Chapter 1 – How to automate the refiling of my database ?

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From a few qualified replies to an infinite database using Lookalikes

Introduction

Lookalike Search is a feature that helps you identify companies similar to your current customers.

By entering the name of a company, the tool finds other businesses that share similar challenges and activities.

This allows you to uncover prospects that align closely with your existing customer base. You can further refine the results using filters like industry, size, or location to enhance your segmentation.

Additionally, Lookalike Search integrates seamlessly into your workflow: every time you receive a response in your inbox, the tool automatically suggests similar companies as new opportunities. This ensures you can act on fresh leads and keep building momentum with minimal effort.

Little extra: this is 100% GDPR-compliant as we rely on comprehensive and always up-to-date data!

Targeting with positive reply

Every time you receive a positive response from a prospect in your inbox, LGM automatically suggests similar companies as new opportunities

By clicking on “View all” you’ll have access to a pre-filtered account search on LGM Database, matching the company’s characteristics of the lead that replied to you

Now, you can add the job title you want. Here I’m searching for founders just like my qualified lead.

This ensures you can continuously expand your outreach with minimal effort, leveraging Lookalike Search to build on every successful interaction.

Automatically fill your database every week from LinkedIn

Introduction to Saved Searches

Saved searches is a built-in feature on Sales Navigator that allows you to save searches including keyword strings and filter refinements, so you can quickly run that lead search at any time.

Whenever you save a search, Sales Navigator also allows you to create a weekly alert frequency to notify each new lead

Whenever you’re on a finalized search (lead or account), you can choose to save that search, but also create Alerts

Now, if you go to your saved search, you’ll see all the new leads coming up every week!

But there’s a small twist. If you go to your saved search and click on the search themselves, LinkedIn will show you all the results for that given search, not just the new one. Make sure to click on the designated number to only access the new leads

Automatically fill an audience with fresh leads with Zapier

Saved search is already a great Sales Navigator feature but combine with Zapier and La Growth Machine, finding and engaging qualified leads will be your easiest job,

Now that you have a search that updates every week with new leads on LinkedIn, we’re going to create a zap so that you can import them automatically into La Growth Machine,

Just 2 steps, starting with a Schedule that triggers actions on a regular period,

For example, I choose to import my Sales Navigator Saves Search into an audience every Mondays at 7:00AM (my campaign actions starting at 8:00AM it’ll give me time to check the newcomers before they are activated in the campaign)

Step 2 is a La Growth Machine action, “Import Leads From LinkedIn Search URL”,

You’ll need to add the LinkedIn search URL you find in your browser’s navigation bar,

Here, I chose an audience linked to a running campaign. So the leads will automatically join the campaign and will be contacted.

You may be ask what’s happen with the leads that already are on the audience,

We merge them so you don’t have to deal with duplicates and already contacted lead.

LGM is going to look for LinkedIn URLs and match them, if no LinkedIn URL, then LGM is going to look for pro emails and match them. No LinkedIn URL and no pro email? It will take First Name + Last Name + Company Name and will look for an exact match.

Once merge we’ll detect they already done that campaign so they will not be contacted again this campaign.

Only new leads are going to join the campaign, the result is a continuous sync between your high-intent search logic in Sales Navigator and La Growth Machine. You can set it once and forget it, knowing that fresh leads are entering your funnel every day, without anyone having to click “import.”

This workflow is perfect for anyone who wants to scale outbound without sacrificing targeting quality. It’s how you keep your sequences alive and relevant, always speaking to the right people, at the right time, without ever getting stuck in spreadsheet hell.

Got it ? Now, let’s move on to chapter 2 : Structuring a real sales process with a CRM!

Chapter 1 – How to automate the refiling of my database ?

From a few qualified replies to an infinite database using Lookalikes

Introduction

Targeting with positive reply

Automatically fill your database every week from LinkedIn

Introduction to Saved Searches

Automatically fill an audience with fresh leads with Zapier

Module 1 - Defining my targets

Module 2 - Building my database

Module 3 - Enriching my database

Module 4 - Automating my outreach

Module 5 - Managing replies & optimizing my performance

Module 6 - Building a lead machine