Chapter 1 – How to write optimized outreach messages ?

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Best copywriting practices

Using problem-centric copywriting

In B2B prospecting, messages that start with your product’s features or benefits often fall flat.

That’s because prospects don’t wake up thinking about your tool, they wake up thinking about their problems.

That’s why problem-centric copywriting is so powerful.

It starts by meeting the reader where they are, not where you want them to be.

Instead of opening with “We help sales teams automate outreach,” you could say, “If your team is wasting hours every week chasing unresponsive leads, you’re not alone.”

It’s about describing the pain they feel better than they could themselves.

When you articulate their challenges with clarity and empathy, you earn their attention and curiosity.

Only then do you earn the right to talk about how you can help.

This only works if your audience is tightly segmented and you truly understand the common pains of their market.

If your messaging misses the mark, it can backfire.

Imagine telling a founder of a 5-person startup, “If your SDR team is burning budget on underperforming sequences…” — they don’t even have an SDR team.

At best, they’ll ignore you; at worst, they’ll feel you didn’t bother to understand them at all.

Using social proof

Trust is everything, especially in cold outreach.

One of the fastest ways to build it is through social proof.

Mentioning a relevant company you’ve helped, or a role similar to your prospect’s, gives instant credibility to your message.

But it’s not about name-dropping logos. The goal is to reduce friction in the reader’s mind by showing that others like them have found success with your solution.

A line like “We helped 15+ Sales Ops teams at SaaS companies increase reply rates by 30%” is both specific and relatable.

Make sure it feels natural and not braggy, social proof should feel like reassurance, not a pitch.

Using call to action

A common mistake in outreach is asking too much, too soon.

If you open with “Do you have 30 minutes this week?” before establishing any context, you’re likely to be ignored.

Instead, your CTA (call to action) should match the level of commitment your message deserves.

Early in the sequence, it might be as simple as “Would it make sense to explore?” or even “Worth a chat?”

The idea is to reduce the mental load required to say yes. Later in the sequence, once value has been established, you can shift toward firmer asks.

Always keep in mind: the easier you make it to say yes, the more likely people are to respond.

Adding value with each follow-up

Follow-ups are not reminders, they’re opportunities.

Each message should introduce a new angle, insight, or resource that adds value. Otherwise, you’re just pestering.

Maybe you share a short case study, a relevant piece of content, or a quick tip based on your prospect’s industry.

Think of it like building a relationship, you wouldn’t message a new contact every few days just to say, “Hey, still there?”

One follow-up may have a greater impact on them than another or better address their concerns. That is why it is important to treat each message as a separate opportunity.

Each follow-up should make the reader feel like it was worth opening now.

Now that you have the basics, let’s move on to the next chapter : How to set up my LinkedIn profile!

Chapter 1 – How to write optimized outreach messages ?

Best copywriting practices

Using problem-centric copywriting

Using social proof

Using call to action

Adding value with each follow-up

Module 1 - Defining my targets

Module 2 - Building my database

Module 3 - Enriching my database

Module 4 - Automating my outreach

Module 5 - Managing replies & optimizing my performance

Module 6 - Building a lead machine