Best Clay Alternatives in 2026

Why consider Clay alternatives?

Clay is powerful, but it’s not always the right fit. Here are five common reasons teams start looking for alternatives:

• Credit-based pricing is unpredictable: Clay’s credit system makes budgeting difficult, especially when scaling campaigns or testing new workflows
• Steep learning curve: The platform’s flexibility comes with complexity, requiring significant time investment to master features and build effective workflows
• No built-in outreach: Clay enriches data but doesn’t send messages, forcing you to integrate additional tools for actual prospect engagement
• Costs add up quickly: For high-volume campaigns, credit consumption can lead to unexpectedly high monthly costs
• Overwhelming for small teams: The depth of features and integrations can be more than smaller sales teams need or can manage

Different tools excel at different things. What matters is finding the platform that matches your team’s workflow, technical expertise, and budget.

What to look for in a Clay alternative

When evaluating data enrichment and prospecting platforms, focus on these criteria:

• Data quality and coverage: Look for high find rates, waterfall enrichment from multiple providers, and email verification to protect deliverability
• Ease of use and setup: Consider how quickly your team can get up and running without extensive training or technical expertise
• Transparent pricing: Choose platforms with clear, predictable costs rather than complex credit systems that make budgeting difficult
• Integrated outreach capabilities: Determine whether you need enrichment alone or a platform that combines data with multichannel prospecting
• Scalability for growth: Make sure the platform can handle your current volume while supporting expansion as your team grows

These factors will help you identify which alternative aligns best with your sales process and business goals.

Top Clay Alternatives

1. La Growth Machine

Overview

La Growth Machine is an all-in-one multichannel prospecting platform that combines data enrichment with automated outreach across LinkedIn, email, calls, and X (Twitter). Designed for sales teams, founders, and growth professionals who want to turn enriched data into actual conversations, LGM handles everything from lead import and enrichment to personalized multichannel sequences. Unlike pure enrichment tools, we help you both find the right contacts and reach them on their preferred channels, achieving up to 3.5x more replies than email-only outreach.

We combine waterfall enrichment, multichannel automation, and built-in deliverability protection in a single platform. You don’t need to connect multiple tools or build complex workflows: import your leads, enrich them with verified emails and profile data, and launch targeted campaigns immediately.

Key Features

Waterfall Enrichment: We pull from 9+ email enrichment providers (including Datagma, Dropcontact, Hunter, and Prospeo) to find verified professional emails with high accuracy. Each email goes through double verification to protect your sender reputation and deliverability. You also get comprehensive profile data including job titles, company information, location, and industry to segment precisely.

Multichannel Prospecting: Combine LinkedIn messages, connection requests, email sequences, voice messages, calls, and X (Twitter) outreach in automated campaigns. This multichannel approach means you meet prospects where they’re most active, dramatically increasing reply rates compared to single-channel strategies.

LinkedIn Intent Data: Import people who liked or commented on LinkedIn posts (yours or competitors’), signed up for events, or follow your company page. This lets you target prospects showing active intent with relevant, timely messages.

Lookalike Search & AI Suggestions: Provide your best client’s name and our AI finds similar companies and decision-makers. After positive replies, you automatically receive new lists of similar opportunities, making it easy to scale what’s working.

Centralized Multichannel Inbox: All conversations from LinkedIn, email, and calls appear in one unified thread. Includes one-click lead qualification, shared team inbox, response templates, and lookalike suggestions triggered by positive replies.

Smart Deliverability Features: Email rotation across multiple addresses, domain warming, spam testing, and real-time monitoring protect your sender reputation. We automatically detect out-of-office messages and pause campaigns until prospects return.

Pricing

La Growth Machine offers simple, transparent pricing with no hidden fees:

• Basic Plan: €50/month per identity (includes 250 leads fully enriched per month, multichannel campaigns, unlimited lead imports)
• Pro Plan: €100/month (includes 400 leads fully enriched per month, Lookalike Search, LinkedIn Intent Data, Inbox Rotation, advanced integrations)
• Ultimate Plan: €150/month (includes 1,000 leads fully enriched per month, advanced CRM integrations, webhooks, custom sequences)

All plans include a 14-day free trial with no credit card required. Additional enrichment credits can be purchased as needed (1,000 enriched leads for €50).

Unlike credit-based systems, you know exactly what you’re paying each month. Enrichment follows a pay-per-use model within your plan’s allocation: Full Enrichment (email + data) costs 5 credits per lead, while Lead Data only costs 1 credit per lead.

