Cognism vs. Kaspr in 2026: Which B2B Contact Database Is Right for You?

Cognism vs. Kaspr: quick overview

Cognism

Cognism is a B2B sales intelligence platform that specializes in providing GDPR-compliant contact data, with a particularly strong focus on European markets. The platform offers verified mobile numbers (Diamond Data), intent signals, and integration with major CRMs to help sales teams connect with decision-makers. Cognism is designed for ambitious revenue teams that need accurate, compliance-first data to fuel their prospecting efforts.

Main selling point: Phone-verified Diamond Data and superior European market coverage with full GDPR compliance.

Starting price: Pricing is not publicly available, contact for custom quote (typically starts around $1,000+ per month based on third-party sources).

Kaspr

Kaspr is a LinkedIn-focused lead generation tool that provides real-time contact data through a Chrome extension. Built for simplicity and speed, Kaspr allows users to extract phone numbers and email addresses directly from LinkedIn profiles and Sales Navigator. The tool offers bulk enrichment capabilities and integrates with popular CRMs to streamline prospecting workflows.

Main selling point: Easy-to-use Chrome extension that delivers instant contact data directly on LinkedIn at an accessible price point.

Starting price: Free plan available, paid plans start at €45/month per user.

Cognism vs. Kaspr: head-to-head comparison

Both tools aim to solve the same core problem (finding accurate contact data), but they approach it from different angles and serve different market segments. Here’s how they compare across the key decision factors.

Features and capabilities

Cognism:

Cognism offers a comprehensive sales intelligence platform with Diamond Data (phone-verified mobile numbers), intent data tracking (hiring trends, funding rounds, technographic signals), a Chrome extension and web platform, advanced filtering with 50+ criteria, and Data-as-a-Service for CRM and data warehouse integration. The platform excels at providing contextual signals beyond basic contact information, helping teams identify when prospects are in-market. Their European data coverage is particularly strong, with rigorous GDPR compliance built into their data collection methodology.

Kaspr:

Kaspr provides a LinkedIn Chrome Extension for instant data retrieval, bulk data enrichment from LinkedIn lists, an all-in-one prospecting dashboard, API access for automated searches, and real-time contact data updates. The platform is built for speed and simplicity, letting users grab contact information without leaving LinkedIn. While less comprehensive than Cognism’s intelligence suite, Kaspr focuses on making the core prospecting workflow as frictionless as possible.

Winner: Cognism

Cognism offers a more robust feature set with intent data, advanced filtering, and phone-verified contacts. If you need comprehensive sales intelligence with quality signals beyond just emails and phone numbers, Cognism delivers more depth. Kaspr wins on simplicity and speed of execution, but Cognism provides more strategic prospecting capabilities.

Ease of use

Cognism:

Users consistently praise Cognism’s intuitive interface and seamless Chrome extension integration. The platform integrates smoothly with LinkedIn, Salesforce, HubSpot, and other sales tools. Reviewers mention that the extensive filtering options are powerful but require some time to master. The onboarding process is supported by dedicated customer success teams, though some users note an initial learning curve to leverage the platform’s full potential.

Kaspr:

Kaspr is designed for plug-and-play simplicity. The Chrome extension installs in seconds and immediately starts pulling contact data from LinkedIn profiles. Users appreciate how quickly they can access information without complex setup or training. The dashboard is straightforward, and the workflow from LinkedIn to CRM is streamlined. For teams that want to start prospecting immediately without extensive training, Kaspr delivers.

Winner: Kaspr

While Cognism is user-friendly, Kaspr takes the crown for pure ease of use. Its simplicity is its strength—install the extension, open LinkedIn, and start collecting contacts. Cognism’s more powerful features come with a slightly steeper learning curve.

Pricing and value

Cognism:

Cognism uses custom pricing based on business needs, with two main packages: Grow (essential prospecting data with Diamond Data contacts) and Elevate (Grow features plus advanced intent signals and account intelligence). Based on third-party reports, pricing typically ranges from $1,500 to $10,000+ per user annually depending on the plan and contract terms. No free trial is explicitly advertised, though demo and data samples are available.

Kaspr:

Kaspr offers transparent, tiered pricing: Free plan (€0/month: 15 B2B email credits, 5 phone credits, 5 direct email credits monthly), Starter (€45/month per user annually: unlimited B2B emails, 100 phone credits, 5 direct email credits), Business (€79/month per user annually: unlimited B2B emails, 200 phone credits, 200 direct email credits), and Enterprise (custom pricing: unlimited credits, advanced features, enterprise compliance). Kaspr provides a free plan that lets you test the platform before committing.

