LinkedIn Photo Size 2026: Complete Specs Guide

Why LinkedIn Image Sizes Matter in 2026

LinkedIn’s algorithm prioritizes visual content, with posts containing images generating 2x higher engagement rates than text-only updates. Uploading images at incorrect dimensions triggers three critical problems:

Quality degradation through compression: LinkedIn automatically compresses uploaded images. Upload too small, LinkedIn upscales creating pixelation. Upload too large, aggressive compression artifacts appear—especially noticeable in graphics containing text.

Cropping and aspect ratio issues: LinkedIn crops images differently on mobile versus desktop. A banner perfect on your laptop may lose critical elements on mobile, where 57% of LinkedIn traffic originates.

Professional credibility impact: Blurry profile photos or awkwardly cropped images immediately undermine your professional brand. First impressions happen in 2-3 seconds—your image quality speaks before your headline does.

LinkedIn Personal Profile Image Specifications

Profile Photo Size

Optimal dimensions: 400 x 400 pixels (minimum 300 x 300 pixels)
Aspect ratio: 1:1 (perfect square)
File format: PNG or JPEG
Maximum file size: 8 MB

Upload at exactly 400 x 400 pixels using PNG format for maximum clarity. Position your face centered with approximately 60% facial coverage—LinkedIn’s circular crop eliminates corners. Avoid uploading images smaller than 300 x 300 pixels which forces LinkedIn to upscale, creating blurriness.

Background Banner Size

Optimal dimensions: 1584 x 396 pixels
Aspect ratio: 4:1 (landscape)
File format: PNG or JPEG
Maximum file size: 8 MB

Safe zone: Keep important content within a centered 1200 x 300 pixel safe zone to ensure mobile visibility. Export at exactly 1584 x 396 pixels using PNG-24 format if your banner contains text or logos.

LinkedIn Company Page Image Specifications

Company Logo Requirements

Standard logo dimensions: 300 x 300 pixels (minimum 300 x 300 pixels)
Aspect ratio: 1:1 (square)
File format: PNG (recommended) or JPEG
Maximum file size: 4 MB

Upload precisely at 300 x 300 pixels using PNG format with transparent backgrounds when applicable. Test your logo at 40 x 40 pixels before uploading—if text becomes illegible, simplify your design.

Cover Photo and Banner

Optimal dimensions: 1128 x 191 pixels
Aspect ratio: Approximately 6:1 (ultra-wide landscape)
File format: PNG or JPEG
Maximum file size: 4 MB

On mobile, LinkedIn crops company banners to approximately the center 900 pixels. Keep critical branding elements within this center zone.

Life Tab Images

Module image dimensions: 1128 x 376 pixels per module
Aspect ratio: 3:1 (wide landscape)
File format: PNG or JPEG
Maximum file size: 4 MB per image

LinkedIn Post Image Sizes

Single Image Posts

Landscape format (recommended):

• Optimal dimensions: 1200 x 627 pixels
• Aspect ratio: 1.91:1
• Best for: Data visualizations, infographics, quote graphics

Square format:

• Optimal dimensions: 1200 x 1200 pixels
• Aspect ratio: 1:1
• Best for: Product photos, Instagram cross-posts

Vertical format:

• Optimal dimensions: 1200 x 1500 pixels
• Aspect ratio: 4:5
• Best for: Mobile-first content

Multi-Image Posts

Optimal dimensions: 1080 x 1080 pixels (square)
Number of images: 2-9 images per post
Maximum file size: 10 MB total

Use uniform square dimensions for all images in a multi-image post to prevent unpredictable cropping.

Link Preview Thumbnails

Optimal dimensions: 1200 x 627 pixels
Aspect ratio: 1.91:1

Control your link preview image via Open Graph meta tags:

<meta property=”og:image” content=”https://yoursite.com/image.jpg” />

<meta property=”og:image:width” content=”1200″ />

<meta property=”og:image:height” content=”627″ />

Article Cover Images

Featured image dimensions: 1200 x 627 pixels
Aspect ratio: 1.91:1

LinkedIn Video Specifications

Native Video Upload Requirements

Recommended resolution: 1920 x 1080 pixels (landscape) or 1080 x 1080 pixels (square)
Supported formats: MP4, MOV, AVI (MP4 recommended)
Maximum file size: 5 GB
Duration: 3 seconds to 10 minutes
Recommended bitrate: 5-10 Mbps for 1080p video
Frame rate: 30 fps

Video Thumbnails

Custom thumbnail dimensions: 1920 x 1080 pixels (for 16:9 videos)
File format: JPEG or PNG
Maximum file size: 2 MB

Videos with optimized custom thumbnails see 30-40% higher view rates than auto-generated thumbnails.

