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If you’re looking to automate LinkedIn prospecting and scale your outreach, you’ve probably come across both Expandi and Waalaxy. Both tools promise to save you time, help you book more meetings, and make cold outreach less painful.
But they take different approaches to LinkedIn automation and come with their own strengths, limitations, and price points. So which one actually fits your needs?
In this article, we’ll compare Expandi vs. Waalaxy in detail, covering features, pricing, ease of use, integrations, and more. We’ll also look at other options worth considering if neither quite hits the mark.
Expandi vs. Waalaxy: quick overview
Before we get into the details, here’s a snapshot of what each tool brings to the table.
Expandi:
Expandi is a cloud-based LinkedIn automation platform built for agencies, sales teams, and recruiters who want to run personalized outreach campaigns at scale. The tool focuses on safe, compliant LinkedIn automation with features like smart campaigns, dedicated IPs, and multichannel outreach (LinkedIn + email). Expandi positions itself as a premium option for teams that want robust automation with advanced personalization.
Starting price: $99/month (Business Plan), or $79/month billed annually
Waalaxy:
Waalaxy is a LinkedIn automation and cold emailing tool built for ease of use and affordability. It automates LinkedIn prospecting tasks like sending invitations, messages, and profile visits, and includes an email finder and cold email capabilities. Waalaxy is designed for beginners, freelancers, and small teams who want to get started with multichannel prospecting without a steep learning curve or big budget.
Starting price: €0/month (Freemium), paid plans start at €19/month
Expandi vs. Waalaxy: head-to-head comparison
Now let’s get into the details and see how these two tools stack up across the key areas that matter most.
Features & capabilities
Expandi:
Expandi offers a comprehensive set of LinkedIn automation features designed for personalized, compliant outreach:
- Smart campaigns with behavior-based workflows that adapt based on prospect actions
- Cloud-based infrastructure with dedicated IP addresses for account safety
- Multichannel outreach combining LinkedIn and email in one sequence
- Hyper-personalized messaging with custom variables, dynamic images, and GIF support
- Profile auto warm-up to simulate natural LinkedIn activity
- Workspaces for team collaboration and centralized campaign management
- Advanced analytics and reporting to track campaign performance
Expandi’s strength lies in its smart campaign builder, which lets you create different scenarios based on how prospects interact with your outreach. The dedicated IP and cloud-based approach also reduce the risk of LinkedIn restrictions.
Waalaxy:
Waalaxy covers the core LinkedIn automation essentials with some useful extras:
- LinkedIn auto-prospecting (invitations, messages, profile visits)
- Email finder with 25-10,000 credits depending on plan
- Cold email automation integrated with LinkedIn sequences
- AI assistance for lead search and message drafting
- LinkedIn inbox management with scheduling and organization tools
- CRM integrations with HubSpot, Pipedrive, and Salesforce
- Pre-built campaign templates for quick setup
Waalaxy’s main appeal is its simplicity. You can launch campaigns quickly using templates, and the AI features help with writing messages and finding prospects. However, the automation is more straightforward compared to Expandi’s conditional workflows.
Winner: Expandi
Expandi edges ahead with more sophisticated campaign logic, better personalization options, and stronger infrastructure for account safety. Waalaxy covers the basics well but lacks the advanced workflow capabilities that power users need.
Ease of use
Expandi:
Expandi has a steeper learning curve due to its extensive features and campaign builder complexity. The interface is functional but not always intuitive, and some users report that advanced features can be confusing at first. That said, once you get comfortable with the platform, the campaign setup becomes smoother. Expandi offers customer support and documentation to help with onboarding.
Waalaxy:
Waalaxy wins on ease of use. The platform is designed for users without technical skills. The interface is clean and straightforward, campaign templates make it easy to launch your first sequence, and the setup process is quick. Most users can start their first campaign within minutes. This accessibility is one of Waalaxy’s biggest selling points.
Winner: Waalaxy
If you want to get up and running fast without a lot of hand-holding, Waalaxy is the clear choice. Expandi requires more time investment to master.
Pricing & value
Expandi:
- Business Plan: $99/month ($79/month billed annually)
- Includes: Cloud-based software, dedicated IP, profile auto warm-up, unlimited campaigns, multichannel outreach, smart algorithms, message personalization
- Agency Plan: Custom pricing for 10+ seats with additional features like flexible roles and centralized management
- Free trial available (duration not specified)
Expandi is positioned as a premium tool with pricing to match. At $79-99/month per user, it’s one of the pricier options in the LinkedIn automation space. For that cost, you get robust features, cloud infrastructure, and dedicated support, but smaller teams or solo users might find it expensive.
Waalaxy:
- Freemium: €0/month (80 invitations, 25 email finder credits)
- Pro: €19/user/month (300 invitations, 25 email credits)
- Advanced: €49/user/month (800 invitations, 25 email credits)
- Business: €69/user/month (800 invitations, 500 email credits)
- Enterprise: Custom pricing for 10+ seats (800 invitations, 10,000 email credits)
- Free trial available
Waalaxy is more affordable, especially at the lower tiers. The freemium plan lets you test the tool risk-free, and even the paid plans are budget-friendly compared to Expandi. However, email finder credits are limited across most plans, which could be a bottleneck if you rely heavily on email enrichment.