Winner: Tie (depends on your needs)

This is a classic quality-versus-accessibility trade-off. Kaspr offers significantly better value for smaller teams, startups, or individual contributors with its transparent pricing and free tier. Cognism justifies its premium pricing with higher data quality, phone-verified contacts, and enterprise-grade features. If budget is tight, Kaspr wins. If ROI matters more than upfront cost and you need verified phone numbers, Cognism delivers more value per contact.

Integrations

Cognism:

Cognism integrates seamlessly with major CRMs including Salesforce, HubSpot, and Pipedrive, plus sales engagement platforms like Outreach and Salesloft. The platform offers API access for custom integrations and supports data warehouse connections for enterprise-level data operations. Cognism’s integrations are built to support enterprise workflows and ensure contact data flows smoothly into existing tech stacks.

Kaspr:

Kaspr integrates with HubSpot, Salesforce, Pipedrive, Lemlist, Brevo, and other sales and marketing tools via native integrations and Zapier. The platform provides API access for custom workflows and supports data export to various formats. While the integration list is solid, it’s more focused on core CRM and outreach tools rather than the broader enterprise ecosystem Cognism supports.

Winner: Cognism

Cognism offers deeper, more sophisticated integrations designed for complex sales tech stacks. Kaspr covers the essentials well, but Cognism’s enterprise-grade integration capabilities and data warehouse support give it the edge for teams with more complex workflows.

Data quality and coverage

Cognism:

Cognism’s standout feature is Diamond Data—phone-verified mobile numbers that are checked for accuracy and freshness. The platform is particularly strong in European markets (EMEA region) with rigorous GDPR compliance. Reviewers note that while data accuracy is generally high, some users report occasional outdated information, particularly in North American markets. The platform provides 13 international Do Not Call (DNC) lists for compliance.

Kaspr:

Kaspr retrieves contact data in real-time, which helps keep information current. However, user reviews indicate mixed results on data accuracy—some users find the information highly reliable, while others report outdated phone numbers and email addresses. The platform is GDPR-compliant and works across global markets, though data density may vary by region. Kaspr’s free tier lets you test data quality before committing to paid plans.

Winner: Cognism

Cognism’s phone-verified Diamond Data and stronger quality controls give it the edge here. While Kaspr delivers solid results for the price, Cognism’s focus on data verification and accuracy justifies its premium positioning, especially for teams where contact quality directly impacts pipeline velocity.

Cognism vs. Kaspr: pros and cons

Cognism strengths and weaknesses

Pros 👍

• Diamond Data provides phone-verified mobile numbers with significantly higher accuracy than industry averages
• Exceptional European market coverage with rigorous GDPR compliance
• Comprehensive intent data signals (hiring trends, funding rounds, technographics) that help prioritize prospects
• Strong CRM integrations with Salesforce, HubSpot, and major sales engagement platforms
• Responsive customer support and dedicated success teams for higher-tier plans

Cons 👎

• High pricing that may be prohibitive for small teams and startups
• No publicly available pricing or free trial makes it difficult to evaluate without sales engagement
• Data accuracy for North American contacts is reportedly lower than European coverage
• Initial learning curve to fully leverage advanced filtering and intelligence features

User Rating:

• G2: 4.5/5 (based on 1,208 reviews)
• Capterra: 4.7/5 (based on 244 reviews)

Kaspr strengths and weaknesses

Pros 👍

• Extremely easy to use with a lightweight Chrome extension that works instantly on LinkedIn
• Transparent, accessible pricing with a free tier that lets you test before committing
• Real-time data retrieval ensures contact information is current
• Fast prospecting workflow from LinkedIn to CRM with minimal friction
• Good value for money, especially for smaller teams and individual contributors

Cons 👎

• Data accuracy can be inconsistent, with some users reporting outdated phone numbers and email addresses
• Limited customer support compared to enterprise-focused alternatives
• Smaller database and fewer advanced features than comprehensive platforms like Cognism
• Primarily focused on LinkedIn, which limits prospecting channels

User Rating:

• G2: 4.4/5 (based on 800+ reviews)
• Capterra: 3.3/5 (based on 3 reviews)

Cognism vs. Kaspr: side-by-side comparison table

Here’s a quick reference table comparing the key features:

Which should you choose?

