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Searching for contact data shouldn’t feel like searching for a needle in a haystack. Yet here you are, evaluating whether Lusha is still the right fit for your sales team, or if there’s something better out there.
Lusha built its reputation on quick access to B2B contact information, but it’s not the only player in the sales intelligence game. Whether you’re hitting credit limits too fast, dealing with spotty data accuracy in your market, or wondering if you’re getting enough value for your budget, you’re not alone. Sales teams everywhere face the same dilemma.
This article breaks down the top Lusha alternatives, comparing features, pricing, and real-world use cases. We’ll cover the direct competitors in the sales intelligence space, then explore why you might want to consider a different approach altogether: multichannel outreach. By the end, you’ll know exactly which tool (or combination of tools) makes sense for your prospecting strategy.
Why consider Lusha alternatives?
Lusha works well for many teams, but it’s not a universal solution. Here are the most common reasons sales professionals start looking elsewhere:
- Credit-based pricing feels restrictive: With phone numbers costing 10 credits each, your monthly allowance can vanish quickly when building large lists or prospecting in calling-heavy industries
- Data accuracy varies by region: While Lusha maintains solid coverage in major markets, teams targeting specific regions or niche industries often find contact information less reliable
- Limited outreach capabilities: Lusha excels at data enrichment but doesn’t include tools for actually engaging those contacts. You’ll need separate platforms for email sequences or LinkedIn automation
- Overwhelming for contact-only needs: If you just need verified emails and phone numbers without advanced features like buyer intent data, you might be paying for functionality you never use
- Scalability costs add up: Growing teams quickly discover that per-seat pricing and credit consumption can become expensive as prospecting volumes increase
Different tools excel at different things. What matters is finding the solution that matches your team’s specific workflow, target market, and budget.
What to look for in a Lusha alternative
Before diving into specific tools, let’s establish what actually matters when evaluating sales intelligence platforms:
- Data coverage and accuracy: Does the database include your target markets and industries with regularly verified contact information?
- Pricing transparency: Can you predict monthly costs based on your usage, or will you constantly worry about running out of credits?
- Integration ecosystem: Does it connect seamlessly with your existing CRM and sales tools without requiring workarounds?
- Compliance standards: Is the platform GDPR and CCPA compliant, especially critical if you’re prospecting in Europe or with enterprise accounts?
- Ease of use: Can your team start using it immediately, or does it require extensive training and onboarding?
Think about your prospecting workflow. Are you primarily building lists to export into your CRM? Do you need phone-verified mobile numbers for cold calling? Or are you looking for a solution that combines data enrichment with outreach capabilities? Your answers will guide you toward the right alternative.
Top Lusha Alternatives
1. Kaspr
Overview
Kaspr specializes in LinkedIn-based prospecting with a Chrome extension that pulls contact data directly from LinkedIn profiles. It targets sales teams and recruiters who live on LinkedIn, offering unlimited B2B emails on paid plans and phone credits for direct dial numbers. With over 200 million profiles in its database, Kaspr shows particularly strong data accuracy in European markets.
Key Features
LinkedIn Chrome Extension: Access phone numbers and emails instantly while browsing LinkedIn profiles, without switching between platforms during your prospecting workflow.
Bulk Data Enrichment: Upload lead lists and enrich them with current contact information in bulk rather than manually processing each contact.
All-in-One Dashboard: Manage leads, set up workflow automations, and organize your entire prospecting process from a single interface.
Pros & Cons
👍 Pros:
- Intuitive interface that requires minimal training
- Strong LinkedIn integration for profile-based prospecting
- Unlimited B2B email credits on paid plans
👎 Cons:
- Occasional data accuracy issues reported by users
- Customer support can be slow to respond
- Phone credit limits on lower-tier plans
Pricing
Kaspr offers a free plan with 15 B2B email credits and 5 phone credits monthly. The Starter plan begins at €45/month (billed annually) with unlimited B2B emails and 100 phone credits. The Business plan costs €79/month with 200 phone credits and 200 direct email credits. Enterprise pricing is custom for larger teams.
Best For
Sales teams and recruiters who focus heavily on LinkedIn prospecting and need quick access to contact data while browsing profiles, particularly those targeting European markets.
2. Apollo.io
Overview
Apollo positions itself as an all-in-one sales platform combining a massive database with outbound and inbound tools. With over 210 million contacts and 30 million companies, Apollo goes beyond data enrichment to include email sequencing, meeting scheduling, and deal execution features. It’s designed for teams who want data and engagement capabilities in a single platform.
Key Features
Massive Contact Database: Access verified emails and phone numbers across 210+ million contacts with advanced search filters to identify decision-makers by industry, geography, and role.
Built-in Sales Engagement: Create campaigns with email deliverability guardrails and workflow automations directly within the platform without needing third-party tools.
Real-time Data Enrichment: Automatically enrich inbound leads with anonymous visitor identification and form enrichment to capture every opportunity.
