Lusha Review 2026: Features, Pros & Cons, Pricing

What is Lusha?

Lusha is a B2B sales intelligence and contact data platform designed to help sales teams, recruiters, and growth professionals find verified contact information for their prospects. At its core, Lusha provides access to a database of over 300 million business profiles, including direct phone numbers, email addresses, and company information.

The platform is built around speed and simplicity. Its Chrome extension lets users reveal contact details directly on LinkedIn profiles, company websites, or within their CRM—no need to jump between multiple tools or manually search for information.

Lusha targets mid-market and enterprise sales teams, business development reps, recruiters, and marketing professionals who need reliable contact data to fuel their outreach efforts. The platform is particularly popular among teams focused on North American and European markets, where its data coverage is strongest.

Beyond basic contact information, Lusha offers buyer intent signals, job change alerts, technographic data, and AI-powered recommendations to help users identify and prioritize high-value prospects.

Lusha key features

Chrome extension for instant prospecting

Lusha’s Chrome extension is the heart of its user experience. Install it once, and you can reveal contact information directly on LinkedIn profiles, LinkedIn Sales Navigator, company websites, and even within your CRM.

The extension displays verified phone numbers and email addresses with a single click. For recruiters, it works on candidate profiles and recruiter platforms. For sales teams working in Salesforce or HubSpot, the CRM add-on lets you enrich records without leaving your workflow.

The bulk reveal feature is particularly useful—on paid plans, you can select up to 25 contacts at once from LinkedIn Sales Navigator and reveal their information in one go. This saves significant time when building targeted prospect lists.

One standout capability: the extension works across any B2B website, not just LinkedIn. If you’re researching a company’s team page or browsing industry directories, Lusha can surface contact details wherever you are.

Prospecting platform with AI recommendations

Beyond the extension, Lusha’s web-based prospecting platform lets you search its database using advanced filters. You can target prospects by job title, seniority, company size, location, industry, and more.

The AI-powered recommendations help expand your search. Once you identify a few ideal prospects, Lusha’s algorithms suggest similar contacts who match your ICP based on role, company attributes, and behavioral signals. This helps you build your pipeline beyond your initial search.

You can also filter by technographics (what software companies use) and intent signals (companies showing buying behavior). For example, if you sell marketing automation software, you could target companies currently using competing tools or showing interest in similar solutions.

All discovered contacts can be saved into custom lists within the platform, making it easy to organize prospects by campaign, industry, or outreach sequence.

Buyer intent signals and job change alerts

Lusha’s intent data tracks behavioral signals that indicate when prospects might be in buying mode. This includes website visits, content downloads, funding announcements, hiring trends, and technology adoption.

The platform lets you filter search results by intent topics—meaning you can specifically target companies showing interest in solutions like yours. This helps sales teams prioritize outreach to prospects who are more likely to convert.

Job change alerts notify you when contacts in your saved lists move to new roles. This is valuable for two reasons: you can re-engage previous champions at their new company, or quickly reach out to the new person filling their old role before competitors do.

These timing-based signals help reps focus on prospects at the moment they’re most receptive to outreach.

Data enrichment for CRM and CSV files

Lusha automatically enriches your CRM records with missing contact information, keeping your database accurate and up-to-date. This works with Salesforce, HubSpot, Pipedrive, and other major CRMs.

The CSV enrichment feature lets you upload a spreadsheet of contacts (names and companies), and Lusha will append email addresses and phone numbers to the list. Depending on your plan, you can enrich anywhere from 300 to 10,000 rows at once.

This is particularly useful for cleaning up existing databases or preparing lists for outbound campaigns. Rather than manually researching each contact, you can enrich entire segments in bulk.

Integrations

Lusha integrates with most major sales and marketing tools to fit into existing workflows:

CRM platforms: Salesforce, HubSpot, Zoho, Pipedrive, Microsoft Dynamics
Sales engagement tools: Outreach, Salesloft
Recruiting platforms: Bullhorn
Other tools: API access for custom integrations (available on Scale plan)

The CRM integrations are bidirectional—you can reveal Lusha data within your CRM interface and automatically sync enriched contacts back to your database. This keeps data consistent across platforms and reduces manual data entry.

The API is particularly valuable for larger teams who want to build custom workflows or integrate Lusha data into their own applications.

Lusha pricing

Lusha uses a credit-based pricing model. You pay for the number of “credits” you need, which are consumed each time you reveal contact information:

• 1 credit = reveal an email address
• 5 credits = reveal a phone number

Here’s how the pricing tiers break down (prices shown are for annual billing, which gives you a 25% discount compared to monthly):

Free Plan: $0/month

• 40 credits per month
• 1 seat
• Lusha Chrome extension
• Basic prospecting filters
• CRM integrations
• Intent signals (5 topics)
• Bulk show (25 contacts)

Pro Plan: $22.45/user/month (annual) or $29.90 (monthly)

• 3,000 credits per year (all granted upfront)
• 3 seats included
• CSV enrichment (up to 300 rows)
• Bulk show (50 contacts)
• Basic usage analytics
• Technology and intent alerts
• Shared credit pool

Premium Plan: $52.45/user/month (annual) or $69.90 (monthly)

• 7,200 credits per year (all granted upfront)
• 5 seats included
• CSV enrichment (500 rows)
• Bulk show (150 contacts)
• Advanced usage analytics
• Technology and intent alerts

Scale Plan: Custom pricing

• Custom credit allocation
• Custom number of seats
• CSV enrichment (10,000 rows)
• Bulk show (5,000 contacts)
• Intent signals (25 topics)
• Unlimited intent filtering
• Team management with credit limits
• Customer Success Manager
• Advanced technical support
• SSO (Single Sign-On)
• CRM enrichment (Salesforce)
• API access
• DNC (Do Not Call) list filtering

Free trial: The Free plan serves as the trial, giving you 40 credits per month with no credit card required. This lets you test the data quality before committing to a paid plan.

