohibitive.

Waalaxy

Waalaxy has transparent pricing:

• Pro: $21/user/month (300 invitations/month, LinkedIn only)
• Advanced: $44/user/month (800 invitations/month, LinkedIn only)
• Business: $66/user/month (800 invitations/month, LinkedIn + email)

Email features are locked behind the Business plan, which can be frustrating if you want multichannel outreach. Email finder credits are limited and require additional purchases for larger campaigns.

Winner: Tie. Waalaxy is more affordable upfront and offers transparent pricing, making it accessible for smaller teams and individual users. Salesloft provides better value for larger organizations that need enterprise features, though the lack of public pricing can be a barrier.

Integrations

Salesloft

Salesloft integrates with major CRMs including Salesforce, HubSpot, and Microsoft Dynamics 365. It also connects with communication tools like Slack, Zoom, and Microsoft Outlook, as well as productivity platforms like Calendly. Salesloft’s API allows for custom integrations, making it suitable for complex tech stacks.

Waalaxy

Waalaxy integrates with over 2,000 tools via Zapier, including popular CRMs. However, these integrations are less robust than Salesloft’s native connections. Waalaxy’s focus is primarily on LinkedIn, so integration capabilities are limited compared to full-featured sales platforms.

Winner: Salesloft. Its native CRM integrations and comprehensive API make it the stronger choice for teams with established sales tech stacks.

Multichannel capabilities

Salesloft

Salesloft supports email, phone, and social selling (primarily LinkedIn) within its cadence workflows. However, calling features require a separate Dialer add-on, which increases costs. Salesloft does well at coordinating multiple channels within a single workflow but doesn’t include LinkedIn automation at the level Waalaxy does.

Waalaxy

Waalaxy focuses heavily on LinkedIn, with email added only in the Business plan. It doesn’t support calls or other channels like Twitter. While it can execute LinkedIn + email campaigns, the lack of calling and broader multichannel options limits its effectiveness for teams that need varied touchpoints.

Winner: Salesloft. Despite requiring add-ons for certain features, Salesloft offers more flexibility across channels for comprehensive sales engagement.

Salesloft vs. Waalaxy: pros and cons

Salesloft strengths & weaknesses

Pros 👍

• Comprehensive sales engagement platform with conversation intelligence and forecasting
• Strong CRM integrations with Salesforce, HubSpot, and others
• AI-powered coaching and deal insights help teams improve performance
• Robust pipeline visibility and reporting features
• Suitable for managing complex, multi-stage sales cycles

Cons 👎

• Pricing not publicly available, making it hard to evaluate upfront
• Dialer functionality requires a separate paid add-on
• Learning curve can be steep for new users
• Call quality issues reported by some users
• Primarily suited for larger teams with bigger budgets

User rating:

• G2: 4.5/5 (based on 3,800+ reviews)
• Capterra: 4.3/5 (based on 200+ reviews)

Waalaxy strengths & weaknesses

Pros 👍

• Affordable and transparent pricing
• Easy to use with minimal setup required
• Effective LinkedIn automation for connection requests and messaging
• Pre-built campaign templates for quick starts
• Good customer support with live chat

Cons 👎

• Limited to 800 LinkedIn invitations per month
• Email features only available in Business plan ($66/user/month)
• Requires keeping LinkedIn tab open and computer running
• No call functionality
• Limited personalization and sequencing options compared to full sales platforms
• Pricing has increased significantly without major feature additions

User rating:

• G2: 4.6/5 (based on 500+ reviews)
• Capterra: 4.4/5 (based on 250+ reviews)

Salesloft vs. Waalaxy: side-by-side comparison table

Which should you choose?

The right choice depends on your specific needs and use case.

Choose Salesloft if:

• You’re managing a full sales cycle with multiple touchpoints
• You need conversation intelligence and coaching tools
• Your team requires robust CRM integration and pipeline visibility
• You want revenue forecasting and AI-driven insights
• You have the budget for an enterprise-level platform

Choose Waalaxy if:

• Your primary prospecting channel is LinkedIn
• You need a simple, affordable tool for lead generation
• You’re a small team or solo user with a limited budget
• You want to automate LinkedIn connection requests and follow-ups
• You don’t need advanced features like call tracking or forecasting

Need something different? Check out La Growth Machine

Salesloft and Waalaxy both do well in their respective areas: Salesloft as an enterprise sales engagement platform and Waalaxy as a LinkedIn automation tool. But if you’re looking for a solution that handles multichannel outreach with deep automation across LinkedIn, email, and beyond, La Growth Machine takes a different approach.

What La Growth Machine does

La Growth Machine is a multichannel sales automation platform that helps you reach prospects across LinkedIn, email, and Twitter/X from a single workflow. Unlike Salesloft, which focuses on full-cycle revenue management, or Waalaxy, which centers on LinkedIn, our platform is built specifically for teams that need flexible, personalized outreach at scale.

Core capabilities:

• Multichannel prospecting with LinkedIn, email, Twitter/X, and calls in one sequence
• AI-powered LinkedIn voice messages that increase reply rates by up to 50%
• Lead Enrichment to find and verify professional emails
• Unified inbox for managing all LinkedIn and email conversations
• Sequence Builder for creating custom, condition-based workflows
• Social Warming to boost engagement before sending connection requests

How it fits into your stack

If you’re using Salesloft: La Growth Machine complements Salesloft by handling the top-of-funnel prospecting and multichannel engagement that Salesloft doesn’t specialize in. While Salesloft manages your pipeline, deals, and forecasting, our platform automates the initial outreach across multiple channels to fill your pipeline with qualified leads.

If you’re using Waalaxy: La Growth Machine extends what Waalaxy does on LinkedIn by adding deeper multichannel capabilities, better email deliverability, and more advanced personalization. You get LinkedIn automation plus a full email outreach engine with warm-up features, Inbox Rotation, and AI-generated campaigns.

Pricing: Starting at €60/user/month 14-day free trial (no credit card required)

Worth considering if:

• You need more than just LinkedIn or just email
• You want AI voice messages for LinkedIn outreach
• You’re looking for a platform that handles both prospecting and enrichment
• You need a unified inbox for LinkedIn and email conversations

Salesloft vs. Waalaxy: FAQs

Is Salesloft better than Waalaxy?

It depends on your needs. Salesloft is better for enterprise sales teams managing complex sales cycles with forecasting and conversation intelligence. Waalaxy is better for small teams focused on LinkedIn prospecting with a limited budget.

Can Waalaxy replace Salesloft?

No. Waalaxy is a LinkedIn automation tool, while Salesloft is a full sales engagement platform. Waalaxy doesn’t offer conversation intelligence, forecasting, or robust CRM integrations like Salesloft does.

Does Salesloft include LinkedIn automation?

Salesloft supports LinkedIn within its cadence workflows, but it doesn’t automate LinkedIn at the same level as Waalaxy. Salesloft is better for coordinating multi-channel outreach rather than deep LinkedIn-specific automation.

Conclusion

Salesloft and Waalaxy serve different purposes and different types of teams. Salesloft is built for enterprise revenue teams that need comprehensive tools for managing the entire sales process, including forecasting, conversation intelligence, and deal management. Waalaxy focuses on making LinkedIn prospecting simple and affordable for smaller teams.

If you’re looking for a platform that specializes in multichannel prospecting with advanced automation across LinkedIn, email, and more, La Growth Machine offers a focused solution designed for outreach at scale. Whether you use Salesloft for pipeline management or Waalaxy for LinkedIn automation, our platform can complement your stack by handling top-of-funnel multichannel engagement with tools built specifically for sales teams that need to reach prospects wherever they are.