Winner: Waalaxy
For pure value and accessibility, Waalaxy wins. It offers a free plan and much lower entry pricing, making it ideal for bootstrapped teams or individuals. Expandi offers more features but at a higher cost.
Integrations
Expandi:
Expandi’s integration ecosystem is functional but not extensive. It connects with email providers (Gmail, Outlook, SMTP) and can integrate with CRMs and other tools through Zapier or webhooks. However, it lacks native CRM integrations, meaning you’ll need to rely on third-party connectors for tools like HubSpot or Salesforce. For email integration, Expandi works with tools like SmartLead to coordinate LinkedIn and email touchpoints.
Waalaxy:
Waalaxy offers native integrations with major CRMs including HubSpot, Pipedrive, and Salesforce, which is a significant advantage. It also connects with Zapier for broader integration possibilities. The email finder syncs directly with your CRM, making it easier to manage lead data. Waalaxy’s integration setup is straightforward and doesn’t require technical expertise.
Winner: Waalaxy
Waalaxy takes this category with its native CRM integrations, which make data syncing much smoother. Expandi’s reliance on Zapier adds an extra layer of complexity.
Account safety & deliverability
Expandi:
Expandi puts significant emphasis on account safety. Its cloud-based architecture with dedicated IPs mimics human behavior more effectively than browser extensions. The platform includes profile auto warm-up features and smart algorithms that adjust activity limits to stay within LinkedIn’s guidelines. While no automation tool can guarantee 100% safety, Expandi’s infrastructure is designed to minimize risk.
Waalaxy:
Waalaxy operates as a Chrome extension, which means it runs in your browser. While the tool includes safety controls and activity limits (up to 800 invitations per month on higher plans), users have reported concerns about potential LinkedIn restrictions. Some reviews mention account safety issues and bugs that can interrupt campaigns. Waalaxy’s approach is less sophisticated than Expandi’s dedicated IP model.
Winner: Expandi
When it comes to account safety, Expandi’s cloud-based infrastructure and dedicated IPs give it a clear edge over Waalaxy’s browser extension approach.
Expandi vs. Waalaxy: pros and cons
Expandi strengths & weaknesses
Pros 👍
- Cloud-based infrastructure makes it safer and more reliable
- Smart campaign builder with conditional workflows
- 24/7 automation without browser open
- Robust personalization with dynamic images and GIFs
- Dedicated IP addresses for better account safety
Cons 👎
- Higher cost compared to alternatives ($79-99/month)
- Confusing interface for advanced features
- Buggy workspace performance reported by some users
- No native CRM integrations (requires Zapier)
User Rating:
- G2: 4.4/5 (based on 31+ reviews)
- Capterra: 4.6/5
Waalaxy strengths & weaknesses
Pros 👍
- Very easy to use, perfect for beginners
- Affordable pricing with a free plan available
- Native CRM integrations (HubSpot, Pipedrive, Salesforce)
- AI-powered message drafting and lead search
- Quick setup with pre-built templates
Cons 👎
- Account safety concerns with browser extension approach
- Limited email finder credits on most plans
- Less sophisticated campaign logic compared to competitors
- Customer support and reliability issues reported by some users
User Rating:
- G2: 4.6/5 (based on 505+ reviews)
- Capterra: 4.4/5 (based on 248+ reviews)
Expandi vs. Waalaxy: side-by-side comparison table
Here’s a quick reference table to compare the two tools at a glance:
| Feature | Expandi | Waalaxy |
|---|---|---|
| Starting price | $79/month (annual) | €0 (Freemium) |
| Free trial | Yes | Yes (Freemium plan) |
| LinkedIn automation | Connection requests, messages, profile visits, InMail | Connection requests, messages, profile visits |
| Email automation | Yes (via integration) | Yes (built-in) |
| Email finder | No (requires external tool) | Yes (25-10,000 credits) |
| Campaign builder | Advanced with conditional workflows | Simple templates |
| Cloud-based | Yes (dedicated IP) | No (Chrome extension) |
| CRM integrations | Via Zapier | Native (HubSpot, Pipedrive, Salesforce) |
| AI features | Limited | Message drafting, lead search |
| Support options | Email and chat | Email and chat |
| Best for | Agencies, sales teams, advanced users | Beginners, freelancers, small teams |
Which should you choose?
