Top 10 Sales Automation Tools to Scale Your Outreach in 2026

What is sales automation?

Sales automation uses software to handle repetitive, time-consuming sales tasks without manual effort. Think:

• Sending follow-up emails
• Enriching contact data
• Scheduling messages across LinkedIn and email
• Logging activities in your CRM
• Tracking responses

The goal is simple: free up your team to focus on actual selling instead of admin work.

A good automation sales tool handles the grunt work (finding emails, sending sequences, tracking opens) while your reps focus on high-value activities:

• Discovery calls
• Product demos
• Closing deals
• Building relationships

It’s not about replacing salespeople. It’s about giving them more time to sell.

Key use cases for sales automation tools

• Outbound prospecting at scale: Instead of manually messaging 20 people a day, your reps can reach 200 while keeping it personal.

• Inbound lead follow-up: No more leads falling through the cracks because someone forgot to follow up.

• Account-based marketing (ABM): Target multiple stakeholders at the same company with coordinated outreach.

• Pipeline management: Keep your CRM updated automatically.

Who needs sales automation tools?

Sales automation isn’t just for enterprise teams with massive budgets. Here’s who benefits most:

B2B sales teams

• Need to reach decision-makers across multiple channels
• Don’t have time to manually track every interaction
• Want to increase outreach volume without losing quality

Startups and growth teams

• Running lean with limited resources
• Need to compete with bigger teams through automation
• Want to focus time on closing deals, not prospecting admin

Agencies

• Managing outreach for multiple clients at once
• Want to prove ROI with clear campaign analytics
• Require team collaboration features for account management

Anyone doing cold outreach

• Tired of low reply rates from generic email blasts
• Want to try multichannel, personalized sequences
• Need deliverability protection to actually reach inboxes

If your team spends more time on prospecting admin than actual conversations with prospects, you need an app sales builder that automates the busywork.

Key features to look for in sales automation tools

Not all automation sales platforms are built the same. Some focus only on email. Others tack on LinkedIn as an afterthought. And many completely ignore features like deliverability and data enrichment that actually determine whether your outreach works.

Here are the five features that separate builder sales tools worth your money from expensive mistakes:

• Multichannel: Email-only outreach is dead. The best tools let you combine LinkedIn messages, emails, calls, voice notes, and even Twitter into one coordinated sequence.
• Built-in lead enrichment and verification: Outreach is useless if you’re sending to bad emails and outdated contacts. Top solution sales platforms should include:
• Email deliverability protection: Getting replies requires actually reaching inboxes.
• CRM integration that actually works: Your automation sales tool should sync seamlessly with your CRM.
• Personalization at scale: Generic blasts don’t work anymore. The best app sales platforms help you personalize without losing volume.

If a tool checks these boxes, it’s worth testing. If it’s missing three or more, keep looking.

1. La Growth Machine: Best for multichannel prospecting automation

Overview

La Growth Machine is an all-in-one sales automation tool that handles multichannel prospecting across LinkedIn, email, calls, voice messages, and X (Twitter). It’s built for sales and growth teams who waste too much time on list building, email enrichment, and manual outreach and want to spend that time on actual conversations instead. La Growth Machine gets 3.5x more replies than email-only campaigns by combining automation with features like AI voice cloning and intent-based prospecting.

Key features

• LinkedIn Intent Data and Lookalike Search: Import prospects who’ve already engaged with your posts (or your competitors’), liked your company page, or signed up for your events. The Lookalike Search finds companies similar to your best clients and keeps sending you new opportunities automatically.
• Waterfall Email Enrichment: Pull verified email addresses from nine different providers, with double validation and scoring so you know which emails are actually going to work.
• Multichannel Sequence Builder: Build sequences that combine LinkedIn, email, calls, voice messages, and Twitter using drag-and-drop. Or just grab one of the hundreds of templates and customize it.
• Unified Multichannel Inbox: See all your LinkedIn, email, and call conversations in one place. When someone replies positively, you automatically get suggestions for similar prospects. Mark leads as won, lost, or bad timing with one click.