Best For

La Growth Machine is ideal for sales teams, founders, and growth professionals in B2B companies who want an integrated solution for enrichment and outreach. It’s perfect for teams that need to turn data into conversations quickly without managing multiple tools or complex integrations. The platform works especially well for companies running targeted, multichannel campaigns rather than mass prospecting approaches.

2. Apollo

Overview

Apollo is a comprehensive sales intelligence and engagement platform that combines a massive B2B database with outbound sales software, inbound lead conversion, and deal execution features. With access to over 210 million contacts and 30 million companies, Apollo provides verified emails and phone numbers alongside advanced search filters to find decision-makers. The platform integrates data enrichment with sales engagement, allowing teams to prospect, qualify, and close deals from a single interface.

Key Features

Extensive B2B Database: Access over 250 million data points with advanced search filters based on industry, geography, company size, and more. The database includes verified contact information to improve targeting accuracy.

Outbound Sales Automation: AI-powered multichannel campaigns with built-in email deliverability guardrails, prioritized task lists, and workflow automations to scale successful strategies.

Data Enrichment: Always-fresh data that automatically enriches CRM records with verified emails, phone numbers, and company information to fuel smarter selling and better targeting.

Pros & Cons

👍 Pros:

• User-friendly interface with powerful lead generation features
• Extensive database with over 250 million data points
• Advanced search filters for precise targeting

👎 Cons:

• Data accuracy can be inconsistent
• Limited third-party integrations
• Occasional slowdowns during high usage periods

Pricing

Apollo offers several pricing tiers including a Free Plan with basic features, Basic, Professional, and Enterprise plans. Specific pricing details vary by features and usage needs, with a free trial available.

Best For

Apollo works best for B2B sales and marketing teams, particularly account executives, SDRs, and revenue operations teams looking for an all-in-one platform that combines prospecting, engagement, and deal execution.

3. Clearbit

Overview

Clearbit provides enterprise-grade B2B data solutions by gathering public and proprietary data, then using LLMs to convert unstructured information into standardized datasets. The platform specializes in enriching leads, contacts, and accounts with precise data, enabling real-time lead scoring and routing. Clearbit also reveals buying intent by turning anonymous website traffic into actionable insights through IP intelligence.

Key Features

Comprehensive Data Enrichment: Provides precise, reliable data for leads, contacts, and accounts, with global coverage including firmographic, technographic, and demographic information.

Lead Scoring & Routing: Instantly score and route leads in real-time, focusing on high-fit prospects using detailed industry information and corporate hierarchies.

Buying Intent Identification: Converts anonymous website traffic into buying intent signals using IP intelligence, showing you companies that match your ideal customer profile.

Pros & Cons

👍 Pros:

• High accuracy rate and detailed data insights
• Seamless CRM integration
• Strong for enterprise-level data enrichment

👎 Cons:

• High cost that can be prohibitive for SMBs
• Pricing not transparent on website
• Limited information about trial availability

Pricing

Pricing information is not publicly available. Clearbit focuses on enterprise customers and requires contacting their sales team for custom quotes.

Best For

Clearbit works best for enterprise B2B companies and large sales teams with substantial budgets that need highly accurate data enrichment, lead scoring, and intent signal capabilities integrated directly into their existing CRM workflows.

4. Fullenrich

Overview

Fullenrich is a waterfall enrichment platform that aggregates multiple data providers to achieve high find rates for B2B contact information. The platform focuses specifically on email and phone number enrichment, claiming over 80% find rates by selecting the best data vendors based on lead location. Fullenrich emphasizes data quality with triple email verification and bounce rates under 1%, making it a specialized tool for teams prioritizing contact accuracy.

Key Features

Waterfall Enrichment: Achieves high find rates (over 80%) for emails and phone numbers by routing requests through multiple data providers based on lead geography.

Integration with 1,000+ Apps: Seamless connections with CRM systems, spreadsheets, and outbound automation tools through native integrations and API access.

International Coverage: Optimizes vendor selection based on lead location for optimal find rates across US, Canada, EMEA, LATAM, and APAC regions.

Pros & Cons

👍 Pros:

• User-friendly interface
• High find rates for contact information
• Responsive customer support

👎 Cons:

• Occasional technical glitches
• Steep learning curve for new users
• Limited to enrichment only (no outreach)

Pricing

• Start Plan: $29/month for 500 credits (500 emails or 50 phones)
• Pro Plan: $55/month for 1,000 credits (1,000 emails or 100 phones)
• Scale Plan: Custom pricing starting at $500/month

All plans include waterfall enrichment, bulk CSV enrichment, API access, triple email verification, and 3-month credit rollover. Free trial with 50 leads, no credit card required.

Best For

Fullenrich works best for B2B sales and growth teams expanding internationally who need specialized, high-accuracy contact enrichment with strong data quality guarantees, particularly when working across multiple geographic regions.