LinkedIn Ads Image Specifications

Sponsored Content Single Image Ads

Landscape: 1200 x 627 pixels (1.91:1)
Square: 1200 x 1200 pixels (1:1)
Vertical: 1200 x 1500 pixels (4:5)
Maximum file size: 5 MB

LinkedIn prohibits excessive text in images (text shouldn’t exceed 20% of image area).

Carousel Ads

Image dimensions per slide: 1080 x 1080 pixels (square)
Number of slides: 2-10 cards per carousel
Maximum file size: 10 MB per image

Message Ads Banner

Banner image dimensions: 300 x 250 pixels
Aspect ratio: 1.2:1
Maximum file size: 2 MB

Advanced Tips: Avoiding LinkedIn Compression Issues

Upload at exact recommended dimensions: When you upload at precisely recommended dimensions, LinkedIn skips resizing, reducing quality degradation.

Choose PNG-24 for graphics with text: PNG uses lossless compression, preserving sharp edges critical for text readability. Use JPEG for photographs without text.

Avoid upscaling small images: Never enlarge a small image to meet LinkedIn’s dimensions. Always create or capture images at target resolution.

Export at optimal file sizes: For JPEG images, export at 85-95% quality. For PNG images, use PNG-24 with optimized compression.

Color space: Export images in sRGB color space, the web standard.

Mobile vs Desktop Display Differences

Profile banner mobile cropping: Personal profile banners display fully on desktop but crop to center 1200 pixels on mobile. Company page banners crop to center 900 pixels on mobile.

Safe zone strategy: Keep all critical content within approximately 75% of total banner width.

Common LinkedIn Image Size Mistakes to Avoid

Mistake 1: Using the same dimensions across all image types
Mistake 2: Ignoring mobile cropping safe zones
Mistake 3: Over-compressing images before upload
Mistake 4: Using inconsistent dimensions in multi-image posts
Mistake 5: Neglecting text readability at small sizes

Quick Reference: LinkedIn Image Size Cheat Sheet

Tools for Creating LinkedIn Images

Canva: Cloud-based design platform with pre-sized LinkedIn templates. Free tier available with upgrade options.

Adobe Photoshop: Industry-standard image editing offering precise control over dimensions, resolution, and export settings.

Figma: Collaborative design tool excellent for teams creating brand-consistent social media graphics.

GIMP: Free, open-source alternative providing professional image editing capabilities.

Maximizing LinkedIn Visual Strategy

Consistency builds recognition: Maintain consistent visual branding across all image types—color schemes, typography, compositional styles.

Test and iterate: Track engagement metrics across different image formats and styles. Let data guide format choices.

Mobile-first mindset: With 57% of LinkedIn traffic on mobile, prioritize mobile display in all design decisions.

Update regularly: Refresh profile images and company banners periodically to signal active presence.

Consider accessibility: Add alt text to images for screen reader users. Use sufficient color contrast (minimum 4.5:1 ratio) for readability.

For teams looking to scale LinkedIn outreach while maintaining visual consistency, tools like La Growth Machine help automate personalized multichannel campaigns across LinkedIn and email, ensuring consistent professional presentation across all touchpoints.

Conclusion

LinkedIn image specifications directly impact your professional brand visibility, engagement rates, and credibility. The key specifications to remember: 400 x 400 pixels for profile photos, 1584 x 396 pixels for personal banners, 1200 x 627 pixels for post images, and 1920 x 1080 pixels for video content.

Beyond memorizing dimensions, success comes from understanding LinkedIn’s compression behavior, designing within mobile safe zones, choosing appropriate file formats (PNG for graphics with text, JPEG for photos), and testing visual content across devices before publishing.

Start by updating your profile photo and banner to exact specifications today. The improvement in visual quality establishes the foundation for stronger professional presence across every LinkedIn interaction.