Description
In recent years, email outreach response rates have significantly declined. In the past, achieving a 10% response rate was common, but today, many companies struggle to exceed 3%. Why this downturn?
Prospects are overwhelmed with generic messages. With the daily influx of impersonal emails, it has become nearly impossible to grab their attention. Traditional “cold outreach” methods are increasingly unlikely to succeed.
To stand out and capture your prospects’ attention, you need to rely on three key pillars:
- Build familiarity with your prospect: Engage with their profile by visiting it, liking, or commenting on their posts. These actions boost your visibility and create a positive first impression. This way, when you reach out, the prospect already recognizes you, increasing the likelihood of a response.
- Engage through the channels where the prospect is most active: Limiting yourself to a single channel like email drastically reduces your interaction opportunities. Prospects are active on multiple platforms, such as LinkedIn, and some may even prefer more traditional metds like phone calls. A multichannel strategy is essential to engage them where they are most receptive.
- Personalize your outreach to create an authentic connection: To stand out, go beyond basic personalization (name, company) by using distinctive formats such as personalized videos or voice messages. This demonstrates genuine interest in the prospect’s needs, making your outreach unique and memorable.
Audience description
This approach is designed for professionals and companies aiming to:
- Increase positive response rates in their B2B outreach campaigns.
- Capture the attention of hard-to-reach prospects in competitive markets.
- Enhance their outreach strategy through multichannel, personalized campaigns.
It is ideal for salespeople, marketers, and founders looking to make their interactions with prospects more impactful and engaging.
In this use case, the focus is on CEOs of B2B SaaS companies (personas defined by La Growth Machine). However, the campaign can be easily adapted to any audience. Pro tip: Don’t forget to tweak the copywriting of your sequences 😉
Strategic Approach Description
The goal of this strategy is to significantly boost your response rates with a personalized and authentic campaign. Designed to feel completely natural, it leaves no trace of automation.
Here’s the workflow:
- Prepare your personalized video with Sendspark: Record a video, but instead of saying your lead’s name, use the placeholder word “Strawberry,” which Sendspark will automatically replace with the lead’s name. This creates personalized videos for each lead.
- Check if the prospect is already in your LinkedIn network: Before taking action, the campaign identifies whether the prospect is part of your LinkedIn network. If not, a connection request is sent with a personalized note to maximize the chance of acceptance.
- “Warm up” the prospect with social warming actions: Subtly engage with their content on LinkedIn (likes, comments) to create an initial connection and increase the likelihood of a response.
- Send a personalized video as your first message: Once connected, use the personalized video for an impactful first outreach that immediately grabs the prospect’s attention.
- Follow up across multiple channels: If the prospect doesn’t respond, follow-ups are conducted via different channels (email, LinkedIn, voice message) to maximize interaction opportunities.
How to Create a Personalized Video with Sendspark?