Pros & Cons
👍 Pros:
- Comprehensive platform combining data and outreach
- Extensive database with powerful filtering
- Strong user reviews for ease of use
👎 Cons:
- Data accuracy can be inconsistent
- Limited third-party integrations
- Slight learning curve due to feature depth
Pricing
Apollo offers a free plan with limited credits. Paid plans include Basic, Professional, and Enterprise tiers with custom pricing. Pricing information is not publicly available for specific tiers.
Best For
B2B sales and marketing teams looking for an integrated platform that handles both prospecting data and sales execution without juggling multiple tools.
3. Cognism
Overview
Cognism built its reputation on providing GDPR-compliant, phone-verified contact data with particular strength in European markets. Their Diamond Data® feature offers phone-verified mobile numbers, and they prioritize compliance and data freshness. Cognism targets mid-market and enterprise sales teams who need reliable data with strong legal compliance.
Key Features
Diamond Data®: Phone-verified mobile numbers that are accurate, letting sales teams connect directly with decision-makers rather than hitting gatekeepers or dead numbers.
Signal Data: Identify companies experiencing hiring trends, funding rounds, or technology changes to time your outreach when prospects are most receptive.
GDPR Compliance: Maintain data-as-a-service with privacy-safe B2B data that meets European regulatory standards without compromising on coverage.
Pros & Cons
👍 Pros:
- High-quality, GDPR-friendly data
- Excellent European market coverage
- Phone-verified contact numbers
👎 Cons:
- Premium pricing
- Long contract commitments
- Potential data gaps in niche industries
Pricing
Cognism offers two main packages: Grow and Elevate. Pricing is not publicly available.
Best For
Enterprise and mid-market sales teams prospecting in EMEA regions who prioritize data compliance and need verified phone numbers for calling-heavy sales motions.
4. LeadIQ
Overview
LeadIQ focuses on sales prospecting efficiency by helping teams capture leads, track job changes, and sync data seamlessly with CRM systems. It’s particularly strong at tracking champion movement, alerting you when key contacts change roles so you can maintain warm relationships. LeadIQ integrates tightly with Salesforce and HubSpot for automatic data synchronization.
Key Features
Real-Time Champion Tracking: Automatically detect when key contacts change jobs, helping you maintain relationships and capitalize on warm leads as they move to new companies.
Instant Prospecting: Capture, personalize, and sync lead information directly from your browser to CRM without manual data entry or switching between platforms.
AI-Powered Account Prospecting: Surface high-fit accounts and key contacts using AI to help sales reps prioritize the most valuable opportunities.
Pros & Cons
👍 Pros:
- Seamless CRM integration
- Job change tracking feature
- Easy lead capture from Sales Navigator
👎 Cons:
- Data accuracy issues reported
- Costs increase with usage
- Incorrect email addresses occasionally
Pricing
LeadIQ offers a free plan with 50 credits. The Pro plan starts at $15/month per user. Enterprise plans feature custom pricing with advanced features and team analytics.
Best For
Sales teams that rely heavily on CRM systems and want to maintain relationships through job changes, particularly SDRs focused on building long-term prospect relationships.
5. UpLead
Overview
UpLead prioritizes data accuracy with a 95% accuracy guarantee and real-time email verification. It offers over 50 advanced search filters and focuses on delivering verified contact data rather than building an extensive feature set. UpLead targets teams that prioritize data quality over platform breadth, with transparent credit-based pricing.
Key Features
Real-Time Email Verification: Verify email addresses instantly as you prospect, reducing bounce rates and maintaining sender reputation.
95% Data Accuracy Guarantee: Get credits back for any inaccurate data, so you only pay for reliable contact information.
Intent Data: Identify prospects actively researching solutions in your category to engage with buyers at the right moment.
Pros & Cons
👍 Pros:
- High data accuracy with guarantee
- Real-time verification
- Affordable pricing structure
👎 Cons:
- Smaller database than competitors
- Occasional platform glitches
- Requires sorting to find specific contacts
Pricing
UpLead offers a 7-day free trial with 5 credits. The Essentials plan costs $74/month (billed annually) with 2,040 annual credits. The Plus plan is $149/month with 4,800 credits annually. Professional plans feature custom pricing.
Best For
Sales and marketing teams who prioritize data accuracy over database size and want transparent pricing with verification guarantees.
Why not consider multichannel outreach?
Sales intelligence tools solve one critical problem: finding the right people to contact. But there’s another question worth asking: once you have those contacts, how do you actually reach them?
This is where multichannel outreach comes into play. While tools like Lusha, Kaspr, and Apollo help you build lists and enrich contact data, they focus primarily on the “who” and “what.” Multichannel outreach platforms tackle the “how,” helping you engage those contacts across LinkedIn, email, calls, and other channels from a single workflow.
What La Growth Machine Does
La Growth Machine is a multichannel outreach automation platform that helps sales teams run campaigns across LinkedIn, email, phone calls, and Twitter—all from one place. Instead of replacing your data enrichment tool, it works as your engagement engine, turning static contact lists into active conversations.
We automate the entire prospecting workflow: send LinkedIn connection requests, follow up via email if they don’t respond, add voice messages to stand out, and track all conversations in a unified inbox. Teams using multichannel sequences see up to 3.5x more replies compared to email-only outreach because you’re meeting prospects where they’re most active.
