TL;DR
AI is revolutionizing copywriting and prospecting. While general AI tools like ChatGPT can help, they lack specific expertise. La Growth Machine (LGM) integrates AI into its platform to assist with copywriting, emphasizing the need for human oversight and context. LGM’s “Magic Messages” feature uses AI to generate effective prospecting emails based on best practices and user input, acting as a strong foundation for both beginners and experts. The platform also offers advanced features like personalized voice messages. AI is poised to transform many aspects of prospecting beyond just copywriting.
As we approach the first anniversary of ChatGPT’s launch, it’s clear that this OpenAI tool has revolutionized the world of content, and more specifically, copywriting!
In just one year, we’ve witnessed significant transformations. However, with these transformations come areas of ambiguity and exaggerated opportunities.
AI offers the promise of leveraging the vast wealth of internet knowledge to create high-quality content, especially in prospecting and copywriting.
However, the reality is more complex. AI generates words mathematically, without understanding them or assigning them meaning.
The challenge lies in using a generalist AI for expert-level copywriting, highlighting the need for an AI with copywriting expertise, a concept we’ve been exploring with La Growth Machine (LGM).
In this article, we’ll try to demystify this process in the context of outreach, addressing both copywriting and the role of our AI in supporting it, along with the crucial aspect of segmentation. Because when we talk about copywriting, segmentation is a fundamental component that cannot be overlooked.
New Feature Alert 🎉
If you’re interested in Magic Messages, you’ll love what we have in store for you! 😉
La Growth Machine now allows you to personalize your voice message intro using AI.
Select your personalized intro and the tool will read it in its own voice!
Write your message including personalized variables, such as the lead’s First and Last Name.
Record the rest of your message which will be common to all your audience.
1 lead = 1 personalized (voice) message
We will combine the two messages to personalize each one!
For each lead, the personalized message read by AI and yours are merged, to combine spontaneity and large-scale personalization in amazing outreach! 🥳
Want to try it out? Sign up for a free 2-week trial!
Demystifying AI:
AI can do wonders, but it can also produce (very) bad results. It’s a machine, so it’s quite straightforward and stupidly disciplined. The output you get will be only as good as your input.
Furthermore, the generated message should not be seen as the final product! It serves to combat creative block and help you create better copy more efficiently than you would naturally.
You need to understand that, at its core, AI programs simply generate a sequence of words. TIPS: to humanize sentences, try tools like Humanize AI Text ;)
Example 🔍
Take the terms “sales prospecting” or “lead generation” as an example. We consistently combine them, there’s no doubt about it.
So, what happens is that when the AI receives a “prospecting” prompt, it predicts “sales prospecting”.
This is not due to contemplation; it’s a purely mathematical response, devoid of any thought process.
When we ask ChatGPT to write a prospecting email, it doesn’t create a message out of thin air. Instead, it looks into its extensive database and examines all content related to prospecting emails.
It identifies patterns in the structure and content of these emails, and then generates text that makes sense in the context of the topic.
So, you can already see that AI has its limitations. Prospecting emails have a variety of purposes; is it a partnership, a link-building proposal, or to boost sales? Each requires a different approach. AI-generated emails, while useful, do not fully take these nuances into account – if at all.
This is why you have to learn to make them work. You have to add context to your AI prompts. Lucky for you, we already do that for you at La Growth Machine! 😉
How do you use AI at La Growth Machine?
The idea behind our Magic Messages is to help individuals transition from poorly crafted, lengthy, and self-centered emails to a more effective format, using a sort of “screen prompt” that incorporates our best prospecting practices.
This transition elevates you from a 4/10 message to a solid 7. If you’re a prospecting novice, this will be a much better initial draft than what you’d come up with on your own (no offense 😅).
For outreach veterans, however, you’re aiming for a 9, so this serves as a foundation you’ll use to move forward.
How? 🤔
How did we arrive at these best practices, you might ask? We’re in the advantageous position of having many users who are very good at prospecting. So, what we did was simply analyze the most successful client campaigns. We took a look at:
- How did they approach their leads?
- How much personalization did they use?
- Did they talk about themselves or their clients?
- etc.
We identified all the variables used by these experts, to get the most answers possible. Among these variables, we identified the obvious, but often underused parameters:
- Product Description: Clearly define what you are selling.
- Unique Selling Proposition (USP): Emphasize why people should choose you over the competition.
And we identified some less obvious criteria:
- Message length.
- The tone(s) used to approach leads.
- Level of personalization.
- etc.
How does it work in practice?
In essence, for you, let’s say a sales manager, your first cold email wouldn’t be the same as your last. It will contain -hopefully- different information.
Let’s take a simple campaign example:
It’s a simple multi-channel sequence that starts with LinkedIn and uses Email as a fallback option. This is pretty much our default template, its beauty lies in its simplicity.
As you can see, all these red blocks mean that the messages haven’t been filled in yet.
After you’ve entered your audience, selected your persona, etc. Now you have to take care of these annoying messages:
What we do here is ask a certain number of questions that will guide the generation of your prospecting messages.
Example 🔍
Let’s fill them in using LGM’s own information!
Product: La Growth Machine
Describe your Product: La Growth Machine is a complete multi-channel outreach platform (LinkedIn+email): import leads from LinkedIn, enrich them to find their emails. engage on LinkedIn + email, reply to any message directly from the multi-channel inbox. Trusted by over 7,000 professionals.
Describe your Key Benefits: Automated multi-channel outreach: prospect on LinkedIn (DM + voice message) and email: Contact Enrichment: Unlimited email, phone and Twitter enrichment: Multi-channel Inbox: manage LinkedIn and email conversations for your entire team: Performance: get 3.5x more replies.
Buyer Persona: Sales Manager in B2B SaaS companies
Tone: Funny and Professional
All you need to do now is generate your 7 messages and you’re done! You now have a fully completed campaign ready to be launched:
All you have to do is review the messages, because as we said in our Article Use AI for Your Prospecting, never let AI speak for you or communicate without your own seal of approval:
Get 3.5X more leads!
Are you looking to improve your sales department’s efficiency? LaGrowthMachine allows you to generate an average of 3.5x more leads, while saving an incredible amount of time on all your processes. By signing up today, you get a 14-day trial period at no cost to test our tool!
Final Thoughts
We at LGM firmly believe that AI will change everything in prospecting. Everything from copywriting, segmentation, automatic message qualification, to identifying weak signals on the lead’s website for better lead scoring method.
We recognize that at any point in the outreach lifecycle, AI will immensely help… eventually.
For now, our first and most natural use of AI is in copywriting, particularly to assist those suffering from Creative Block.
However, Magic Messages is just the beginning! As I mentioned earlier, we have a new feature that just dropped: Personalized Voice Messages!
So, what are you waiting for? Make sure to try it out as soon as possible!