Apollo vs. Waalaxy in 2026: Which Tool Is Right for You?

Apollo vs. Waalaxy: Quick overview

Apollo

Apollo.io is a comprehensive sales intelligence and engagement platform designed to help B2B teams build pipelines smarter and close deals faster. It combines a massive database of over 275 million contacts and 73 million companies with multichannel outreach, AI-powered research, and deal management capabilities. Apollo serves as both a data provider and sales execution platform, allowing teams to find leads, enrich data, run campaigns, and track deals all in one place.

Main selling point: The largest B2B contact database combined with full sales engagement and CRM functionality in a single platform.

Starting price: Free plan available; Basic plan starts at $49 per user per month (billed annually).

Waalaxy

Waalaxy is a LinkedIn automation and cold emailing tool that streamlines prospecting by automating connection requests, messages, profile visits, and email outreach. It integrates LinkedIn prospecting with email campaigns, allowing users to find professional emails and sync them with CRMs like HubSpot and Pipedrive. Waalaxy is designed for teams without technical skills who want to automate LinkedIn outreach and manage conversations efficiently.

Main selling point: Simple, budget-friendly LinkedIn automation with multichannel prospecting capabilities for beginners and small teams.

Starting price: Freemium plan available; Pro plan starts at €19 per user per month.

Apollo vs. Waalaxy: Head-to-head comparison

Let’s dig into how these two tools actually stack up when you put them side by side.

Features and capabilities

Apollo

Apollo delivers a comprehensive feature set built around its massive B2B database and AI capabilities. Key features include access to over 275 million verified contacts with advanced search filters, AI-powered lead scoring and research, multichannel sequences combining email and LinkedIn, built-in email deliverability tools and warmup, workflow automation, meeting scheduler, call recording with AI insights, and pipeline management with deal tracking. Apollo’s standout capability is how it unifies prospecting, engagement, and deal execution in one platform, eliminating the need to jump between multiple tools.

Waalaxy

Waalaxy focuses specifically on LinkedIn automation and email outreach with a streamlined feature set. Core features include automated LinkedIn prospecting (invitations, messages, profile visits), cold emailing integrated with LinkedIn campaigns, email finder with CRM sync, LinkedIn inbox management with scheduling and automation tools, and AI assistance for lead search and message drafting. Waalaxy excels at making LinkedIn automation accessible to non-technical users with pre-built campaign templates and an intuitive interface.

Winner: Apollo

Apollo offers significantly broader functionality with its database, AI research, call recording, and built-in CRM capabilities. While Waalaxy delivers solid LinkedIn and email automation, Apollo provides a more complete sales toolkit that extends beyond just outreach into data enrichment and deal management.

Ease of use

Apollo

Apollo has made significant strides in user experience, with reviewers praising its intuitive interface and powerful search capabilities. The platform offers helpful onboarding webinars and training resources. However, the sheer breadth of features can create a learning curve, especially for users new to sales intelligence platforms. Some reviewers mention that structuring searches requires lateral thinking and the UI can feel overwhelming initially. Once you get past the initial learning phase, most users find the platform straightforward for daily prospecting tasks.

Waalaxy

Waalaxy is consistently praised for its ease of use and minimal learning curve. The interface is simple and intuitive, with pre-built campaign templates that let users launch prospecting flows in minutes. Setup is quick with the Chrome extension, and the visual funnel mapping makes it easy to understand how campaigns work. Reviewers note that even non-technical users can get started immediately without extensive training. The downside is that this simplicity comes at the cost of customization, as some users wish they could build custom automation flows beyond the templates.

Winner: Waalaxy

Waalaxy wins on ease of use thanks to its focused feature set and beginner-friendly interface. You can launch your first campaign much faster with Waalaxy than Apollo, which requires more time to learn its full capabilities.

Pricing and value

Apollo

Apollo offers four pricing tiers with annual billing providing 20% savings. The Free plan includes 1,200 credits per year (granted monthly) and basic features. Basic plan is $49 per user per month with 30,000 credits per year, unlimited sequences, advanced filters, and CRM integrations. Professional plan is $79 per user per month with 48,000 credits per year, A/Z testing, unlimited mailboxes, call recordings, and analytics. Organization plan is $119 per user per month (minimum 3 users) with 72,000 credits per year, custom reports, SSO, and priority support.

