Snov.io Review 2026: Features, Pros & Cons, Pricing

What is Snov.io?

Snov.io is a sales automation platform designed to handle B2B prospecting workflows. The tool helps sales teams find leads, verify email addresses, automate cold outreach, and manage deals in one place.

The platform supports two main channels: email and LinkedIn automation (available as an add-on). With features like email finding, verification, drip campaigns, email warm-up, and a native CRM, Snov.io positions itself as an all-in-one solution for sales teams looking to scale their outreach efforts.

Snov.io targets small to medium-sized businesses, startups, and agencies that need to build prospect lists from scratch and automate their cold email campaigns. It’s most useful for teams that rely heavily on email outreach and want basic LinkedIn automation capabilities.

Snov.io key features

Email finder and lead search

Snov.io offers multiple ways to find email addresses. You can search their database of over 50 million company profiles using 15 different filters, look up emails by name and company domain, extract contacts from LinkedIn with their Chrome extension, or upload CSV files for bulk email searches.

The email finder works reasonably well for finding contacts at mid-to-large companies. Users report accuracy rates around 75-80%, which is decent for the price point. However, you’ll likely encounter some outdated entries, and the database doesn’t include phone numbers.

The technology tracker feature lets you find companies using specific technologies, though this requires highly specific combinations to yield relevant results. For bulk searches, you can process up to 20,000 domains in one search, which is helpful for building large prospect lists.

Email verification

Snov.io uses a 7-tier verification process that checks syntax, MX records, SMTP records, and more. You can verify individual emails or upload files in bulk (up to 100,000 lines).

The verification process is quick and fairly accurate. The main issue is that email search, prospect search, and verification all draw from the same credit pool. If you verify 300 emails on the Starter plan, you’ll burn through 300 of your 1,000 monthly credits, leaving only 700 for finding new contacts.

Cold email automation

The campaign builder lets you create condition-based sequences across email and LinkedIn. You can choose from templates or build campaigns from scratch using a visual builder.

You can add delays between steps, create behavioral conditions (if opened, if clicked), and set campaign goals to track performance. The interface takes some getting used to, but it becomes more intuitive once you understand where each option sits.

Snov.io supports unlimited email accounts and unlimited campaigns on all paid plans. Daily sending limits depend solely on your sender account limits, not the platform.

Email warm-up

Email warm-up is included on all plans, but there’s a catch. The Starter plan only lets you warm up 3 mailboxes, even though you can connect unlimited accounts for sending. To unlock unlimited warm-up, you need to upgrade to the Pro plan at $74.25/month.

The warm-up feature itself works well. You can set the reply rate (30% is recommended), and the system gradually builds your sender reputation over several weeks. Users report clear improvements in deliverability when following the recommended warm-up periods.

Native CRM

Snov.io includes a completely free CRM with all plans. You can create up to 20 pipelines with 100 stages each, manage deals, schedule tasks, and sync with Google Calendar.

The CRM is basic but functional. It covers the essentials like deal tracking, prospect notes, and task management. The main advantage is that it’s native to Snov.io, so integration with your outreach campaigns is seamless.

Integrations

Snov.io offers native integrations with popular CRMs like HubSpot, Pipedrive, and Salesforce. HubSpot and Pipedrive have full two-way sync capabilities.

You can also connect through Zapier and Make to access over 5,000 additional apps. For custom workflows, Snov.io provides API and webhook access (50 webhooks available on all paid plans).

Snov.io pricing

Snov.io offers three main pricing tiers with annual billing discounts.

Starter plan: $29.25/month (annual billing)

• 1,000 credits for email finding and verification
• 5,000 recipients per month
• 3 mailbox warm-ups
• Unlimited email campaigns
• Unlimited email accounts
• Basic features only (no A/B testing, no Spintax)

This entry-level plan works for small teams just starting with cold email. However, the credit system is restrictive, and key features like dynamic personalization and A/B testing are locked behind higher tiers.

Pro plan: $74.25/month (annual billing)

The Pro plan comes in multiple sizes (S, M, L, Ultra) with different credit and recipient limits. The Pro S plan includes:

• 5,000 credits
• 25,000 recipients per month
• Unlimited mailbox warm-ups
• All features unlocked (A/B testing, Spintax, advanced integrations)

This is Snov.io’s most popular tier. You finally get access to essential features like personalization and unlimited warm-up.