Rather than declaring one tool “better,” here are the scenarios where each makes the most sense:

Choose Cognism if:

• Your team primarily targets European markets where GDPR compliance is critical
• You need phone-verified mobile numbers to improve connect rates
• Intent data and buying signals are important to your sales process
• You have the budget for premium data quality and are focused on ROI over upfront cost
• Your organization requires enterprise-grade integrations and dedicated support

Choose Kaspr if:

• You’re a small team, startup, or individual contributor with budget constraints
• Your prospecting workflow is heavily LinkedIn-focused
• You value simplicity and speed over comprehensive intelligence features
• You want to test a platform before committing with a free tier
• Real-time data retrieval from LinkedIn is your primary use case

Consider both if:

• You’re a growing team that might start with Kaspr’s accessible pricing but will eventually need Cognism’s data quality and intent signals as you scale
• Different team members have different needs (SDRs might benefit from Kaspr’s speed while account executives need Cognism’s strategic intelligence)

Need something different? Check out La Growth Machine

Both Cognism and Kaspr are solid choices if you’re focused on finding and enriching contact data. But if you’re looking for something that goes beyond data discovery and tackles the entire prospecting workflow, La Growth Machine takes a different approach.

What La Growth Machine does

While Cognism and Kaspr help you find the right people to contact, our platform is built to help you actually engage with them across multiple channels. La Growth Machine is a multichannel sales automation platform that combines Lead Enrichment with automated outreach sequences across LinkedIn, email, phone, and even Twitter.

Instead of just giving you a phone number or email address and leaving you to figure out what to do next, we automate the entire prospecting process. Our platform includes features like Lookalike Search (find similar companies to your best clients), LinkedIn Intents (import people who engaged with your content), Social Warming (automatically like posts and follow prospects before reaching out), and multichannel sequences that combine LinkedIn, email, voice messages, and calls.

We’re designed for teams who want to move beyond manual prospecting and create systematic, repeatable outreach campaigns that actually get responses. Our platform enriches your data (finding emails and phone numbers) and then helps you use that data effectively through personalized, multichannel automation.

How it fits into your stack

Cognism and Kaspr are data providers—they help you build lists. La Growth Machine is an execution platform—we help you turn those lists into conversations.

You might use Cognism or Kaspr to find and qualify prospects, then use our platform to automate personalized outreach across multiple touchpoints. Or you might skip the separate data provider entirely and use our built-in enrichment capabilities alongside our automation features for an all-in-one solution.

The key difference is focus: Cognism and Kaspr specialize in contact discovery and data quality. We specialize in multichannel automation, reply rates, and helping you have more conversations with your prospects.

Pricing

• Starting price: €50/month per identity (Basic plan)
• Pro plan: €100/month (includes advanced features like Lookalike Search, LinkedIn Intents, Social Warming, and Inbox Rotation)
• Free trial: 14 days, no credit card required

Worth considering if:

• You need more than just contact data—you want to automate your entire outreach workflow
• Multichannel prospecting (LinkedIn + email + phone) is important to increasing your response rates
• You’re looking for an all-in-one platform that handles both enrichment and outreach
• You want to save time with automation while still maintaining personalization and relevance

Cognism vs. Kaspr: FAQs

What’s the main difference between Cognism and Kaspr?

Cognism is an enterprise-focused B2B sales intelligence platform with phone-verified contact data, intent signals, and strong European coverage. Kaspr is a lightweight, affordable LinkedIn prospecting tool with a Chrome extension for quick contact retrieval. Cognism offers deeper data quality and strategic intelligence, while Kaspr prioritizes simplicity and accessible pricing.

Are Cognism and Kaspr GDPR compliant?

Yes, both platforms are GDPR-compliant. Cognism has particularly strong GDPR compliance measures and is known for its focus on privacy-safe B2B data, especially in European markets. Kaspr also complies with GDPR requirements and offers enterprise-level compliance features in its Enterprise plan.

Can you integrate Cognism or Kaspr with Salesforce and HubSpot?

Yes, both platforms integrate with Salesforce and HubSpot. Cognism offers deeper, more sophisticated integrations designed for enterprise workflows, including bi-directional sync and advanced field mapping. Kaspr provides native integrations with both CRMs as well, with straightforward data export capabilities that work well for smaller teams.

Conclusion

Cognism and Kaspr both help sales teams find contact data, but they serve different needs and budgets. Cognism delivers premium, phone-verified data with intent signals and enterprise-grade features at a premium price. Kaspr provides fast, affordable LinkedIn prospecting with transparent pricing and immediate usability.

Neither tool is objectively “better”—it depends on your team size, budget, target markets, and how much you value data verification versus speed and simplicity.

And if you’re looking for something beyond just data discovery, our platform takes a complementary approach. While Cognism and Kaspr help you find the right people, La Growth Machine helps you engage with them through automated, multichannel prospecting campaigns that turn contact lists into actual conversations. If your challenge isn’t just finding prospects but actually getting them to respond, we’re worth exploring.