Enrichment Cost Simulator

How much does a fully enriched lead cost on Clay vs LGM?

Compare the real cost of a full enrich (LinkedIn profile + verified email) based on Clay's new pricing — March 2026.

Leads to enrich / month 3K
3,000
C
Clay
Required plan
Enrichment cost
LGM
La Growth Machine
Credits only
No plan required
5 credits/lead · €0.01/credit
Enrichment cost
i.e. €0.05 / lead — fixed
✓ No action limits · No API restrictions
Visual comparison
Clay
LGM
Price by volume
Leads/moClay planClay costClay €/leadLGM costLGM €/leadDiff
Methodology
Clay — Full Enrich
LinkedIn profile0.5 credit
Email found0.5 credit
Email validation0 credit
Total1 credit + 2 actions
Growth plan: $495/mo for 6K credits
→ $0.0825 ≈ €0.071 / lead
Matches LGM pricing only at Growth 20K ($1,085/mo)
LGM — Full Enrich
LinkedIn profile1 credit
Email enrichment3 credits
Email validation1 credit
Total5 credits = €0.05
1 credit = €0.01 — fixed price at any volume
No action limits · No API cap
Exchange rate: $1 = €0.86. Clay cost = minimum plan covering both credits + actions. LGM cost = enrichment credits only (the LGM subscription covers multichannel engagement, not enrichment).
Sources: clay.com/pricing-memo · lagrowthmachine.com/pricing — March 2026

Enrichment Pricing: FAQ

Everything you need to know about Clay's new pricing and how it compares to LGM.