Pros & cons

👍 Pros

• Actually multichannel, not just email with a LinkedIn bolt-on
• Features competitors don’t have, like AI voice cloning and LinkedIn intent data
• Easy to use whether you’re new to sales automation or you’ve been doing this for years
• Lead enrichment and data validation built in, so you’re not paying for a separate tool

👎 Cons

• More expensive than bare-bones email-only tools
• So many features that power users might need a minute to figure out where everything is

Pricing

La Growth Machine’s pricing is straightforward: €50/month per identity (Basic), €100/month (Pro adds Lookalike Search, LinkedIn Intent Data, Social Warming), €150/month (Ultimate adds advanced CRM integrations and webhooks). Agencies get 20% off. Every plan comes with a 14-day free trial, no credit card required.

Best for

B2B sales teams, growth marketers, recruiters, and agencies who need to reach people on more than one channel. It’s especially good if you want advanced features like intent-based prospecting and voice automation without juggling five different tools.

2. Apollo: Best for data-driven sales intelligence

Overview

Apollo is a sales platform that combines prospecting, lead qualification, and sales execution in one place. It’s made for sales and marketing teams who need access to a massive contact database plus automation on top of it. The big draw here is Apollo’s database: 210 million contacts and 30 million companies with verified emails and phone numbers.

Key features

• Extensive Database: Search 210 million contacts and 30 million companies, all with verified contact info for better targeting.
• AI-Powered Outbound Sales: Build multichannel campaigns that used to take hours in minutes. Includes deliverability guardrails so you don’t trash your domain.
• Inbound Lead Conversion: Identify anonymous visitors, enrich form submissions in real-time, and set up automated nurture sequences for inbound leads.
• Deal Execution Tools: Get AI-powered meeting prep, call summaries, pipeline boards, and alerts when deals need attention.
• Workflow Automation: Automate the repetitive stuff so your team can focus on actually selling.

Pros & cons

👍 Pros

• Easy to use even with all the features
• Huge database with over 250 million data points
• Search filters let you find exactly who you’re looking for by industry, location, and more
• Users rate it highly for outreach effectiveness

👎 Cons

• Data accuracy isn’t always perfect, which can mess up campaigns
• Doesn’t integrate with as many tools as you’d expect
• Sometimes slows down when lots of people are using it

Pricing

There’s a free plan with basic features and limited credits. Paid plans (Basic, Professional, Enterprise) add more credits and features. Free trial available. Check their website for exact pricing or contact sales for custom quotes.

Best for

B2B sales and marketing teams who need a ton of lead data combined with automation. Good for sales leaders, account execs, and revenue ops people at startups and enterprises who make decisions based on data, not guesswork.

3. Zapier: Best for workflow integration and automation

Overview

Zapier connects over 8,000 apps so you can automate workflows without knowing how to code. It’s for businesses that want to stop doing the same manual tasks over and over by creating “Zaps” (automated workflows that run on their own). Unlike other tools on this list, Zapier isn’t just for sales outreach. It connects your entire tech stack.

Key features

• 8,000+ App Integrations: Connect almost any tool you use (CRMs, email, project management, analytics, whatever) and make them work together.
• Zaps Workflow Automation: Build multi-step workflows that handle things like data entry, lead routing, and notifications without you touching them.
• AI-Powered Tools: Add AI Workflows, AI Agents, and AI Chatbots to handle more complex tasks that need some decision-making.
• Pre-Built Templates: Start with templates instead of building from scratch. There are thousands covering different industries and use cases.
• Enterprise-Grade Security: SOC 2 and SOC 3 compliant, so your data stays private and protected.

Pros & cons

👍 Pros

• Easy enough for non-technical people to use
• Connects practically every business tool that exists
• Saves a ridiculous amount of time on repetitive tasks
• Free tier is actually useful

👎 Cons

• Free version is limited. You’ll hit the ceiling fast with complex workflows.
• Bugs happen and can break your automated processes
• Gets expensive as you scale up

Pricing

Free plan includes 100 tasks/month and unlimited Zaps. Paid plans start at $19.99/month (Professional with multi-step Zaps and unlimited premium apps), $69/month (Team with 25 users and shared features), and custom Enterprise pricing (unlimited users). Free trial available, no credit card to start.

