Zaplify Review 2026: Features, Pros & Cons, Pricing

What was Zaplify?

Zaplify was a sales automation platform designed for small to mid-sized B2B companies looking to automate LinkedIn and email outreach. The platform positioned itself as a simple, user-friendly tool that could help sales teams scale prospecting without extensive technical knowledge.

At its core, Zaplify offered:

• Automated LinkedIn and email prospecting
• Access to a B2B database of 600+ million contacts
• Basic AI assistance for message writing
• CRM integrations with platforms like HubSpot and Pipedrive
• Campaign analytics and performance tracking

The platform targeted startups, small sales teams, and solopreneurs who wanted an entry-level automation solution. It was particularly popular in the Swedish market where the company was based, but struggled to gain significant traction against more established competitors in other regions.

Zaplify key features

Multichannel outreach (LinkedIn + Email)

Zaplify’s main value proposition was its ability to run coordinated campaigns across LinkedIn and email. Users could set up automated sequences that would send connection requests on LinkedIn, follow up with messages, and simultaneously run email campaigns to the same prospects.

The workflow was straightforward: create a prospect list, select a message template, and let the platform handle the sending cadence. Users reported that the sequences felt rigid compared to competitors, with limited options for conditional logic or dynamic paths based on prospect behavior.

B2B database access

One of Zaplify’s selling points was access to their proprietary database of 600+ million business contacts. The platform would automatically find email addresses and phone numbers for prospects based on company and job title criteria.

However, this feature became a pain point for many users. Unlike competitors that allow direct imports from LinkedIn Sales Navigator or LinkedIn searches, Zaplify forced users to rely exclusively on their database. This meant you couldn’t easily target your own curated lists, and the contact data quality was inconsistent, a common complaint in user reviews.

AI assistant for copywriting

Zaplify offered basic AI-powered message generation to help users create outreach sequences. The tool would suggest message variations based on your industry, target audience, and campaign goals.

This feature saved time for beginners, but experienced sales professionals found it limiting. The AI-generated messages often sounded generic and templated, which hurt personalization efforts. Users couldn’t fine-tune the AI’s output extensively, leading to cookie-cutter campaigns that prospects could easily identify as automated.

Campaign templates

To help users get started quickly, Zaplify provided pre-built campaign templates for different use cases: cold outreach, product launches, event invitations, and more. Each template included suggested message copy and recommended timing between touchpoints.

This was helpful for teams new to sales automation, but the templates were fairly basic. Advanced users quickly outgrew them and found the customization options limiting when trying to adapt templates to specific industries or target personas.

Performance analytics

Zaplify included a dashboard showing campaign metrics like connection acceptance rates, message open rates, email click-through rates, and reply rates. Users could track which prospects were at what stage of their sequences.

The main criticism? Accuracy. Multiple reviews mentioned that the analytics were often delayed or inaccurate, making it difficult to optimize campaigns in real-time. One user described having to cross-reference data manually to get an accurate picture of campaign performance.

Integrations

Zaplify offered native two-way integrations with popular CRM platforms:

• HubSpot
• Pipedrive
• Salesforce
• Upsales CRM

These integrations allowed automatic syncing of contacts and campaign activities to your CRM. Users generally praised this functionality as one of Zaplify’s stronger points, with the HubSpot integration being particularly well-regarded for its reliability.

The platform also supported webhook connections for custom integrations, though this required technical knowledge that many small teams didn’t have.

Zaplify pricing

Before its shutdown, Zaplify offered a tiered pricing structure:

Free Plan (€0/month)

• 20 prospects per month
• LinkedIn + Email outreach
• Access to 600M+ contact database
• Contact detail enrichment
• AI Assistant
• Basic analytics

The free plan was extremely limited but served as a trial for users to test the platform before committing.

Starter Plan (€73/month or €67/month billed annually)

• 100 prospects per month
• 2-5x higher outreach speed
• 2-5 user seats (additional users cost extra)
• Everything in Free Plan
• CRM integrations
• Statistics & insights

This was the entry-level paid tier, but it quickly became expensive if you needed to add team members or increase prospect volume beyond 100 per month at €0.89 per additional prospect.

