Brice Maurin

• Growth

Personalize your outreach: Tools and Tips for Prospecting

The number one way to reach your target audience is to personalize your prospecting. Create messaging custom to them instead of talking about yourself with these tips and tools.

• 8 mins read

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• Brice Maurin
• 2025-12-04

• Growth

12 Sales Outreach Ideas to Stand Out when Prospecting

Personalizing your prospecting will help you stand out from the crowd and make more successful contacts. Check out these tips and ideas to help!

• 8 mins read

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• Brice Maurin
• 2025-12-04

• Growth

How to Create Engaging Sales Posts on LinkedIn

Everyone struggles now and then to create LinkedIn posts. Creating engaging sales posts may feel…

• 8 mins read

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• Brice Maurin
• 2025-12-04

• Growth

Webhook: definition, how it works, and B2B use cases

If you’re in Sales or Growth, you’ve probably heard the term “webhook.” Over the past…

• 12 mins read

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• Brice Maurin
• 2025-12-03

• Growth

Buying LinkedIn Followers: How Does It Work?

Selling starts with building relationships. And where better to do that than LinkedIn? The world’s…

• 10 mins read

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• Brice Maurin
• 2025-12-04

• LinkedIn

Tips to improve your LinkedIn profile picture

LinkedIn is a professional social network that can help you reach new customers, develop your…

• 9 mins read

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• Brice Maurin
• 2025-12-04

• Sales

Sales Techniques: 15+ Proven Methods for B2B

As a B2B sales professional, you know closing deals isn’t about luck, it’s about using…

• 13 mins read

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• Brice Maurin
• 2025-12-03

• Growth

How Invox evolved from inbound-only to outbound success with La Growth Machine

Key Takeaways Meet Invox: From content creators to demand generation experts With over 12 years…

• 5 mins read

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• Brice Maurin
• 2025-11-26

• Growth

How Mindflow Generated €1.2M in Pipeline Using La Growth Machine’s Multichannel Outreach

Key Takeaways Meet Mindflow: AI-powered hyperautomation for enterprise clients Mindflow is a hyperautomation platform founded…

• 5 mins read

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• Brice Maurin
• 2025-11-26

• Growth

How Zeotap scaled enterprise outreach from walking to running with La Growth Machine

Key takeaways: Meet Zeotap: The enterprise data platform Zeotap is a customer data platform that…

• 4 mins read

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• Brice Maurin
• 2025-12-04

• Sales

How To Build a Sales Workflow That Lands Deals Every Time

A sales workflow is the repeatable sequence of steps and automations that move a prospect…

• 8 mins read

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• Brice Maurin
• 2025-12-09

• Sales

Sales Lead Databases: What They Are and How to Pick the Right One

Looking for a reliable and accurate sales lead database to fuel your prospecting and outreach?…

• 6 mins read

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• Brice Maurin
• 2025-12-03

• LinkedIn

LinkedIn Search by Name: The Complete Step-by-Step Guide

Want to master LinkedIn search by name in 2025? Whether you’re ready to search by…

• 6 mins read

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• Brice Maurin
• 2025-12-03

• Sales

5 AI Prospecting Tools to Level Up Your Sales Process

The difference between average and exceptional performance in B2B sales comes down to your prospecting…

• 6 mins read

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• Brice Maurin
• 2025-12-04

• Sales

6 AI Sales Use Cases Every Team Should Know

The rise of AI sales technology isn’t just another tech trend, it is completely reshaping…

• 5 mins read

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• Brice Maurin
• 2025-12-04