Custom Ultra plan: custom pricing

• From 200,000 credits
• From 400,000 recipients
• Unlimited warm-ups
• Unused credits rollover
• Priority support

This enterprise tier is designed for agencies and large sales teams with high-volume needs.

LinkedIn automation add-on

LinkedIn automation isn’t included in any plan. You need to pay an additional $62/month per account slot to access LinkedIn features like connection requests, messages, InMail, profile views, and post likes.

Snov.io pros and cons

G2: 4.6/5 (based on 359 reviews)
Capterra: 4.5/5 (based on 215 reviews)

Pros ✅

• All-in-one platform: Email finding, verification, warm-up, campaigns, and CRM in one tool
• Free native CRM: Basic but functional CRM included at no extra cost
• High verification accuracy: 7-tier email verification reduces bounce rates significantly
• Unlimited campaigns and senders: No artificial limits on email accounts or campaign volume
• Strong email warm-up: Users report good deliverability improvements when properly warmed
• Forever-free plan: Trial plan with 50 credits and 100 recipients renews every 30 days
• GDPR compliant: Meets data protection standards for European users

Cons ❌

• Restrictive credit system: Same credit pool for finding, verifying, and searching prospects
• Credits don’t roll over: Unused credits expire at the end of each billing cycle
• LinkedIn automation costs extra: $62/month additional per account, regardless of plan
• Limited warm-up on Starter: Only 3 mailboxes on the cheapest plan
• No phone numbers: Database only includes email addresses, not direct dials
• Outdated database entries: Some profiles show people who no longer work at listed companies
• Steep learning curve: UI can be confusing for new users
• Email-centric approach: Built primarily for email with LinkedIn as an afterthought

Considering alternatives?

Snov.io works well if your outreach strategy revolves around email. But here’s the thing: email-only outreach is becoming less effective. Prospects are overwhelmed with cold emails, and inbox placement is getting harder.

At La Growth Machine, we’ve built a truly multichannel platform from the ground up. Our users see 3.5x more replies compared to email-only campaigns.

Here’s why our approach is different:

True multichannel sequences: Combine LinkedIn, email, X (Twitter), voice messages, and calls in one seamless flow. If a prospect doesn’t respond to your LinkedIn message, automatically follow up via email. If they ignore email, try a voice message. This isn’t just automation, it’s intelligent engagement.

LinkedIn voice messages: Stand out with AI-powered voice messages that double your response rates. You can even clone your voice to personalize messages at scale, something Snov.io doesn’t offer at any price.

Built-in email enrichment: We automatically enrich every lead with verified emails from 9 providers with double validation. You don’t pay separately for finding and verifying; it’s all included.

Unlimited warm-up from day one: Unlike Snov.io’s Starter plan that only warms 3 accounts, we let you warm unlimited inboxes on every plan. This means you can scale without hitting artificial limits.

Intent data and lookalike search: Import people who engaged with your LinkedIn posts, signed up for events, or follow your page. After a positive reply, we automatically suggest similar companies to target. This level of intelligence doesn’t exist in Snov.io.

Unified multichannel inbox: Manage all LinkedIn messages, emails, and calls in one threaded conversation per lead. No switching between Gmail and LinkedIn Messaging. Everything is in one place.

Real Chat Mode: Send LinkedIn messages that look like natural conversations with multiple short messages spaced out over time. This feels authentic, not automated.

All-inclusive pricing: Starting at €60/month per identity with all core features included. No surprise add-ons for LinkedIn automation.

If you’re serious about multichannel prospecting and want a platform designed for today’s outreach needs, La Growth Machine delivers results that Snov.io simply can’t match. The difference isn’t just features, it’s the entire philosophy of how prospecting should work.

Conclusion

Snov.io is a solid email automation tool with useful features like email finding, verification, and a free CRM. It works well for teams that primarily rely on email outreach and don’t mind the restrictive credit system.

However, the platform has notable limitations. Key features like A/B testing and personalization are locked behind the $74/month Pro plan. LinkedIn automation costs extra regardless of which plan you choose. The credit system doesn’t roll over unused credits, and the Starter plan only warms 3 mailboxes.

Snov.io is best suited for small teams sending fewer than 3,000 emails per month who want basic email automation. If you need to scale beyond that, you’ll need to upgrade to more expensive plans.

If you’re looking for a true multichannel prospecting platform that combines LinkedIn, email, X, voice messages, and calls with intelligent automation and unlimited warm-up, La Growth Machine offers a better approach to outreach.