Rebrandly Review 2026: Features, Pros & Cons, Pricing

What is Rebrandly?

Rebrandly is a branded link management platform that transforms long, generic URLs into clean, customized short links using your own domain name. Instead of sharing links like “bit.ly/x7k2p,” you create professional branded links like “yourbrand.com/offer.”

The platform goes beyond simple URL shortening. It offers QR code generation, detailed link analytics, link-in-bio pages, and the ability to edit link destinations after sharing. This makes it a comprehensive solution for marketers, sales teams, and content creators who want to maintain brand consistency across every touchpoint.

Rebrandly serves everyone from solo creators and small businesses to enterprise teams at companies like Toyota, Cisco, and Paramount. It’s particularly valuable for teams running multichannel campaigns across email, social media, SMS, and print materials where tracking link performance matters.

The platform is built around three core capabilities: creating professional links with custom domains, tracking every click with detailed analytics, and understanding your audience through geographic, device, and referral data.

Rebrandly key features

Rebrandly packs a lot of functionality into a clean, user-friendly interface. Here’s what makes it stand out.

Branded short links with custom domains

This is Rebrandly’s bread and butter. You can connect your own domain (like yourbrand.com) or purchase one directly through their marketplace, which hosts one of the largest collections of short domains available.

Once your domain is connected (which takes just a few minutes via DNS settings), you can create unlimited short links that reinforce your brand with every share. Research shows that branded links can increase click-through rates by up to 39% compared to generic shortened URLs because people trust recognizable brand names more than random character strings.

The real power here is control. You can customize the “back-half” of every URL (the part after the slash) to make it memorable and relevant. For example: yourbrand.com/demo or yourbrand.com/pricing.

Dynamic QR code generation

Every link you create in Rebrandly automatically generates a corresponding QR code. These QR codes are dynamic, meaning you can change where they point without reprinting them.

You can customize QR code colors, add your logo to the center, and download them in multiple formats (PNG, SVG, various sizes). This makes them perfect for print materials, packaging, event signage, and retail displays.

If you’re running physical marketing campaigns, this feature alone justifies the investment. You can track exactly how many scans each code receives and where those scans are coming from, giving you measurable ROI on offline marketing efforts.

Advanced link analytics and tracking

Rebrandly tracks every click on your links and provides detailed analytics including:

• Total clicks over time (with historical data visualization)
• Geographic location data (country, city-level insights)
• Device and browser information
• Referral sources (where clicks originated)
• Social platform breakdowns

The analytics go beyond vanity metrics. You can create custom reports, filter by date ranges, and export data to integrate with your broader analytics stack. For paid plans, you can even set up clickstream data to receive real-time click information sent directly to your servers.

One standout feature: you can edit link destinations after sharing them. If you spot a typo in your landing page URL or want to redirect an old campaign to new content, you can update the destination without changing the short link itself.

Link-in-bio pages (Link.Gallery)

Rebrandly includes a link-in-bio builder called Link.Gallery, perfect for social media profiles where you can only share one link. You create a single branded page that houses multiple links, making it easy for followers to access all your important content from one place.

The free plan includes one gallery (with a watermark), while paid plans offer multiple galleries with custom branding controls. You get basic analytics on which links are clicked most often, helping you understand what content resonates with your audience.

Link customization and control features

Rebrandly offers several advanced features that give you granular control over your links:

• Password protection: Restrict access to specific links (great for internal documents or exclusive content)
• Link expiration: Set links to automatically deactivate after a certain date
• UTM parameter automation: Automatically add tracking parameters to links for better campaign attribution
• 404 redirects: Set custom pages for broken or expired links
• Bulk operations: Import, create, and edit hundreds of links at once via CSV upload

These features make Rebrandly more than a simple shortener; it becomes a comprehensive link management system.

Integrations

Rebrandly connects with over 100 apps and services through its marketplace, including:

• Automation: Zapier, Make, Amazon Web Services
• Social media tools: Buffer (indirectly through Zapier), SocialPilot, MeetEdgar
• Productivity apps: Slack, Dropshare, Paperform
• CMS and content: WordPress plugin, Google Sheets
• Communications: SMS platforms, email tools, chatbot integrations
• Browser extensions: Chrome, Firefox, Edge
• Marketing platforms: HubSpot integration for link tracking in campaigns

The platform also offers a robust RESTful API that developers love. It’s well-documented, fast, and supports high-volume link creation (up to 100,000 links per second for enterprise accounts).

One limitation: while Rebrandly integrates with many tools, it doesn’t have native integrations with every social scheduler or marketing platform. You’ll often need to use Zapier as a bridge.