Key Features
Multichannel Sequences: Build campaigns that combine LinkedIn actions, emails, calls, and voice messages in logical sequences that adapt based on prospect behavior.
Waterfall Email Enrichment: Find verified email addresses using 10 different providers with double validation and scoring for maximum enrichment rates.
Unified Inbox: Manage all LinkedIn and email conversations in a single thread, without switching between platforms to track prospect engagement.
How La Growth Machine Complements Lusha
Think of it this way: Lusha gives you the phone number and email address. La Growth Machine helps you use them effectively.
You might use Lusha (or any sales intelligence tool) to build targeted lists of prospects with accurate contact information. Then you’d import those enriched contacts into La Growth Machine to run automated multichannel campaigns that reach prospects on their preferred channels. The tools serve different purposes in your sales stack: one finds contacts, the other engages them.
This approach makes sense when your challenge isn’t finding contact data, but converting that data into actual conversations. If you have solid contact lists but struggle with low response rates, or if you’re manually managing outreach across multiple channels, that’s where a platform like ours adds value.
Lusha Alternatives Compared
| Tool | Starting Price | Free Trial | Best For |
|---|---|---|---|
| Lusha | Free plan available; paid plans custom | Yes | Quick contact lookups with Chrome extension |
| Kaspr | €45/month | Yes (Free plan with 15 email credits) | LinkedIn-heavy prospecting in European markets |
| Apollo.io | Free plan available; paid plans custom | Yes | All-in-one platform combining data and engagement |
| Cognism | Custom pricing | No (demo available) | Enterprise teams needing GDPR-compliant data |
| LeadIQ | $15/month | Yes (50 credits) | CRM-focused teams tracking job changes |
| UpLead | $74/month | Yes (7 days, 5 credits) | Teams prioritizing data accuracy guarantees |
Which Lusha alternative is right for you?
The best choice depends on what you’re actually trying to solve:
If data accuracy is non-negotiable, look at UpLead or Cognism. They both prioritize verification and accuracy guarantees, though Cognism comes at a premium price point.
If you’re prospecting heavily on LinkedIn, Kaspr and LeadIQ both offer strong LinkedIn integrations. Kaspr focuses on instant data capture, while LeadIQ excels at tracking job changes.
If you want data plus engagement capabilities, Apollo provides an all-in-one solution that removes the need for separate tools.
If you need European coverage with compliance, Cognism’s GDPR-friendly approach and Diamond Data make it the strongest option for EMEA markets.
That said, consider whether you need another data enrichment tool at all. If your challenge isn’t finding contacts but actually reaching them and getting responses, you might be solving the wrong problem. Sometimes the answer isn’t a better database—it’s a better engagement strategy.
Frequently Asked Questions
What’s the main difference between sales intelligence tools and outreach platforms?
Sales intelligence tools focus on finding and enriching contact data: accurate emails, phone numbers, and company information. Outreach platforms help you engage those contacts through automated campaigns across multiple channels. Most sales teams need both: intelligence tools to build lists, and outreach tools to convert them into conversations.
Can I use multiple tools together?
Absolutely. Many successful sales teams use a data enrichment tool to build high-quality prospect lists, then import those contacts into an outreach platform for engagement. The key is making sure your tools integrate smoothly so you’re not manually transferring data or dealing with sync issues.
How much should I expect to spend on sales intelligence tools?
Budget anywhere from $50-$200+ per user per month depending on features and data volume. Free plans typically offer limited credits that work for light prospecting but become restrictive as you scale. Consider your monthly prospecting volume and calculate the true cost based on credits used, not just the base subscription price.
What’s more important: database size or data accuracy?
Data accuracy matters more than database size. A smaller database with 95% accuracy will generate better results than a massive database where half the emails bounce. Look for tools that offer verification guarantees or real-time validation, and check reviews specifically mentioning data quality in your target market.
Do I need technical skills to use these tools?
Most sales intelligence tools are designed for non-technical users with browser extensions and simple interfaces. The learning curve is usually minimal—expect a few hours to get comfortable with any platform. More complex features like API integrations or advanced workflows may require technical support, but basic prospecting functionality is straightforward.
Conclusion
The sales intelligence market offers plenty of solid Lusha alternatives, each with distinct strengths. Kaspr excels at LinkedIn prospecting, Apollo combines data with engagement, Cognism dominates European markets, LeadIQ tracks job changes, and UpLead guarantees accuracy. Choose based on your specific workflow, target market, and budget constraints rather than chasing the “best” tool that doesn’t exist.
But remember: finding contact data is only half the equation. If you’re building beautiful prospect lists that never convert into conversations, you’re solving the wrong problem. The most successful sales teams combine quality data with effective multichannel engagement. La Growth Machine helps turn your enriched prospect lists into actual pipeline by reaching contacts across LinkedIn, email, and calls with automated sequences that drive 3.5x more replies.
Sometimes getting better results isn’t about finding more contacts—it’s about engaging the ones you already have.
Get 3.5X more leads!
Do you want to improve the efficiency of your sales department? With La Growth Machine you can generate on average 3.5x more leads while saving an incredible amount of time on all your processes.
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