Best for

Startups, SMBs, and enterprises that need to connect multiple tools and automate cross-platform workflows. Really valuable for marketing, sales, IT, HR, and customer support teams who want to stop manually moving data around.

4. Salesloft: Best for enterprise revenue orchestration

Overview

Salesloft is a revenue orchestration platform that helps sales teams figure out what to prioritize and then actually do it. It’s built for medium to large companies that need sales engagement, conversation intelligence, deal management, and forecasting all in one place. What Salesloft does well is orchestrate your entire revenue cycle with AI telling you which actions matter most.

Key features

• Cadence Automation: Automate how you build and nurture pipeline with sequences that help you figure out which buyers to prioritize.
• Rhythm AI: Converts buyer signals into actions, so you know which deals to focus on right now.
• Conversation Intelligence: Record and analyze calls to coach your team and figure out what’s working.
• Deal Management: See which deals are at risk and what you need to do to move them forward.
• Centralized Analytics: All your sales performance data in one place so you can make decisions based on actual numbers.

Pros & cons

👍 Pros

• Cadence automation makes it easy to organize and reach prospects at scale
• Email tracking works well. People open and respond.
• Interface is simpler than you’d expect for enterprise software
• Deal management and forecasting are solid

👎 Cons

• Takes time to learn if you’re new to this kind of platform
• Slow when you’re working with large data sets
• Missing some features like inbound call handling
• No pricing listed. You have to talk to sales.

Pricing

No pricing on the website. You get custom packages with add-ons, but you have to contact their sales team for a quote. Classic enterprise approach: flexible but not transparent.

Best for

Medium to large enterprise sales teams, revenue ops, and marketing teams who need to orchestrate their entire revenue process. Good for companies that want AI-driven insights, coaching tools, and data-driven decision-making.

5. Lemlist: Best for email-focused personalization

Overview

Lemlist automates outreach across email, LinkedIn, WhatsApp, and calls, with a heavy focus on keeping your emails personal. It’s made for sales teams who need to find leads, customize messages at scale, and follow up without everything ending up in spam. The main thing Lemlist does differently is deliverability. Their lemwarm feature keeps your emails out of spam folders.

Key features

• AI-Powered Personalization: Change text, images, and landing pages for each lead automatically. You’re still personalizing at scale, just without doing it manually for every single person.
• Inbox Rotation and lemwarm: Rotate which email address you send from and warm them up automatically so you don’t wreck your sender reputation.
• Multichannel Sequences: Set up sequences that move between email, LinkedIn, and phone based on what the prospect does (or doesn’t do).

Pros & cons

👍 Pros

• Strong email personalization with lots of customization options
• Huge lead database with contact details already verified
• The deliverability tools actually work
• Good support docs if you get stuck

👎 Cons

• More expensive than some competitors, especially for small teams
• Users report bugs that keep coming back
• Takes time to learn if you’re new to this kind of tool

Pricing

Three plans: Email Pro ($69/user/month for email automation), Multichannel Expert ($99/user/month adds LinkedIn and WhatsApp), and custom Enterprise pricing for big teams. There’s a 14-day free trial so you can test it first.

Best for

B2B sales teams who do mostly email outreach with some multichannel backup. Good for SDRs and AEs who care more about deliverability and personalization than anything else. Also works for outbound agencies running a lot of campaigns.

6. Outreach: Best for AI-driven sales productivity

Overview

Outreach is an AI-powered platform that covers everything from prospecting to forecasting. It’s made for sales, marketing, and customer success teams who need end-to-end solutions with AI baked in. Outreach’s angle is comprehensive: engagement tools plus advanced forecasting and conversation intelligence in one platform.

Key features

• AI-Driven Workflows: AI organizes your work and sends messages at the right time. Outreach says this boosts productivity by 60%.
• AI Account Insights: Figure out which stakeholders to talk to and what they care about, so your team can align around buyer priorities.
• Deal Management: Quickly spot which deals are at risk and what actions will move them forward.
• Conversation Intelligence: AI analyzes conversations and surfaces coaching opportunities in real-time.
• AI-Assisted Forecasting: Cut down forecast prep time and get more accurate predictions by validating calls and comparing outcomes.

