Apollo vs. Kaspr: Which B2B Data Provider Wins in 2026?

Apollo vs. Kaspr: Quick overview

Apollo

Apollo is an all-in-one sales intelligence platform designed to help businesses build pipelines faster and close deals smarter. It combines a massive B2B database of over 210 million contacts and 35 million companies with sales engagement tools, workflow automation, and AI-powered features. Apollo lets you prospect, engage leads through multichannel campaigns, enrich data, and manage deals all in one platform. It’s built for sales and marketing teams looking to streamline their entire go-to-market process.

Main selling point: Complete sales platform with prospecting, engagement, and deal management in one tool.

Starting price: Free plan available; paid plans start at $49/user/month.

Kaspr

Kaspr provides accurate contact data for over 200 million profiles, helping sales teams and recruiters build relationships and grow their pipeline. It offers a LinkedIn Chrome Extension that lets you access phone numbers and emails directly from LinkedIn profiles, along with bulk enrichment capabilities for lead lists. Kaspr integrates with key sales tools and provides an all-in-one prospecting dashboard to manage leads, set up automations, and stay organized. It’s designed for fast, real-time prospecting workflows.

Main selling point: Instant LinkedIn prospecting with real-time verified contact data.

Starting price: Free plan available; paid plans start at €45/user/month (approx. $49).

Apollo vs. Kaspr: Head-to-head comparison

Both tools help you find contact information, but they approach the problem from different angles. Apollo is a full sales platform with a built-in database, while Kaspr specializes in real-time data enrichment from LinkedIn. Let’s see how they stack up.

Features & capabilities

Apollo

Apollo offers an extensive feature set that goes well beyond contact data. The platform includes outbound sales software with AI-powered multichannel campaigns, inbound lead conversion with anonymous visitor identification and real-time form enrichment, comprehensive data enrichment with over 210 million contacts, and deal execution tools with AI-powered meeting insights and pipeline management.

You also get workflow automation to scale what works, advanced search filters across 65+ criteria, email deliverability guardrails, and a built-in dialer. Apollo essentially functions as a CRM, sales engagement platform, and data provider rolled into one.

Kaspr

Kaspr focuses specifically on prospecting and data enrichment. Its core features include a LinkedIn Chrome Extension for instant contact data access, bulk data enrichment for lead lists, integrations with sales and recruitment platforms, API access for automated searches, and an all-in-one prospecting dashboard.

The Chrome Extension works across LinkedIn profiles, people search, Sales Navigator, Recruiter Lite, LinkedIn Groups, and LinkedIn Events, giving you more prospecting surfaces than most competitors. Kaspr checks and verifies data against 120 sources when you request contact info, emphasizing data accuracy over breadth of features.

Winner: Apollo. While Kaspr excels at its specific use case, Apollo offers a much broader feature set that covers the entire sales process from prospecting to closing. If you need just contact data, Kaspr is sufficient. If you want an all-in-one sales platform, Apollo delivers more capabilities.

Ease of use

Apollo

Apollo has a user-friendly interface with powerful features, but reviewers mention a learning curve due to the platform’s depth and capabilities. The Chrome extension integrates smoothly, and the dashboard is intuitive once you’re familiar with it. Setup involves connecting email accounts, configuring sequences, and learning the various modules (prospecting, engagement, analytics, deals).

New users appreciate the free webinars and training resources Apollo provides. However, the sheer number of features can feel overwhelming initially, and some reviewers note the interface can be complex when setting up advanced workflows.

Kaspr

Kaspr is consistently praised for its simplicity and ease of use. Unlike Apollo, there’s no lengthy onboarding process. You install the Chrome Extension, and you’re prospecting within minutes. The interface is straightforward: you see a profile on LinkedIn, click the extension, and get the contact data immediately.

Users specifically appreciate that Kaspr notifies you when data is available for a contact as soon as you land on their LinkedIn profile. The dashboard for managing leads and setting up automations is clean and uncomplicated.

Winner: Kaspr. For pure ease of use and speed to value, Kaspr wins. You can start prospecting on day one without training. Apollo offers more power but requires more time to master.

Pricing & value

Apollo

Apollo offers four pricing tiers:

• Free Plan: Basic features with limited credits
• Basic Plan: $49/user/month with more credits and features
• Professional Plan: $99/user/month with advanced features
• Organization/Custom Plan: $5,000/user/year with customization for enterprises

All paid plans include unlimited email credits, but mobile phone credits and export credits are limited. Apollo offers a free trial, though the duration isn’t clearly specified on their website.

Reviewers note that Apollo provides good value for startups and SMBs looking for an all-in-one solution, especially compared to enterprise tools like ZoomInfo. However, some mention that data accuracy issues can affect ROI.

