I’ve already gone into detail about why LinkedIn voice messages are one of the most underestimated features in my article Capturing Candidates’ Attention with Voice Messages.
But that article was more aimed at recruiters, demonstrating how this feature humanizes their outreach to increase personalization. I sincerely thought that would be the most suitable use case.
But after two years of extensive testing and gathering feedback from our users, there’s no doubt: voice messages are simply a must-have for all users!
La Growth Machine is the only platform capable of automating and personalizing voice messages at scale, leveraging AI!
To give you a more precise idea of the impact you can expect from this feature, in this article, I will analyze a multi-channel sequence on LGM, highlighting the effectiveness of LinkedIn voice messages.
Let’s go!
Two Types of LinkedIn Voice Automations
With LGM, you can now automate the sending of LinkedIn voice messages, whether it’s:
- A simple voice message that involves no personalization variables.
- A voice message with a personalized intro: You choose how you want to greet your contact + a personalization variable like first name or last name, and the AI automatically generates the audio in your own voice. You just need to record the rest of your voice message, and the two tracks will be linked to generate a personalized voice message for each lead! Here are the variables you can use in your intro:
- {{firstname}}
- {{lastname}}
- {{gender}}
Here’s a short video explaining how to record your personalized voice message using AI in 3 simple steps (Sound On )
Launching a Campaign with AI LinkedIn Voice Messages
Now that you understand the technological advancement LGM offers for personalizing your voice messages, let me give you a concrete example of a typical campaign.
The famous sequence:
Here’s a video explaining everything behind the campaign:
But if you prefer a written tutorial, it’s here! You’ll see, it’s really very simple:
- I start with a connection request, and of course, as usual, I add a LinkedIn note:
Hello {{firstname}}
I’ve just joined LGM as a Community Builder and I’m working on a new community of outreach experts. I think your insights could be very valuable in shaping it in your image :)
Looking forward to hearing from you!
- Once they’ve accepted me, I send my voice note, here’s the transcription:
Thanks for accepting my request :) As I mentioned, I’m committed to building the LGM community with experts like you. I sincerely believe your contribution would be invaluable!
The idea is to understand your needs to shape a community that truly brings you authentic value and where you feel completely comfortable.
In any case, I’d really like to meet you. For me, it’s an opportunity to get inspired and exchange with experts and influential voices like yours!
So, I hope we can schedule a call soon. I’m sending you my Calendly link right away so you can choose the slot that best suits you!
Bye!
- The voice note is immediately followed by a LinkedIn message which is none other than my Calendly link.
- If that fails, I fall back on email to fully leverage LGM’s multi-channel capabilities! The email itself is similar to the previous messages:
Subject: Let’s build an expert community together!
Hello {{firstname}},
I don’t know if you saw my little message on LinkedIn?
I’m laying the groundwork for the future outreach expert community, and I’d love to hear your ideas. That way, I can shape a community that will bring you value and meet your needs.
Do you think you could spare 30 minutes in the coming days and weeks?
Here’s my Calendly link: {{link}}
I look forward to meeting you and co-building with you!
Final Thoughts
Whether you’re in Sales, Growth, or Recruitment, I’m sure that LinkedIn Voice Messages will make all the difference in your outreach strategy.
In this article, I’ve covered a very basic market research example. But I encourage you to take it as a model and apply it to your own situation.
Don’t hesitate to play with copywriting either, the only advice to keep in mind:
- Stay direct and transparent. Explain what you expect from the prospect and the added value you want to bring them.
Once you have that in mind, it’s up to you to test different copywriting styles! Test-Analyze-Reiterate.
Ready to launch your first campaign with personalized voice messages? Get a 14-day free trial, no commitment (and no credit card required).
See you on the app!