Snov.io vs. Waalaxy: Which Sales Automation Tool to Choose?

Snov.io vs. Waalaxy: Quick overview

Snov.io: An all-in-one sales automation platform with email finding, verification, cold email outreach, LinkedIn automation, and a built-in CRM. It’s designed for teams that want comprehensive prospecting tools under one roof. Pricing starts at $29.25/month.

Waalaxy: A LinkedIn-first prospecting tool that automates connection requests, messages, and follow-ups on LinkedIn. It offers email enrichment and cold email at higher tiers. Pricing starts at $21/month (with annual billing).

Snov.io vs. Waalaxy: Head-to-head comparison

Let’s look at how these tools stack up when you compare them directly.

Features & capabilities

Snov.io offers a broader feature set that goes beyond LinkedIn automation. You get:

• Email finder tools that search across multiple databases
• 7-tier email verification system
• Unlimited cold email campaigns with unlimited follow-ups
• Deliverability tools: email warm-up and spam checking
• Built-in sales CRM with pipeline management
• Multichannel campaigns combining email and LinkedIn outreach

LinkedIn automation is available as an add-on for $69/month per account slot. You can automate connection requests, messages, InMails, profile views, and post likes.

Waalaxy concentrates on LinkedIn automation as its core strength. The platform includes:

• LinkedIn connection requests and messages automation
• Pre-built campaign sequences
• 25-500 email finder credits depending on your plan
• Cold email campaigns (on Business plan and higher)
• Multichannel sequences combining LinkedIn and email
• Inbox management tool for handling responses

Waalaxy allows up to 800 LinkedIn invitations per month on paid plans.

Winner: Snov.io if you need a complete sales toolkit. Waalaxy if your primary focus is LinkedIn prospecting with simpler email capabilities.

Ease of use

Snov.io has more features, which means a steeper learning curve. The interface covers email finding, verification, campaigns, LinkedIn automation, CRM, and deliverability tools all in one dashboard. New users need time to understand where everything is and how the pieces connect. That said, Snov.io provides extensive documentation, tutorials, and a personal implementation manager on paid plans.

Waalaxy built its reputation on being simple to use. The Chrome extension makes it easy to import LinkedIn prospects and launch campaigns. Setting up automated sequences is straightforward with pre-filled templates. The interface focuses on LinkedIn prospecting, so there’s less to learn. Users consistently mention how quickly they can get their first campaign running.

Winner: Waalaxy for ease of use. If you want to start prospecting within minutes without watching tutorials, Waalaxy delivers a simpler onboarding experience.

Pricing & value

Snov.io uses a credit and recipient-based pricing model:

• Starter plan: $29.25/month (annual billing) — 1,000 credits for email finding/verification, 5,000 recipients for email campaigns, 3 mailbox warm-ups, unlimited email sending, and unlimited team seats
• Pro plan: Starts at $74.25/month — 5,000 credits, 25,000 recipients, unlimited mailbox warm-ups, and all advanced features
• LinkedIn automation: Additional $69/month per account slot across all plans

Waalaxy offers tiered pricing based on features:

• Pro plan: $21/month (annual billing) — 300 LinkedIn invitations per month, 25 email finder credits, and LinkedIn automation features
• Advanced plan: $44/month — 800 invitations, 25 email finder credits, and cloud-based automation
• Business plan: $66/month — 800 invitations, 500 email finder credits, and cold email sequences
• All plans include unlimited campaigns

Winner: Waalaxy offers lower entry pricing at $21/month if you only need LinkedIn automation. Snov.io provides better value if you need comprehensive email finding, verification, and cold email tools since those are included in the base price rather than being add-ons.

Integrations

Snov.io integrates with:

• HubSpot (2-way sync)
• Pipedrive (2-way sync with automations)
• Zapier (5,000+ apps)
• Make, Calendly, Phantombuster
• REST API and webhooks

The HubSpot and Pipedrive integrations are native and allow you to sync prospects, update deal stages, and trigger automations based on engagement.