Kaspr

Kaspr offers four pricing tiers:

• Free Plan: €0/month with 15 B2B email credits, 5 phone credits, and 5 direct email credits per month
• Starter Plan: €45/month (annual) or €59/month (monthly) with unlimited B2B email credits, 100 phone credits, and 5 direct email credits
• Business Plan: €79/month (annual) or €99/month (monthly) with unlimited B2B emails, 200 phone credits, and 200 direct email credits
• Enterprise Plan: Custom pricing with unlimited credits

Kaspr offers more generous phone credit allocations compared to Apollo. For instance, the Starter plan provides 1,200 phone credits per year (100/month) compared to Apollo’s 900 annual phone credits at the Basic tier.

Kaspr’s free plan is genuinely useful with unlimited B2B email addresses, making it accessible for solo prospectors or those testing the tool.

Winner: Tie. Kaspr offers better value if you’re focused specifically on contact data and dial-heavy prospecting, especially for European contacts. Apollo provides better value if you need an integrated sales platform beyond just data. Your needs determine which represents better ROI.

Integrations

Apollo

Apollo supports over 20 native integrations including Salesforce, HubSpot, Pipedrive, Gmail, Outlook, and LinkedIn. The platform offers APIs for custom workflows and connects with various sales engagement and calendar tools.

Apollo’s integrations are solid but focus primarily on CRMs and email platforms. Some recruitment-specific tools and calling software integrations are absent or require workarounds.

Kaspr

Kaspr directly integrates with HubSpot, Salesforce, Pipedrive, Lemlist, Brevo, and calling software like Ringover and Aircall. It also connects with Zapier for broader integration possibilities.

Notably, Kaspr integrates with LinkedIn Recruiter Lite and works across more LinkedIn surfaces (Groups, Events, Recruiter Lite) than Apollo. This makes it particularly strong for recruiters.

Winner: Tie. Apollo has a broader general integration ecosystem, while Kaspr offers more specific integrations for recruiters and calling workflows. Both integrate with major CRMs effectively.

Data accuracy & coverage

Apollo

Apollo provides access to over 210 million contacts and 30 million companies globally, with a primary focus on the U.S. market. The platform uses a seven-step verification process for email addresses, and phone numbers are verified automatically.

User reviews consistently mention that Apollo’s data accuracy can be inconsistent. While email data is generally reliable, phone numbers have higher bounce rates, and some contacts are outdated. Multiple reviewers note this as a significant concern.

Kaspr

Kaspr covers over 200 million profiles with a strong emphasis on European contacts, providing accurate data for companies targeting European markets. When you request contact information, Kaspr checks and verifies against 120 sources in real-time.

Kaspr is part of Cognism, which has one of the largest cell phone databases in the U.S. They share data between datasets, making Kaspr’s phone numbers notably accurate.

User reviews indicate Kaspr’s phone numbers are more reliable than competitors, though like all data providers, occasional inaccuracies occur. The real-time verification approach helps ensure fresher data.

Winner: Kaspr. For direct phone numbers and European data, Kaspr has the edge. Apollo offers broader coverage and more contacts overall, but Kaspr’s real-time verification and focus on phone accuracy give it the win on data quality.

Apollo vs. Kaspr: Pros and cons

Apollo strengths & weaknesses

Pros 👍

• All-in-one sales platform combining prospecting, engagement, and deal management
• Massive database with 210M+ contacts for comprehensive coverage
• Advanced search filters across 65+ criteria for precise targeting
• Built-in sales engagement tools including sequences, dialer, and analytics
• Strong integration with major CRMs and sales tools

Cons 👎

• Data accuracy can be inconsistent, particularly for phone numbers
• Learning curve due to platform complexity and feature depth
• Limited third-party integrations compared to specialized tools
• Can experience slowdowns during high usage periods

User Rating:

• G2: 4.7/5 (based on 9,000+ reviews)
• Capterra: 4.5/5 (based on 381 reviews)

Kaspr strengths & weaknesses

Pros 👍

• Extremely easy to use with near-instant setup and onboarding
• Real-time data verification against 120 sources for accuracy
• Works across more LinkedIn surfaces than competitors (Groups, Events, Recruiter Lite)
• Strong phone number accuracy, especially for European contacts
• More generous phone credit allocations in paid plans

Cons 👎

• Limited to prospecting and data enrichment (not a full sales platform)
• Smaller feature set compared to all-in-one solutions
• Customer support experiences are mixed according to some reviews
• May have fewer contacts available compared to massive databases like Apollo

User Rating:

• G2: 4.4/5 (based on 828+ reviews)
• Capterra: 3.3/5 (based on 3 reviews)

Apollo vs. Kaspr: Side-by-side comparison table

Here’s how the two platforms compare across key dimensions:

Which should you choose?

