LinkedIn is the ideal tool for BtoB companies looking to connect with potential clients. However, many companies don’t take full advantage of what the professional social network has to offer. A good way to optimize LinkedIn usage is to create a company page. The first challenge then becomes finding solutions to improve the number of followers for your page.
How can you increase the number of followers for your LinkedIn company page?
In this blog post, we will explain all the stakes behind this metric and offer complete solutions to improve it.
What is a Follower of Your LinkedIn Page?
First, it’s important to know that a follower is not the same as a visitor.
A visitor is anyone who finds your company on LinkedIn and wishes to connect with it.
A follower is someone who has clicked the “Follow” button on your company page and therefore receives notifications when you post content.
When we talk about the number of followers for a LinkedIn page, we are referring to the number of people who have chosen to receive content from that page.
The Importance of Having Followers
Unlike other social networks like Facebook or Twitter, LinkedIn does not make the number of followers for a company page public. This metric is therefore only accessible to administrators and managers of that page.
So why bother trying to increase the number of followers for your LinkedIn page?
The answer is simple: because it is one of the few indicators that allows you to measure your target audience’s engagement on LinkedIn. And above all, this objective is directly linked to your performance!
The number of followers for a company page is an excellent KPI to evaluate the interest people have in the content published by that page.
What are the Stakes of Follower Count on a Company Page?
The number of followers on a company page is not only an indicator of the interest people have in the content published by that page, but also, and above all, a reflection of your brand’s image and reputation on LinkedIn.
Indeed, the follower count reflects the trust people have in your brand. The more followers you have, the more credible and reliable your brand will appear to your potential clients.
It is therefore essential to take this data into account when developing your social media communication plan.
Similarly, keep in mind that the more your number of connections on LinkedIn increases, the wider your audience and your reach (the scope of your posts) will be.
With this in mind, we can assume that the more your reach increases, the more profitable your communication actions and your LinkedIn prospecting will be.
To summarize, the more followers your company page has, the more clients you generate via LinkedIn.
How to Know How Many Followers My Page Has?
To find out how many followers you have on your LinkedIn page, go to the “Insights” section and click on the “Followers” tab.
This page lists, in descending order, the countries your followers come from. You can also see the number of men and women who follow your company page.
Unfortunately, LinkedIn provides only limited information about your followers. You will only have access to the following information:
- job title;
- company size;
- industry;
- location;
- seniority level.
However, you can go further by subscribing to a LinkedIn subscription.
Similarly, if you want to delve deeper into the analysis, we recommend downloading your follower list via the “Export” button in the top right corner of the screen. This export will give you a detailed view of all information concerning your followers (first name, last name, country, subscription date, etc.).
How to Increase the Number of Followers on Your LinkedIn Page?
This is arguably the most important question in this article.
There are several strategies to increase the number of followers for your LinkedIn company page.
Below, we present 5 interesting strategies to achieve this goal.
4. Message Your Employees Asking Them to Follow Your Company Page
Another way to increase the number of people following your company page is to ask your network to follow your page. There are three types of people you can contact in your network:
- your colleagues and employees of the company you work for;
- your close friends and acquaintances working in the same industry;
- your less close acquaintances (beyond the first LinkedIn connection level).
5. Encourage Subscriptions in Your Posts
The last method we will discuss is planning a LinkedIn post strategy through which you will:
- unite your community around relevant topics;
- share your third-party resources (blog posts, studies, reports, etc.);
- generate more BtoB leads;
- continuously improve your reach and follower count.
To do this, simply add a CTA (Call To Action) at the end of your posts to encourage people to subscribe to your company page.
Bonus Strategy: Include a Link to Your Company Page in Your Profile
Slightly less known, this lead generation technique is nonetheless interesting: by including a direct link in your LinkedIn profile, you allow people visiting your profile to land on your company page, and perhaps convert.
To do this, simply go to the “Edit Profile” section and, in the “Contact Info” part, add the link to your LinkedIn company page in the “Website” field.
Conclusion
These are the 5+1 strategies we recommend for increasing the number of followers on your LinkedIn company page.
Of course, this list is not exhaustive, and there are other interesting techniques such as buying LinkedIn contacts to increase your visibility and improve the reach of your content.
What other strategies do you use to promote your company page? Feel free to share them in the comments below!