5. Cognism

Overview

Cognism provides GDPR-compliant B2B contact data and sales intelligence with a strong focus on European markets. The platform offers phone-verified mobile numbers (Diamond Data®), company information, and signal data that tracks hiring trends, funding rounds, and technographic changes. Cognism positions itself as a compliance-first alternative for teams needing accurate, legally-sourced contact data with seamless CRM integration.

Key Features

Diamond Data® Phone Verification: Phone-verified mobile numbers that deliver accuracy, particularly strong in EMEA markets, allowing sales teams to spend more time selling and less researching.

Signal Data: Tracks hiring trends, funding rounds, and technographic changes to help teams personalize outreach and identify the right moment to reach decision-makers.

GDPR & CCPA Compliance: Provides real-time, privacy-safe B2B data that aligns with data protection regulations, important for companies operating in or targeting European markets.

Pros & Cons

👍 Pros:

• High-quality, GDPR-compliant database
• Strong European market coverage
• Accurate phone-verified data

👎 Cons:

• High pricing
• Long contract commitments
• Potential data inaccuracies in non-European regions

Pricing

Cognism offers two main packages (Grow and Elevate) with custom pricing based on business needs. Pricing information is not publicly available; interested users must contact sales for quotes. No explicit free trial mentioned, but demo and data sample requests available.

Best For

Cognism works best for sales, marketing, and revenue operations teams in companies targeting European markets (especially EMEA) who prioritize GDPR compliance and need phone-verified contact data for high-touch outreach.

Clay Alternatives Compared

Which Clay alternative is right for you?

The right Clay alternative depends on your specific needs, technical expertise, and budget:

If you need simple enrichment with built-in outreach, look for platforms that combine data with multichannel engagement so you can act on enriched leads immediately without additional tool integrations.

If you’re working with tight budgets, prioritize transparent pricing models over credit-based systems that make monthly costs unpredictable, especially when scaling campaigns.

If you’re targeting specific regions, choose providers with strong coverage in your geographic markets, whether that’s North America, Europe, or global reach.

If you’re a small team without technical resources, opt for platforms with intuitive interfaces and quick setup rather than complex workflow builders that require extensive configuration.

If data compliance is critical, especially for European markets, select providers explicitly designed for GDPR compliance with verified, legally-sourced contact information.

Consider starting with free trials to test how each platform fits your actual workflow before committing to annual contracts.

Frequently Asked Questions

What’s the main difference between Clay and other enrichment tools?

Clay focuses on workflow automation and aggregating 100+ data sources through a spreadsheet-like interface, giving teams maximum flexibility to build custom processes. Other enrichment tools often specialize in specific strengths like waterfall enrichment, multichannel outreach, or compliance, with more straightforward interfaces designed for faster setup and execution.

Can I use multiple enrichment tools together?

Yes, many teams use multiple tools to optimize coverage and cost. For example, you might use a specialized enrichment tool for finding contacts and a separate platform for multichannel outreach. However, integrated platforms that combine both can simplify your workflow and reduce the complexity of managing multiple subscriptions and integrations.

How accurate is waterfall enrichment compared to single providers?

Waterfall enrichment typically delivers higher find rates and better accuracy because it queries multiple data providers sequentially until it finds verified information. This approach can achieve 75-85% find rates compared to 40-60% from single providers, while email verification steps make sure the contacts you receive are valid and deliverable.

Do I need technical skills to use Clay alternatives?

It depends on the platform. Some alternatives like Clay require technical knowledge to build workflows effectively, while others are designed for non-technical users with intuitive interfaces and pre-built templates. If you lack technical resources, look for platforms emphasizing ease of use, quick setup, and responsive customer support.

What’s better for small teams: credit-based or subscription pricing?

Subscription pricing with included enrichment credits typically offers more predictable costs for small teams, especially when you’re still testing messaging and targeting. Credit-based systems can become expensive quickly if you’re experimenting, though they may offer flexibility for teams with highly variable monthly volumes.

Conclusion

Clay is powerful, but it’s not the only option for teams looking to build targeted prospect lists and scale outreach. Whether you need transparent pricing, built-in multichannel capabilities, specialized geographic coverage, or simply a more intuitive interface, there’s an alternative that fits your needs.

La Growth Machine stands out by combining waterfall enrichment with multichannel prospecting in one platform, eliminating the need to connect multiple tools just to turn data into conversations. With transparent pricing, a 14-day free trial, and features designed specifically for B2B sales teams, we help you enrich leads and reach them across LinkedIn, email, and calls without the complexity. Ready to see how enrichment and outreach work together? Start your free trial today.