Credits are consumed when accessing emails (1 credit), phone numbers (8 credits), or enriching data (1-8 credits). Apollo’s pricing is competitive for the value provided, especially considering it replaces multiple tools. However, credit tracking can be challenging, and some users report frustration with changing credit usage policies.

Waalaxy

Waalaxy offers five pricing tiers with transparent monthly costs. Freemium is €0 per month with 80 invitations per month and 25 email finder credits. Pro is €19 per user per month with 300 invitations per month and 25 email finder credits. Advanced is €49 per user per month with 800 invitations per month and 25 email finder credits. Business is €69 per user per month with 800 invitations per month and 500 email finder credits. Enterprise is custom pricing for 10+ seats with 800 invitations per month and 10,000 email finder credits.

Waalaxy’s pricing is significantly more affordable than most LinkedIn automation tools, making it accessible for freelancers and small businesses. However, users note that while it’s budget-friendly, it lacks some advanced features found in pricier alternatives.

Winner: Tie

This depends on your needs and team size. Waalaxy offers better value for solopreneurs and small teams focused purely on LinkedIn outreach, with low entry costs and simple pricing. Apollo provides better value for growing sales teams that need comprehensive sales intelligence, data access, and multichannel capabilities in one platform, even though it costs more upfront.

Integrations

Apollo

Apollo offers robust integration capabilities with major CRM platforms including Salesforce, HubSpot, Pipedrive, and Zoho CRM with bidirectional sync. It also integrates with Outreach, SalesLoft, SendGrid, Mailgun, LinkedIn, and all major email providers (Gmail, Microsoft, SMTP). Apollo provides workflow integrations, API access for custom integrations, and Chrome extension for LinkedIn and web prospecting. The platform is designed to be a central hub that connects to your existing sales stack.

Waalaxy

Waalaxy provides CRM integrations with HubSpot, Pipedrive, and other platforms via its native connectors. The tool syncs lead data and enriched emails directly to connected CRMs. As a Chrome extension, it integrates seamlessly with LinkedIn (including Sales Navigator). However, compared to Apollo, Waalaxy’s integration ecosystem is more limited, which is a trade-off for its simpler, more focused approach.

Winner: Apollo

Apollo clearly wins on integrations with broader CRM support, sales tool integrations, API access, and more flexible connection options. Waalaxy covers the basics but doesn’t match Apollo’s extensive integration marketplace.

Deliverability and safety

Apollo

Apollo includes built-in email deliverability tools with automated email warmup, spam word checking, deliverability testing, and sending limit management. The platform has email verification to reduce bounce rates and protect sender reputation. However, some users report that scaling email volume can be challenging, and deliverability depends on proper configuration.

Waalaxy

Waalaxy emphasizes account safety with LinkedIn automation limits designed to stay within LinkedIn’s guidelines (up to 800 invitations per month on higher plans). The tool mimics human behavior to reduce the risk of account restrictions. However, users mention concerns about potential LinkedIn account bans, and the platform requires LinkedIn to stay open in a browser tab for automation to run (though a cloud solution is now available in beta).

Winner: Tie

Both tools take different approaches. Apollo focuses on email deliverability with comprehensive tools to protect your sending reputation. Waalaxy prioritizes LinkedIn account safety with behavior that mimics human activity. Your choice depends on whether you’re more concerned about email deliverability or LinkedIn account health.

Apollo vs. Waalaxy: Pros and cons

Apollo strengths and weaknesses

Pros

• Massive database with 275+ million contacts and 73 million companies for extensive lead generation
• AI-powered features including lead scoring, research, and copywriting assistance
• All-in-one platform combining data, outreach, and CRM capabilities reduces tool sprawl
• Advanced search filters and buying intent signals for precise targeting
• Call recording with AI insights and conversation intelligence

Cons

• Data accuracy can be inconsistent, with users reporting outdated or incorrect contact information
• Credit system can be confusing to track, and policies around credit usage have changed frequently
• Higher learning curve due to the breadth of features and capabilities
• Customer support experiences vary, with some users reporting slow or unhelpful responses
• Pricing can become expensive as teams scale and need more credits

