Turn website visits into qualified pipeline
Connect RB2B or Leadfeeder to La Growth Machine and turn website traffic into a live flow of qualified prospects.
1. Detect companies showing intent on your website.
2. Route them into LGM.
3. Enrich the right leads automatically.
4. Feed your audiences continuously with relevant leads.
Generic outreach takes manual effort and starts from zero. Intent-based outreach starts with a signal. Track more signals with La Growth Machine
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Intent changes the game
When someone has already visited your website, the conversation becomes easier to justify. Not because you should say "you visited our site", but because you know there's already some level of interest behind the timing.
- more relevant messaging
- stronger personalisation
- better reply rates
- a faster path from visit to conversation
Intent-based outreach is how you get relevant leads at the right time. Our Signals feature provides several intent triggers to target the best leads across the whole funnel, not just website visits.
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From website visit to outreach
Use a dedicated tool like RB2B or Leadfeeder to identify companies or people visiting your website.
The tools send visitor data to LGM through a webhook or Zapier. Zero manual export, zero CSV back and forth.
Add every new visit lead to your LGM Audience, with no effort. In your campaigns, use Auto-Enrichment so every new lead is ready for outreach the moment they enter.
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Connect RB2B to La Growth Machine in minutes
- An RB2B Pro account
- A Zapier account
- A HubSpot account (optional)
Why use RB2B with LGM?
Use RB2B to detect warm website visitors, then send them into La Growth Machine to enrich them, segment them, and launch outreach while intent is still fresh.
Check out our Full technical setup guide: RB2B × LGM setup guide
We also built a tailored Zap to filter leads through HubSpot before pushing to LGM:
Step 1 — Create a Webhook in Zapier
Sign in to Zapier, create a new Zap (or use the HubSpot template), add Webhooks by Zapier, copy the generated Webhook URL.
Step 2 — Set the trigger in RB2B
Go to the Integrations page in your RB2B account, activate the webhook, paste the Webhook URL, fire a test event.
Step 3 — Send data to LGM
In Zapier, add an LGM step → Create a lead in Audience. Select the destination audience (tip: create a dedicated one). Map webhook fields to LGM fields. Activate your Zap.
1. Create a dedicated audience
One audience per visit type, for example:
- pricing page visitors
- demo page visitors
- high-intent page visitors
2. Build your sequence
Keep it simple. The value is the timing, not the complexity.
- LinkedIn invite
- If accepted → LinkedIn follow-up
- If not accepted → email fallback
3. Enrich your leads and launch
- Activate auto-enrich so every lead is enriched before the campaign sends
- Optionally connect your CRM to skip leads already in it
- Launch, and you're done
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Connect Leadfeeder to La Growth Machine in minutes
What you need
- A Leadfeeder account
- A Zapier account
- An LGM account
- A LinkedIn or Sales Navigator search aligned with your ICP
Step 1 — Identify the companies visiting your website
Leadfeeder identifies the companies visiting your site.
Step 2 — Create a filtered segment in Leadfeeder
Build a segment that keeps only the companies you actually want to target. Narrow the feed before pushing anything to LGM.
Step 3 — Connect Leadfeeder to LGM with Zapier
Use Leadfeeder as the trigger app, then send the company data to LGM. Use LGM's Import Leads from LinkedIn Search URL action to bring the right contacts in.
Step 4 — Build your ICP query
Create a LinkedIn or Sales Navigator query that matches your ICP, then dynamically replace the company name with the one identified by Leadfeeder.
- Create an audience dedicated to website-visit companies.
- Automatically import only the contacts that fit your ICP inside those companies.
- Build a multichannel sequence for that audience.
- Enable Auto-Enrichment so imported leads are ready to work.
- Launch the campaign.