Rebrandly pricing

Rebrandly offers four main pricing tiers, with significant discounts available for annual billing (up to 18% off).

Free Plan ($0)

The free plan is genuinely useful for individuals and small projects:

• 10 links per month
• 10 QR codes per month
• 1 custom domain (yourbrand.bio extension)
• 1 free Rebrand.ly domain
• Custom back-halves (customize the end of your URL)
• 1 link gallery (link-in-bio)
• Unlimited clicks and QR code scans
• Basic click tracking

The free plan comes with watermarks on QR codes and link galleries. It’s perfect for testing the platform or running very light link management needs.

Essentials Plan ($8/month annual or $11/month monthly)

This plan adds significantly more capacity and removes watermarks:

• 250 links per month
• 250 QR codes per month
• 2 custom domains
• 10 link destination edits per month
• Audience data on 10,000 clicks per month
• 3 link galleries
• AI scheduling suggestions (5 per month)
• Advanced branding controls (no watermarks)

This tier works well for solo creators, consultants, and small businesses with modest link management needs.

Professional Plan ($22/month annual or $32/month monthly)

The Professional plan is Rebrandly’s most popular option for teams:

• 1,500 links per month
• 1,500 QR codes per month
• 3 custom domains
• 50 link destination edits per month
• Advanced data on 25,000 clicks per month
• 4 link galleries
• 50 password-protected links
• 2 workspaces and teammates (collaboration features)
• Link expiration capability
• 35 AI scheduling suggestions per month

This is where Rebrandly becomes a serious team collaboration tool with workspace management and role permissions.

Growth Plan ($69/month annual or $99/month monthly)

Designed for businesses scaling their link management:

• 3,500 links per month
• 3,500 QR codes per month
• 10 custom domains
• 150 link destination edits per month
• 11 link galleries
• 150 password-protected links
• 5 workspaces and teammates
• Advanced role permissions
• Mobile deep linking
• 100 AI scheduling suggestions per month

Enterprise Plan (Custom pricing)

For organizations with high-volume needs, Rebrandly offers fully customized enterprise packages including:

• Unlimited links, domains, and teammates (customizable volumes)
• Dedicated customer success manager
• White-glove support
• SSO (SAML) and advanced security
• 99.99% uptime SLA
• GDPR, SOC II Type 2, CCPA, HIPAA compliance
• High-volume API access (100K links/second)
• Webhooks and clickstream data
• Custom deployment options including dedicated infrastructure

Pricing is not publicly listed for Enterprise.

Free trials

All paid plans offer a 14-day free trial, allowing you to test features before committing. No credit card is required to start the trial.

Value assessment

Rebrandly’s pricing is competitive in the branded link management space. The free plan is more generous than many competitors (Bitly’s free plan, for example, offers fewer features). The jump from Essentials to Professional is significant but justified by team collaboration features.

The main pricing friction comes when you exceed your monthly link creation limits; you’ll need to upgrade to the next tier. Some users in reviews mentioned they wished there was more flexibility to pay only for what you use rather than jumping to much more expensive tiers.

Rebrandly pros and cons

Let’s look at what users love and what frustrates them about Rebrandly based on real reviews and our analysis.

User Ratings:

• Capterra: 4.6/5 (based on 58 reviews)
• G2: 4.3-4.6/5 (based on 150+ reviews)

Pros ✅

Custom branded domains on free plan
Unlike most competitors, Rebrandly allows you to connect your own domain even on the free tier. This is a huge differentiator; most URL shorteners charge for custom domain support. Users consistently praise this as Rebrandly’s killer feature.

Excellent user experience and ease of use
Reviewers repeatedly mention how clean and intuitive the interface is. There’s minimal learning curve, and you can create your first branded link in under 5 minutes. The browser extensions make it even faster to shorten links without leaving your current tab.

Powerful link editing capabilities
The ability to change where a link points after you’ve already shared it is incredibly valuable. If you catch an error, need to redirect an old campaign, or want to A/B test destinations, you can do it without breaking existing links. This flexibility saves enormous headaches.

Strong analytics and reporting
Users appreciate the depth of click data available, including geographic insights, device breakdowns, and referral sources. The ability to create custom reports and export data makes Rebrandly a solid choice for data-driven teams.

Robust API for developers
Developers consistently rate Rebrandly’s API highly. It’s well-documented, fast, reliable, and supports high-volume operations. Multiple reviewers mentioned they’ve integrated Rebrandly into their products and workflows seamlessly.