User Rating

G2: 4.7/5 (based on 9,000+ reviews)

Capterra: 4.5/5 (based on 381 reviews)

Waalaxy strengths and weaknesses

Pros

• Extremely easy to use with minimal learning curve, perfect for beginners
• Budget-friendly pricing makes it accessible for freelancers and small teams
• Automates LinkedIn prospecting effectively with connection requests, messages, and profile visits
• Pre-built campaign templates help users launch outreach quickly
• Multichannel approach combining LinkedIn and email in one tool

Cons

• Potential LinkedIn account safety concerns despite safety measures
• Limited customization compared to more advanced automation platforms
• Email outreach features are basic with limited formatting and personalization options
• Occasional technical bugs and integration issues reported by users
• Less robust analytics and reporting compared to enterprise-focused alternatives

User Rating

G2: 4.6/5 (based on 536 reviews)

Capterra: 4.4/5 (based on 253 reviews)

Apollo vs. Waalaxy: Side-by-side comparison table

Here’s a quick reference for comparing the two platforms at a glance.

Which should you choose?

Rather than declaring one tool the winner, here are specific scenarios that point to which platform makes more sense.

Consider Apollo if you:

• Need access to a large B2B contact database with verified emails and phone numbers
• Want an all-in-one platform that handles prospecting, outreach, and deal management
• Require advanced features like AI lead scoring, buyer intent signals, and conversation intelligence
• Have a sales team that needs call recording, analytics, and CRM-level functionality
• Are willing to invest time learning a more complex platform for greater capabilities

Consider Waalaxy if you:

• Focus primarily on LinkedIn prospecting and need simple automation
• Want a budget-friendly tool with low entry costs
• Prefer ease of use over advanced features and need minimal onboarding
• Are a solopreneur, freelancer, or small team without dedicated sales operations
• Need to launch campaigns quickly using pre-built templates

Think about your approach if you:

• Need heavy data enrichment capabilities (Apollo offers waterfall enrichment; Waalaxy has basic email finding)
• Want to track deals and pipeline (Apollo has built-in CRM functionality; Waalaxy is outreach-focused)
• Require extensive reporting and analytics (Apollo provides detailed analytics; Waalaxy offers basic dashboards)
• Need to scale across a larger sales team (Apollo is built for teams; Waalaxy works best for smaller groups)

Looking for another option? Consider La Growth Machine

If Apollo feels too complex and expensive while Waalaxy seems too limited for your growing needs, there’s a middle ground worth exploring.

La Growth Machine is a multichannel sales automation platform designed to combine the best of both worlds: powerful features without overwhelming complexity, and enterprise-level capabilities at a more accessible price point.

What La Growth Machine does

Our platform specializes in multichannel prospecting that actually gets replies. Unlike Apollo’s database-heavy approach or Waalaxy’s LinkedIn focus, we built La Growth Machine specifically to help sales teams engage prospects across LinkedIn, email, Twitter, and voice messages, all from one intuitive interface. The platform enriches lead data using waterfall enrichment across nine providers with double validation, creates sophisticated multichannel sequences with conditional logic, and manages conversations across all channels in a unified inbox.

What sets us apart is how we approach personalization at scale. Features like Social Warming automatically engage with prospects’ content before outreach, LinkedIn Voice Messages (including AI voice cloning) dramatically increase response rates, and Lookalike Search continuously identifies new opportunities similar to your best customers. We automate the tedious parts of prospecting while keeping the human touch that actually converts.

Specific capabilities that fill gaps

Where Apollo requires navigating a complex credit system and managing a massive database, La Growth Machine offers unlimited lead imports with transparent pricing. Where Waalaxy provides basic LinkedIn automation, our platform delivers true multichannel orchestration with sophisticated triggers and conditions. We handle email deliverability with Inbox Rotation across multiple sender addresses, something Waalaxy doesn’t offer. And unlike both tools, we provide Real Chat Mode for LinkedIn that makes automated outreach feel genuinely conversational.

