AI Playbooks/Post to Campaign
For GTM Engineers & RevOps Intermediate

Turn a LinkedIn post into a ready-to-launch campaign

Give Claude a post and it writes a full multichannel campaign built around the exact idea people reacted to, ready to run in whatever stack you already use. Connect the La Growth Machine MCP and it goes one step further: it reads the post straight from its URL and scrapes the likers and commenters into one audience, ready to attach and launch.

Get started

Every post that gets engagement builds an audience without anyone noticing, yours, a teammate's, your CEO's. The people who like it and comment on it are telling you, in public, that they have the exact problem you solve. That is about as warm as pipeline gets, and it is sitting in plain sight on a post someone on your team already published.

The catch is what it takes to act on it: export the likers, chase the commenters, build a list, write a sequence, wire a campaign, all by hand. So most of that warm intent never gets a message, and it goes cold in a day.

This skill turns one post into a running campaign. Give Claude the URL: it reads the post, keeps its idea as the angle, and drafts the sequence around it, so the opener speaks to what people actually reacted to. That copy is yours to run in any stack, no account needed.

If you use La Growth Machine, the same prompt does the rest of the work: the likers and commenters get scraped into one audience and the draft campaign comes back filled. Then you manage the send: tighten the hook, cut what doesn't fit, and hit launch.

  • Give Claude the URL: any post, yours, a teammate's, your CEO's
  • Get a multichannel sequence written around the idea of the post, ready for any tool
  • Connect La Growth Machine and the likers and commenters get scraped into one audience
  • The draft campaign comes back filled, ready to review and launch

Turn your first post into a campaign

1

Give Claude the post and your objective

Paste the LinkedIn post URL and say what a reply should lead to. That is the whole brief.

Prompt to copy copy
Create a campaign from this LinkedIn post: https://www.linkedin.com/posts/… Objective: book demos, multichannel.

What you'll get: Claude reads the post, keeps its idea as the angle, and gets ready to scrape the engagers.

2

Claude scrapes the engagers and writes the campaign

Claude pulls the likers and commenters into one audience in La Growth Machine, then writes the sequence from the post itself. Every message speaks to the idea people reacted to, never to their like or comment, because naming someone's engagement reads as surveillance. You get a draft campaign back, calibrated to the post and your objective.

Campaign draftMultichannel · from the post
SourceLinkedIn post · first-party signals in GTM
AudienceLikers and commenters, merged into one
ObjectiveBook demos
ChannelsLinkedIn + Email, 5 touches over 15 days
SequenceInvite → Email → LinkedIn DM → Email → LinkedIn DM
Open the draft campaign Open the audience

That's the draft campaign and the audience, ready in La Growth Machine. Review it, or refine it next.

3

Refine it until it fits

The first draft is a starting point. Reply in plain words to change the angle, the objective or the channel mix, or rebuild the audience from the commenters alone, and Claude rewrites the sequence and hands you the updated one. No starting over.

Prompt to copy copy
Rebuild the audience from the commenters only, make the angle about first-party signals, and shorten it to 3 touches.

What you'll get: the same campaign with the new angle and a shorter sequence, plus a fresh audience scraped from the commenters alone. Repeat until it reads exactly right.

4

Use it your way

The campaign is written. Copy the sequence into whatever tool you run, or, with the La Growth Machine MCP, the audience is already scraped and the draft campaign filled, so all that is left is to swap in your audience and launch.

Take the copy anywhere
  • Every message is written and ready to copy
  • Works with any outreach stack, no account needed
  • You build the audience and wire the sending yourself
Run it in La Growth Machine
  • The engagers are scraped into one audience for you
  • The campaign comes back filled and in draft, nothing is ever sent
  • One manual step before launch: the draft carries the audience of the campaign it was duplicated from, so detach it and attach your post audience
  • Requires the La Growth Machine MCP

Go further: sharper copy with Multichannel Campaign Builder

Post to Campaign writes a solid sequence on its own. Install the Multichannel Campaign Builder skill and it goes a level deeper.

When it is present, Post to Campaign hands the copy to it, so the sequence uses the full angle, CTA and channel frameworks: three distinct angles, a CTA that never repeats, cadence rules per channel, and a self-check before the draft lands. Same post, same audience, a more precise campaign.

Pro tip: catch every new engager, automatically

A good post keeps collecting likes and comments for days. Keep a post_campaigns.md file, one line per post with the audience and campaign it feeds. Then run it on a routine: every morning Claude reads the file, pulls the new likers and commenters from each post, and adds them to the right audience. Claude checks the post daily and adds only the new engagers, so the audience stays current without you re-running the workflow by hand.

post_campaigns.md copy
# Posts tracked for daily engager import
- post: https://www.linkedin.com/posts/…
  audience: Founder post, engagers
  campaign: Post engagers, book demos
  status: live
- post: https://www.linkedin.com/posts/…
  audience: Launch post, engagers
  campaign: Launch engagers, free trial
  status: live
Prompt to copy copy
Every morning, read post_campaigns.md and import the new likers and commenters from each post into its audience. Skip anyone already in the campaign.

Needs the LGM MCP connected. Pair it with a daily routine and each post keeps feeding its campaign.

Prompts to try on your posts

Copy one, paste your post URL, and send it to Claude. In plain English, French, any language.

Turn a post into a campaign
With an objective copy
Create a campaign from this LinkedIn post: [URL]. Objective: book demos, multichannel.
Just the post copy
Create a campaign from this LinkedIn post: [URL]
Scrape + build copy
Scrape the engagers from this LinkedIn post and build a multichannel campaign: [URL]
Pick your objective
Free trial copy
Turn this post into a campaign to drive free trial signups: [URL]
Webinar copy
Build a campaign from this post to get registrations for our webinar: [URL]
Share a resource copy
Create a campaign from this post to share our benchmark report: [URL]
Channel and language
LinkedIn only copy
Create a LinkedIn-only campaign from this post: [URL]
In any language copy
Build a campaign from this post and write it in French: [URL]
Refine the campaign
Narrow to commenters copy
Rebuild the audience from the commenters only and make the opener warmer.
New angle, shorter copy
Change the angle to focus on pipeline visibility and shorten it to 3 touches.

One post, no engager left behind

  • Swap the objective: demos, free trial, webinar or a resource, right in your sentence
  • Pick the channel: multichannel by default, or LinkedIn only, your call
  • Stay current: track your posts in post_campaigns.md so the MCP catches new engagers before they go cold

Turn your next post into pipeline

Get the skill and run it on your last post. It takes one URL.

Get the skill
Want a new playbook like this every week?