Premium Plan (€461/month or €295/month billed annually)

• 500 prospects per month
• Minimum 10 user seats
• Dedicated Customer Success Manager
• Everything in Starter Plan
• Priority support

This tier targeted larger teams but required a significant commitment with the 10-user minimum.

Enterprise Plan (€2,500/year minimum)

• Custom prospect limits
• Custom user seats
• Tailored features
• Dedicated support

Pricing was not publicly available. You had to contact sales for a quote.

The Pricing Problem

Many users felt Zaplify’s pricing was too high for what they got, especially compared to competitors offering more features at similar or lower price points. The per-prospect cost model also made it difficult to scale without significant budget increases.

Zaplify Pros and Cons

User Ratings:

• Capterra: 4.3/5 (based on 39 reviews)
• Software Advice: 4.3/5 (based on 39 reviews)
• G2: Limited reviews available

Pros ✅

Easy setup and intuitive interface
Users consistently praised Zaplify for being easy to learn and quick to set up. Most teams could launch their first campaign within hours of signing up, with minimal training required. The onboarding process included guidance from customer success managers for paid plans.

Strong CRM integration
The native two-way sync with HubSpot, Pipedrive, and Salesforce worked reliably. Contacts, activities, and campaign data flowed automatically into CRMs without manual exports or complicated mapping. This was particularly valuable for teams that wanted to maintain a single source of truth for prospect data.

Time-saving automation
Once sequences were set up, Zaplify ran them on autopilot without manual intervention. This freed up sales reps to focus on conversations rather than repetitive outreach tasks. Users reported saving several hours per week on prospecting activities.

Responsive customer support
The Zaplify team received high marks for being available and helpful, especially in the early stages of customer relationships. Response times were quick, and support staff genuinely tried to help users succeed with the platform.

Cons ❌

Rigid, inflexible workflows
Users couldn’t easily customize campaign logic or create sophisticated branching sequences. For example, there was no simple way to export a list of non-responders to re-engage them in a different campaign, or to automatically move prospects to different sequences based on their actions. Navigation between pages for prospect selection was also clunky and time-consuming.

Forced dependency on Zaplify’s database
Unlike competitors that let you import prospects directly from LinkedIn searches or Sales Navigator, Zaplify required you to use their proprietary database. This limited targeting flexibility and often resulted in paying for contacts that didn’t match your exact criteria or had outdated information.

Lack of advanced personalization
The platform’s personalization options were limited to basic variables like first name, company name, and job title. Users complained that messages felt robotic and generic, making it obvious to prospects that they were receiving automated outreach. There weren’t enough customization options to make messages feel genuinely personal.

Inaccurate and delayed analytics
Multiple users reported that campaign statistics were often wrong or significantly delayed, sometimes by several days. This made real-time optimization difficult and forced teams to manually verify results. For data-driven teams, this was a critical flaw.

Geographic and time zone limitations
Because Zaplify was based in Sweden and focused primarily on the Swedish market, users outside European time zones often struggled to get timely support. The platform seemed optimized for European business hours, which created friction for teams in other regions.

Looking for a Zaplify alternative? Here’s where former users are going

Now that Zaplify has closed, former users have had to migrate to new platforms. The good news? The sales automation landscape has evolved significantly, and there are now better options available with more advanced features, stronger deliverability, and more flexible workflows.

If you were a Zaplify user or if you’re simply evaluating alternatives, here’s what you should look for in a replacement:

True multichannel capabilities: Look beyond just LinkedIn and email. The best results come from reaching prospects across LinkedIn, email, calls, voice messages, and even X (Twitter) in coordinated sequences.

Flexible prospect import options: You should be able to import leads from LinkedIn searches, Sales Navigator, CSV files, or your CRM, not be locked into a proprietary database.

Advanced personalization: AI-powered personalization that goes beyond {{FirstName}} to create messages that feel human and context-aware.

Accurate, real-time analytics: Campaign data that updates in real-time so you can make informed optimization decisions quickly.

Proven deliverability: Built-in features to protect your sender reputation and ensure messages land in primary inboxes, not spam folders.

Why La Growth Machine is the right alternative for former Zaplify users

Here at La Growth Machine, we’ve built our platform specifically to solve the problems that plagued tools like Zaplify. We’ve been in the multichannel prospecting space since 2020, and we’ve learned what actually works when it comes to getting replies and starting real conversations.

