Lead Enrichment with La Growth Machine (2026 Guide)

What you get with LGM enrichment

Verified business emails

Waterfall Enrichment across multiple GDPR-compliant providers (e.g., DropContact, Datagma, Hunter, Prospeo, and others), followed by double verification and email scoring: valid, risky (catch-all), or not found.

Lead and company attributes for better targeting

Name, job title, company, website, industry, location, plus LinkedIn profile URL matching when missing.

Other channels (when you choose to enrich them)

Personal emails, mobile phones, and X/Twitter handles. Useful for specific use cases like recruiting or social-first outreach.

How enrichment works

1) Import your leads

Use CSV, LinkedIn (Sales Navigator or Basic), or your CRM. If you use CSV, include first name + last name + company name/domain OR the LinkedIn profile URL.

2) Select the leads to enrich

Choose all or a subset. Full control on credit usage.

3) Choose your enrichment level

Pick the depth you need (Find Verified Email, Lead Data, or Full Enrich) based on strategy and budget.

4) Enrichment runs

LGM pulls public/LinkedIn data where available, runs Waterfall Enrichment to identify the right email, performs double verification, and scores the result.

5) Put the data to work

Segment with precision, choose the right starting channel (Email vs. LinkedIn), and use the Audience Reach view to monitor coverage.

Where enrichment is triggered

Pre-enrich at the Audience level

Turn on before launching so campaigns start with ready-to-send leads.

Auto-enrich at the Campaign level

Ideal for inbound/API/Zapier/Make workflows: as leads flow into the campaign, LGM enriches them automatically. If credits run out, the campaign pauses and you’re notified. You can purchase more credits anytime.

Email verification, risky (catch-all) emails, and deliverability

By default, LGM sends to verified business emails only. This protects your deliverability.

You can enable “risky emails” (catch-all domains) to increase volume. This is common with enterprise domains. Use with care and monitor bounce rates and weekly volume.

LGM never tests emails by sending real messages. We query the server to ask if the address exists.

Good deliverability requires SPF/DKIM/DMARC, a custom tracking domain, moderate daily volumes, and monitoring bounce and engagement.

Enrichment levels and when to use them

Find Verified Email

Best when you already have targeting data (e.g., from CRM or LinkedIn) and need a clean, verified business email to start.

Lead Data

Use when your CSV/CRM is sparse. Pull role, company, and web data to power segmentation and personalization.

Full Enrich

Do both in one pass if you want the most complete record before launching your campaign.

Input requirements and imports (CSV & CRM)

CSV: Best case is providing LinkedIn profile URLs (LGM can scrape public info, find business emails, and locate Twitter handles). If LinkedIn URLs are missing, first name + last name + company/domain is enough for the new engine to find verified business emails.

CRM (HubSpot, Pipedrive): Map fields carefully to keep data clean and synced, then pre-enrich so your campaign can start immediately.

Data primacy and non-overwrite policy

If you import leads with existing data (email, LinkedIn, etc.), LGM only fills empty fields. It never overwrites your values, regardless of outreach settings.

Realistic coverage (what to expect)

• Professional emails: up to ~70% depending on your audience and settings. 
• Personal emails: up to ~80% depending on your audience and use case. 

Expect lower verified rates for large enterprises using catch-all domains (consider enabling risky, with caution).

Compliance and data policy

Waterfall providers are GDPR-compliant. LGM does not share contact data across customers. Your data remains yours.

API and workflow automation

Auto-enrich works seamlessly for leads created via API, Zapier, or Make. Activate auto-enrich at the campaign level to enrich as leads flow in.

FAQs

Do you overwrite imported data?

No. LGM enriches only empty fields. Your imported data has priority.

What if my enrichment credits run out?

The campaign pauses and you’re notified. Buy additional credits and resume.

Should I enable risky emails?

Enable if your enrichment is low or you target enterprise catch-all domains. Watch bounce and weekly volume.

Do I need LinkedIn URLs to find emails?

No. With first name + last name + company/domain, LGM can find verified business emails. LinkedIn URLs help, but aren’t required.

Does LGM ever send test emails to verify?

Never. Verification is done by querying servers, not sending messages.

Next steps

Well as you can see, LGM can enrich almost all the contact information you need to reach out to your leads.

All that remains for you now is to take that contact information and use it to your advantage to reach out to your leads wherever they are! And what better tool for that than La Growth Machine? ;)