Zopto Review 2026: Features, Pros & Cons, Pricing

What is Zopto?

Zopto is a cloud-based LinkedIn automation platform designed for B2B sales teams looking to scale their outreach efforts. The tool automates connection requests, sends personalized messages, and runs multichannel campaigns combining LinkedIn, email, and X (formerly Twitter).

What makes Zopto different is its cloud-based infrastructure. It runs independently of your computer, using dedicated IP addresses to reduce the risk of LinkedIn detection. The platform targets everyone from solo founders to enterprise teams, with features like LinkedIn Sales Navigator integration, AI-powered campaign creation, and centralized inbox management.

Zopto turns LinkedIn into a lead generation tool by automating repetitive prospecting tasks while maintaining personalization through templates and sequences.

Zopto key features

Here’s what Zopto brings to the table for automating your LinkedIn prospecting.

LinkedIn automation with Sales Navigator integration

Zopto specializes in LinkedIn automation. You can create targeted campaigns based on specific search criteria (job titles, industries, company size, locations) and automate connection requests, profile views, and message sequences.

The platform integrates with LinkedIn Sales Navigator, letting you use advanced search filters to find your ideal prospects. Once your campaign is set up, Zopto handles the outreach on autopilot, sending connection requests and follow-up messages based on your predefined sequences.

You can set daily limits on actions to stay within LinkedIn’s acceptable usage policies. This helps reduce the risk of your account being flagged, though LinkedIn automation always carries some level of risk.

Omnichannel campaigns (LinkedIn + Email + X/Twitter)

Zopto started as a LinkedIn-first tool but now supports omnichannel outreach. You can combine LinkedIn messages with email and X/Twitter outreach in the same campaign sequence.

For example, you might send a LinkedIn connection request, follow up with a message if accepted, and if there’s no response, automatically send an email to the same prospect. This multichannel approach increases touchpoints and improves response rates by reaching prospects where they’re most active.

The email functionality includes 5,000 email contacts per month on the Basic plan, with email verification and enrichment to help ensure deliverability.

Zhoo AI assistant

Zopto’s latest addition is Zhoo, an AI assistant powered by GPT-4 that helps with campaign creation and inbox management. Zhoo can generate entire campaigns from scratch—including message sequences and templates—based on your target audience and value proposition.

The AI can also assist with inbox responses, crafting context-aware replies to prospect messages. Users on lower-tier plans have limited AI credits, which may restrict how much you can use this functionality.

Automated follow-up sequences

Zopto lets you create multi-step follow-up sequences. Rather than sending a single message and hoping for a response, you can set up automated follow-ups that trigger based on prospect actions (or inactions).

These sequences are highly customizable. You can adjust timing, personalize messages with variables like first name or company, and create different paths based on whether prospects accept your connection request, view your profile, or ignore your outreach entirely.

LinkedIn post scheduler and content features

Beyond direct outreach, Zopto includes a LinkedIn post scheduler that lets you plan and automate your content calendar. This is useful for maintaining visibility and building credibility with your network while running outreach campaigns.

The goal is to combine outbound prospecting with inbound visibility. Prospects who see your posts before receiving your connection request may be more likely to accept.

Integrations

Zopto integrates with several key tools to streamline your workflow:

CRM integrations:HubSpot, Salesforce, and Pipedrive allow you to sync contacts and campaign data directly with your CRM, keeping everything in one place.

Other integrations: Zapier, Hyperise (for image personalization), and webhook support let you connect Zopto with thousands of other tools and automate even more of your sales workflow.

Some advanced integrations are only available on higher-tier plans, so check if your must-have tools are supported on your chosen plan.

Zopto pricing

Zopto’s pricing is straightforward but on the higher end compared to many LinkedIn automation tools. There’s no free plan, and pricing is based on whether you’re a single user or an agency managing multiple accounts.

Basic Plan: $197/month (1 account)

• LinkedIn automation with Sales Navigator integration
• 5,000 email contacts per month
• AI-generated LinkedIn templates
• CSV imports
• LinkedIn post scheduler
• Dedicated campaign success manager

Pro Plan: $297/month (1 account)

• Everything in Basic
• End-to-end AI campaign builder
• AI-generated responses with sentiment analysis
• Advanced AI features (Zhoo assistant)
• Priority support

Agency & Enterprise Basic: $156/month per user (minimum 2 users)

• All Basic plan features
• Agency dashboard for client management
• Multi-user management
• Individual user settings

Agency & Enterprise Pro: $237/month per user (minimum 2 users)

• All Pro plan features
• Full AI-powered revenue generator
• Advanced team collaboration tools

Premium Agency Option: $997 (one-time) – Adds white-label capabilities and access to global blacklist

Zopto offers a 30% discount if you choose quarterly billing instead of monthly. There is no free trial available, which means you’ll need to commit financially before testing whether the platform works for your use case.

Zopto Pros and Cons

Let’s look at what users love and what frustrates them about Zopto.