What makes us different from Zaplify

We pioneered true multichannel outreach
While Zaplify offered LinkedIn + email, we go further with LinkedIn, email, X (Twitter), calls, and LinkedIn voice messages all in unified sequences. This multichannel approach drives up to 3.5x more replies than email-only campaigns because you reach prospects on their preferred channel.

LinkedIn Voice Messages that actually scale
We’re the only platform that lets you automate AND personalize LinkedIn voice messages using AI voice cloning. Record your message once, and our AI personalizes the intro for each prospect (“Hi Sarah” vs “Hi John”) in your own voice. Voice messages double reply rates, and we make them scalable.

Import leads your way
Unlike Zaplify’s forced database dependency, we let you import prospects from:

• LinkedIn searches
• LinkedIn Sales Navigator
• CSV files
• Your CRM (HubSpot, Pipedrive, Breakcold)
• Tools like Clay, Persana, or Phantombuster

You’re never locked into our data. Use your own curated lists.

LinkedIn Intent Data & Lookalike Search
We help you find the right prospects at the right time. Import people who:

• Liked or commented on your LinkedIn posts (or competitors’ posts)
• Signed up for your LinkedIn events
• Follow your company page

Our Lookalike Search feature analyzes your best clients and automatically finds similar companies, then suggests relevant decision-makers to contact.

Social Warming to build trust first
Automatically like posts and follow prospects before sending connection requests. This pre-engagement makes your outreach feel more natural and significantly improves acceptance rates, something Zaplify never offered.

Real Chat Mode for authentic conversations
Our Real Chat Mode breaks longer LinkedIn messages into multiple shorter messages sent over time, making automated outreach look like a natural, flowing conversation. Prospects can’t tell it’s automated.

Multichannel Inbox that actually works
Manage all LinkedIn, email, and call conversations in a single unified thread per prospect. After positive replies, we automatically generate lookalike suggestions for similar opportunities. One-click qualification, shared team inbox, and response templates all included.

Pricing that makes sense

We offer transparent, all-inclusive pricing with no hidden fees:

• Basic Plan: €50/month per identity (LinkedIn + Email)
• Pro Plan: €100/month per identity (adds Calls, X/Twitter, 5 sending emails, lookalike search, LinkedIn intent data, social warming)
• Ultimate Plan: €150/month per identity (adds advanced CRM integrations, webhooks, workflow triggers)
• Agency Plan: 20% discount for agencies managing multiple clients

All plans include a 14-day free trial with no credit card required. Each plan includes monthly enrichment credits (250-1,000 leads depending on tier).

Built for the users Zaplify left behind

If you were a Zaplify user, you’ll feel right at home with La Growth Machine, but with significantly more power and flexibility. Our interface is just as intuitive, our onboarding is just as smooth, but you won’t run into the rigid workflows and data limitations that frustrated Zaplify users.

We’re not trying to be everything to everyone. We’re focused on one thing: helping sales and growth teams get more replies through smart multichannel prospecting. That’s it.

Conclusion

Zaplify served as an entry point into sales automation for many small teams, offering basic LinkedIn and email automation with a user-friendly interface. At its best, the platform helped users save time on repetitive outreach tasks and provided decent CRM integration capabilities.

However, Zaplify ultimately couldn’t compete with more advanced platforms that offered greater flexibility, better personalization, more reliable data, and stronger feature sets. The platform shut down in 2024, leaving users scrambling to find alternatives.

Who Zaplify was best suited for (when it existed):

• Small teams with basic prospecting needs
• Companies primarily focused on the Swedish/Nordic market
• Users who valued simplicity over advanced features
• Teams with limited sales automation experience

Where former users should look now:

If you were using Zaplify or considering it before the shutdown, La Growth Machine offers everything Zaplify promised, plus the advanced features, flexibility, and reliability that Zaplify couldn’t deliver.

With true multichannel capabilities (LinkedIn, email, X, calls, voice messages), LinkedIn intent data, flexible prospect imports, advanced personalization through AI, and accurate real-time analytics, La Growth Machine is built for teams who want results, not limitations.

The sales automation landscape has moved forward, and there’s no reason to settle for the rigid, database-dependent approach that Zaplify represented.