Pros & cons

👍 Pros

• Easy to use for calling and emailing
• Sales engagement features scale well
• Strong automation for sales processes
• Covers the full sales cycle

👎 Cons

• Limited personalization for one-off follow-ups
• Expensive, especially for smaller teams
• No pricing listed. You have to contact sales.

Pricing

Several plans available (Engage, Call, Meet, Deal, Forecast, Amplify) with per-user pricing and no platform fees. But you need to contact them for a quote. No prices on the website.

Best for

Enterprise and growth-focused companies with dedicated sales, marketing, revenue ops, and customer success teams. Best if you need comprehensive automation with advanced AI and you care about forecast accuracy and revenue predictability.

7. Instantly: Best for email deliverability at scale

Overview

Instantly helps you find and convert leads through automated email outreach with a focus on deliverability. It’s built for sales teams and agencies that need to scale email by connecting unlimited email accounts while actually reaching inboxes. What makes Instantly different is unlimited email account rotation combined with deliverability tools that protect your sender reputation.

Key features

• Unlimited Email Accounts: Connect as many email addresses as you want and rotate sending across them automatically to scale outreach.
• Enterprise-Grade Deliverability: Automated deliverability interactions, email verification, and AI tools like Spintax and Spam Word Checker to protect your reputation.
• Lead Database with Buying Signals: Filter prospects by technologies they use, company size, revenue, and other criteria.
• AI-Powered Personalization: Let AI help you write personalized sequences and automate follow-ups. Includes A/B testing to optimize performance.
• Campaign Pipeline Analytics: Track opportunities, pipeline, conversions, and revenue (not just email metrics).

Pros & cons

👍 Pros

• Easy to use for cold email campaigns
• Unlimited email rotation keeps your deliverability intact
• Good automation with helpful customer support
• Actually focused on reaching inboxes

👎 Cons

• Mostly email-focused with limited multichannel features
• Basic lead management compared to other tools
• Can get expensive relative to what you get
• Some users report bugs

Pricing

Free trial available, no credit card required. Check their pricing page for current plans and features. Pricing supports scaling with unlimited account connections.

Best for

Sales teams, marketing agencies, freelancers, and startups focused on cold email at scale. Really valuable if you need to send high volumes while maintaining deliverability. Good for lead gen specialists and agencies managing multiple client campaigns.

8. Smartlead: Best for unlimited email warmup

Overview

Smartlead is a cold email platform focused on deliverability through unlimited mailbox warmup and rotation. It’s made for lead gen agencies and sales teams running large-scale email campaigns who need to protect their sender reputation. The standout feature is unlimited email warmup combined with a unified inbox that manages all your conversations in one place.

Key features

• Unlimited Email Warmup: Warm up as many email accounts as you want at the same time without paying extra. Helps with deliverability at scale.
• Premium Deliverability Tools: Dynamic IPs, email verification, and detailed deliverability analytics to keep your emails out of spam.
• Unified Master Inbox: Manage all conversations and deals in one centralized inbox instead of switching between accounts.
• Powerful APIs and Automation: APIs integrate with your existing systems and automate complex workflows.
• White Labeling Options: Rebrand the platform as your own. Good for agencies offering automation services to clients.

Pros & cons

👍 Pros

• Really good deliverability with unlimited inbox rotation included
• Built-in warmup means you don’t need another tool
• Campaign management interface is simple
• Good value if you need white-label for agency work

👎 Cons

• Interface is confusing and takes time to learn
• Limited customization for outreach sequences
• Lead management is weak compared to full CRMs
• Customer support is slow and users report frequent bugs

Pricing

Three plans: Basic ($39/month for 2,000 leads and 6,000 emails), Pro ($94/month for 30,000 leads, 150,000 emails, and API access), and Custom (starts at $174/month for up to 12M leads and 60M emails). All plans include unlimited warmup. 14-day free trial, no credit card required.