Waalaxy connects with:

• HubSpot CRM
• Pipedrive
• noCRM
• Dropcontact
• Zapier for broader integrations

The integrations are primarily for syncing prospect data to your CRM. Waalaxy doesn’t offer the same depth of native CRM automation that Snov.io provides.

Winner: Snov.io for integration depth and variety, especially if you use HubSpot or Pipedrive and want advanced workflow automations.

Deliverability & email tools

Snov.io includes comprehensive deliverability features:

• Unlimited email warm-up (on Pro plans and above) with AI-generated content and access to a premium warm-up pool
• Domain health checkers
• Email placement testing
• Spam word detection
• Custom tracking domains
• DNS record verification
• 7-tier email verification with graylisting bypass

These features help maintain clean lists and protect your sender reputation.

Waalaxy doesn’t focus on email deliverability tools. The platform offers basic email sending through your connected email accounts but doesn’t include warm-up services, deliverability monitoring, or verification beyond finding emails. You’ll need separate tools if email deliverability is a priority.

Winner: Snov.io dominates this category. If you’re running cold email campaigns at scale, Snov.io’s deliverability suite is worth the investment.

Snov.io vs Waalaxy: Pros and cons

Snov.io strengths & weaknesses

Pros 👍

• All-in-one platform: email finding, verification, campaigns, and CRM in one tool
• Comprehensive deliverability features including unlimited email warm-up on Pro plans
• 7-tier email verification with 98% accuracy and graylisting bypass
• Unlimited email sending and unlimited follow-ups on all paid plans
• Strong native integrations with HubSpot and Pipedrive including 2-way sync and automations

Cons 👎

• LinkedIn automation costs an extra $69/month per account on top of base plan pricing
• Steeper learning curve due to the number of features and tools available
• Credit-based system can be confusing for new users trying to estimate costs
• More expensive than Waalaxy if you only need basic LinkedIn prospecting

User Rating:

• G2: 4.6/5 (based on 190+ reviews)
• Capterra: 4.5/5 (based on 130+ reviews)

Waalaxy strengths & weaknesses

Pros 👍

• Simple, intuitive interface that’s easy to learn and quick to set up
• Lower starting price at $21/month makes it accessible for solo users and small teams
• Cloud-based LinkedIn automation means you don’t need to keep your computer running
• Strong focus on LinkedIn prospecting with pre-built campaign templates
• Responsive customer support with high user satisfaction ratings

Cons 👎

• Limited email capabilities compared to dedicated email tools
• Frequent bugs and reliability issues mentioned in user reviews
• No deliverability tools, warm-up, or email verification beyond basic finding
• Email features only available on Business plan ($66/month), increasing total cost significantly

User Rating:

• G2: 4.6/5 (based on 200+ reviews)
• Capterra: 4.4/5 (based on 253 reviews)

Snov.io vs. Waalaxy: Side-by-side comparison table

Which should you choose?

Choose Snov.io if:

• You need comprehensive email finding and verification tools alongside LinkedIn automation
• Email deliverability and sender reputation matter to your campaigns
• You want a built-in CRM to manage your sales pipeline without buying another tool
• Your team runs high-volume cold email campaigns and needs unlimited sending
• You value deep CRM integrations with tools like HubSpot or Pipedrive

Choose Waalaxy if:

• LinkedIn prospecting is your primary outreach channel and you need it immediately
• You want the simplest possible tool to get started with LinkedIn automation quickly
• You’re a solo user or small team with a limited budget for sales tools
• You don’t need advanced email deliverability features or extensive verification
• You prefer a cloud-based solution that runs campaigns without keeping your computer on

Looking for another option? Consider La Growth Machine

If neither Snov.io nor Waalaxy quite fits what you’re looking for, consider our platform. We built La Growth Machine to address gaps we saw in other sales automation tools.