Rather than recommending one tool over the other, here are specific decision-making criteria to help you choose:

Consider Apollo if:

• You need an integrated sales platform that goes beyond just contact data
• You want prospecting, engagement sequences, and deal management in one place
• Your target market is primarily in the United States
• You’re building a scalable sales process with workflow automation
• Your team needs comprehensive analytics and reporting capabilities
• You prefer having a built-in dialer and email sequences

Consider Kaspr if:

• You primarily prospect on LinkedIn and want real-time contact data
• You need highly accurate direct phone numbers for immediate calling
• Your target market includes European companies and contacts
• You’re an individual contributor, SDR, or recruiter who needs speed over complexity
• You want to start prospecting immediately without lengthy setup
• You have a dial-heavy outreach strategy requiring more phone credits
• You work across multiple LinkedIn features (Groups, Events, Recruiter Lite)

Consider both if:

• You have budget for specialized tools and want best-in-class for each function
• Your team is large enough to benefit from Apollo’s platform while SDRs use Kaspr for real-time enrichment
• You prospect in multiple markets (U.S. with Apollo, Europe with Kaspr)

Need something different? Check out La Growth Machine

Apollo and Kaspr are solid choices if you need contact data and prospecting tools. But if you’re looking for a different approach focused on multichannel sales automation that turns conversations into opportunities, we built La Growth Machine to do exactly that.

What we do

We’re a multichannel sales automation platform designed to help you create personalized outreach campaigns that actually get responses. Rather than focusing primarily on data discovery like Apollo and Kaspr, we emphasize reaching prospects across multiple channels: LinkedIn, Email, Twitter/X, voice messages, and calls to maximize engagement.

We combine lead enrichment with true multichannel campaign automation. You can import leads from LinkedIn or CSV files, automatically enrich them with verified contact data (we use 9 email providers with double validation), then create sophisticated sequences that adapt based on prospect behavior.

Our standout feature? LinkedIn voice messages. You record a message, and our AI clones your voice to personalize it at scale (saying “Hi {{Firstname}}” in your actual voice). This unique capability doubles reply rates compared to standard messages.

How we fit into your stack

While Apollo and Kaspr focus on helping you find contacts (with Apollo adding engagement features), we focus on what happens after you have those contacts: how do you reach them effectively across multiple channels and turn conversations into pipeline?

If you’re using Apollo or Kaspr to build lists, you can export those leads and import them into La Growth Machine to run sophisticated multichannel campaigns. Or, use our built-in enrichment and skip the separate data provider entirely.

We’re particularly strong if your outreach strategy depends on multichannel touchpoints. Our users achieve 3.5x more replies than email-only campaigns by intelligently switching between LinkedIn, email, and other channels based on lead behavior.

Pricing:

• Starting at €50/month per identity for the Basic Plan
• €100/month for Pro Plan (includes advanced features like Lookalike Search and Social Warming)
• 14-day free trial, no credit card required

Worth considering if:

• You need multichannel automation beyond just email or LinkedIn alone
• You want to stand out with LinkedIn voice messages
• You’re focused on conversation rates, not just data collection
• You need a unified inbox that combines LinkedIn and email replies in one view
• You want to automate social warming (automatically liking posts and following prospects before outreach)

Apollo vs. Kaspr: FAQs

Which has better data accuracy, Apollo or Kaspr?

Both tools provide generally accurate data, but they have different strengths. Kaspr tends to have more accurate direct phone numbers due to real-time verification against 120 sources and its connection to Cognism’s cell phone database. Apollo has broader contact coverage with 210M+ contacts but faces more frequent complaints about data accuracy, particularly for phone numbers. For European contacts specifically, Kaspr typically delivers better accuracy.

Can I use Apollo and Kaspr together?

Yes, some teams use both tools for different purposes. You might use Apollo as your main sales platform for sequences and deal management while using Kaspr specifically for real-time LinkedIn prospecting and phone number enrichment. However, this creates workflow complexity and doubles your software costs, so evaluate whether the benefits justify the investment.

Which is better for small teams or solo users?

Kaspr is generally better for small teams and individual contributors due to its simplicity, quick setup, and generous free plan with unlimited B2B emails. Apollo offers more features but can be overwhelming and expensive for solo users who don’t need the full platform. If you just need contact data and quick prospecting, Kaspr is the more practical choice. If you want to build a scalable sales process from day one, Apollo may be worth the investment.

Conclusion

Apollo and Kaspr both solve the “how do I find my prospects’ contact information” problem, but they take different paths to get there.

Apollo gives you a comprehensive sales platform with a massive database, engagement tools, and deal management. It’s powerful but complex. Kaspr gives you real-time prospecting directly from LinkedIn with an emphasis on accuracy and simplicity. It’s focused but effective.

Neither approach is inherently better. The right choice depends on whether you need an all-in-one platform or a specialized prospecting tool.

If your focus is less about finding contacts and more about what you do with them once you have them, running sophisticated multichannel campaigns that combine LinkedIn, email, voice messages, and calls to maximize reply rates, La Growth Machine offers a different solution worth exploring. Sometimes the best tool isn’t about finding more contacts, it’s about converting the ones you already have.