Brice Maurin

Founder & CEO

Founder & CEO of La Growth Machine, Brice is passionate about data & automation. Since 2012, he has supported 500+ companies with his growth hacking agency (deux.io) and has launched several SAAS related to growth hacking, including La Growth Machine since 2020.

All posts by this author

Growth

Understanding and Using the Concept of a Lead in Marketing

Marketing lead, sales lead, prospect, client… these are all concepts you need to master to…

8 mins read

Brice Maurin
17/03/2026

Growth

Marketing automation: definition, strategies, and tools in 2026

Attracting qualified leads has never been as difficult for a company as it is today….

9 mins read

Brice Maurin
17/03/2026

Growth

Everything you need to know about lead scoring in 2026

Looking to better qualify your prospects? Implement a lead scoring process. Want to deliver the…

8 mins read

Brice Maurin
17/03/2026

Growth

Contact Campaigns: Measure and Optimize to Achieve 30% More Conversions

When you are a startup company (like us at Whaly), everything is complex: you have…

4 mins read

Brice Maurin
10/03/2026

How to Craft the Perfect LinkedIn Message and Get More Replies!

Crafting the right LinkedIn message for new contacts is a crucial part of your prospecting. Learn how to get more replies now!

5 mins read

Brice Maurin
13/03/2026

Growth

Customer Acquisition: Tools and Tips for Personalizing Your Outreach

There is much talk about personalization, but what does it mean to personalize your customer…

8 mins read

Brice Maurin
10/03/2026

Growth

10 Sales Outreach Ideas to Stand Out in Customer Acquisition

Sometimes we get so stuck in our current sales methods that we forget there are…

8 mins read

Brice Maurin
10/03/2026

Growth

Connecting on LinkedIn: How to Maximize Your Acceptance Rate

Connecting with people. This can be much more welcome if you are authentic, but it…

8 mins read

Brice Maurin
10/03/2026

Growth

How to Create Engaging Sales Posts on LinkedIn

Everyone struggles with creating LinkedIn posts from time to time. Creating engaging posts for sales…

7 mins read

Brice Maurin
10/03/2026

Growth

Outreach Campaigns: Measuring & Optimizing for +30% Conversion

If you are a young company (like us at Whaly), everything is complicated: you have…

4 mins read

Brice Maurin
10/03/2026

Automate LinkedIn and Email Workflows for HubSpot: Step-by-Step Guide

Automation is rewriting the rules of sales engagement. As teams race to keep up with…

5 mins read

Brice Maurin
13/03/2026

Sales

AI in Sales Outreach: 5 Mistakes to Avoid & How to Fix Them

The promise of automation has led many to fall into predictable traps that can damage…

4 mins read

Brice Maurin
18/12/2025

Growth

Lead Enrichment with La Growth Machine (2026 Guide)

Phones, Emails, LinkedIn profiles, LGM can find it all!

4 mins read

Brice Maurin
17/12/2025

Our Expert’s Advice on Boolean Search in LinkedIn Sales Navigator

Learn how to Boolean Search on LinkedIn Sales Navigator to optimize your lead generation.

5 mins read

Brice Maurin
13/03/2026

How to Export LinkedIn Contacts & Connections: Complete Guide

Your LinkedIn network is sitting on goldmine potential, hundreds or thousands of business relationships that…

11 mins read

Brice Maurin
13/03/2026

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