What La Growth Machine does:

We offer true multichannel prospecting across LinkedIn, email, X (Twitter), and calls in unified campaigns. Unlike tools that treat channels separately, our sequences flow naturally across platforms based on prospect behavior. You can send a LinkedIn connection request, follow up with an email if they don’t respond, and add a call reminder if they engage—all in one automated flow.

Our Waterfall Enrichment searches across 9 email providers with double verification to find accurate contact data. We built our own ABM solution with Lookalike Search that analyzes your best clients and automatically finds similar companies with matching decision-makers. When prospects reply positively, you instantly get a fresh list of similar opportunities.

The platform includes LinkedIn Intent Data to import people who liked or commented on specific posts, attended LinkedIn events, or follow your company page. This helps you reach prospects at the right moment with relevant messaging.

We also offer LinkedIn voice messages with AI voice cloning that can double your reply rates compared to text-only outreach, plus Social Warming that automatically engages with prospects before sending connection requests to improve acceptance rates.

How we compare:

Our multichannel approach means you’re not choosing between LinkedIn OR email—you’re using both together strategically. Where Snov.io charges $69/month extra for LinkedIn and Waalaxy limits email capabilities, we include everything in our plans.

We handle lead enrichment, LinkedIn automation, email campaigns, and inbox management without requiring multiple tools or add-ons. Our Unified Multichannel Inbox shows all conversations from LinkedIn and email in one thread per lead, making it easier to track relationships across channels.

Pricing:

• Basic Plan: €50/month per identity (LinkedIn + Email channels, 250 enriched leads monthly, 1 sending email)
• Pro Plan: €100/month per identity (adds Calls, X/Twitter, 400 enriched leads, 5 rotating email inboxes, LinkedIn Intent Data, Lookalike Search)
• Ultimate Plan: €150/month per identity (1,000 enriched leads, 10 rotating inboxes, unlimited campaigns, advanced CRM integrations)

All plans include a 14-day free trial with no credit card required.

Best for:

• Sales teams that want to reach prospects across multiple channels without juggling separate tools
• Companies that need more than basic LinkedIn automation but don’t want to pay for expensive add-ons
• Teams looking for AI-powered features like voice cloning and lookalike search to stand out from competitors
• Organizations that value having one unified inbox for all prospect conversations regardless of channel

Snov.io vs. Waalaxy: FAQs

Can I use Snov.io and Waalaxy together?

Yes, you could technically use both tools, but it would be redundant and expensive. Both automate LinkedIn prospecting, so running campaigns from two tools could create duplicate outreach to the same prospects. If you need features from both, look for a tool that combines them rather than paying for two subscriptions.

Which tool is safer for LinkedIn automation?

Both Snov.io and Waalaxy use safety limits to reduce the risk of LinkedIn account restrictions. Waalaxy is cloud-based and uses location-based proxies. Snov.io also offers proxy options with its LinkedIn automation add-on. Neither can guarantee complete safety since LinkedIn’s terms of service prohibit automation tools, but both implement features to make automation appear more human.

Do these tools work with LinkedIn Sales Navigator?

Yes, both tools work with LinkedIn Sales Navigator. Snov.io’s LinkedIn Prospect Finder extension can extract leads from Sales Navigator searches. Waalaxy also supports imports from Sales Navigator, Recruiter Lite, and basic LinkedIn. Sales Navigator gives you access to better search filters and more connection options, which both tools can use.

Conclusion

Snov.io and Waalaxy both automate LinkedIn prospecting, but they serve different needs. Snov.io works better as a complete sales automation platform if you need email finding, verification, deliverability tools, and a CRM alongside LinkedIn automation. Waalaxy makes more sense if LinkedIn prospecting is your main focus and you want the simplest tool possible.

The choice comes down to whether you need a comprehensive toolkit or a specialized LinkedIn solution. If you’re running multichannel outreach and want more than either tool offers individually, exploring alternatives that combine their strengths might be worth your time. La Growth Machine delivers multichannel campaigns, lead enrichment, and inbox management without add-on fees or feature limitations that force you to choose between channels.