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Being conversational on LinkedIn is not just about sounding casual.
It’s about creating the conditions for a real exchange, one that feels natural, light, and tailored to the person you’re speaking to.
On a platform saturated with templated sales messages, what stands out most is a human tone, a relevant context, and an easy opening. The goal isn’t to convert in the first message. It’s to start a conversation that could lead to something meaningful.
A strong approach often begins with a subtle icebreaker. That can be as simple as referencing a recent visit to your profile or a piece of content the person interacted with.
For example:
“Hey, saw you checked out my profile, curious what brought you here.” This feels personal without being intrusive.
If there’s nothing specific to reference, even a light:
“Curious to hear how you’re handling outbound these days.”
works well. These small cues make your message feel situational rather than random.
From there, gently steer the exchange with open-ended questions that invite reflection rather than pressure. Ask about their challenges, how their team is set up, or what they’re focusing on this quarter.
The point is to let them talk, and then actively listen. When they reply, don’t jump straight into a pitch, build on what they said. Show that you’re paying attention and that you understand their world. That’s how rapport and trust get built.
Once there’s been some back-and-forth, you can introduce value. But instead of switching into sales mode, keep it light and frame it as an offer:
“I might have something that could help based on what you said, want me to send it over?”
This feels low-pressure and effective because you’re offering a resource, not forcing a decision.
If the exchange continues positively, you can naturally propose a next step. It might be a quick call or sharing a case study. The important thing is to stay in rhythm with the conversation. Pushing too hard, too soon, breaks the flow.
On LinkedIn, you’re not selling to a lead, you’re talking to a person.
And if you keep the tone friendly, the context relevant, and the timing respectful, you’ll be surprised how often strangers are willing to respond.
The question of whether to include a note in your connection request is more strategic than it seems.
Many assume that adding a personalized message always improves acceptance rates, but the reality is more nuanced.
LinkedIn’s current behavior suggests that notes can actually hurt your chances in some cases, especially when they feel too templated or sales-driven.
The most important factor is context. If you’re reaching out to someone in a niche industry, or if you share a common connection or background, then a short, well-written note can make a difference. But if your message feels generic or misaligned, the note becomes a liability.
There’s also a practical element:
Free accounts face strict limits, around 10 requests per month with a note, compared to 150+ per week without one.
Notes are capped at 200 characters, while requests without notes allow 300 characters in follow-up messages.
What this means in practice: if you don’t have a strong reason to include a note, such as shared context, a recent interaction, or a meaningful hook, it’s often better not to add one.
A note should add clarity or relevance, not just fill space. In many cases, a clean request with a solid profile followed by a thoughtful message after acceptance performs better than a weak note upfront.
That said, if you’re using a paid account like Sales Navigator, where limits are far less restrictive, including a short, well-targeted note can significantly boost performance. Data even shows that a personalized note can almost double your conversion rate.
Used properly, a well-crafted note is not just a courtesy : it’s a competitive advantage.
Sharing a link on LinkedIn might seem simple, but doing it wrong can drastically reduce visibility.
LinkedIn’s algorithm deprioritizes content that sends users away from the platform, which means optimizing both placement and format is key.
Format:
Your link should have a clear title and a relevant image so the value is obvious at first glance. LinkedIn caches link data for 7 days, so if you update a page and the preview doesn’t change, refresh it via LinkedIn’s Post Inspector.
On Webflow, you can update Open Graph settings in the page options.
On WordPress, use an Open Graph plugin to edit link previews.
For public posts:
Avoid pasting the link directly into the body of the post. LinkedIn penalizes external URLs.
A better strategy is to write your post without the link, then add it in the first comment.
Be transparent: you can note “Link in the comments” to guide readers.
For private messages:
Never include a link in your first message. Cold outreach should start with a conversation, not a click. A premature link often gets ignored or flagged as spam.
Instead, create interest first. Once the prospect replies, you can naturally offer the link:
“Happy to send you a short case study if that’s useful, want me to share it here?”
If you must include a link early:
Avoid long, messy URLs with UTM parameters or tracking tokens — they look suspicious.
Use a clean, branded tracking domain (for example via La Growth Machine), which lets you track clicks without exposing third-party shorteners like Bitly.
When possible, use anchor text instead of full URLs (e.g., “Here’s the case study”). This works in InMail or email, but not in LinkedIn chat.
Finally, make sure the landing page is mobile-friendly and loads quickly. The worst outcome is earning a click only to lose the lead due to poor UX.
Optimizing a link on LinkedIn is not about hacking the algorithm, it’s about aligning with how people behave.
Don’t lead with the link. Earn the right to share it. And when you do, make sure it looks clean, feels relevant, and arrives at the right moment in the conversation.
Now that you have the basics, let’s move on to the next chapter : How to use LinkedIn voice notes to engage leads!
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