Here are some clear decision criteria to help you figure out which tool makes more sense for your situation:
Choose Expandi if:
- You need advanced campaign workflows with conditional branching based on prospect behavior
- Account safety is a top priority and you want cloud-based automation with dedicated IPs
- You’re running multiple campaigns at scale and need sophisticated personalization
- You have the budget for a premium tool ($79-99/month per user)
- You’re comfortable with a steeper learning curve in exchange for more powerful features
Choose Waalaxy if:
- You’re new to LinkedIn automation and want something easy to set up and use
- Budget is a concern and you want an affordable entry point (free plan or €19/month)
- You need native CRM integrations without dealing with Zapier
- You want to combine LinkedIn prospecting with cold email in a simple workflow
- You’re a freelancer, small team, or solo user who doesn’t need enterprise features
Consider both tools might not be the right fit if:
- You need true multichannel prospecting beyond just LinkedIn + email (like Twitter, voice messages, or phone calls)
- You want waterfall email enrichment from multiple providers with high accuracy
- You need better lead management features like qualification, unified inbox, or team collaboration
- You’re looking for features like social warming (auto-liking posts, following prospects) before outreach
- You want an all-in-one solution that doesn’t require stitching together multiple tools
Looking for another option? Consider La Growth Machine
If you’ve read this far and aren’t completely sold on either Expandi or Waalaxy, we’d love to tell you about what makes our platform different.
La Growth Machine is a multichannel sales automation tool built for teams who want to reach prospects wherever they are: LinkedIn, email, Twitter, and even phone calls, all in one sequence.
What La Growth Machine does:
We help sales teams and growth professionals automate personalized outreach across multiple channels without the usual limitations. Here’s what sets us apart:
Our platform combines LinkedIn automation, email outreach, Twitter engagement, and manual call tasks in one seamless workflow. Instead of choosing between LinkedIn or email, you can create sequences that adapt based on what works for each prospect.
We offer waterfall email enrichment using 9 providers with double validation, which means higher accuracy and better contact data than single-source enrichment. Our Social Warming feature automatically likes posts and follows prospects before you reach out, making your connection requests more likely to be accepted.
And here’s something unique: we let you send automated LinkedIn voice messages (and even clone your voice with AI) to boost reply rates. Our users see 2x more responses when they use voice messages.
How we compare:
Unlike Expandi’s LinkedIn-focused approach or Waalaxy’s basic multichannel setup, La Growth Machine is built for true multichannel sequences. You can combine LinkedIn connection requests, profile visits, messages, voice notes, emails, Twitter actions, and call reminders all in one campaign with advanced conditional branching.
Where Expandi lacks native CRM integrations and Waalaxy has limited email enrichment, we offer native HubSpot and Pipedrive integrations plus unlimited email enrichment. Our Multichannel Inbox centralizes all conversations (LinkedIn and email) in one place, while Expandi only handles LinkedIn messages and Waalaxy has separate interfaces.
If account safety is a concern, we use cloud-based automation with dedicated infrastructure, similar to Expandi’s approach but with broader channel support.
Pricing:
- Basic Plan: €60/month per identity (LinkedIn + email + Twitter, email enrichment, custom sequences)
- Pro Plan: €120/month per identity (adds Lookalike Search, LinkedIn Intent Data, Social Warming, Inbox Rotation)
- Ultimate Plan: €180/month per identity (advanced CRM integrations, webhooks, custom sequences)
- 14-day free trial (no credit card required)
Best for:
- Sales teams who want to maximize reply rates with true multichannel sequences
- Companies that need advanced lead enrichment and data quality
- Teams looking for native CRM sync without third-party tools
- Users who want to stand out with features like voice messages and social warming
- Businesses that need an all-in-one prospecting solution instead of cobbling together multiple tools
Expandi vs. Waalaxy FAQs
Which tool has better LinkedIn safety features?
Expandi has stronger safety features due to its cloud-based infrastructure with dedicated IPs, which better mimics human behavior. Waalaxy uses a Chrome extension approach, which carries slightly higher risk of triggering LinkedIn’s detection algorithms. Both tools include activity limits and safety controls, but Expandi’s architecture is more sophisticated.
Can I use both tools for cold email campaigns?
Yes, both tools support email outreach. Expandi requires integration with external email tools like SmartLead, while Waalaxy has built-in cold email functionality. Waalaxy also includes an email finder (with limited credits), whereas Expandi requires a separate email enrichment tool.
Which platform offers better value for small teams or solo users?
Waalaxy is more budget-friendly, especially for small teams or individuals. It offers a free plan and paid plans starting at €19/month, compared to Expandi’s $79-99/month pricing. However, Expandi’s advanced features may justify the higher cost for teams that need sophisticated automation.
Conclusion
Both Expandi and Waalaxy are solid LinkedIn automation tools, but they serve different audiences. Expandi is the better choice if you need advanced campaign workflows, robust personalization, and strong account safety features, and you have the budget to match. Waalaxy wins on ease of use, affordability, and native CRM integrations, making it ideal for beginners or budget-conscious teams.
That said, if you’re looking for a tool that goes beyond basic LinkedIn + email automation, offers true multichannel prospecting (including voice messages, Twitter, and calls), and provides advanced features like waterfall enrichment and social warming, La Growth Machine might be worth exploring. We’re built to help you reach prospects on their preferred channel and maximize your reply rates without stitching together multiple tools.
Whatever you choose, make sure it aligns with your team’s size, budget, technical comfort level, and outreach strategy. The right tool should make prospecting easier, not more complicated.
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