User Ratings:

• G2: 4.5/5 (based on 71 reviews)
• Capterra: 4.3/5 (based on 66 reviews)

Pros ✅

Strong customer support with responsive team
Multiple users highlight Zopto’s customer support as a major plus. The support team responds promptly to inquiries and actively works to resolve issues. Users appreciate having dedicated campaign success managers who help optimize campaigns.

Cloud-based platform means no computer slowdown
Since Zopto runs in the cloud with dedicated IP addresses, it doesn’t bog down your computer like browser-based extensions do. You can close your laptop and your campaigns keep running in the background.

Seamless LinkedIn Sales Navigator integration
Zopto’s deep integration with LinkedIn Sales Navigator makes it easy to import highly targeted prospect lists. The platform uses Sales Navigator’s advanced search capabilities to help you build precise audience segments.

Comprehensive automation features
From profile views to connection requests to multi-step message sequences, Zopto covers the full spectrum of LinkedIn automation. The ability to run unlimited campaigns and test different approaches is valuable for optimizing outreach.

Detailed analytics and reporting
Zopto provides real-time campaign performance data, helping you track acceptance rates, response rates, and overall campaign effectiveness. This makes it easier to identify what’s working and iterate quickly.

Cons ❌

Premium pricing creates barrier to entry
At $197/month for the Basic plan, Zopto is significantly more expensive than many competitors. Small businesses and solo founders may find this pricing prohibitive, especially when tools with similar features cost half as much.

Slow performance and loading times
Several users report that Zopto can be frustratingly slow, with features taking minutes instead of seconds to load. This impacts productivity, particularly when you’re trying to make quick changes to campaigns or review prospect responses.

Confusing and restrictive cancellation policies
Multiple reviews mention difficulty canceling subscriptions. Some users report that the cancellation option is buried deep in the dashboard, and others have been charged even after attempting to cancel, leading to frustration with customer service.

Steep learning curve for new users
While Zopto offers many features, the complexity can be overwhelming for beginners. Users wish there were more comprehensive training videos and step-by-step guides to help them get up to speed faster.

LinkedIn account suspension risk
Like all LinkedIn automation tools, Zopto carries the inherent risk of violating LinkedIn’s terms of service. Some users report having their LinkedIn accounts restricted or banned, even when using the tool within recommended limits. This is the reality of any LinkedIn automation platform, but it’s a significant consideration.

Considering alternatives?

Zopto is a solid LinkedIn automation tool with some impressive features, particularly its cloud-based infrastructure and Sales Navigator integration. But the high price point, slow performance, and limited multichannel capabilities might have you looking elsewhere.

Here at La Growth Machine, we’ve built something different.

True multichannel outreach, not just LinkedIn + email
While Zopto offers LinkedIn and email, La Growth Machine goes further with native LinkedIn, email, X/Twitter, and even automated voice messages, all in one platform. Why does this matter? Because your prospects aren’t only checking one channel. Multichannel sequences get up to 3.5x more replies than email-only outreach.

Automated LinkedIn Voice Messages that actually work
Here’s where things get interesting. La Growth Machine is the only platform that can automate LinkedIn voice messages AND personalize them at scale using AI voice cloning. Record your message once, and our AI personalizes the intro for each prospect. Voice messages typically get 2x more responses because they stand out in a sea of text-based outreach.

More competitive pricing
La Growth Machine starts at €50/month per identity, with our Pro plan at €100/month, significantly less than Zopto’s $197 starting price. You get multichannel capabilities, voice messages, and advanced features without the premium price tag.

No LinkedIn Sales Navigator required
Unlike Zopto, which requires Sales Navigator, La Growth Machine works with basic LinkedIn accounts. You can still use Sales Navigator if you have it, but it’s not mandatory, making the barrier to entry much lower.

Smarter lead enrichment and inbox
Our platform automatically enriches your leads with verified emails (using 9 providers and double validation), and our unified inbox centralizes all conversations (LinkedIn, email, and more) into single threads per prospect. No more jumping between platforms to manage responses.

14-day free trial, no credit card required
Unlike Zopto, we let you test-drive La Growth Machine for two weeks without committing a single euro. See if it works for your use case before you pay.

If you’re looking for a more affordable, truly multichannel approach to sales automation that doesn’t sacrifice power for simplicity, La Growth Machine might be exactly what you need.

Conclusion

Zopto is a capable LinkedIn automation platform with solid features for businesses that prioritize LinkedIn prospecting. Its cloud-based infrastructure, Sales Navigator integration, and comprehensive automation capabilities make it a legitimate option for teams with budget to spare.

However, the nearly $200/month starting price, slow performance issues, and restrictive cancellation policies are significant drawbacks. For many sales teams (especially those operating on tighter budgets or looking for true multichannel capabilities) Zopto may feel like overkill.

Who should use Zopto?
Large enterprises with deep pockets who primarily focus on LinkedIn prospecting and need dedicated support might find value in Zopto’s offering.

Who should look elsewhere?
Startups, small sales teams, and growth professionals who want multichannel outreach (not just LinkedIn + basic email), better pricing, and more innovative features like voice message automation should explore La Growth Machine. With a 14-day free trial and pricing starting at half of Zopto’s entry point, you get more channels, better deliverability, and features that actually differentiate your outreach, without breaking the bank.