Best for

Lead gen agencies, marketing agencies, and sales leaders running large email campaigns. Especially valuable for agencies that need white-label solutions and businesses where deliverability is the top priority.

9. Klenty: Best for CRM-integrated sales engagement

Overview

Klenty helps fast-growing teams automate outreach with AI-powered tools. It’s built for sales teams that need solid CRM integration plus multichannel engagement. What Klenty does well is use AI to create custom sales cadences for each account while keeping your CRM data synchronized and workflows running smoothly.

Key features

• Agentic Cadences: AI creates custom sales cadences for each account automatically, so your outreach is personalized and efficient at scale.
• AI List Builder: Build Ideal Customer Profile lists by talking to AI. Makes sure your team targets the right prospects from the start.
• AI Account Research: Research accounts across multiple data sources so you can personalize your approach based on what each prospect actually needs.
• End-to-End Email Deliverability: Complete deliverability solution that protects sender reputation and monitors domain health.
• Click-to-Call Dialer: No more manual dialing or CRM data entry. Make calls efficiently and focus on the conversation.

Pros & cons

👍 Pros

• Easy to navigate once you get the hang of it
• CRM integration keeps everything synchronized
• Good email automation with personalization
• Customer support is helpful and analytics are detailed

👎 Cons

• Learning curve at the beginning
• Occasional bugs affect experience
• Limited integrations beyond major CRMs

Pricing

Three plans: Starter ($50/user/month for 15,000 contacts and email outreach), Growth ($70/user/month for CRM integrations and multichannel), and Plus ($99/user/month for AI credits and calling credits). Billed annually. 14-day free trial, no credit card, full access to everything.

Best for

Fast-growing sales teams at startups and SMEs that need CRM integration plus AI-powered automation. Good for teams doing multi-channel outreach who want their engagement platform and CRM to actually talk to each other.

10. Prospect.io (Overloop): Best for AI-powered LinkedIn prospecting

Overview

Prospect.io, now called Overloop, automates outbound sales across email and LinkedIn using AI. It’s made for sales teams that need to find prospects, automate outreach, and personalize messages efficiently. What Overloop does differently is use AI to analyze prospects’ websites and social profiles, then write personalized messages that match your brand voice at scale.

Key features

• AI-Powered Prospecting: Find and store data on 450 million+ professionals automatically. Build prospect lists based on your ideal customer profile.
• Personalized Messaging Engine: AI analyzes prospects’ websites and social profiles to write messages tailored to them while staying consistent with your brand.
• Advanced LinkedIn Automation: Grow your LinkedIn network by thousands each year with automated outreach that still feels natural and personal.
• Multi-Channel Campaigns: Build campaigns that combine email and LinkedIn with proven timing, messaging, and follow-up sequences.
• Performance Tracking: Track opens, clicks, replies, and more so you can refine your approach and get better results over time.

Pros & cons

👍 Pros

• Data extraction works well and integrates easily
• Interface is easy to navigate
• Contact information is accurate, which saves research time
• Customer support is responsive
• 30-day money-back guarantee

👎 Cons

• Not many online reviews, so harder to gauge long-term reliability
• Not the cheapest option
• Hidden charges can bump up the total cost
• Takes some time to learn if you’re new

Pricing

No pricing on the website right now. They offer a 30-day money-back guarantee for your first user. Contact sales directly for current pricing.

Best for

Sales and marketing teams, startups, and agencies that need to automate LinkedIn and email prospecting. Especially good for teams running large-scale prospecting campaigns who want AI-powered lead generation and personalized outreach in one tool.

Finding the right sales automation tool for your team

The ten automation sales tools in this guide cover different use cases, price points, and feature sets. But the “best” tool isn’t the one with the longest feature list. It’s the one that matches how your team actually sells.

If you’re running multichannel outreach and need advanced features:

• LinkedIn intent data for perfect timing
• Voice message automation that doubles reply rates
• Built-in lead enrichment with verified emails
• La Growth Machine gives you everything in one platform

It’s the only solution sales tool that combines true multichannel sequencing with AI-powered personalization and doesn’t charge extra for basic features like email verification.