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If you’re in sales, growth, marketing, recruiting, etc., you know what a pain it is to find your leads’/ candidates’ contact information!
Well, lucky for you, La Growth Machine offers you stellar enrichment capabilities, FOR FREE!
Well… I mean it’s included in your LGM subscription, from the Basic to the Ultimate plan!
Thanks to our partners at DropContact, we’re able to enrich your leads seamlessly‘:
- LinkedIn profile.
- Email (professional AND personal).
- Phone number.
- Twitter account.
How do we do it? Read on to find out! 👇
But before we get into it, a small disclaimer:
La Growth Machine doesn’t share contact information among users! ⛔
Some smart folks told us “Wait, automating for so many people, you must have a great database with people’s contact. Why not use it?”. Well, we don’t… and we won’t. 🙅
Here’s why:
- This is not very GDPR compliant – in everything we do, we do our best to abide by GDPR guidelines for enriching contact information.
- Your information is proprietary, and you probably don’t want to share it. While by using solutions such as Kaspr, Lusha, or ProspectIn, your information will be shared among users, we believe your competitor shouldn’t be able to benefit from your own research.
- It’s better for you to be transparent as to how you got that data. (I’ll explain this in each section.)
This safe and sound approach means we have a slightly lower enrichment rate than solutions that do not respect GDPR and privacy guidelines, but we believe it’s better this way.
How does LGM find LinkedIn profiles?
For enrichment to work properly, make sure you turn on the feature:
Usually, whenever you import a CSV file from an outside data provider or your own CRM, you will have the following at the very least:
- First name
- Last name
- Company Name
- And maybe the Email
Seldom will you find LinkedIn profiles. And this sucks because as we know, going multi-channel yields 3.5x more replies.
Well, if you’re in this situation, LGM’s got you! What our tool does is that it take the aforementioned information (mainly the main three: Name, Last Name, and Company Name) and iterates its search on LinkedIn to find your lead
Will LGM always find my lead’s LinkedIn URL? 😌
Well, not really.
But, depending on the audience, we can find up to 80% of the URLs.
Why not 100%?
If your lead left their company (the one whose name you have) for a new one, we won’t be able to find it. The company needs to be the one they’re currently working at!
If you don’t have access to your audience’s LinkedIn profiles, I recommend you start your LGM sequence as follows:
How does LGM find emails?
LGM allows you to reach your audience both on their professional and personal emails.
Each has its use cases:
- Most of the time, we’ll be using professional emails to deal with sales and growth matters like sales processes, feedback collection, etc.
- However, in recruiting situations, you’d rather use the candidate’s personal email because otherwise, you could get them in trouble.
Professional emails:
First, let’s cover the professional emails:
Depending on the audience, La Growth Machine will automatically enrich and verify 30-60% of professional emails.
To get to this result, you need one of two pieces of information:
- A combination of Name + Last Name + Company Name.
- A LinkedIn profile that has this information.
With this information, La Growth Machine will proceed to test the possible iterations of professional emails:
- {{firstname}}.{{lastname}}@{{companydomain.com}}
- {{firstname}}@{{companydomain.com}}
- {{first.letter.of.firstname}}{{lastname}}@{{companydomain.com}}
- And so on…
Let’s not get too technical with it, but we’re not actually sending emails to each of these addresses. We’re simply “pinging” them to see if they’re there.
Expert Tip 🧠
This naturally doesn’t work 100% of the time because it mainly depends on the server configuration in your lead’s email seetings.
If you want to learn more about this, check out our Guide on catch-all emails, you’ll find all the information you need over there.
That said, by default, LGM will never provide an email that it hasn’t been able to verify! So whenever a server is in catch-all, we will not provide the email.
As a rule of thumb, we have 60% validity on emails linked to people working in SMEs and 30% for Large Corporations.
Here’s Adrien who can explain it way better than I ever could:
Personal emails:
Depending on the audience, La Growth Machine will automatically enrich up to 80% of personal emails.
That’s way higher that the professional email rate! Why is that?
It’s thanks to LinkedIn! According to our internal data, 80% of LinkedIn profiles display their emails (the one they used to create their LinkedIn account) with their connections.
What LGM does is simply head over to all of the audience’s LinkedIn profiles and scrape their emails.
How does LGM find phone numbers?
Did you know that LGM can also find your leads’ phone numbers?
Depending on the audience, La Growth Machine will automatically enrich and verify 10-25% of phone numbers.
According to our own data, up to 28% of LinkedIn users share the phone number with their connections.
It’s the same as personal emails; once you’re connected to the person on LinkedIn and they chose to share the contact information publicly, LGM goes and fetches it! 🏆
What if I don’t have my lead as a LinkedIn connection? 🤔
Fear not, we got you!
If you have, for instance, a CSV file with no LinkedIn URL, we simply go back to the first section How does LGM find LinkedIn profiles?
Once LGM finds your lead’s LinkedIn, then it’s just a matter of you crafting the best LinkedIn note so that they accept you!
If your leads don’t seem to be sharing their phone number on their profile, check out my full guide: How to Find your Leads’ Phone Numbers on LinkedIn.
How does LGM find Twitter information?
Lastly, the third channel in our multi-channel tool: Twitter (Yes I still refuse to call it X).
Depending on the audience, La Growth Machine will automatically enrich and verify 10-25% of Twitter handles.
It’s the exact same thing as for personal emails and phone numbers:
If the lead doesn’t list any Twitter account on their LinkedIn profile, LGM will automatically search for it directly on Twitter using the First Name + Last Name + Company Name combination.
If there is a match, we return it! :)
⚠️⚠️Wanna scale your automated prospecting while sending hyper-personalized campaigns?
Access my top enrichment templates using La Growth Machine + Clay right here 👉
Final Thoughts:
Well as you can see, LGM can enrich almost all the contact information you need to reach out to your leads.
If you want to learn more about the technicality of our enrichment process and how it works, I suggest you head over to our article: How Does Enrichment Work in La Growth Machine?
All that remains for you now is to take that contact information and use it to your advantage to reach out to your leads wherever they are! And what better tool for that than La Growth Machine? 😏
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