Our AI copywriting assistant generates complete campaign sequences in minutes, adapting follow-ups to avoid repetition. The multichannel inbox centralizes LinkedIn, email, and call conversations in a single thread with one-click qualification and automatic Lookalike suggestions after positive replies. We integrate seamlessly with HubSpot, Pipedrive, Clay, Zapier, and more, giving you the flexibility Apollo offers without the learning curve.

How we compare

La Growth Machine excels where the other tools show limitations. If you’ve found Apollo’s data accuracy inconsistent, our waterfall enrichment with double validation provides cleaner contact information. If Waalaxy’s account safety concerns you, our LinkedIn automation follows best practices with built-in safeguards. We offer the multichannel capabilities both platforms claim but with better execution: voice messages that actually get opened, social warming that builds genuine rapport, and sequences that adapt based on prospect behavior.

For teams frustrated by Apollo’s complexity, our interface is intuitive and our onboarding gets you productive fast. For those outgrowing Waalaxy’s capabilities, we provide the advanced features you need (A/B testing, CRM sync, custom webhooks) without sacrificing ease of use. And compared to both, our pricing is straightforward with no hidden costs or confusing credit systems.

Pricing

Starting at €60 per month per identity for the Basic plan (includes email + LinkedIn + Twitter outreach, waterfall enrichment, custom sequences, and all core features).

Pro plan at €120 per month per identity (adds Lookalike Search, LinkedIn Intent Data, Social Warming, Inbox Rotation).

Free 14-day trial with no credit card required.

Best for

B2B sales teams and growth professionals who want multichannel prospecting that actually works, without the complexity of enterprise platforms or the limitations of basic automation tools. Ideal for teams that value getting replies over sending volume, need reliable data enrichment, and want their prospecting tools to integrate seamlessly with their existing stack. Whether you’re a startup founder running your first outbound campaigns or a sales team scaling from 5 to 50 reps, La Growth Machine grows with you.

Apollo vs. Waalaxy: FAQs

Can I use Apollo and Waalaxy together?

Yes, you can use both tools in your stack, though there’s significant overlap in functionality. Some teams use Apollo primarily for its database and lead research, then export contacts to Waalaxy for LinkedIn-specific automation. However, this approach adds complexity and cost, so evaluate whether a single multichannel platform might serve you better.

Which tool has better LinkedIn automation, Apollo or Waalaxy?

Waalaxy specializes in LinkedIn automation and offers more focused LinkedIn features including higher connection request limits (up to 800/month) and pre-built campaign templates. Apollo includes LinkedIn functionality but emphasizes its broader multichannel approach. If LinkedIn is your primary prospecting channel, Waalaxy’s specialization gives it an edge. For teams using LinkedIn as one channel among many, Apollo’s unified approach may be more efficient.

Do Apollo and Waalaxy comply with LinkedIn’s terms of service?

Both tools operate in a gray area regarding LinkedIn’s terms of service, which technically prohibit automation. Apollo positions itself as a sales engagement platform with LinkedIn features, while Waalaxy focuses on staying within LinkedIn’s rate limits and mimicking human behavior. Neither can guarantee complete protection from LinkedIn restrictions. Users should follow best practices, avoid aggressive automation, and understand the inherent risks of any LinkedIn automation tool.

Conclusion

Apollo and Waalaxy serve different audiences and solve different problems. Apollo delivers comprehensive sales intelligence with a massive database, AI capabilities, and full-cycle engagement tools, making it ideal for B2B sales teams that need an all-in-one platform and are willing to invest time mastering its capabilities. Waalaxy provides accessible, budget-friendly LinkedIn automation with a minimal learning curve, perfect for solopreneurs and small teams focused primarily on LinkedIn prospecting.

Neither tool is objectively better; the right choice depends on your team size, budget, technical comfort, and whether you need broad sales intelligence or focused LinkedIn automation.

If you’re finding that both tools have gaps that matter to your workflow, exploring alternatives built specifically for sales prospecting might be worth your time. Our platform takes a different approach: combining the multichannel reach both tools promise with features like Voice Messages, Social Warming, and Lookalike Search that actually move response rates. Whether Apollo feels too complex or Waalaxy too limited, there are options designed to get you more conversations without the friction.