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Let’s face it: relying on a single outreach channel in B2B today is like showing up to a Formula 1 race on a scooter. You’ll be visible, but not in a good way.
The top-performing sales teams don’t choose between email, LinkedIn, or calls. They combine them. They layer them. They orchestrate them. And they do it with one goal: to stay relevant and resonate across every touchpoint.
Multichannel isn’t a buzzword. It’s the way modern buyers expect to be engaged.
Here’s what the numbers don’t lie about:
So no, there’s no magic channel. But there is a magic formula: hit the right person on the right channel with the right message, at the right time.
In B2B sales outreach, success isn’t about volume—it’s about orchestrating your multichannel strategy intelligently.
Viktor Hatfaludi – B2B Sales Expert
Each channel gives you a shot at earning attention. Use LinkedIn for visibility. Email for depth. Phone for urgency. Even direct messages or Twitter is a surprise.
You’re not just playing the odds. You’re consistently creating more opportunities to engage with your audience.
Personalization at scale isn’t a myth—it’s a mindset.
Tools like La Growth Machine let you automate without losing the human touch. You can personalize based on behavior (e.g., “opened email but didn’t click”), persona (CMO vs RevOps), or even timeline (re-engage after 30 days of inactivity).
The point isn’t to look personal. It’s to be relevant.
Outreach fatigue is real. So is ghosting. But when you show up consistently, across platforms, with value, not just follow-up spam, you build familiarity.
Multichannel is how you stay top-of-mind without being annoying.
Here are the genuine benefits of implementing multichannel outreach with La Growth Machine:
LGM doesn’t just let you send emails. It lets you:
Native integrations: HubSpot, Pipedrive, Breakcold
Custom connections: Zapier hooks for Salesforce, Folk, and anything with an API
Let’s analyze a real multichannel outreach campaign that delivered exceptional results:
The campaign began with 250 targeted prospects. Instead of jumping straight into messaging, the team first focused on strategic LinkedIn post engagement—likes, thoughtful comments, and visibility-building interactions.
Result: 206 qualified leads identified based on their reactions and profile visits.
Once intent signals were clear, outreach tactics were adapted:
For those still unresponsive, the strategy expanded:
At this stage, the team increased the intensity for high-potential leads:
To close the loop, the team delivered soft, low-friction nudges:
The beauty of today’s workflow is : once it is a little bit of work up front, especially for those who might not be familiar with tools like Clay… But once you get it done, it does work on autopilot.
Kevin Patrick – Co-Founder @ Astris Partners
In multichannel outreach, timing is just as important as messaging. Rather than using a one-size-fits-all cadence, adjust your follow-ups based on how engaged your leads are.
Here’s a simple framework to guide your timing:
Effective multichannel outreach isn’t about being everywhere–it’s about being there at the right time, with the right message, through the right channel.
Viktor Hatfaludi – B2B Sales Expert
Start with your audience:
Examples: A CMO might engage with a smart LinkedIn comment. An Ops lead may prefer a no-fluff email. An SDR leader? A Loom video might do the trick.
Check what worked in past campaigns. Let performance, not habit, guide your playbook.
Track these key metrics :
The secret sauce? Build reporting into your flow. Don’t make it an afterthought.
Multichannel isn’t about doing more. It’s about doing the right things, in the right way, at the right time.
When you get this right, your prospecting doesn’t just convert better. It builds genuine relationships.
And that’s the whole point, isn’t it?
A successful multichannel strategy isn’t about multiplying touchpoints at all costs—it’s about making the right ones, at the right time, on the proper channels.
Here’s what to keep in mind:
Ready to upgrade your B2B sales outreach? Start by reviewing your channels and spotting opportunities to streamline, enrich, or better coordinate them.
Remember, the goal of your multichannel strategy is to be exactly where your leads need you to be, when they need you to be there.
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