Unused credits on monthly plans roll over up to a certain limit. On annual plans, all credits are provided upfront but reset at the end of the billing cycle if unused.

Lusha pros and cons

User Ratings:
G2: 4.3/5 (based on 1,400+ reviews)
Capterra: 4.0/5 (based on 396 reviews)

Pros ✅

Easy to use with minimal learning curve
Users consistently praise Lusha’s intuitive interface and simple setup. The Chrome extension requires no training—install it, and you’re revealing contact information within minutes. This makes it ideal for teams that want to get up and running quickly.

Strong phone number accuracy, especially for direct dials
Many reviewers point to Lusha’s phone data quality as a key differentiator. Users report contact rates of 40-50% for decision-makers, with some noting 90% accuracy for phone numbers—significantly better than many competitors.

Seamless CRM integrations
The ability to reveal and sync contact data directly within Salesforce, HubSpot, and other CRMs saves substantial time. Users appreciate not having to manually copy-paste information between tools.

Time-saving bulk features
The bulk reveal functionality lets you process multiple contacts at once, which users describe as a “massive time saver” when building prospect lists from LinkedIn Sales Navigator.

GDPR and CCPA compliant
For teams operating in Europe or California, Lusha’s compliance certifications provide peace of mind. This is frequently mentioned in reviews as a reason for choosing Lusha over less compliant alternatives.

Cons ❌

Credit system can be limiting and expensive
The credit-based model is a common pain point. Users feel the credits deplete quickly, especially when revealing phone numbers (5 credits each). Several reviewers mention feeling like they’re “rationing” credits, which can slow down prospecting efforts.

Data accuracy varies by region
While North American and UK coverage is strong, users prospecting in other European countries, APAC, or emerging markets report lower data availability and accuracy. Some note that French and other non-English speaking market coverage is still lacking.

Outdated contacts appear frequently
Multiple reviewers mention finding contacts who have moved to different companies or retired. While this is common across data providers, users expect better data freshness given the cost.

Phone numbers aren’t classified as direct dial vs. switchboard
This is a specific complaint from several users—Lusha doesn’t distinguish between direct lines and company switchboards, which can lead to wasted time calling general numbers.

Credits charged even for incorrect data
Users report being charged credits for contact information that bounces or turns out to be incorrect, with no option for refunds or credit replacement. This feels particularly unfair when data quality issues aren’t immediately apparent.

Have you thought about multichannel outreach?

Lusha excels at one thing: helping you find accurate contact information fast. But finding contacts is only step one. What happens after you have those email addresses and phone numbers?

This is where La Growth Machine complements Lusha’s data capabilities.

While Lusha gives you the contacts, La Growth Machine automates what happens next—reaching out to those prospects across multiple channels in intelligent, personalized sequences. Here’s how they work together:

From data to action
Export your Lusha prospect lists directly into La Growth Machine to immediately activate multichannel sequences that combine LinkedIn connection requests, messages, emails, and even Twitter/X engagement.

Multichannel beats single-channel every time
Lusha provides emails and phone numbers, but outreach requires more touchpoints. La Growth Machine lets you contact prospects on LinkedIn (where you found them), follow up via email, and engage on Twitter/X—all in one automated workflow. This multichannel approach increases response rates compared to email-only campaigns. In fact, multichannel prospecting is 3.5x more effective than traditional email campaigns.

Enrichment built in
While Lusha enriches your lists with contact details, La Growth Machine includes its own email enrichment to fill any gaps. You’re not dependent on a single data source, which improves overall deliverability.

True automation
Lusha helps you build lists faster. La Growth Machine executes your entire outreach strategy automatically—warming up connections, sending personalized messages, following up based on engagement, and moving prospects through your funnel without manual work.

Better ROI on your Lusha credits
By automating outreach with La Growth Machine, you maximize the value of every contact you reveal with Lusha. No more manually sending individual connection requests or emails. Set up your sequence once, and La Growth Machine handles the execution.

The combination works: Lusha identifies and delivers the right contacts, then La Growth Machine ensures those contacts actually hear from you in the right way, at the right time, across the channels where they’re most active.

If you’re already investing in quality contact data through Lusha, it makes sense to invest in quality outreach automation that puts that data to work.

Conclusion

Lusha is a solid contact data platform that delivers on its core promise: fast, accurate contact information when and where you need it. The Chrome extension is genuinely useful, the interface is intuitive, and the data quality—particularly for North American markets—is above average.

It’s best suited for sales teams and recruiters who need to quickly source contact details for targeted prospects, especially those focused on mid-market and enterprise accounts in the US and Europe. The compliance certifications make it a safe choice for teams operating under GDPR and CCPA requirements.

That said, the credit-based pricing model can feel restrictive, and data accuracy varies significantly by geography. Teams prospecting outside North America and Western Europe may find gaps in coverage.

If your sales motion relies heavily on contact data, Lusha is worth considering—but remember that data is only valuable if you act on it. That’s where tools like La Growth Machine come in, turning those contacts into conversations through automated, multichannel outreach.

Looking for a way to automate your prospecting once you have the contacts? La Growth Machine offers multichannel sequences that work seamlessly with your Lusha data, helping you reach more prospects with less manual effort.