Cons ❌

Pricing can be prohibitive for high-volume users
Several reviewers mentioned that as their link volume grew, they faced steep price increases. The jump from one tier to the next can feel dramatic, and there’s no flexible “pay as you go” option. Some users reported paying $29/month initially, then seeing prices jump to $119/month with short notice, which caused frustration.

Limited free plan capacity
While the free plan is generous compared to competitors, the 10 links per month limit is very restrictive for anyone beyond casual personal use. You’ll quickly need to upgrade if you’re running any kind of regular marketing campaigns.

Integration gaps with some popular tools
While Rebrandly offers 100+ integrations, native connections with some major social media schedulers and marketing platforms are missing. You’ll often need to use Zapier as a middleman, which adds complexity and potential costs.

Steep pricing for essential features
Users mention that features they consider “standard” (like link expiration, team collaboration, and password protection) are locked behind higher-tier paid plans. What feels like basic functionality often requires upgrading beyond the entry-level paid plan.

Customer support can be defensive
A few reviewers noted that support, while generally responsive, could be defensive when addressing feature requests or pricing concerns. Instead of acknowledging limitations, responses sometimes felt like sales pitches to upgrade rather than genuine problem-solving.

Have you thought about tracking your multichannel outreach?

If you’re using Rebrandly for link management, chances are you’re running campaigns across multiple channels: email, LinkedIn, maybe even SMS or X (Twitter). But here’s the thing—shortened links solve the tracking problem, but what about the actual outreach part?

That’s where La Growth Machine comes in as the perfect complement to Rebrandly.

While Rebrandly helps you create clean, trackable links for your campaigns, La Growth Machine handles the heavy lifting of actually executing those campaigns. We’re talking about true multichannel prospecting across LinkedIn, email, voice messages, calls, and X, all automated and orchestrated from a single platform.

Here’s why this combo makes sense:

Better campaign attribution: Use Rebrandly’s branded links in your LGM campaigns to track exactly which channels and message sequences drive the most clicks. You can see not just that someone responded, but which link they clicked and when, giving you insights into what content resonates at each stage of your outreach.

Professional brand consistency: Your prospects will see your branded domain in every touchpoint (LinkedIn messages, emails, voice messages), creating a cohesive, trustworthy experience. This matters when you’re reaching out cold.

Multichannel amplification: La Growth Machine lets you reach leads across their preferred channels. Combine that with Rebrandly’s link tracking and you suddenly have clear visibility into which channels perform best for your audience. Maybe your LinkedIn messages get opened but your email links get clicked more. That’s actionable data.

Automated follow-up based on engagement: With LGM’s multichannel inbox and Rebrandly’s click tracking, you can see when prospects engage with your links and trigger relevant follow-ups automatically. Someone clicked your pricing link? Time for a personalized follow-up offering a demo.

The reality is that prospecting requires multiple touchpoints across multiple channels. You need 8-12 touches to get a response, and those touches need to happen on LinkedIn, email, and beyond. La Growth Machine gives you that multichannel orchestration, and Rebrandly gives you the clean, trackable links to measure what’s working.

If you’re already investing in link management, you’re clearly thinking about optimization and measurement. The next logical step is optimizing the outreach itself, and that’s exactly what La Growth Machine does, with up to 3.5x more replies than email-only campaigns.

Conclusion

Rebrandly is a solid, well-designed branded link management platform that excels at what it does: creating professional short links, generating trackable QR codes, and providing detailed analytics to measure campaign performance.

Its standout strength is the ability to use custom branded domains even on the free plan, something most competitors don’t offer. The interface is intuitive, the link editing feature is incredibly useful, and the API is robust enough for developers building integrations.

That said, Rebrandly is best suited for teams and individuals who:

• Need branded links to maintain professional consistency across channels
• Want detailed analytics on link performance and audience behavior
• Run campaigns involving QR codes or print materials
• Have moderate to high-volume link management needs and budget to match

If you’re running light, occasional campaigns, the free plan might meet your needs. But if you’re serious about multichannel marketing and prospecting, you’ll likely need a Professional or Growth plan to unlock team features, increased capacity, and advanced controls.

The pricing can feel steep as you scale, and some essential features being locked behind higher tiers is frustrating. But for teams who rely on link tracking as part of their attribution model, Rebrandly delivers real value.

And if you’re looking to take your multichannel outreach to the next level (not just tracking links, but actually automating personalized campaigns across LinkedIn, email, and more), La Growth Machine might be worth exploring. The combination of smart outreach automation and detailed link tracking creates a powerful system for sales and marketing teams.